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Marketing Digital Advertising Media Cannes Lions 2024 Interviews Martequity
People Report More
Business of BrandsBE CafeStrategygramBE Saal BaadSolologues
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BRAND WORLD SUMMIT 2024


WE LIVE IN AN AGE OF NETWORKED ECONOMY WHERE BUSINESS PARADIGMS AND TRADITIONAL
NOTIONS OF MARKETING AND BRAND BUILDING ARE UNDER SCRUTINY, THOUGH THINK TANKS
AROUND THE WORLD HAVE EARMARKED THIS AS THE DECADE OF CMOS.


ALIA BHATT: SPARKLING 'ETERNAL SUNSHINE' BEYOND BOUNDARIES


FROM GROUNDBREAKING ROLES TO SHAPING GLOBAL FASHION TRENDS AS GUCCI'S FIRST
INDIAN AMBASSADOR, HER JOURNEY REDEFINES CROSS-BORDER INFLUENCE.


SHARK AWARDS 2024


GOOD MARKETERS OFTEN HAVE THE CHARACTERISTICS OF A SHARK INSIDE THEM: THEY ARE
COMPETITIVE, HAVE A SINGLE-MINDED FOCUS ON RESULTS, AND ARE INNOVATIVE TO THE
POINT WHERE NO ONE SEES THEM COMING.


ET RAJASTHAN AWARDS 2024


ENTRIES OPEN FOR GOVERNMENT | HEALTH | RETAIL | BFSI | REALTY | MARKETING |
TRAVEL | HOSPITALITY | AUTO | ENERGY


 * ELECTIONS AND THE MEDIA: A SWING AWAY FROM TV?
   
   
   THE TELEVISION HAS ALWAYS BEEN MORE THAN JUST AN APPLIANCE IN INDIA. FOR THE
   LAST MANY DECADES, GOING BACK TO THE DAYS WHEN A SINGLE FAMILY WOULD HAVE A
   COLOUR TV THAT BROUGHT A MAGICAL WORLD INTO THEIR HOME AND FOR THE ASSEMBLED
   NEIGHBOURS, IT HAS BEEN A PEEPHOLE INTO A LARGER WORLD. THE TV WAS A MAGICAL
   BOX THAT BROUGHT ALIVE A DREAMSCAPE, BOOSTED STATUS AND MORE.


 * CANNES LIONS’24: LOW POINT FOR INDIA SINCE 2019


 * FLAVOUR OF INNOVATION


 * DODGING THE BRAND POLICE


 * WHY BBDO’S JOSY PAUL CALLS ELON MUSK A ‘NEW-AGE PROPHET’

View More
Latest Most Read


 * RITESH DESHMUKH'S 'PILL' SET TO RELEASE ON JIOCINEMA


 * NBC BRINGS AI VERSION OF LEGENDARY BROADCASTER TO OLYMPIC COVERAGE


 * TATA FUNDS PAUSE IS NO 'DEBT-ERRENT' AT 1MG, BIGBASKET


 * TTBS CELEBRATES MSME DAY WITH #DREAMSSENOSAMJHAUTA CAMPAIGN


 * AMAZON CLOUD GIANT AWS WANTS PUBLIC SECTOR TO EMBRACE AI


 * HP EMPHASISES ITS COMMITMENT TO RELIABLE AND PROMPT SERVICE


 * VIDEO COMMERCE OFFERINGS GAIN TRACTION, INDIANS SPENT OVER 2 MN HOURS VIDEO
   SHOPPING: FLIPKART


 * IKEA EMBRACES THE LGBTQIA+ COMMUNITY WITH 'THE CLOSET'


 * PAYU'S LAZYPAY EXPANDS QUICK COMMERCE PARTNERSHIP WITH BLINKIT ADDITION


 * TATA SONS HITS PAUSE ON FRESH FUNDS TILL E-COMMERCE, ELECTRONICS BUSINESSES
   SHAPE UP

View More


 * WORTH EACH OF THE 60,000 STEPS: CANNES LIONS’24


 * FOOD FOR THOUGHT FROM CANNES LIONS’24


 * Q-COMMERCE IS THE SACHET-ISATION OF SHOPPING
   
    * Exclusive


 * IT’S 4 MORE LIONS FOR TEAM INDIA AT CANNES


 * THE DARK HORSE IN THE ERA OF AI: THE NVIDIA STORY
   
    * Exclusive


 * CANNES LIONS 2024: MCCANN OPENS THE GOLD TALLY FOR INDIA


 * FLAVOUR OF INNOVATION


 * ELECTIONS AND THE MEDIA: A SWING AWAY FROM TV?


 * DODGING THE BRAND POLICE

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BUSINESS OF BRANDS


 * TATA FUNDS PAUSE IS NO 'DEBT-ERRENT' AT 1MG, BIGBASKET


 * VIDEO COMMERCE OFFERINGS GAIN TRACTION, INDIANS SPENT OVER 2 MN HOURS VIDEO
   SHOPPING: FLIPKART


 * TATA SONS HITS PAUSE ON FRESH FUNDS TILL E-COMMERCE, ELECTRONICS BUSINESSES
   SHAPE UP

View More
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