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Why Plausible

Simple Metrics

Get all the important stats on one single page. No training necessary.

Lightweight Script

Bloated analytics scripts can slow down your website. Plausible adds <1KB page
weight.

Privacy Focused

Built with privacy of your visitors in mind. No need to annoy them with a
cookie/GDPR consent banner.

Open Source

Built openly on GitHub, released under the AGPL license and can be self-hosted
too.


INDUSTRY

 * For startups
 * For freelancers
 * For bloggers


COMPARISONS

 * vs Google Analytics
 * vs Matomo
 * vs Cloudflare

Community

Blog

Stories about privacy, web analytics, and building a financially sustainable
open-source project.

Documentation

Everything you need to know about getting up and running with Plausible.

GitHub Repo

Read, inspect and review the source code behind our product to verify that our
actions match with our words.

Public Roadmap

Follow the development and make suggestions for what features you would like to
see in the future.

Forum

Community support for self-hosting Plausible users.


FOLLOW @PLAUSIBLEHQ ON TWITTER FOR NEWS AND UPDATES

Pricing
 * Login
   Start free trial

My dashboard
Why Plausible - Simple metrics - Lightweight script - GDPR/CCPA Compliant - Open
source Industry - For startups - For bloggers - For freelancers Comparisons -
Google Analytics alternative - Matomo alternative - Cloudflare alternative
Community - Blog - Documentation - GitHub Repo - Public Roadmap - Forum Pricing
Start free trial Log in
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SIMPLE AND PRIVACY-FRIENDLY
GOOGLE ANALYTICS ALTERNATIVE

Plausible is a lightweight and open-source website analytics tool. No cookies
and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU 🇪🇺

Get started
Live demo



IT'S TIME TO DITCH GOOGLE ANALYTICS

Frustrated with Google Analytics? So are we and that's why we built Plausible
Analytics, a simple, lightweight (< 1 KB), open source and privacy-friendly
alternative that doesn't come from the adtech world.

Web analytics went from a simple, fun and useful practice for site owners to a
data grabbing machine for surveillance capitalism. Google Analytics is
frustrating to use, difficult to understand, slow to load and privacy-invasive
too.

Plausible Analytics is built for privacy-conscious site owners. You get valuable
and actionable stats to help you improve your efforts while your visitors keep
having a nice and enjoyable experience.

Here's what makes Plausible a great Google Analytics alternative and why we're
trusted by 5,000+ paying subscribers to deliver their website and business
insights:


SIMPLE ANALYTICS AT A GLANCE

Plausible is simple analytics. It is easy to understand and it cuts through the
noise. Check your site traffic and get all the essential insights on one page in
one minute. There are no layers of menus, there is no need for you to build
custom reports, custom dashboards or PowerPoint documents.


LIGHTWEIGHT SCRIPT THAT KEEPS YOUR SITE SPEED FAST

Plausible is lightweight analytics. Our script is 45 times smaller than Google
Analytics. Your page weight will be cut down, your site will load faster and
you'll reduce your carbon footprint for a greener and more sustainable web. A
site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by
switching.


NO NEED FOR COOKIE BANNERS OR GDPR CONSENT

Plausible is privacy-friendly analytics. All the site measurement is carried out
absolutely anonymously. Cookies are not used and no personal data is collected.
There are no persistent identifiers. No cross-site or cross-device tracking
either. Your site data is not used for any other purposes.


TRACK EVENTS, GOAL CONVERSIONS AND CAMPAIGNS

Plausible is useful. Segment your audience by any metric you click on. Answer
the important questions about your visitors, content and referral sources.
Analyze paid campaigns and dark traffic using UTM parameters. Track outbound
link clicks and 404 error pages. Create custom events, see how they convert and
identify trends that matter.


INVITE TEAM MEMBERS AND SHARE YOUR DASHBOARD

Plausible is shareable. Your stats are private by default but you can choose to
be transparent and make them public so anyone with your custom link can view
them. You can embed the dashboard into your website too. Stats can also be
shared privately by generating a secure link. You can invite team members and
assign user roles too.


TRANSPARENT AND FULLY OPEN SOURCE SOFTWARE

Plausible is open source analytics. Our source code is available and accessible
on GitHub so anyone can read it, inspect it and review it to verify that our
actions match with our words. We welcome feedback and have a public roadmap. If
you're happy to manage your own infrastructure, you can self-host Plausible too.

We hope you enjoy Plausible!

Regards,

Uku and Marko

P.S. We're completely independent, self-funded, bootstrapped and debt-free.
We're not interested in raising funds or taking investment. We choose the
subscription business model rather than surveillance capitalism. We're operating
a sustainable project funded solely by the fees that our subscribers pay us. And
we donate 5% of our revenue. Read more about us.


PEOPLE ❤️ PLAUSIBLE

Plausible is built for scale and can serve sites with hundreds of millions of
monthly visitors. Thousands of sites, startups and some of the world's leading
brands have already made the switch from Google Analytics and other services.

Tracked pageviews 7.4B
Installed websites 28,025
Uptime (Last 90 days) 99.99%
Debbie O'Brien
@debs_obrien
I recently switched from Google Analytics to @PlausibleHQ and I am really happy
with it so far. I wrote a post about it and how you can add Plausible to your
@nuxt_js site 💚 debbie.codes/blog/nuxt-analytics/
elementary
@elementary
We've completely left Google Analytics behind in favor of @PlausibleHQ. Google's
incentive is to collect as much information as possible from people visiting as
many sites as possible—and using Google Analytics directly helps them do that.
blog.elementary.io/leaving-google…
Rob Hope 🇿🇦
@robhope
Just replaced my full network's Google Analytics with @PlausibleHQ - I can't
remember when last I was this impressed by a SaaS UX + design 💯

All site scripts integrated with CNAME domains <1hr.

Became a paying customer within 1hr of the 30-day trial.
DHH
@dhh
Been a very happy customer of Plausible at Basecamp. Wonderful to see domains
like web stats that were once a wasteland due to monopoly weight spring new,
better options ❤️
Christina Warren
@film_girl
OMG @PlausibleHQ looks like it really will be the thing that finally replaces
the dearly departed Mint as my Google-free analytics program of choice! The team
outbound link click tracking at the request of me and a few others and the docs
are fab.
Erlang Ecosystem Foundation
@TheErlef
We're very excited to announce that we're switching to @PlausibleHQ! 📈🚀


SIMPLE, TRAFFIC-BASED PRICING

Sign up for 30-day unlimited trial. No credit card required.

Monthly pageviews

10k

Your price

£6 / mo60 / yr

Monthly billing Yearly billing 2 months free

WHAT'S INCLUDED



 * 50 websites

 * Email/Slack reports

 * 100% data ownership

 * Custom events

 * Unlimited data retention

 * Unlimited team members

Start your free trial


WHY USE PLAUSIBLE ANALYTICS?

Google Analytics is overkill for most site owners. Plausible Analytics is easy
to use and understand with no training or prior experience.

Quick and easy to integrate Simple to set up and integrate with popular tools
such as WordPress, Ghost, Squarespace, Wix and Weebly. Supports single-page
applications and hash-based routing.
A powerful and flexible API Our API offers a way to retrieve your stats
programmatically, send your metrics wherever you want and present them in
whatever shape you want.
Email and Slack reports Keep an eye on your traffic with weekly and/or monthly
reports. Get traffic spike notifications so you don't miss being on the Hacker
News. Reports can be sent to multiple recipients.
Serve the script as a first-party connection You can set up a proxy to serve our
script from your domain name as a first-party connection and get more accurate
stats.
Own and control your data Your site data will never be shared with or sold to
any third-parties. It will never be monetized, mined and harvested for personal
and behavioral trends.
Filter the dashboard by anything you click on Dig more in-depth and get further
insights by filtering. Click on any metric to filter your dashboard by it. Mix
and match filters too.
Integrate with Search Console Integrate with Google Search Console to see search
queries people use to find your site in Google's search results directly in your
Plausible dashboard.
Analyze marketing campaigns Tag your paid ads, emails and social media posts
with UTM tags and analyze your ecommerce and marketing campaigns from click to
conversion.


READY TO DITCH GOOGLE ANALYTICS?
START YOUR FREE TRIAL TODAY.

Get started
Live demo

PLAUSIBLE ANALYTICS

Made and hosted in the EU 🇪🇺
We give back 5% of our revenue
Built by @ukutaht and @markosaric

WHY PLAUSIBLE?

 * Simple metrics
 * Lightweight script
 * Privacy focused
 * Open source
 * For creators
 * For agencies
 * For ecommerce

COMPARISONS

 * vs Google Analytics
 * vs Matomo
 * vs Cloudflare

COMMUNITY

 * Blog
 * Status
 * Documentation
 * GitHub
 * Forum
 * Twitter
 * Mastodon

COMPANY

 * About
 * Contact
 * Privacy
 * Data policy
 * Terms
 * DPA
 * Imprint