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Israel-Hamas war
COLLEGES UNDER SIEGE OVER ISRAEL, HAMAS AND ANTISEMITISM, LOOK TO PR GIANTS FOR
HELP
Some of the top firms, mainly in Democratic politics, are getting calls for help
from major universities.
Two major university presidents, Claudine Gay of Harvard, left, and Liz Magill
of the University of Pennsylvania, have resigned from their posts under immense
political pressure following their testimony before Congress. | Kevin
Dietsch/Getty Images
By Hailey Fuchs, Daniel Lippman and Michael Stratford
01/07/2024 07:00 AM EST
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Some of the nation’s top universities are scrambling to hire heavyweight
communications firms as their campuses become consumed by cultural and political
proxy fights stemming from the Israel-Hamas war.
Among the schools that have turned to firms for help in recent months: New York
University, Harvard University, Columbia University, The Cooper Union and the
University of California. Those academic institutions sought help from trained
PR or communications professionals in navigating student protests, unrest from
donors or government inquiries borne from how the schools have handled the
conflict in the Middle East, according to six people familiar with the
arrangements.
The decision to do so underscores just how delicate the campus debates have
become in recent weeks. Already, two major university presidents, Claudine Gay
of Harvard and Liz Magill of the University of Pennsylvania, have resigned from
their posts under immense political pressure following their testimony before
Congress, in which they offered lawyerly responses to how they’d treat calls for
the genocide of Jews.
Their performance, it should be noted, had the help of high-powered outside
advisors — an indication that consultants don’t always solve problems but
sometimes do create them.
Still, academic leaders have struggled to find the right response to campus
protests over Israel’s military campaign and concerns among other parts of the
student body about rising antisemitism. Media attention and political scrutiny
have amplified, with House Republicans launching an investigation into how
universities are handling antisemitism.
While much of the pressure being applied to universities is coming from
conservatives, the schools themselves have turned to Democratic-allied firms for
help.
New York University, where in October the law school’s student bar association
president quickly blamed Israel for the Oct. 7 attack by Hamas, enlisted veteran
Democratic consulting firm SKDK — whose clients have included President Joe
Biden’s 2020 campaign and the Democratic Congressional Campaign Committee — to
help with the university’s internal and external responses around the war and
related issues.
The work included advice around issues with donors, students and government
officials’ inquiries around antisemitism, according to a person close to SKDK
who requested anonymity to discuss the firm’s work. The firm declined to
comment. The university’s official work with SKDK began around December, when
three of its peer universities appeared before the House Education and the
Workforce Committee for a hearing on antisemitism.
The Cooper Union, the New York City school where Jewish students huddled in a
library during a pro-Palestinian protest in October, also brought in SKDK to
help it navigate fallout from that incident. The firm helped the college respond
to a media inquiry from The Messenger.
Harvard University has turned to another Democratic firm, Precision, to help it
handle fallout from turmoil over pro-Palestinian protests on campus in the wake
of the Oct. 7 Hamas attacks. The school was engulfed in controversy for weeks
over its response to campus groups that said they held Israel “entirely
responsible for all unfolding violence.”
Education
Former Harvard president blames ‘demagogues’ for her downfall
By Olivia Alafriz | January 03, 2024 06:40 PM
The firm, which had a pre-existing relationship with the school, provided
communications support after Oct. 7 to help with the crisis on campus, two
people familiar with the arrangement said. The school also has turned to PR
behemoth Edelman and the firms of former Chuck Schumer aides Risa Heller and
Alex Levy.
Columbia University has leaned on the consulting giant FGS Global, with which it
has had a working relationship going back several years, according to a Columbia
spokesperson. As part of the contract, the firm has helped out with
communications support in dealing with issues affecting the university since
Oct. 7. Columbia suspended pro-Palestinian groups in November for events that
violated university policies, including one that “‘proceeded despite warnings
and included threatening rhetoric and intimidation,’” according to an email
cited by the school’s student newspaper the Columbia Daily Spectator.
The University of California reached out to a firm run by a prominent Democratic
operative for counsel on its own handling of the unfolding cultural battles,
according to the Democratic operative who was granted anonymity to discuss
private conversations. But that person’s firm does not currently work for the
school, and a university spokesperson said it was “not aware of any external
entities being engaged” through the president’s office.
A number of these firms brought into the fold have close ties to the Biden
administration. SKDK co-founder Anita Dunn is now senior adviser to the
president. Precision was founded by Obama and Biden world operatives.
Ken Spain, a Republican partner of the firm Narrative Strategies, said the
decision to turn to Democratic-allied firms illustrated how insular the
universities are.
“Ironically, and unsurprisingly, the challenge these universities are facing is
their lack of political diversity when it comes to seeking outside advisement,”
he said. “A crisis of this magnitude requires a holistic strategy, and right now
they seem to be several steps behind each news cycle, and that’s largely because
they are stuck in their own echo chamber.”
That perspective was echoed by a longtime Republican lobbyist who works on
education policy who said the challenges elite universities are having in
Washington in recent months are precisely because they aren’t exposed to
alternative political viewpoints.
“Nobody ever talks to Republicans. They don’t even know how to have a
conversation with them,” the lobbyist said. “They talk to themselves a lot but
not as much to the outside world.”
Harvard, FGS Global, Precision and Levy declined to comment. NYU and The Cooper
Union did not respond to requests for comment.
Stacy Kerr, a partner at the public affairs firm Penta Group and former Nancy
Pelosi aide, said universities are scrambling for professional communications
help because they are dealing with new outside forces. Kerr, who served as chief
communications officer at Georgetown University, said schools had approached
her, looking for help in the wake of Oct. 7. Her firm works with some
universities, and she has also been consulting with university leaders, but she
declined to say who.
Historically, higher education has not relied heavily on public affairs support,
beyond lobbying for government funding, she said. But Kerr added that
universities were the next battleground in a larger culture war, and schools
were now trying to catch up.
“In an industry that has not historically hired and relied on a lot of outside
perspective, you’re now seeing a race and a scramble to gain outside perspective
because there’s new groups of stakeholders now pressuring and threatening the
sustainability of these university presidents’ jobs or in some cases, the
reputation of the university,” she said.
The use of outside PR help comes as elite higher education brace for a continued
onslaught of scrutiny in the coming months. The House is set to vote on a
bipartisan deal in the coming weeks that would direct federal funding away from
wealthy universities toward short-term job training programs. And there is
growing bipartisan interest in imposing new restrictions on colleges’ foreign
sources of revenue.
House votes to condemn campus antisemitism
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In addition, House GOP leaders are gearing up to use their gavels to scrutinize
higher education. The House education committee announced plans to investigate
colleges for their handling of antisemitism after lawmakers already held several
hearings last year.
Ari Fleischer, a former Bush White House press secretary who now runs his own PR
firm, said that universities won’t solve their PR issues with conservatives by
hiring firms that don’t know how to talk to right-leaning Americans.
“The problem is if the perception is these universities are out of touch because
they have become left-wing citadels and fortifications, hiring left-wing PR
firms to build a better fortification is the last thing that they need to do,”
he said.
“The fundamental problem is that these major universities would rather make it
through the night, rather than solve their long-term problems,” Fleischer added.
“They want to paper over their immediate problems, hope that the temperature of
the water drops below boiling and then go back to what they were always doing.”
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* Filed under:
* Higher Education,
* New York,
* California,
* Public Relations,
* Hamas,
* Israel-Hamas war
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or other websites or apps) or similar users. This is then used to build or
improve a profile about you (which might for example include possible
interests and personal aspects). Your profile can be used (also later) to
present content that appears more relevant based on your possible interests,
such as by adapting the order in which content is shown to you, so that it is
even easier for you to find content that matches your interests.
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* USE PROFILES TO SELECT PERSONALISED CONTENT 192 PARTNERS CAN USE THIS PURPOSE
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Content presented to you on this service can be based on your content
personalisation profiles, which can reflect your activity on this or other
services (for instance, the forms you submit, content you look at), possible
interests and personal aspects, such as by adapting the order in which
content is shown to you, so that it is even easier for you to find
(non-advertising) content that matches your interests.
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* MEASURE ADVERTISING PERFORMANCE 677 PARTNERS CAN USE THIS PURPOSE
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Information regarding which advertising is presented to you and how you
interact with it can be used to determine how well an advert has worked for
you or other users and whether the goals of the advertising were reached. For
instance, whether you saw an ad, whether you clicked on it, whether it led
you to buy a product or visit a website, etc. This is very helpful to
understand the relevance of advertising campaigns.
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* MEASURE CONTENT PERFORMANCE 345 PARTNERS CAN USE THIS PURPOSE
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Information regarding which content is presented to you and how you interact
with it can be used to determine whether the (non-advertising) content e.g.
reached its intended audience and matched your interests. For instance,
whether you read an article, watch a video, listen to a podcast or look at a
product description, how long you spent on this service and the web pages you
visit etc. This is very helpful to understand the relevance of
(non-advertising) content that is shown to you.
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* UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM
DIFFERENT SOURCES 421 PARTNERS CAN USE THIS PURPOSE
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Reports can be generated based on the combination of data sets (like user
profiles, statistics, market research, analytics data) regarding your
interactions and those of other users with advertising or (non-advertising)
content to identify common characteristics (for instance, to determine which
target audiences are more receptive to an ad campaign or to certain
contents).
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* DEVELOP AND IMPROVE SERVICES 511 PARTNERS CAN USE THIS PURPOSE
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Information about your activity on this service, such as your interaction
with ads or content, can be very helpful to improve products and services and
to build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
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* USE LIMITED DATA TO SELECT CONTENT 111 PARTNERS CAN USE THIS PURPOSE
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Content presented to you on this service can be based on limited data, such
as the website or app you are using, your non-precise location, your device
type, or which content you are (or have been) interacting with (for example,
to limit the number of times a video or an article is presented to you).
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USE PRECISE GEOLOCATION DATA 253 PARTNERS CAN USE THIS PURPOSE
Use precise geolocation data
With your acceptance, your precise location (within a radius of less than 500
metres) may be used in support of the purposes explained in this notice.
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ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 119 PARTNERS CAN USE
THIS PURPOSE
Actively scan device characteristics for identification
With your acceptance, certain characteristics specific to your device might be
requested and used to distinguish it from other devices (such as the installed
fonts or plugins, the resolution of your screen) in support of the purposes
explained in this notice.
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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 488 PARTNERS CAN USE
THIS PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
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DELIVER AND PRESENT ADVERTISING AND CONTENT 479 PARTNERS CAN USE THIS PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
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MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 332 PARTNERS CAN USE THIS PURPOSE
Always Active
Information about your activity on this service may be matched and combined with
other information relating to you and originating from various sources (for
instance your activity on a separate online service, your use of a loyalty card
in-store, or your answers to a survey), in support of the purposes explained in
this notice.
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LINK DIFFERENT DEVICES 316 PARTNERS CAN USE THIS PURPOSE
Always Active
In support of the purposes explained in this notice, your device might be
considered as likely linked to other devices that belong to you or your
household (for instance because you are logged in to the same service on both
your phone and your computer, or because you may use the same Internet
connection on both devices).
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IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 456 PARTNERS CAN
USE THIS PURPOSE
Always Active
Your device might be distinguished from other devices based on information it
automatically sends when accessing the Internet (for instance, the IP address of
your Internet connection or the type of browser you are using) in support of the
purposes exposed in this notice.
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