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SPEAKERS

Talia Arnold

Managing Director

Exverus Media

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Bobby Noble

Vice President, Ad Operations

The Walt Disney Company

View Profile

Josh Sharma

VP, Advertising Partnerships

Allen Media Group

View Profile

Terry City

SVP, Advertising Sales

Cineverse

View Profile

Amy Lehman

SVP, Advertising Platforms

Disney Entertainment & ESPN Technology

View Profile

Stephanie Jackson

SVP, West Coast Advertising Sales

Warner Bros. Discovery

View Profile

Adrian Chiu

SVP of Advertising Product

Pluto TV

View Profile

Tyler Fitch

SVP, Advanced TV & Partnerships

Tubi

View Profile

Ariel Sims

SVP, Head of Paid Social

Digitas North America

View Profile

Rozita Tolouey

Head of Business Development & Partnership Marketing, North America

Tencent Games

View Profile

Gabrielle Heyman

Head of Global Brand Partnerships

Zynga

View Profile

Inderpreet Sandhu

Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST

Google

View Profile

Tim Natividad

US Head of Enterprise Sales, Global Business Solutions

TikTok

View Profile

Kevin Lemberg

Vice President, Addressable Enablement

Comcast Advertising

View Profile

Andrea Zapata

VP of Advertising Data, Measurement and Partnerships

T-Mobile Advertising

View Profile

Chris Ziemer

Global Industry Specialist Leader, Monetization

AWS

View Profile

Celiena Adcock

Head of Retail, Auto, Gaming

Uber Advertising

View Profile

Esra Bacher

CTV Lead, Agency Exchange Partnerships

Google

View Profile

Scott Olechowski

Co-Founder & Chief Product Officer

Plex

View Profile

Talia Arnold

Managing Director

Exverus Media

View Profile

Bobby Noble

Vice President, Ad Operations

The Walt Disney Company

View Profile

Josh Sharma

VP, Advertising Partnerships

Allen Media Group

View Profile

Terry City

SVP, Advertising Sales

Cineverse

View Profile

Amy Lehman

SVP, Advertising Platforms

Disney Entertainment & ESPN Technology

View Profile

Stephanie Jackson

SVP, West Coast Advertising Sales

Warner Bros. Discovery

View Profile

Adrian Chiu

SVP of Advertising Product

Pluto TV

View Profile

Tyler Fitch

SVP, Advanced TV & Partnerships

Tubi

View Profile

Ariel Sims

SVP, Head of Paid Social

Digitas North America

View Profile

Rozita Tolouey

Head of Business Development & Partnership Marketing, North America

Tencent Games

View Profile

Gabrielle Heyman

Head of Global Brand Partnerships

Zynga

View Profile

Inderpreet Sandhu

Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST

Google

View Profile

Tim Natividad

US Head of Enterprise Sales, Global Business Solutions

TikTok

View Profile

Kevin Lemberg

Vice President, Addressable Enablement

Comcast Advertising

View Profile

Andrea Zapata

VP of Advertising Data, Measurement and Partnerships

T-Mobile Advertising

View Profile

Chris Ziemer

Global Industry Specialist Leader, Monetization

AWS

View Profile

Celiena Adcock

Head of Retail, Auto, Gaming

Uber Advertising

View Profile

Esra Bacher

CTV Lead, Agency Exchange Partnerships

Google

View Profile

Scott Olechowski

Co-Founder & Chief Product Officer

Plex

View Profile

Talia Arnold

Managing Director

Exverus Media

View Profile

Bobby Noble

Vice President, Ad Operations

The Walt Disney Company

View Profile

Josh Sharma

VP, Advertising Partnerships

Allen Media Group

View Profile

Terry City

SVP, Advertising Sales

Cineverse

View Profile

x

Amy Lehman

SVP, Advertising Platforms

Disney Entertainment & ESPN Technology



About the Speaker



Amy Lehman is the SVP, Ad Platforms, within the Disney Entertainment & ESPN
Technology organization.  In this role, Lehman oversees the product, software
engineering, operations, and partnerships behind Disney’s advertising platforms.
She leads an Ad Platforms team that has played a key role over the past three
years in the development and launch of proprietary Disney technology and
products that have helped evolve Disney into an industry-leader in ad tech,
including its own Disney Ad Server.

Lehman most recently served as VP, Product Management, Ad Platforms, leading the
strategy and building of the advertising technology that powers Disney’s
streaming brands, including Disney+, Hulu, and ESPN+, as well as Disney’s linear
and digital ad systems.

Lehman joined Disney via Hulu in 2019 and has more than 25 years of experience
in ad tech, specializing in advertising monetization, streaming and video ad
serving technology, software development, and enterprise scale operations.
Previously, Lehman spent eight years at Adobe, building out a suite of
capabilities in the OTT, video delivery, data, and programmatic advertising
spaces. She’s also held leadership roles at United Online/Adcurate and
Conversant.

Lehman graduated from Worcester Polytechnic Institute with a Bachelor’s degree
in Biology. She and her family live in Los Angeles.



Panels

Ad product and ad tech innovation
x

Stephanie Jackson

SVP, West Coast Advertising Sales

Warner Bros. Discovery



About the Speaker

Stephanie Jackson, SVP, West Coast Advertising Sales, Warner Bros. Discovery

Panels

The rise of short-form advertising
x

Adrian Chiu

SVP of Advertising Product

Pluto TV



About the Speaker

Adrian Chiu, SVP of Advertising Product, Pluto TV

Panels

Viewer ad experiences for the CTV generation
x

Tyler Fitch

SVP, Advanced TV & Partnerships

Tubi



About the Speaker

Tyler Fitch, SVP, Advanced TV & Partnerships, Tubi

Panels

Solving the CTV identity crisis
x

Ariel Sims

SVP, Head of Paid Social

Digitas North America



About the Speaker



Ariel is an impressive leader in the media industry. She joined the Digitas team
in January 2023 as the Head of Social at the agency. She built her career with
roles at Twitter, Meta, IPG, and a number of other great companies across the US
and Europe. She has a proven track record of developing high-performing teams,
creating innovative solutions, and pushing for creative, outside-the-box
thinking.



Panels

The rise of short-form advertising
x

Rozita Tolouey

Head of Business Development & Partnership Marketing, North America

Tencent Games



About the Speaker

Rozita Tolouey, Head of Business Development & Partnership Marketing, North
America, Tencent Games

Panels

The growing market of in-game advertising and partnerships
x

Gabrielle Heyman

Head of Global Brand Partnerships

Zynga



About the Speaker

Gabrielle Heyman is Head of Global Brand Partnerships for Zynga, where she is
responsible for Zynga’s direct advertising business and connecting brands to the
vast audience found on mobile gaming. Gabrielle is a leader in Gaming and
Digital Media, and has a passion for the revolution in entertainment consumption
and its impact on brands.

Panels

The growing market of in-game advertising and partnerships
x

Inderpreet Sandhu

Head of CTV Ads Platform & Ecosystems - Media, Entertainment, Telco & FAST

Google



About the Speaker

Inderpreet Sandhu leads the CTV Ads Platform & Ecosystems group within Google's
Global Partnerships team, helping our Media, Entertainment & Distribution
partners effectively monetize their high-quality content with Google Ad Manager
along with integrating Google Ad Manager with core services that power CTV
streaming. Prior to Googlee, Inderpreet spent seven years as a Senior Product
Leader at Accenture, advising top e-commerce, healthcare, and retail companies
on digital advertising and business ops. Inderpreet holds a Bachelors of Science
(B.S.) in Managerial Economics from the University of Calinfornia, Davis.
Inderpreet spens his free time tryinh to keep up with his wife and two energetic
kids.

Panels

Trends in cross-platform measurement
x

Tim Natividad

US Head of Enterprise Sales, Global Business Solutions

TikTok



About the Speaker

Tim Natividad is the US Head of Enterprise Sales at TikTok. His team is
responsible for performance advertising, Reach and Frequency buying, and
Creator-led marketing opportunities for all major US Fortune 500 companies. In
short, the team helps advertising customers make TikToks, not ads, particularly
at a time when audiences value authenticity over traditional advertising.
Natividad joined TikTok in 2021. The entirety of his career has been spent in
digital media and prior to his time at TikTok he held previous leadership
positions at Roku, Amazon, and Google. At Roku he enabled the growth behind the
launches of Disney Plus, Peacock, Discovery Plus, HBO Max, and Paramount Plus.
He joined Amazon in 2015 and led the Global Search and Performance Advertising
business to enable revenue growth for CPG and Consumer Electronics industries
along the secular shift to e-commerce buying. He is a member of the IAB’s
Digital Video Board and contributes to TikTok’s involvement in the Digital
Content NewFronts. Natividad also serves as a judge of the American Advertising
Federation’s Hall of Achievement and the Association of National Advertising’s
B2 Awards. With pit stops in Texas, Rhode Island, Cambodia and New York,
Natividad currently lives in Los Angeles with his two dogs, wife, and daughter.

Panels

The rise of short-form advertising
x

Kevin Lemberg

Vice President, Addressable Enablement

Comcast Advertising



About the Speaker

Kevin Lemberg is Vice President of Addressable Enablement for Comcast
Advertising, which includes FreeWheel, a global technology platform for the
television advertising industry, and Effectv, the advertising sales division of
Comcast Cable.  In this role, Kevin manages the overarching addressable TV
solutions and product roadmap across Comcast Advertising. With more than 15
years of experience across multiple advertising and marketing disciplines, Kevin
joined Comcast in 2016 before being promoted to Head of Partnerships –
Advertising Solutions.  Prior to his tenure at Comcast, he served the evolving
advertising teams at various cable networks including Game Show Network, The
Weather Channel and Food Network, as well as satellite companies DIRECTV and
DISH Network, where he helped build cross-platform strategies – incorporating
traditional linear TV platforms with digital, mobile and connected device
landscapes. His experience spans linear TV, Addressable TV, CTV/OTT, MVPD
platforms and data focused/audience buying platforms. Kevin has been featured in
top-tier industry trade publications and industry conferences, like Programmatic
I/O. Kevin is an alumna of the School of Communications at Rutgers University.
He currently resides in the New York area with his family.

Panels

Solving the CTV identity crisis
x

Andrea Zapata

VP of Advertising Data, Measurement and Partnerships

T-Mobile Advertising



About the Speaker

Andrea Zapata, VP of Advertising Data, Measurement and Partnerships, T-Mobile
Advertising

Panels

Trends in cross-platform measurement
x

Chris Ziemer

Global Industry Specialist Leader, Monetization

AWS



About the Speaker

Chris Ziemer is a Media & Entertainment Industry Specialist at AWS. Chris works
with M&E business and technology leaders to accelerate cloud transformation
initiatives, providing domain expertise for cloud adoption in broadcast, ad-tech
transformation, live production, media supply chain, and streaming media
workflows. Prior to AWS, Chris held senior sales, business development,
solutions engineering, and alliance partner management positions at Imagine
Communications and Harris Broadcast. Chris has led some of the industry’s most
transformative technology projects with global media companies and broadcasting
groups.

Panels

Ad product and ad tech innovation
x

Celiena Adcock

Head of Retail, Auto, Gaming

Uber Advertising



About the Speaker

Celiena Adcock, Head of Retail, Auto, Gaming, Uber Advertising

Panels

AI gets real: creative, targeting and inventory optimization
x

Esra Bacher

CTV Lead, Agency Exchange Partnerships

Google



About the Speaker

As the CTV Lead, Agency Exchange Partnerships within Google Authorized Buyers
team Esra Bacher is responsible for driving the adoption of innovative CTV
product suite, that is represented by Google Ad Manager publishers, across major
holding companies. In this role, Esra is responsible for scaling the CTV
go-to-market strategies and partnering closely with various cross-functional
teams including product, marketing and Google Ad Manager teams to build Google
Authorized Buyers CTV narrative. Prior to her role at Google, Esra worked at
GroupM as Head of Programmatic Investment playing a critical role in building
GroupM’s programmatic investment strategy in the US. She holds a Master of
Science degree from Vienna University of Economics and Business with major in
International Marketing and Management. An inspiring leader, strong
collaborator, workplace mentor and thought leader, Esra has been recognized by
media outlets such as ExchangeWire, Adweek and she has also been quoted and
featured in media outlets such as Adweek, AdExchanger and Beet.TV.

Panels

Viewer ad experiences for the CTV generation
x

Scott Olechowski

Co-Founder & Chief Product Officer

Plex



About the Speaker



Scott Olechowski is co-founder and chief product officer at Plex, the global
streaming platform that offers thousands of free movies and TV shows on-demand
as well as hundreds of free-to-stream live TV channels. A pioneer in streaming
media, Scott founded Plex with the intent of making organizing and accessing
digital media easy and seamless. As the streaming landscape has continued to
evolve, Plex is now taming the chaos of streaming by providing a personalized
and intuitive experience with a suite of free, easy-to-use, powerful, and
beautiful apps for every platform.



Panels

AI gets real: creative, targeting and inventory optimization
x

Talia Arnold

Managing Director

Exverus Media



About the Speaker

Talia Arnold is the Managing Director at Exverus Media, 2024 AdWeek Breakthrough
Media Agency of the Year, 2023 AdAge Media Agency of the Year, and 6x winner of
AdWeek Media Plan of the Year. Talia’s expertise in media strategy and analytics
helped convince over a dozen brands from Walmart to Coca Cola and Post to
partner with Exverus, often instead of larger agencies. Early on, Talia saw the
need to invest in AI software so clients could accurately measure the impact of
their marketing campaigns--whether Exverus was placing the advertising buys or
not—and enable one source of truth, accessible for all clients, regardless of
their size. Exverus always operates from its namesake, which is Latin for “from
the truth”. Talia is a writer and speaker for industry organizations including
AdAge, AdExchanger, Digiday, and iMedia.

Panels

Viewer ad experiences for the CTV generation
x

Bobby Noble

Vice President, Ad Operations

The Walt Disney Company



About the Speaker



Bobby Noble, VP of Ad Operations, leads Disney’s Addressable Ad Operations team
that oversees all digital business for ABC, ESPN, Disney+, FreeForm, NatGeo, FX,
Hulu and Disney Channels Worldwide brands. He is responsible for setting the
strategy, direction and management of the Addressable Account Management
organization.

Previously he oversaw Revenue Operations at UPROXX. He graduated from Pepperdine
University with a B.S in International Business/Minor in Marketing and currently
lives with his Husband and (very cute) dog, Snacks, in Los Angeles.



Panels

Viewer ad experiences for the CTV generation
x

Josh Sharma

VP, Advertising Partnerships

Allen Media Group



About the Speaker

Josh Sharma currently serves as the Vice President of Advertising Partnerships
for Allen Media Group’s portfolio of digital products and services, including
The Weather Channel’s DTC app and Local Now, the leading hyper-local streaming
service on a mission to revolutionize the way viewers connect to the local
content and entertainment that matter most to them. Previously, he was
responsible for revenue partnerships at Pluto TV, where he oversaw relationships
with key advertising technology and programmatic platforms. Prior to joining
Pluto TV, Josh helped to grow and run business development efforts at SpotX (now
part of Magnite).

Panels

Solving the CTV identity crisis
x

Terry City

SVP, Advertising Sales

Cineverse



About the Speaker

Terry City, an industry veteran with more than 20 years of experience building
and leading sales and partnerships divisions, is the Senior Vice President of
Advertising Sales at Cineverse. City has extensive experience in the ad
landscape, with executive roles at Variety, Yahoo Entertainment, The Huffington
Post, BuzzFeed, Tumblr and, most recently, Tastemade. In addition, City is the
co-founder of Steel Titan Entertainment, producers of the Emmy Award winning
ESPN: 30 for 30 film, Playing for the Mob. City is also an advisor to many
startups and entrepreneurs, as well as being a mentor to college students and
young industry professionals.

Panels

Trends in cross-platform measurement
View speakers


KEY TOPICS 2024


THE RISE OF SHORT-FORM ADVERTISING

--------------------------------------------------------------------------------


AD PRODUCT AND AD TECH INNOVATION

--------------------------------------------------------------------------------


SOLVING THE CTV IDENTITY CRISIS

--------------------------------------------------------------------------------


AI GETS REAL: CREATIVE, TARGETING AND INVENTORY OPTIMIZATION

--------------------------------------------------------------------------------


TRENDS IN CROSS-PLATFORM MEASUREMENT

--------------------------------------------------------------------------------


THE GROWING MARKET OF IN-GAME ADVERTISING AND PARTNERSHIPS

--------------------------------------------------------------------------------

View agenda



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WHY ATTEND OUR EVENT?

VIP Meeting Service

Meetings are fundamental and there is no substitute for face-to-face
interaction. Our dedicated professionals will help you pre-arrange meetings with
your key targets and facilitate onsite introduction to ensure you meet the right
targets.

MEET & generate leads

A unique place to establish relationships with new client and suppliers. Develop
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Market Intelligence

All our events are developed jointly with market research offers. We provide the
most accurate and granular sets of data about the Telecom, Media and
Technologies markets.

Find out more about our new Intelligence Services that led to the creation of
this exclusive event.

Online, Media and Advertising OTT and Video


OUR RESEARCH HIGHLIGHTS

US AUDIENCES ENGAGING IN ASIAN OTT CONTENT: WHAT OPPORTUNITIES FOR US-BASED
PLAYERS & REGIONAL CHAMPIONS?

Last August, Netflix released a live-action adaptation of the anime hit One
Piece: 62M views later, the Los Gatos-based firm commissioned a second season of
the show. Aside from its popular success, the series is also the result of the
collaboration between Netflix teams from both the US and Japan, who worked
closely with One Piece’s creator, Eiichiro Oda. Continent-wise, national Asian
OTT champions expand beyond their borders, helped by public funding which
guarantees significant numbers of local titles produced. But what strategies do
such players adopt to push their catalog to the other side of the Pacific?
Conversely, how do US-based players adapt to fulfill the US audiences’ growing
appetite for Asian content?

Read more

IS DISNEY ABOUT TO RECREATE THE PAY TV BUNDLE?

During the last quarter earnings call, Bob Iger confirmed that Disney remains
“on track to roll out a more unified one-app experience domestically, making
extensive general entertainment content available to bundle subscribers via
Disney+.” A beta version of such a unified app should be available next month in
the US. This announcement follows long-awaited Disney’s decision to acquire
Comcast’s shares in Hulu, to take full ownership of the platform. If Disney’s
long-term strategy for its combination of streaming services remains unclear,
should it be in terms of branding, distribution, or international expansion,
let’s still try to shed some light on the immediate benefits of such a move.

Read more


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