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REIMAGINE BRANDING IN THE AGE OF TECH

We live in an age of networked economy where business paradigms and traditional
notions of marketing and brand building are under scrutiny, though think tanks
around the world have earmarked this as the decade of CMOs.

The marketing heads are no longer dependent on Sales to close the deal. This is
the closest they have ever been to conversion; as a result, CMOs are the most
recent cohort to be elevated to CEOs. From technological advancements to
generative AI. Tectonic shift from parking the big buck with the large agencies
to trusting boutique firms to plan. Screens have increased manifolds and so have
eyeballs. Marketers are signing bigger cheques than ever to drive the brand
narrative that triggers the purchase and stays in the mindshare. As per industry
reports, Global ad spend is estimated to reach USD 859bn in 2023 and the digital
share of ad spend is estimated to reach 76%. India fastest growing market in the
top 10; ranked 8th globally, where digital ably supported by technology
continues to be the fastest-growing medium.

Read More...

India is the focal point for global giants and being Indian is the secret to
becoming a part of the fabric of Indian households. Where the craft of
brand-building continues to separate the wheat from the chaff and deliver
sustained growth and long-term success.

The 5th edition of the ETBrandEquity Brand World Summit endeavours to bring
together category leaders and foster conversations industry-wide on building
great brands. Welcome to Brand World Summit, the ultimate gathering of
marketers, thus, Reimagining Branding in the Age of Tech.



REGISTER NOW








1Day of Business Networking
600+Marketing, Brand, Media & Agency Professionals
100+Thought Leaders & Industry Experts
3Curated hands-on workshops



KEYNOTE SPEAKERS

PRABHA NARASIMHAN

Managing Director and Chief Executive Officer, Colgate-Palmolive India

ALIA BHATT

Actor and Entrepreneur

RAJA RAJAMANNAR

Chief Marketing & Communications Officer - President, Healthcare Business,
Mastercard



SPEAKERS

PRASHANT PERES

Managing Director, Kellogg South Asia

SAMEER SATPATHY

Divisional Chief Executive, ITC

SUPARNA MITRA

CEO-Watches and Wearables Division, Titan Company

ANANTH NARAYANAN

Founder & CEO, Mensa Brands

VIKRANT MUDALIAR

Chief Marketing Officer, Dream Sports

AVNISH ANAND

Co-Founder & COO, Caratlane

RAVI SANTHANAM

Chief Marketing Officer, HDFC Bank

YIN MAY LAU

Group Chief Marketing and Customer Experience Officer, Malaysia Airlines

SOMASREE BOSE AWASTHI

Chief Marketing Officer, Marico

AMIT DOSHI

Chief Marketing Officer, Britannia Industries

KUNAL DUBEY

Chief Marketing Officer, Cleartrip

ANNA OHLIN

Country Marketing Manager, IKEA India

ATIT MEHTA

Chief Marketing Officer, BYJU’S

ARJUN BHATIA

Chief Marketing Officer, Bharat Matrimony

SHRINI VISWANATH

Co- Founder, Upstox

SUVRAT BHOOSHAN

Founder & CEO, Gan.AI

RITU GUPTA

Global Marketing Director, Dell Technologies

SACHIN VASHISHTHA

Chief Marketing Officer, Paisabazaar

ESHA NAGAR

Managing Director, Nepa APAC

KARTIK SHARMA

Group Chief Executive Officer, Omnicon Media Group

POOJA BAID

Chief Marketing Officer, Versuni

SWATI RATHI

Marketing Head, Godrej Appliances

JAI LALA

Chief Executive Officer, Zenith

RAHUL GANDHI

Chief Marketing Officer, iD Fresh Food

DHAVAL SHAH

Co-Founder, API Holdings

SHOMA NARAYANAN

Managing Director & Head - Group Strategic Marketing & Communications, DBS Bank
India

KARTIKEYA BHANDARI

Chief Marketing Officer, Livspace

VIJAY PAMPANA

Marketing Director, P&G Health

SAMEER KAPOOR

Senior Vice President, Paytm Ads

TUSHAR MALHOTRA

Head of Marketing, Bisleri International

MOHIT JOSHI

Chief Executive Officer, Havas Media Network India

SAI NARAYAN

Chief Marketing Officer, Policybazaar.com

ANUPREET SINGH

Cheif Revenue Officer, Gan.AI

ABHINAV MIDHA

Vice President Business, GoKwik

ANYA LUTHRA

Vice President - Marketing, Inshorts

AMIT SETHIYA

Head Of Marketing, Syska Group

SAMEER RAJE

General Manager & Head India & SAARC Region, Zoom

GIRISH KALYANARAMAN

Vice President - Brand Operations and Category Lead – Feminine Care, Proctor &
Gamble India

VINEETH VISWAMBHARAN

Associate Vice President, Marketing & Sales, Adani Wilmar

TARUN SHARMA

Co-Founder & CEO, mCaffeine

SAI GANESH

Brand Consultant , Ex Brand Head Dunzo, Zomato & AB InBev

NITIN SAINI

Vice President - Marketing, Mondelez India

PROMITA SAHA KHAN

Vice President, Karukrit Advertising

KUNAL SHARMA

Head of Marketing, KRBL

ASHISH LIMAYE

Founder & CEO, Craving Digital

VISHWAS CHOKSI

Founder, Sports For All (SFA)

ABHISHEK KUMAR

Head- Digital Initiatives, Blue Star India

MAYANK JAIN

Head of Product Marketing, Swiggy

PANKAJ BHATNAGAR

SVP, Channel Partner Business, Altudo

KRYSTYNA DEVINA LASON

Senior Anchor & Producer, ET BrandEquity, (Session Chair)

IRVINDER KAUR RAY

Executive Director, Risk Advisory, Deloitte India (Session Chair)

RAJ NAYAK

Founder & Managing Director, House Of Cheer (Session Chair)

LLOYD MATHIAS

Business Strategist & Independent Director, (Session Chair)

VANDANA CHOPRA

Partner & Head of Brand and Communication, KPMG in India (Session Chair)

SATRAJIT SEN

Head - Product & Community, ET BrandEquity (Session Chair)

ANIRBAN ROY CHOUDHURY

Assistant Editor- Special Initiatives, ET BrandEquity (Session Chair)

VARUN MARKANDE

ET BrandEquity (Session Chair)

SAUMYA JAIN

ET BrandEquity (Session Chair)

DEVESH GUPTA

Content Lead - Product and Community, ET BrandEquity (Session Chair)



AGENDA

 * Audi I
 * Audi II
 * Workshop

 * 09:00 AM – 09:50 AM
   
   
   REGISTRATION
   
   
 * 10:00 AM – 10:05 AM
   
   
   WELCOME NOTE
   
   
   SATRAJIT SEN
   
   Head - Product & Community
   ET BrandEquity (Session Chair)

 * 10:10 AM – 10:30 AM
   
   
   KEYNOTE FIRESIDE: BOLDLY FORWARD
   
   
   PRABHA NARASIMHAN
   
   Managing Director and Chief Executive Officer
   Colgate-Palmolive India
   
   
   LLOYD MATHIAS
   
   Business Strategist & Independent Director
   (Session Chair)

 * 10:35 AM – 10:45 AM
   
   
   UNVEILING OF THE REPORT: 'ROLE OF TECH IN MARKETING TO DRIVE GROWTH'
   
   
 * 10:50 AM – 11:05 AM
   
   
   MARKETING EVOLUTION: HOW TO STAY AHEAD OF THE VIDEO PERSONALISATION CURVE,
   WITH GENERATIVE AI
   
   
   SUVRAT BHOOSHAN
   
   Founder & CEO
   Gan.AI

 * 11:10 AM – 11:30 AM
   
   
   GLOBAL KEYNOTE ADDRESS: FUTURE FOCUS: BREAKING DEPARTMENTAL SILOS
   
   
   RAJA RAJAMANNAR
   
   Chief Marketing & Communications Officer - President, Healthcare Business
   Mastercard

 * 11:30 AM – 11:45 AM
   
   
   NETWORKING TEA BREAK
   
   
 * 11:45 AM – 12:05 PM
   
   
   FIRESIDE CHAT: DECADE OF CMOS - THE NUANCED TRANSITION TO CEO
   
   
   SUPARNA MITRA
   
   CEO-Watches and Wearables Division
   Titan Company
   
   
   KRYSTYNA DEVINA LASON
   
   Senior Anchor & Producer
   ET BrandEquity, (Session Chair)

 * 12:10 PM – 12:30 PM
   
   
   BRING YOUR BRAND TO LIFE
   
   
   SAMEER RAJE
   
   General Manager & Head India & SAARC Region
   Zoom

 * 12:35 PM – 01:10 PM
   
   
   PANEL DISCUSSION: RESURGENCE OR SUNSET: THE BIG TV ADVERTISING DEBATE
   
   
   AMIT DOSHI
   
   Chief Marketing Officer
   Britannia Industries
   
   
   SWATI RATHI
   
   Marketing Head
   Godrej Appliances
   
   
   NITIN SAINI
   
   Vice President - Marketing
   Mondelez India
   
   
   RAJ NAYAK
   
   Founder & Managing Director
   House Of Cheer (Session Chair)

 * 01:15 PM – 01:30 PM
   
   
   BEYOND TRADITIONAL CHANNELS: INNOVATIVE AD SOLUTIONS WITH FINTECH PLATFORMS
   
   
   SAMEER KAPOOR
   
   Senior Vice President
   Paytm Ads

 * 01:35 PM – 01:55 PM
   
   
   FIRESIDE CHAT: UNLOCKING PROFITABILITY: DRIVING SUSTAINABLE GROWTH
   
   
   PRASHANT PERES
   
   Managing Director
   Kellogg South Asia
   
   
   SAMEER SATPATHY
   
   Divisional Chief Executive
   ITC
   
   
   SATRAJIT SEN
   
   Head - Product & Community
   ET BrandEquity (Session Chair)

 * 01:55 PM – 02:45 PM
   
   
   NETWORKING LUNCH
   
   
 * 02:50 PM – 03:25 PM
   
   
   PANEL DISCUSSION: TAPPING INTO REAL-TIME CONSUMER INSIGHTS
   
   
   ESHA NAGAR
   
   Managing Director
   Nepa APAC
   
   
   POOJA BAID
   
   Chief Marketing Officer
   Versuni
   
   
   MAYANK JAIN
   
   Head of Product Marketing
   Swiggy
   
   
   PANKAJ BHATNAGAR
   
   SVP, Channel Partner Business
   Altudo
   
   
   DEVESH GUPTA
   
   Content Lead - Product and Community
   ET BrandEquity (Session Chair)

 * 03:30 PM – 04:00 PM
   
   
   FEATURED SESSION: AT THE CONFLUENCE OF SPORTS & ENTERTAINMENT: DREAM11'S
   MARKETING AT PLAY
   
   
   VIKRANT MUDALIAR
   
   Chief Marketing Officer
   Dream Sports
   
   
   SATRAJIT SEN
   
   Head - Product & Community
   ET BrandEquity (Session Chair)

 * 04:00 PM – 04:35 PM
   
   
   PANEL DISCUSSION: MARKETING IN A VUCA WORLD
   
   
   RAVI SANTHANAM
   
   Chief Marketing Officer
   HDFC Bank
   
   
   YIN MAY LAU
   
   Group Chief Marketing and Customer Experience Officer
   Malaysia Airlines
   
   
   SOMASREE BOSE AWASTHI
   
   Chief Marketing Officer
   Marico
   
   
   ATIT MEHTA
   
   Chief Marketing Officer
   BYJU’S
   
   
   VIJAY PAMPANA
   
   Marketing Director
   P&G Health
   
   
   VANDANA CHOPRA
   
   Partner & Head of Brand and Communication
   KPMG in India (Session Chair)

 * 04:35 PM – 04:45 PM
   
   
   NETWORKING TEA BREAK
   
   
 * 04:45 PM – 05:25 PM
   
   
   PANEL DISCUSSION: TACKLING THE ACQUISITION-RETENTION JUGGERNAUT
   
   
   AVNISH ANAND
   
   Co-Founder & COO
   Caratlane
   
   
   SHRINI VISWANATH
   
   Co- Founder
   Upstox
   
   
   DHAVAL SHAH
   
   Co-Founder
   API Holdings
   
   
   ABHINAV MIDHA
   
   Vice President Business
   GoKwik
   
   
   TARUN SHARMA
   
   Co-Founder & CEO
   mCaffeine
   
   
   IRVINDER KAUR RAY
   
   Executive Director, Risk Advisory
   Deloitte India (Session Chair)

 * 05:30 PM – 05:50 PM
   
   
   FIRESIDE CHAT: DIGITAL CRAVING
   
   
   ASHISH LIMAYE
   
   Founder & CEO
   Craving Digital
   
   
   SATRAJIT SEN
   
   Head - Product & Community
   ET BrandEquity (Session Chair)

 * 05:55 PM – 06:15 PM
   
   
   FEATURED SESSION: REIMAGINE BRANDING IN THE AGE OF TECH
   
   
   ANANTH NARAYANAN
   
   Founder & CEO
   Mensa Brands

 * 06:40 PM – 07:10 PM
   
   
   FIRESIDE CHAT: SHAPING STORIES: ALIA BHATT'S BRUSHSTROKES IN THE BRAND
   GALLERY
   
   
   ALIA BHATT
   
   Actor and Entrepreneur
   
   
   ANIRBAN ROY CHOUDHURY
   
   Assistant Editor- Special Initiatives
   ET BrandEquity (Session Chair)

 * 07:15 PM – 07:45 PM
   
   
   REGISTRATION - SHARK AWARDS
   
   

 * 11:45 AM – 12:30 PM
   
   
   PANEL DISCUSSION: WHY WORLD CUP ON TV CONTINUES TO SCORE BIG FOR ADVERTISERS?
   
   
 * 12:35 PM – 01:10 PM
   
   
   PANEL DISCUSSION: THE FUTURE OF ADVERTISING - ERA OF GENERATIVE AI
   
   
   KUNAL DUBEY
   
   Chief Marketing Officer
   Cleartrip
   
   
   ARJUN BHATIA
   
   Chief Marketing Officer
   Bharat Matrimony
   
   
   SACHIN VASHISHTHA
   
   Chief Marketing Officer
   Paisabazaar
   
   
   KARTIKEYA BHANDARI
   
   Chief Marketing Officer
   Livspace
   
   
   ANUPREET SINGH
   
   Cheif Revenue Officer
   Gan.AI
   
   
   SAUMYA JAIN
   
   
   ET BrandEquity (Session Chair)

 * 01:35 PM – 01:55 PM
   
   
   FEATURED SESSION: CAUSEVERTISING: THE JOURNEY OF WHISPER #KGIS
   
   
   GIRISH KALYANARAMAN
   
   Vice President - Brand Operations and Category Lead – Feminine Care
   Proctor & Gamble India

 * 02:50 PM – 03:25 PM
   
   
   PANEL DISCUSSION: ADVERTISING IN A 100 TONGUES: THE LANGUAGE CONUNDRUM
   
   
   ANYA LUTHRA
   
   Vice President - Marketing
   Inshorts
   
   
   RITU GUPTA
   
   Global Marketing Director
   Dell Technologies
   
   
   RAHUL GANDHI
   
   Chief Marketing Officer
   iD Fresh Food
   
   
   SHOMA NARAYANAN
   
   Managing Director & Head - Group Strategic Marketing & Communications
   DBS Bank India
   
   
   TUSHAR MALHOTRA
   
   Head of Marketing
   Bisleri International
   
   
   VINEETH VISWAMBHARAN
   
   Associate Vice President, Marketing & Sales
   Adani Wilmar
   
   
   PROMITA SAHA KHAN
   
   Vice President
   Karukrit Advertising
   
   
   VARUN MARKANDE
   
   
   ET BrandEquity (Session Chair)

 * 03:30 PM – 04:00 PM
   
   
   PANEL DISCUSSION: THE POWER OF PERSONALISATION: STRATEGIES FOR CREATING A
   SEAMLESS CUSTOMER EXPERIENCE
   
   
   ABHISHEK KUMAR
   
   Head- Digital Initiatives
   Blue Star India
   
   
   ANNA OHLIN
   
   Country Marketing Manager
   IKEA India
   
   
   AMIT SETHIYA
   
   Head Of Marketing
   Syska Group
   
   
   KRYSTYNA DEVINA LASON
   
   Senior Anchor & Producer
   ET BrandEquity, (Session Chair)

 * 04:00 PM – 04:35 PM
   
   
   PANEL DISCUSSION: MEDIA PLANNING AROUND TENTPOLE PROPERTIES
   
   
   JAI LALA
   
   Chief Executive Officer
   Zenith
   
   
   MOHIT JOSHI
   
   Chief Executive Officer
   Havas Media Network India

 * 10:00 AM – 12:00 PM
   
   
   MODULE I: LEVERAGING CONSUMER INSIGHTS TO FUEL MARKETING STRATEGIES
   
   
   SAI NARAYAN
   
   Chief Marketing Officer
   Policybazaar.com

 * 12:00 PM – 02:00 PM
   
   
   MODULE II: DECODING MISSION-FIRST BRANDING
   
   
   KUNAL SHARMA
   
   Head of Marketing
   KRBL

 * 04:00 PM – 06:00 PM
   
   
   MODULE III: BUILDING A BRAND PERSONA IN THE TECH WORLD
   
   
   SAI GANESH
   
   Brand Consultant , Ex Brand Head Dunzo, Zomato & AB InBev




KNOWLEDGE WORKSHOP AND GALA AWARDS

Brand World Summit Certification Workshop has been designed to help you attain
an end-to-end perspective of the brand world ecosystem and start your journey of
building a brand that stands the test of time!

 * 1 Day
 * 3 Modules
 * 6 Hours of Knowledge Sessions

Register Now

ETBrandEquity.com’s Shark Awards aims to recognise these very skills that
resulted in excellent marketing work across industries in the past year by
professionals who know their jobs like the back of their hands.

SHORTLIST




WHY SHOULD YOU ATTEND BWS 2023?

MEET THE ULTIMATE GATHERING OF MARKETERS

 * Future Store: Getting the digital + Physical right experience seamless
 * The Future of Immersive customer experience
 * Dollars per Square Foot Versus Experience per Square Foot
 * Customer personalization: the store advantage

UNCOVER THE FUTURE OF ADVERTISING IN 2023 AND BEYOND

 * How retail is reimagining talent and acquisition for the digital generation
 * How large and small organizations can attract and integrate critical talent
 * Better internal collaboration to elevate customer experience and results
 * The Importance of Front Line staff in delivering last mile experience

DECODE THE BRAND STRATEGY OF THE MOST SUCCESSFUL COMPANIES

 * New Ideas, trends and future Innovations Unveiled
 * Indian Retail Awards to highlight the New and Legacy Brands changing the game
 * The fresh and brightest of ecommerce come forward at Indian eRetail Awards

WITNESS REAL-LIFE CASE STUDIES AND CURATED WORKSHOPS

 * Digital payments: Where do we really stand?
 * No hack: Can seamless but secure experiences Co-exist?
 * cross-border payments : for access to global ecommerce

DISCOVER HOW MARKETERS ARE LEVERAGING NEW-AGE TECH TO BUILD WINNING BRANDS

 * Infinite innovation in Collaboration with New age Start-upss
 * AI in Retail - Intelligent Retail and ecommerce automation
 * Making your Data Talk : Analytics De-Mystified
 * Converging technology for Retail and ecommerce




DELEGATE PASS


ALL ACCESS PASS | INR 25000 + GST

This pass gives you access to:

 * All Insightful and curated sessions at the summit
 * 1-1 Networking Opportunities with industry leaders
 * Networking Lunch
 * Partner Booths
 * Gala Awards Night
 * Networking Dinner & Cocktails
 * Access to Networking Tool

Buy Now


ALL ACCESS PASS FOR SOLUTION PROVIDERS | INR 75000 +GST

This pass gives you access to:

 * Engage in meaningful handshakes that can transform into long-term
   relationships
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 * Get a sneak peek into the latest trends that will shape your industry
 * Enjoy the party as the sun goes down after a day of insightful discussions
   and networking
 * Access the networking tool to request meetings
 * Get all area access including booths

Buy Now



WHO SHOULD ATTEND

 * CEOs, CMOs, CCOs, CIOs
 * Brand/Marketing Heads
 * Marketing Heads
 * Media Planners
 * Brand Designers
 * Media Houses
 * Brand Managers
 * Digital Teams

 * Creative Heads
 * Product & Brand Heads
 * Digital Marketing Heads
 * Publishers
 * Traditional & Digital Agencies
 * Entrepreneurs
 * Communication and Customer Service Heads




GLIMPSES FROM BWS 2022

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CONTACT US

For Speaking Opportunity
Anirban Roy Choudhury
anirban.choudhury@timesinternet.in
+91 997 510 4087


Sonali Bindra
sonali.bindra@timesinternet.in
+91 783 847 3040
For Partnerships
Riju Goel Jain
riju.jain@timesinternet.in
+91 987 308 9731


For Registration Queries
Lalita Negi
lalita.negi@timesinternet.in
+919953680021

For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives &
Business Strategy, The Economic Times Business Verticals.




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ETBrandEquity will be the single largest, most reliable source for information
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#ETBWS

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RT @ETBrandEquity: 🔥 Join us at #ETBWS for an intriguing fireside chat on
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2023-07-04 03:27:38
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2023-07-04 03:12:06
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Get ready to be inspired and gain insights from industry visionaries at #ETBWS!
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For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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