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Featured In


NEW MMA STUDY
EXPOSES DEBATE ON
KEYS TO MARKETING-LED GROWTH

FINDINGS REVEAL A 50/50 SPLIT AMONG MARKETERS ON HOW TO BEST ACHIEVE GROWTH

Read Article Download Report


DATT THINK TANK INSTITUTE PARTNERS




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FEATURED IN FORBES!

Our newest study exposes debate on keys to marketing-led growth, the findings
that revealed a 50/50 split among marketers on how to best achieve growth


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ABOUT MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA
is the only marketing trade association that brings together the full ecosystem
of marketers, martech and media companies working collaboratively to architect
the future of marketing, while relentlessly delivering growth today. Led by
CMOs, the MMA helps marketers lead the imperative for marketing change – in ways
that enable future breakthroughs while optimizing current activities. The MMA is
committed to science and questioning and believes that creating marketing impact
is steeped in constructively challenging the status quo encouraging business
leaders to aggressively adopt proven, peer-driven and scientific best practices,
without compromise. The MMA invests millions of dollars in rigorous research to
enable marketers with unassailable truth and actionable tools. By enlightening,
empowering and enabling marketers, the MMA shapes future success, while also
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