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MMA FREE WEBINAR SERIES

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THE MMA WEBINAR SERIES IS DESIGNED TO HELP BUILD MODERN MARKETING CAPABILITIES
FOR MARKETERS BY PROVIDING INFORMATION IN CLEAR AND CONCISE SESSIONS DEVELOPED
TO INFORM AND INSPIRE.

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WEBINARS




REIMAGINE CUSTOMER DISCOVERY FUELED BY SHORT-FORM VIDEO

TUESDAY, SEPTEMBER 10, 2024 - 12:30PM TO 1:00PM EDT

Video

The way people discover (and rediscover) brands is evolving. They're
increasingly seeking content that is native and inspiring, not just information.
Crowdsourcing information (fka - "searching") for recommendations from
short-form videos is becoming the new normal, and TikTok is leading this global
change - no matter the demo (yes, even 30+) or interest groups like #worktok or
#DIYtok.

Region: 
Global

SPEAKERS: 

ANN NGUYEN

Head of Product Marketing, Measurement, Identity & Privacy
TikTok



WEBINAR SPONSOR:


Register Now



BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF
MARKETING

WEDNESDAY, SEPTEMBER 25, 2024 - 12:00PM TO 1:00PM EDT

Consumer Engagement
Customer Lifecycle

The decades-long struggle between pursuing long-term growth and achieving
short-term sales is rooted in a myth. What if “going broad for the brand and
targeted for performance" is wrong? Join this webinar to see how we’re
challenging marketers to adopt a new audience strategy focused on the Movable
Middles, how it compares to other audience targeting approaches, and how it can
help drive repeatable success.

Region: 
Global

SPEAKERS: 

CHRISTINE MERLOTTI

Assistant Manager, Addressable Media
GM


DIEGO VACCAREZZA

VP Enterprise Media
CVS


ROBERT SPRATLEN

SVP Marketing Acquisition and Campaign Services
ViacomCBS Streaming



MODERATOR: 

VASSILIS BAKOPOULOS

SVP – Head of Industry Research
MMA


MARC VERMUT

VP, The Knowledge Lab
TransUnion



WEBINAR SPONSOR:


Register Now

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