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Win-Loss Analysis
Churn Analysis


EXPLORE OUR PROVEN WIN-LOSS SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.

Product
Clozd Platform
Consulting


INNOVATIVE TECH AND TALENTED PEOPLE

Clozd’s tech and people help you drive strategic change from win-loss insights.

Resources
Blog
Customer Stories
Learn Win-Loss
Win Loss Week
ROI Calculator

Start or improve your current win-loss program.

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Careers


LEARN MORE ABOUT WHO WE ARE

Explore what it would be like to work at Clozd, and browse our current job
openings.

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SOLUTIONS

Win more revenue by understanding deeply why your buyers buy and customers
churn.


PRODUCT

Clozd's tech and people help you drive strategic change from win-loss insights.


RESOURCES


COMPANY

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SOLUTIONS


WIN-LOSS ANALYSIS

Learn how win-loss with Clozd will increase your win rate.


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

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PRODUCT


CLOZD PLATFORM

Learn how we automate win-loss, deliver actionable insights, and help you win
more.


OUR CONSULTANTS

Passionate win-loss experts to help guide your program.

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RESOURCES


BLOG


LEARN WIN-LOSS


WIN LOSS WEEK


CUSTOMER STORIES


ROI CALCULATOR

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COMPANY


ABOUT US


CAREERS

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WIN-LOSS ANALYSIS WITH CLOZD


NOW IS THE TIME TO WIN MORE

In this economy, every deal counts. To win more, you need better answers about
why you win and lose. You need Clozd.

Talk With Us
Learn More






THE CLOZD PLATFORM


HOW DOES CLOZD HELP YOU WIN MORE?

Win-loss analysis is the practice of systematically capturing and analyzing the
reasons why you win and lose sales opportunities. It’s an essential practice for
any organization that wants to improve its sales win rate. If you have a sales
team and a CRM system, then you should be conducting disciplined win-loss
analysis on an ongoing basis.

Your browser does not support the video tag.

Clozd analyzes the outcomes of closed opportunities to uncover the driving
trends behind those wins and losses. The data-driven clarity about why you win
and lose helps you keep pace with evolving buyer needs, maximize your win rate,
and identify win-back opportunities.

Show Me How


LEARN WIN-LOSS


THE CLOZD WIN-LOSS PROCESS. HOW YOU’LL KEEP WINNING.

Learn More



INGEST

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consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.




WE'RE BUILDING THE FUTURE OF WIN-LOSS ANALYSIS

Clozd is the leading innovator in the win-loss category. We've created an
entirely new way for businesses to deeply understand their strengths and
weaknesses, and make strategic decisions to improve their weaknesses and double
down on their strengths.


SUPPORTING YOU TO DO YOUR BEST WORK

We believe that good ideas can come from anywhere—no matter the job title, or
what team you are on. All of our leaders are approachable and empathetic.

We want to give you opportunities to grow, shine, and meaningfully contribute in
a way that aligns with your values without having to sell your soul to "The
Man."

I love working at Clozd. I feel like my contributions are valued and truly make
a difference in determining the success of the company. That feeling and culture
makes it so I never want to leave."

Name | Sales Director







BENEFITS OF CLOZD


THE VALUE OF WIN-LOSS ANALYSIS FOR YOUR TEAM

Winning is a collective effort, and Clozd delivers critical revenue intelligence
to every revenue-influencing team. Empower your teams with the win-loss insights
they need to improve win rates by up to 50% (Gartner).

C-Suite

Achieve org-wide strategic alignment around why you really win and lose.

As CEO of LivTech, I engaged Clozd to conduct interviews and build win/loss root
cause data. Clozd is excellent . . . We almost always learn new factors that
weren't uncovered by our internal resources. We have improved our win rates in
our core markets and changed our product development strategy based on their
feedback.”

Shawn Lane
CEO, LivTech
Learn More
Product Marketing

Lead with data as you guide product, sales, and marketing strategy.

The added intelligence of understanding why we win/lose deals has had a very
meaningful impact on our go-to-market strategy. It is amazing the information
that a company will share about their experience in the sales process, their
perceptions of your products, and even how they perceived your competition. This
data becomes a cornerstone for our competitive intelligence and is very
influential on our product roadmap."

Gary Cottrell
VP Product Marketing,
Xactly
Learn More
Sales

Boost sales effectiveness, ramp new hires faster, and increase win rates.

Clozd reviews are directly from the customer and are unfiltered and specific as
to the reason they chose another path/vendor ... the data is invaluable to a
sales leader to help coach their sales teams to ensure they are covering all
their bases to give them the best chance at winning in the future ... I'm amazed
at the amount of details Clozd ascertains from the customers."

Bill Troiano
VP Sales, Avalara
Learn More
Marketing

Create messaging and content that truly resonates with your target audience.

We engaged Clozd to help us understand at a deep level why we aren't winning
deals. They are performing regular win/loss interviews and analysis for complex
professional software products and services to inform our go-to-market and
in-market strategies ... Clozd has exceeded our expectations ... We are
optimizing our strategic and tactical plans based on the insights."

Karyn DeJong
Director of
Product Marketing,
Morningstar
Learn More
Product Management

Refine your product strategy and roadmap to achieve ideal product-market fit.

Clozd was contracted to do external win/loss analysis for our company ... This
gives us quick, actionable insights into our product, sales process, pricing and
packaging, and other critical elements of our business that we use to make
strategic decisions about the direction the company is heading."

Ryan Smith
VP Product Management,
Armor
Learn More
More

Optimize pricing, enhance sales training, capture valuable competitive insights,
and more.

While creating eLearnings for our sales organization, Clozd gave us the detail
we needed! Not only did we find interesting information about key wins and
losses that reps could learn from, but we also understood customer needs at a
deeper level. Clozd increases the quality of our training and makes a much more
engaging, worthwhile experience for learners! It helps me to be more objective
about our strengths and weaknesses as a company, which in turn will help the
reps who take the training."

Alyssa Erickson
Learning Experience
Designer, Qualtrics
Learn More

As CEO of LivTech, I engaged Clozd to conduct interviews and build win-loss root
cause data. Clozd is excellent. ... We almost always learn new factors that
weren't uncovered by our internal resources. We have improved our win rates in
our core markets and changed our product development strategy based on their
feedback.”

Shawn Lane
CEO LivTech
Read Reviews

The added intelligence of understanding why we win/lose deals has had a very
meaningful impact on our go-to-market strategy. It is amazing the information
that a company will share about their experience in the sales process, their
perceptions of your products, and even how they perceived your competition. This
data becomes a cornerstone for our competitive intelligence and is very
influential on our product roadmap."

Gary Cottrell
VP Product Marketing, Xactly
Read Reviews

Clozd reviews are directly from the customer and are unfiltered and specific as
to the reason they chose another path/vendor ... the data is invaluable to a
sales leader to help coach their sales teams to ensure they are covering all
their bases to give them the best chance at winning in the future ... I'm amazed
at the amount of details Clozd ascertains from the customers."

Bill Troiano
VP Sales, Avalara
Read Reviews

We engaged Clozd to help us understand at a deep level why we aren't winning
deals. They are performing regular win/loss interviews and analysis for complex
professional software products and services to inform our go-to-market and
in-market strategies ... Clozd has exceeded our expectations ... We are
optimizing our strategic and tactical plans based on the insights."

Karyn DeJong
Director of Product Marketing, Morningstar
Read Reviews

Clozd was contracted to do external win/loss analysis for our company ... This
gives us quick, actionable insights into our product, sales process, pricing and
packaging, and other critical elements of our business that we use to make
strategic decisions about the direction the company is heading."

Ryan Smith
VP Product Management, Armor
Read Reviews

While creating eLearnings for our sales organization, Clozd gave us the detail
we needed! Not only did we find interesting information about key wins and
losses that reps could learn from, but we also understood customer needs at a
deeper level. Clozd increases the quality of our training and makes a much more
engaging, worthwhile experience for learners! It helps me to be more objective
about our strengths and weaknesses as a company, which in turn will help the
reps who take the training."

Alyssa Erickson
Learning Experience Designer, Qualtrics

Read Reviews




PROVEN EXPERTISE


A TEAM (AND INSIGHTS) YOU CAN TRUST

With Clozd, you’ll have a dedicated expert to help you scope, implement, and
execute your win-loss program. Our proven methodology delivers win-loss insights
you can trust, and our experienced team provides the guidance and support you
need to succeed.

Learn More


POWERFUL SOFTWARE


REAL-TIME WIN-LOSS ANALYSIS AT SCALE

Win-loss at scale is impossible without purpose-built technology. The Clozd
Platform integrates with your CRM, automates data collection, synthesizes key
insights, and engages your key stakeholders. It’s the only solution that can
deliver comprehensive, continuous win-loss analysis for the global enterprise.

Check It Out


Looking for tips and best practices? Need help building a business case? Clozd
can help. Get answers to commonly asked questions and access valuable content
like The Definitive Guide to Win-Loss Analysis and The State of Win-Loss
Analysis Report.


HELPFUL RESOURCES


LEARNING CENTER

Get answers to all your questions about win-loss analysis.

Learn More


CUSTOMER STORIES

See what our customers have to say about how we’ve helped them.

Read Now



WE PROVIDE B2B SOLUTIONS IN EVERY INDUSTRY, INCLUDING:


SOFTWARE & TECHNOLOGY


FINANCIAL
SERVICES


HEALTHCARE & LIFE SCIENCES


HARDWARE & MANUFACTURING


PROFESSIONAL SERVICES & MORE


READY TO GET STARTED?

Explore how win-loss analysis can help your buiness win more. Last chance plug
for clozd.

Talk With Us


WIN-LOSS ANALYSIS

Explore how win-loss analysis can help your business win more.

Learn More


CHURN ANALYSIS

Explore how churn analysis can help your business win more.

Learn More


READY TO GET STARTED?

Try out Clozd for free to analyze one of your own wins or losses.

Try Clozd Free


WIN-LOSS ANALYSIS

Clozd will help you improve your sales win rate

Explore How


CHURN ANALYSIS

Boost customer retention by partnering with Clozd

Show Me


WHY
THEY
BUY.

Steve Singh
VP of sales at instructure



WHY THEY BUY PODCAST - EPISODE 4


CATCH ME IF YOU CAN.

Watch the newest episode about blah blah blah and learn how to blah blah blah
starting blah blah.

Learn More
REVIEWS


CLOZD GAVE US INSIGHTS INTO THE 'WHY' WE WERE WINNING DEALS."


IKE NWABAH


  | VP OF MARKETING

Read Review


OUTSTANDING MEANS OF UNDERSTANDING WHY YOU WIN AND LOSE."


TRIPP R.


  |  GLOBAL COMPETITIVE INSIGHTS MANAGER

Read Review


DEPTH OF KNOWLEDGE WE COULD NEVER ACHIEVE ON OUR OWN."


GARY C.


  |  VP OF PRODUCT MARKETING

Read Review




©2023 Clozd Inc.


COMPANY

About Us
Careers
Talk With Us
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RESOURCES

Win-Loss Analysis Guide
GDPR Compliance
Privacy Policy
Terms Of Use


POPULAR BLOG POSTS

Four Pillars Of Effective Win-Loss
Three Tips For Getting Started With Win-Loss
The Best Source Of Win-Loss Data
Check Out Other Blog Posts


COMPANY

About UsCareersTalk With UsLog In


RESOURCES

Win-Loss GuideGDPR CompliancePrivacy PolicyTerms Of Use


POPULAR BLOG POSTS

Four Pillars Of Effective Win-LossThree Tips For Getting Started With
Win-LossThe Best Source Of Win-Loss DataCheck Out Other Blog Posts
©2023 Clozd Inc.
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