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YOU CAN’T GUESS YOUR CONTENT STRATEGY

Most content strategies are built on generic data and opinions. Our AI analyzes
your entire website to give you personalized, objective insights so you can
confidently plan better and faster.

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Trusted by thousands of content strategy and marketing teams.





OWN YOUR TOPIC IN THE SERP.

No more cross-checking keyword and topic research with your content audit. Now
it’s all in one place. Personalized data leads to better decisions.





MAKE BETTER, MORE OBJECTIVE DECISIONS.

Manual content audits take hours or days and often use generic data that doesn’t
factor in the domain. This creates a risk of focusing on the wrong content.

MarketMuse automates content audits and removes the subjectivity of what is or
isn’t working and what is missing, so you prioritize the right content, faster.




MarketMuse Inventory helps us know what’s working, what’s not, and what we need
to dedicate more time and resources to. Having clear metrics to back up why
we’re prioritizing particular content has been super helpful. It’s created
additional trust across teams. It’s very helpful in prioritizing old content for
optimization, as well as evaluating new content before we publish. Basically,
every part of the tool I use regularly.
Jonathan Louvis, Online Content Marketing Manager


ANSWER HARD QUESTIONS WITH PRESCRIPTIVE INSIGHTS.

What content should I prioritize?

Content Planning

It can take days to manually research your content, how it’s performing, what
you’re missing and what to prioritize. Create content plans in minutes with
page-level, site-level and SERP insights at your fingertips.

Learn More

How can my website gain more exposure?

Cluster Creation & Analysis

It’s your job to answer search intent and questions your audience asks. Content
clusters help ensure you tell the whole story. Own your topic and gain authority
by building clusters in minutes with MarketMuse. See what topics to include,
their value and insights on your ranking difficulty.

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What is my competition doing?

Competitive Content Analysis

It’s easy to see what competitors include, but hard to spot what they missed.
Our topic model reveals gaps to leverage in the SERP. Remove the guesswork on
how to structure your content.

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How do I organize keyword data?

Keyword Research

Stop making subjective decisions from disorganized keyword data. Prioritize
keywords with the best chance of ranking into clusters to build your authority.

Learn More

How can I publish faster?

Content Briefing

Don’t make your writers guess what to cover in an article. Our Content Briefs
are blueprints that provide structure on topics to cover, questions to answer,
links to include and more. Minimize edits and publish faster.

Learn More

How do I ensure every piece is helpful and high-quality?

Content Optimization

Low-quality and outdated content doesn’t help your audience or your rankings.
Speed content creation with MarketMuse AI while making sure you meet quality and
comprehensiveness standards.

Learn More



CUSTOMERS SEE MEANINGFUL RESULTS.

Partnering with MarketMuse was one of our best business decisions. Together we
took took something that was already going in the right direction and we added
rocket fuel.
Kurt Schmidt, Owner, Inside the Magic
We chose MarketMuse because we know the quality of the data is superior. I am a
little bit of an SEO tool nerd. I try a lot of new tools out there and I’m quite
disappointed with the quality of the outputs that I get. But MarketMuse
continues to impress me.
Amy Aitman, Chief Operations Officer
MarketMuse Inventory helps us know what’s working, what’s not, and what we need
to dedicate more time and resources to. Having clear metrics to back up why
we’re prioritizing particular content has been super helpful. It’s created
additional trust across teams. It’s very helpful in prioritizing old content for
optimization, as well as evaluating new content before we publish. Basically,
every part of the tool I use regularly.
Jonathan Louvis, Online Content Marketing Manager
While you could slave away for hours conducting keyword research on a free
platform such as Google Keyword Planner, we highly recommend MarketMuse.

This platform allows you to analyze specific search items, generate questions
and associated keywords that go along with them, and plan precisely how you can
outmaneuver your largest competitors.

The SERP X-Ray is a game changer for quickly identifying what needs to happen to
rank.

It helps me see just how vulnerable competitors are – if their content is weak,
has mismatched intent, or isn’t cutting it when it comes to imagery, SERP X-Ray
shows me that I could easily beat them for that top spot.
Zoe Hawkins, Principal Content Manager
By far the best optimization tool out there. I love getting the range of
recommendations – not just which keywords to use, but how often to use them.
Combine that with the ability to compare with competitors on the fly, while
writing, and it feels like magic.

The inventory tool is a game changer for finding which pieces are “low hanging
fruit” or other easy wins for optimization.
Zoe Hawkins, Principal Content Manager
MarketMuse is saving me lots of research time. Instead of painstakingly reading
every single page on the SERP to get a sense of what topics competitors are
covering, I can get a bird’s-eye view from the Compete and Research tools. This
gives me more time to critically analyze other components of my competitors’
pages and write stronger content.
Nina L
We have been able to rank for really, super-competitive keywords and dominate
the niche areas we want to rank in a fairly short time. We can see gaps in our
authority chunks and quickly create strategies to address that too. I cannot
understate the many uses of MarketMuse for serious content strategists, it just
makes my life so much easier.
Amy Aitman
I love the MarketMuse briefs. Headings, content tips, keyword suggestions, and
title suggestions make writing an article simple. I especially love the tool
when writing about subjects I’m not familiar with.
Chloe L, via G2
MarketMuse is our secret weapon when it comes to our on-page optimizations. Ever
since Google took away organic keyword data in analytics, SEO can feel like a
shot in the dark. MarketMuse turns on the SEO lights. Backed by AI technology,
we confidently make data-driven optimizations that deliver results.
Nicole Grodesky, Director of SEO
MarketMuse helps me in both the content planning and content optimization
process. It essentially automates the SERP analysis process, so I can determine
what Google likely considers topically relevant for a given keyword search.
Frank S, via G2
We can only write good content off of good data. That’s why we use MarketMuse.
Jennifer Rotner, Owner, Elite Editing
Did some reporting for a client last week – turns out the content we created
with MarketMuse when viewed on a first interaction attribution basis, was
responsible for 7.05% of product demos since it launched. Highest converting
piece of content other than the homepage.
John-Henry Scherck, Owner
I’ve been lucky to leverage MarketMuse at three companies…Their account team is
second to none and always have our best interest in mind when developing
strategy for us to exploit via tactics.
Jeanne Hopkins, CRO
Easily visible research that uncovers both marketing journeys and intent to
develop richer strategies for content.
Jonti Bolles, CEO
The Optimize tool. There are lots of other tools that feature this type of
keyword distribution calculator, but I find that the semantically related topics
that MM generates are very advanced. The gamification nature to this feature
also incentivizes our team to hit target content scores regularly, making for
polished content that touches on a variety of subjects.
Kayla Schorr, Content Manager


INFORM YOUR CONTENT STRATEGY

The Ultimate Guide to Content Strategy

How well do you know your SERP competition?



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