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NASCAR.COM PRIVACY STATEMENT

What’s New in the Updated Privacy Statement? We have updated the privacy
statement applicable to our online and mobile websites, digital services, and
applications and clarified data collection, usage and sharing practices among
NASCAR and its marketing partners. Please take the time to read the full privacy
statement. You consent to the data collection, use, disclosure and storage
practices described in this privacy statement when you use NASCAR.COM (as
described below), including when you access any content or videos. 

Thank you for visiting NASCAR.COM. NASCAR Digital Media, LLC (“NDM”, “we”, “us”
or “our”) operates NASCAR.COM. NASCAR.COM is a general audience site and
includes this website (including its subdomains) and associated applications and
digital services (such as mobile and other device applications), and other
associated offerings that are owned, offered or operated by or on behalf of NDM.
Your privacy is important to us. As such, we provide this privacy statement
explaining our online information practices and the choices you can make about
the way your information is collected and used at NASCAR.COM. Please be advised
that the practices described in this privacy policy apply only to information
gathered through and in connection with NASCAR.COM. However, this privacy policy
does not necessarily reflect our practices for the NASCAR.COM Superstore. Please
see the NASCAR.COM Superstore's Privacy Notice for information about its privacy
policies.

 

The Information We Collect

We receive both information that is directly provided to us, such as personal
information you provide when you visit NASCAR.COM, and information that is
passively or automatically collected from you, such as anonymous information
collected from your browser or device. In this privacy statement, we refer to
all of this as the “Information.”

1. Information You Provide to Us. At NASCAR.COM, you can register, order
products, enter contests, vote in polls or otherwise express an opinion,
subscribe to one of our services such as our online newsletters or text message
alerts, or participate in one of our online forums or communities. In the course
of these various offerings, we often seek to collect from you various forms of
Information, such as: name, address, e-mail address, telephone number, credit
card information. In addition, we may have access to information that identifies
your mobile device and telecommunications carrier. 

At NASCAR.COM, you may also be able to submit Information about other people.
For example, you might submit a person's name and e-mail address to send an
electronic greeting card and, if you order a gift online and want it sent
directly to the recipient, you might submit the recipient's name and address.
This Information may include, for instance, a recipient's name, address, e-mail
address, and telephone number.

 

2. Information That is Passively or Automatically Collected. We, and our
“Partners” who include our third party service providers, advertisers,
advertising networks and platforms, agencies, and distribution or other partners
may use automated means to collect various types of Information about you, your
computer or other device used to access NASCAR.COM. A representative,
non-exhaustive list of the types of automatically collected Information may
include: network or Internet protocol address and type of browser you are using
(e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system
you are using, (e.g., Microsoft Windows or Mac OS), the name of your Internet
service provider (e.g., Comcast, Verizon or AT&T) and domains used by such
providers, mobile network, device identifiers (such as Apple IDFA or an Android
Advertising ID), device settings, browser settings, the web pages of NASCAR.COM
you have visited, sites visited before and after you visit NASCAR.COM, the type
of handheld or mobile device used to view NASCAR.COM (e.g., iOS, Android),
location information, and the content and advertisements you have accessed,
seen, forwarded and/or clicked on. Please see the Section titled Cookies, and
Other User and Ad-Targeting Technologies for more information about how the
foregoing Information may be collected and used. 

3. Geo-location Information. If you are accessing NASCAR.COM from a mobile
device or through a mobile application, you may be asked to share your precise
(GPS level) geo-location information with us so we can customize your experience
on NASCAR.COM or on other services, when we work with a Partner such as a third
party mobile ad platform. If you agree to such collection, in most cases, you
will be able to turn off such data collection at any time by accessing the
privacy settings of your mobile device and/or through the settings in the
applicable mobile application.

4. Information Collected By and From Social Media Services and Other Third Party
Platforms. You also can engage with our content, such as video, games,
applications, and other offerings, on or through social media services or other
third-party platforms and social networking sites, such as Facebook, or other
third-party social media plug-ins, integrations and applications. When you
engage with our content on or through social media services or other third party
platforms, plug-ins, integrations or applications, you may allow us to have
access to certain Information in your profile. This may include your name,
e-mail address, photo, gender, birthday, location, an ID associated with the
applicable third party platform or social media account user files, like photos
and videos, your list of friends or connections, people you follow and/or who
follow you, or your posts or the 'likes’. For a description of how social media
services and other third party platforms, plug-ins, integrations or applications
handle your information, please refer to their respective privacy policies and
terms of use, which may permit you to modify your privacy settings.

When we interact with you through our content on third party websites,
applications, integrations or platforms, we may obtain any information regarding
your interaction with that content, such as content you have viewed, your game
performance, high scores, and information about advertisements within the
content you have been shown or may have clicked on.

 

How We Use the Information

 

We, along with our Partners, may use the Information to: 

1. provide and communicate with you about NASCAR.COM, such as to fulfill a
request by you for an online newsletter or notification, or to contact you about
your account with us,

2. fulfill your requests for our products, programs, and services, including
without limitation requests for newsletters and notifications,

3. respond to your inquiries, and notify you if you have won one of our
contests,

4. communicate with you about other products, programs or services that we
believe may be of interest to you,

5. enforce the legal terms (including without limitation this privacy statement
and our terms of use) that govern your use of NASCAR.COM, and/or for the
purposes for which you provided the information. 

6. provide technical support for NASCAR.COM,

7. prevent fraud or potentially illegal activities (including, without
limitation, copyright infringement) on or through NASCAR.COM, 

8. protect the safety of our users,

9. customize or personalize ads, offers and content made available to you based
on your visits to and/or usage of NASCAR.COM or other online or mobile websites,
applications, platforms or services, and analyze the performance of those ads,
offers and content, as well as your interaction with them,

10. perform analysis regarding how you use NASCAR.COM or any part thereof,

11. send gifts, cards, invitations or emails if you use these services, to your
designated recipients.

 

When you provide information from your social media account, it can help enable
us to do things like (1) give you exclusive content, (2) personalize your online
experience with us within and outside our applications or websites, (3) contact
you through the social media service or directly by sending you the latest news,
special offerings, and rewards, and (4) enable you to share your experience and
content via social media services. When you provide information about yourself
to us through an application, on our sites, or on social media services or other
third party platforms, it may be publicly viewed by other members of these sites
and we cannot prevent further use of the information by third parties.

We or a Partner may use “cookies” or similar technologies to associate certain
of the Information with a unique identifier that then associates the Information
with your device or browser. For information about how these technologies work
and how we may use them, please go to the Section titled Cookies, And Other
Users and Ad-Targeting Technologies.

Sometimes, we may associate cookies with the Information, including
de-identified, “hashed,” or anonymous versions of Information you have provided
(such as during registration), in order to send or help our Partners send ads
and offers based on your presumed interests or demographic information. 

We may combine any of the Information we collect, for any of the above purposes,
and may sometimes enhance the Information with other information that we obtain
from third party sources. Please also be aware that if you choose to submit
Information or content for publication (e.g., a letter to our editors, comments
sent to our writers and/or personalities, a posting to a blog or a discussion
board, or a video), we may publish that Information and content, along with
other Information about you (such as your name, screen name or location).
Likewise, if you register and create a profile with NASCAR.COM, the screen name
you select as well as other content you submit to your profile (e.g., photos,
comments, video, reviews) will be displayed publicly on NASCAR.COM, is
searchable, can be found by third parties and may be reused and redistributed by
us in our sole discretion. See our Terms of Use for details on our use of
content you submit.

 

Information Sharing and Disclosure

We may disclose the Information as follows:

1. To service providers or Partners that we have engaged to perform
business-related functions on our behalf. This may include service providers
that: (a) conduct research and analytics; (b) create content; (c) provide
customer, technical or operational support; (d) conduct or support marketing
(such as email or advertising platforms); (e) fulfill orders and user requests;
(f) handle payments; (g) host NASCAR.COM, forums and online communities; (h)
administer contests; (i) maintain databases; (j) send or support online or
mobile advertising; and (k) otherwise support NASCAR.COM.

2. In response to legal process, for example, in response to a court order or a
subpoena, a law enforcement or government agency's request or similar request,
or where we believe in our sole discretion it is necessary 

3. With third parties in order to investigate, prevent, or take action ( in our
sole discretion) regarding potentially illegal activities, suspected fraud,
situations involving potential threats to any person, us, or NASCAR.COM, or
violations of our policies, the law or our Terms of Use, to verify or enforce
compliance with the policies governing NASCAR.COM and applicable laws or as
otherwise required or permitted by law or consistent with legal requirements. 

4. We may transfer some or all of your Information if we, or one of our business
units, undergoes a business transition, like a merger, acquisition by another
company, or sale of all or part of our assets, or if a substantial portion of
our or of a business unit’s assets is sold or merged in this way. 

5. We may share the Information with affiliates, so they can provide, improve
and communicate with you about their own, or their marketing partners’ products
and services.

6. We may share the Information with unaffiliated Partners and third parties
(e.g., our third party service providers, advertisers, advertising networks and
platforms, agencies, other marketers, magazine publishers, retailers,
participatory databases, and non-profit organizations) that wish to market
products or services to you. In addition, we may disclose Information that
identifies your mobile device, telecommunications carrier and information
regarding your access/use of NASCAR.COM mobile applications to NASCAR’s wireless
communications partner.

If you wish to opt out from such sharing please visit the How to Contact
Us/Opting Out of Marketing Communications section below for further
instructions.

Please note that NASCAR.COM may offer content (e.g., contests, sweepstakes,
promotions, games, applications, or social network integrations) that is
sponsored or co-branded with identified third parties. By virtue of these
relationships, the third parties may obtain information from their visitors. We
have no control over these third parties’ use of this information, which is
subject to their own privacy policies.

  

Cookies and Other User and Ad-Targeting Technologies

We use cookies and other technologies both to provide our services to you and to
advertise to you. We may also work with Partners to help them advertise to you
when you visit other websites or mobile applications, and to help them perform
user analytics. These technologies may also be used to analyze how our users
interact with advertising on NASCAR.COM and elsewhere, and more generally, to
learn more about our users and what services or offers you might prefer to
receive. We describe some of these technologies below.

 

1. Cookies. To enhance your online experience, we use "cookies", “web beacons”
or other tracking technologies. Cookies are text files placed in your computer's
browser to store your preferences. We use cookies or other tracking technologies
to understand site and Internet usage and to improve or customize the products,
content, offerings, services or advertisements on NASCAR.COM. For example, we
may use cookies to personalize your experience on NASCAR.COM (e.g., to recognize
you by name when you return to NASCAR.COM), save your password in
password-protected areas, and enable you to use shopping carts on NASCAR.COM. We
also may use cookies or other tracking technologies to help us offer you
products, content, offerings, or services that may be of interest to you and to
deliver relevant advertising when you visit NASCAR.COM, an affiliate’s website,
or when you visit other websites or applications. We or a third party platform
with whom we work may place or recognize a unique cookie on your browser to
enable you to receive customized content, offers, services or advertisements on
NASCAR.COM or other sites. These cookies contain no information intended to
identify you personally. The cookies may be associated with de-identified
demographic or other data linked to or derived from data you voluntarily have
submitted to us (e.g., your email address) that we may share with a service
provider solely in hashed, non-human readable form.

We, our third party service providers, advertisers, advertising networks and
platforms, agencies, or our Partners also may use cookies or other tracking
technologies to manage and measure the performance of advertisements displayed
on or delivered by or through NASCAR.COM and/or other networks or sites. This
also helps us, our service providers and Partners provide more relevant
advertising. The use of these technologies by these third parties is subject to
their own privacy policies and is not covered by this privacy statement. One
such third party provider is Flurry, which analyzes mobile application usage.
You may opt out of Flurry’s analytics tracking and personalized
advertisements/recommendations by clicking here. Another such third party
service we use is Remarketing with Google Analytics. This service allows us to
serve our advertisements on websites across the Internet. You may opt out of
this feature using the Ads Preferences Manager.

 

2. Synching Cookies and Identifiers. We may work with our Partners (for
instance, third party ad platforms) to synchronize unique, anonymous identifiers
(such as those associated with cookies) in order to match our Partner’s uniquely
coded user identifiers to our own. We may do this, for instance, to enhance data
points about a particular unique browser or device, and thus enable us or others
to send ads that are more relevant, match users to their likely product
interests, or better synchronize, cap, or optimize advertising.

3. Locally Stored Objects. NASCAR.COM may employ locally stored objects (“LSOs”)
and other client side storage tracking technologies in certain situations where
they help to provide a better user experience, such as to remember settings,
preferences and usage similar to browser cookies, or in order to target or help
our Partners target ads, analyze ads performance, or perform user, website or
market analytics. For LSOs utilized by Adobe Flash you can access your Flash
management tools from Adobe's website. In addition, some, but not all browsers,
provide the ability to remove LSOs, sometimes within cookie and privacy
settings. 

4. Disabling Cookies.

Most web browsers are set up to accept cookies. You may be able to set your
browser to warn you before accepting certain cookies or to refuse certain
cookies. However, if you disable the use of cookies in your web browser, some
features of NASCAR.COM may be difficult to use or inoperable.

We may work with certain third-party companies that use techniques other than
HTTP cookies to recognize your computer or device and/or to collect and record
information about your web surfing activity, including those integrated with
NASCAR.COM. Please keep in mind that your web browser may not permit you to
block the use of these techniques, and those browser settings that block
conventional cookies may have no effect on such techniques. To learn more about
Interest-Based Advertising or to opt-out of this type of advertising by those
third parties that are members of DAA's opt-out program, please go to
http://www.aboutads.info.

 

5. Web Beacons. We and our Partners may also use "web beacons" or clear GIFs, or
similar technologies, which are small pieces of code placed on a web page or in
an email, to monitor the behavior and collect data about the visitors viewing a
web page or email. For example, web beacons may be used to count the users who
visit a web page or to deliver a cookie to the browser of a visitor viewing that
page. Web beacons may also be used to provide information on the effectiveness
of our email campaigns (e.g., open rates, clicks, forwards, etc.).

6. Mobile Device Identifiers and SDKs.

We also sometimes use, or partner with publishers, publisher-facing, or app
developer platforms that use mobile Software Development Kits ("SDKs"), or use
an SDK with a mobile app that we offer, to collect Information, such as mobile
identifiers (e.g., IDFAs and Android Advertising IDs), and Information connected
to how mobile devices interact with NASCAR.COM products and services and those
using NASCAR.COM. A mobile SDK is the mobile app version of a web beacon (see
"Web Beacons" above). The SDK is a bit of computer code that app developers can
include in their apps to enable ads to be shown, data to be collected, and
related services or analytics to be performed. We may use this technology to
deliver or help our Partners deliver certain advertising through mobile
applications and browsers based on information associated with your mobile
device. If you'd like to opt-out from having ads tailored to you in this way on
your mobile device, please follow the instructions in the "Your Ad Choices"
section below.

7. We participate in the Adobe Marketing Cloud Device Co-op to better understand
how you use our website and apps across the various devices you use, and to
deliver tailored promotions. Learn more (https://cross-device-privacy.adobe.com)
about how Adobe does this.

 

By visiting NASCAR.COM, whether as a registered user or otherwise, you
acknowledge, and agree that you are giving us your consent to track your
activities and your use of NASCAR.COM through the technologies described above,
as well as similar technologies developed in the future, and that we may use
such tracking technologies in the emails we send to you.

Our unaffiliated Partners and third parties may themselves set and access their
own tracking technologies when you visit NASCAR.COM and they may have access to
information about you and your online activities over time and across different
websites or applications when you use NASCAR.COM. Their use of such tracking
technologies is not in our control and is subject to their own privacy policies.

  

Your Ad Choices 

Advertising enables us to provide the rich content, and to provide much of this
content free of cost to our users. Thus, we strive to provide you with ads that
are relevant to you and for products you may want. However, we also offer you
choices with regard to interest-based ads.

To learn more about interest-based ads and the choices available to you, please
visit our AdChoices page, which has general information about certain companies
that place these ads. Additionally, we sometimes utilize Adobe technology to
customize advertising you may see on our site or other sites. You can opt out of
the receipt of targeted advertising utilizing Adobe technology by clicking here.

You may also find more information about entities involved in online advertising
and additional choices you may make through the Network Advertising Initiative
("NAI") at the NAI site and the Digital Advertising Alliance (the "DAA") a the
DAA Self Regulatory Program site.

The tools provided on the Ad Choices page, as well as the DAA opt-out page and
the NAI opt-out page, are provided by third parties, not NDM, we do not control
or operate these tools or the choices that advertisers and others provide
through these tools.

When using a mobile application you may receive tailored in-application
advertisements. Depending on your device, you may be able to reset your mobile
device’s advertising identifier at any time by accessing the privacy settings on
your mobile device. In addition, each operating system, iOS for Apple phones,
Android for Android devices and Windows for Microsoft devices, provides its own
instructions on how to prevent the delivery of tailored in-application
advertisements. You may review support materials and/or the privacy settings for
the respective operating systems in order to opt-out of tailored in-application
advertisements. For any other devices and/or operating systems, please visit the
privacy settings for the applicable device or contact the applicable platform
operator.

 

How We Respond to Do Not Track Signals

At this time NASCAR.COM does not recognize automated browser signals regarding
tracking mechanisms, which may include “do not track” instructions.

 

Linked Services

NASCAR.COM may contain links to or integrations with other sites such as
Facebook, Twitter, LinkedIn, and other media services and platforms, whose
information practices may be different than ours. Visitors should consult the
other sites' privacy notices as we have no control over information that is
submitted to, or collected by, these third parties.

 

International Transfer

NDM operates globally so it is necessary to transfer your information
internationally. In particular, your information will likely be transferred to
and processed in the United States where many of our central databases operate.
The data protection and other laws of other countries, such as the United
States, may not be as comprehensive as those in your country. Please be assured
that we take reasonable steps to ensure that your privacy is protected. By using
this site you consent to your information being collected, used and transferred
as set forth in this privacy statement.

  

Data Security

We have put in place physical, electronic, and managerial procedures designed to
help prevent unauthorized access, to maintain data security, and to use
correctly the Information we collect online. These safeguards vary based on the
sensitivity of the information that we collect and store.

Although we take appropriate measures to safeguard against unauthorized
disclosures of Information, we cannot assure you that Information that will
never be disclosed, altered or destroyed in a manner that is inconsistent with
this privacy statement.

  

How You Can Access or Correct Information

Access to certain personal Information that is collected from NASCAR.COM and
that we maintain may be available to you. For example, if you created a
password-protected account within our site, you can access that account to
review the information you provided. 

You may also send an e-mail or letter to the following e-mail or street address
requesting access to or correction of your personal Information. Please include
your registration information for NASCAR.COM, such as first name, last name,
e-mail address in the request. We may ask you to provide additional information
for identity verification purposes, or to verify that you are in possession of
an applicable email account.

  

Email Administration

NASCAR.COM/NASCAR Digital Media, LLC

Attention: Email Administration

One Daytona Boulevard

Daytona Beach, FL 32114

email: privacy@nascar.com

  

How to Contact Us/Opting Out of Marketing Communications

If you have any questions or concerns about the online privacy statement for
this site or its implementation, or if you would like to opt out from our
sharing of your personal Information with unaffiliated third parties for the
third parties’ direct marketing purposes you may contact us at the above address
and request that we opt you out of such sharing. We may ask you to provide
additional information for identity verification purposes, or to verify that you
are in possession of an applicable email account. 

If you have signed up to receive our e-mails and prefer not to receive marketing
information from this site, follow the "unsubscribe" instructions provided on
any marketing e-mail you receive from this site. If you have signed up to
receive text messages from us and no longer wish to receive such messages, you
may follow the instructions to stop delivery of such messages, which may include
by replying “STOP” to the received text message.

 

California Residents – Your California Privacy Rights

California's "Shine the Light" law, Civil Code section 1798.83, requires certain
businesses to respond to requests from California customers asking about the
business' practices related to disclosing personal information to third parties
for the third parties' direct marketing purposes. Alternately, businesses may
have in place a policy not to disclose personal information of customers to
third parties for the third parties' direct marketing purposes if the customer
has exercised an option to opt-out of such information-sharing. We have such a
policy in place.

As discussed above in How to Contact Us/Opting Out of Marketing Communications,
if you wish to opt-out of our sharing of your personal Information with third
parties for the third parties' direct marketing purposes or to find out more
about your opt-out rights, please contact us as described above.

 

Updates & Effective Date

From time to time, we may update this privacy statement. We will notify you
about material changes by either sending an email message to the email address
you most recently provided to us or by prominently posting a notice on our site.
We encourage you to periodically check back and review this statement so that
you always will know what information we collect, how we use it, and with whom
we share it.

The Privacy Statement posted on this site was updated March 3, 2017.

 

© 2017 NASCAR Digital Media, LLC

 

Privacy Policy 8-26-15


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