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BlackbirdPunk
Main Menu
 * Digital Consulting
 * BlackbirdPunk Academy
 * Blog
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DIGITAL
CONSULTING
FOR THE
MUSIC INDUSTRY

BlackbirdPunk Consulting


I HELP THE MUSIC INDUSTRY AND MUSICIANS BY DOING THE DIGITAL WORK THEY NEED TO
ACHIEVE SUCCESS


I HELP THE MUSIC INDUSTRY AND MUSICIANS BY DOING THE DIGITAL WORK THEY NEED TO
ACHIEVE SUCCESS




In my digital consulting, I analyse your problems and create a tailor-made
strategy to help you achieve your goals.

My unique solution-focused mindset allows you to work on your most pressing
issues. With expertise in all segments of the global music industry, I’m the
perfect partner for you.

Some of my specialities include:


Single + Album Release Planning
 * I’ll help you plan, execute and evaluate your single or album release.
 * Digital distribution will become second nature for you.
 * We’ll take the guesswork out of budget planning for your release.
 * You’ll learn how to execute a release campaign based on data-driven
   knowledge, expert planning and a fun delivery!

Music Streaming Management
 * You will connect in a more meaningful way with your fans over Music Streaming
   like Spotify.
 * Playlist Marketing will get your track organic streams from real fans.
 * Your streaming profiles will be optimised for the best music release
   outcomes.

Social Media Management + Advertising
 * Learn how to create social media content fast.
 * Create content that will turn visitors into followers.
 * Communicate with your followers in a meaningful way.
 * Learn how to run ad campaigns that will convert strangers into fans without
   breaking the bank.

YouTube Channel Management
 * Turn your YouTube Channel into your TV program where you televise your
   passion and skills.
 * Start building a fanbase on YouTube with an optimised YouTube Channel.
 * Get the most out of YouTube search engine optimisation.
 * Learn how you can monetise your YouTube Channel to build up an extra income
   stream.

Website Best-Practise
 * I run you a Search Engine Optimisation audit and help you achieve better
   ranking in Google and other search engines.
 * Your website will get optimised for mobile phones and better fan integration.
 * Storytelling will become the centre of your webpage to start communication
   based on success!

Data Analytics
 * I’ll run you a deep dive into your data analytics, empowering your campaign
   with knowledge.
 * I’ll show you how you can use data analytics to find new fans.
 * I’ll help you set up all the necessary channels for data analytics.
 * GDPR protection is always at the heart of my data analytics.

Online Communication
 * I’ll help you draw up the storytelling of your life to get you and your fans
   excited!
 * Learn how to keep online communication concise and powerful.
 * Set up a newsletter that will earn you money.
 * Engage your fans in an online communication that places them at the heart of
   your marketing plan.

Haven’t found what you are looking for?

Drop me an email at contact@blackbirdpunk.com and I’ll find you a solution!




TAKE
OVER



TAKE OVER

I’m happy to take over any project and execute it myself. For example, I often
run advertisement campaigns for clients or do playlist marketing myself.

Contact Me


DIGITAL CONSULTING



CONSULTING

I offer consulting on all matters of the digital music industry. You can drop in
for specific questions or book me for a longer support period. You have complete
flexibility in how you want to design your sessions.

Contact Me


ONLINE
COURSES



BlackbirdPunk Academy


Learn More



COMMON PAIN POINTS OF MUSICIANS AND THE MUSIC INDUSTRY

Monetisation and Revenue Streams

Numerous music industry professionals and musicians find it difficult to
optimize their digital platforms to generate revenue from their music. This
includes various revenue streams such as streaming revenue, advertising revenue,
merchandise sales, and other digital streams. I can assist you in maximizing
your revenue while ensuring a balance between fan experience and artist payment.

Audience Engagement and Fan Growth

Building and maintaining a loyal fan base in the digital age is a significant
challenge. Clients often seek strategies to increase engagement with their
audience across various digital channels, including social media, streaming
platforms, and direct-to-fan communication. They may need assistance in crafting
compelling content, running effective marketing campaigns, and leveraging data
analytics to understand their audience better.

Digital Strategy and Technology Integration

The rapidly evolving landscape of digital technologies challenges many music
industry professionals. Here’s the thing, clients often struggle with developing
a coherent digital strategy that aligns with their overall business objectives.
Moreover, carrying out a long-term digital strategy can be tiring and takes much
effort.


GET THE SOLUTIONS YOU NEED WITH DIGITAL CONSULTING

With BlackbirdPunk Consulting, I specialise in revolutionising the music
industry’s digital landscape. I offer tailored solutions to optimise revenue
streams, engage audiences, and navigate digital changes. Whether it’s maximising
earnings from streaming platforms, crafting engaging content to grow fan bases
or optimising your digital platforms, I’m here to guide you every step of the
way.

“Working with Sara-Lena is always productive and stimulating – she is a true
partner to make visions come true.”

Carsten Nicolai/ NOTON

“Sara-Lena is one of our most booked tutors. Her range of topics around
communication, digital media and music business is super up-to-date and relevant
and she is definitely an asset to our team – we are happy to have Sara-Lena on
board!”

Robert Witoschek/ Music Pool Berlin

“Sara-Lena maintained focus on what were my needs, listened carefully, and gave
me great honest feedback and advice on all matters.”

Jeheremy Alexander Characo/ Music Manager

I am thrilled! The online course by Sara Lena Probst (Blackbirdpunk) is simply
fantastic. The content is easy to follow and very well structured. With this
course, artists can increase their digital presence and visibility step by step.
Sara Lena is absolutely convincing with her expertise and her super personable
manner. I can highly recommend this online course.

marie-laure timmich/ les maries

“Working with Sara-Lena is always productive and stimulating – she is a true
partner to make visions come true.”

Carsten Nicolai/ NOTON

“Sara-Lena is one of our most booked tutors. Her range of topics around
communication, digital media and music business is super up-to-date and relevant
and she is definitely an asset to our team – we are happy to have Sara-Lena on
board!”

Robert Witoschek/ Music Pool Berlin

“Sara-Lena maintained focus on what were my needs, listened carefully, and gave
me great honest feedback and advice on all matters.”

Jeheremy Alexander Characo/ Music Manager

I am thrilled! The online course by Sara Lena Probst (Blackbirdpunk) is simply
fantastic. The content is easy to follow and very well structured. With this
course, artists can increase their digital presence and visibility step by step.
Sara Lena is absolutely convincing with her expertise and her super personable
manner. I can highly recommend this online course.

marie-laure timmich/ les maries


GET IN TOUCH FOR YOUR DIGITAL CONSULTING!


WANT TO WORK WITH ME? HIT ME UP WITH A MAIL FOR AN INFORMAL CHAT:
CONTACT@BLACKBIRDPUNK.COM




BLACKBIRDPUNK MUSIC BUSINESS BLOG

In my blog, I write about topics that come up during client sessions or the
newest developments in the music industry. For me, it’s a way of giving back as
well as starting a conversation. Music is never a one-side-fits-all and I love
its variety and historical depth. I hope I can deliver my knowledge in bite-size
pieces for you to research. There is a search field on the right-hand side of
the blog where you can conveniently search for your topics. Here is a selection
of the newest posts.


 * ONLINE COURSE: MUSIC BUSINESS 101


 * 3 VISUAL HACKS FOR MUSIC STREAMING


 * 5 TOP TIPS TO KICK OFF THE NEW YEAR

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