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* About
About Mintel

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Our expert analysis of the highest quality data and market research will help
you grow your business.

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Mintel's global public relations team is pleased to provide accredited
journalists with access to our research, arrange interviews with our expert
analysts and share the latest insights.

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EnCn / 中文De / DeutschEs / EspañolFr / FrançaisId / BahasaIt / ItalianJp / 日本語Kr
/ 한국어Pl / PolskiPt / PortuguêsTh / Thai
En
* Cn / 中文
* De / Deutsch
* Es / Español
* Fr / Français
* Id / Bahasa
* It / Italian
* Jp / 日本語
* Kr / 한국어
* Pl / Polski
* Pt / Português
* Th / Thai

BIG CONVERSATION 2022

Pleasure and Escapism: boosting consumer happiness in 2022 and beyond

WELCOME TO BIG CONVERSATION – 25TH MAY 2022

It’s back! Mintel is delighted to announce the return of the virtual Big
Conversation.
Register now for the exclusive Big Conversation webinars.

NEW

CONSUMER TRENDS – MAKE HAPPY

In the first webinar, we’ll discuss Consumer Trends: how the global pandemic
accelerated loneliness, anxiety and concern for the future – but that consumers
are still seeking enjoyment everywhere.

PLEASURE AND FOOD & DRINK – EXPLORING THE SACRED, YET COMPLICATED, RELATIONSHIP

In our second webinar, we’ll explore the pleasure which food and drink can bring
to consumers, and how it is sorely needed right now.

FINDING COMFORT IN BEAUTY

In the final webinar of the day, we’ll discuss that in a time of health,
economic, and ecological crises, it is easy to get wrapped up in anxieties and
negativity.

BIG CONVERSATION 2022 PRESENTATIONS:

CONSUMER TRENDS – MAKE HAPPY

In the first webinar of the day, Simon Moriarty – Director, Mintel Trends, EMEA
– will discuss Consumer Trends: how the global pandemic accelerated loneliness,
anxiety and concern for the future – but that consumers are still seeking
enjoyment everywhere. This presentation will cover the key motivations behind
that desire for enjoyment, and what brands can do in response – now, next, and
in the future.

PLEASURE AND FOOD & DRINK – EXPLORING THE SACRED, YET COMPLICATED, RELATIONSHIP

In the second webinar, Alex Beckett – Director, and Ayisha Koyenikan – Associate
Director, Mintel Food & Drink – will discuss the pleasure which food and drink
can bring to consumers, and how it is sorely needed right now. Global news
topics, the climate catastrophe, and the cost of living crisis, make it more
important to find moments of joy. But for food and drink, the role of pleasure
has become nuanced, referring to the consumer need for instant gratification –
but also longer term, mental contentment. In this presentation, we’ll analyse
the relationship between enjoyment and satisfaction in food, covering everything
from validating hedonistic, guilty pleasures to an alternative theory about
permissible indulgence.

FINDING COMFORT IN BEAUTY

In the final webinar of the day, Andrew McDougall – Director, Mintel Beauty &
Personal Care – will discuss that in a time of health, economic, and ecological
crises, it is easy to get wrapped up in anxieties and negativity. However,
Beauty & Personal Care can play a great role in boosting mood and emotions; and
providing people with comfort and happiness. Multisensory products can trigger a
stimulating effect in our brain to release more positive thoughts; and some can
be relaxing. Using certain products can make you feel happier. They can give you
confidence. It can be fun. At a time of wavering uncertainty, we will look at
how Beauty and Personal Care can provide comfort and positivity in people.

MEET THE EXPERTS

Simon Moriarty
Director, Mintel Trends, EMEA
Simon is Director of Trends EMEA at Mintel, responsible for insight, editorial,
and client service across the region, and developing content and strategy as
part of the Global Trend Leadership team. With over fifteen years’ experience in
consumer intelligence, Simon has previously managed Mintel’s consumer research
in Brazil, India and China, and was based in Shanghai in 2016.
Alex Beckett
Director, Mintel Food & Drink
Alex shapes Mintel’s vast data resources into original and creative consumer
insights. A global expert in soft drinks, he also manages the highly regarded
Food & Drink Year of Innovation reports. Prior to joining Mintel, Alex held
roles as a food journalist and a teacher.
Ayisha Koyenikan
Associate Director, Mintel Food & Drink
With 13 years’ food and drink product development/trends experience pre-Mintel,
Ayisha is a thought leader in her field. Her creativity and flair for innovation
is underpinned by a first class BSc in Food Science. Ayisha provides
award-winning insight into consumer demands, industry trends and key market
developments across multiple food categories.
Andrew McDougall
Director, Mintel Beauty & Personal Care
Andrew is responsible for bringing life to Beauty consumer data, delivering
insight and client service; as well as writing insightful content published on
our BPC Platform. He is also one of the lead analysts on Future Of/Trends pieces
with over a decade of experience working in the Beauty industry; and is one of
the Mintel Little Conversation podcast hosts.

MOST POPULAR RESOURCES

* NEW PDF

2022 GLOBAL CONSUMER TRENDS

What consumers want and why - now, next and in the future

* NEW PDF

SUSTAINABILITY BAROMETER 2021

Data and insight on consumers’ sustainability attitudes and behaviours across
16 countries.

* NEW PDF

GLOBAL FOOD AND DRINK TRENDS 2022

What the 2022 Mintel Global Consumer Trends mean for food, drink and
foodservice.

MONTHLY NEWSLETTER

FOLLOW MINTEL

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SERVICES

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A global database of new consumer packaged goods launches in 86 markets.

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Unique data & local expertise, unlock everything about the Indian consumer.

MINTEL MARKET SIZES

Market sizes, market shares and forecasts for 34 of the world’s most dynamic
markets.

MINTEL MENU INSIGHTS

Trends in the dining experience, menu optimization and new flavor, ingredients
or food preparation methods.

MINTEL PURCHASE INTELLIGENCE

Rapid, reliable consumer opinions on new food and drink products.

MINTEL REPORTS

Comprehensive, in-depth consumer and market analysis and trends in 11 markets.

MINTEL TRENDS

Trend tracking, analysis and interpretation of changes in culture markets,
brands and consumer behavior.

CONSULTING

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www.mintel.com Open in urlscan Pro 134.213.79.176 Public Scan

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GET /search-page

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www.mintel.com Open in urlscan Pro
134.213.79.176 Public Scan

Form analysis
2 forms found in the DOM