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 * What We Solve For
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   * Planning + Activation
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Listen in as CEO Camille Nicita speaks about Gongos’ mission and the two
dimensions of operationalizing customer centricity.

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WE MAKE CUSTOMER CENTRICITY HAPPEN

Listen in as CEO Camille Nicita speaks about Gongos’ mission and the two
dimensions of operationalizing customer centricity.

Watch Video

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PreviousNext
 * Customer-centered growth via our Value Exchange Model
   
   Data shows that there is an inextricable link between outcomes that customers
   value throughout their lifetime and the growth that can be achieved by
   companies when they deliver on these outcomes.

 * Your customers are stakeholders too.
   
   Eighty-one percent of global consumers believe that businesses see customers
   as stakeholders. Ask us how you can leverage their stake in your ongoing
   research.

 * You get more than a consultant.
   
   We’re researchers, data scientists, analysts, and creatives. No job is
   beneath us, no ask too tall. From human-centered design to online
   communities, our approaches are many.


WHAT WE SOLVE FOR

Customer centricity doesn’t happen by accident. Moving from an abstract
philosophy to a tangible business tactic takes understanding. Organizational
alignment. And a plan for action.


KNOWLEDGE + UNDERSTANDING

 * Increase your ROI on existing information
 * Humanize your customers and their journeys in authentic ways
 * Anticipate market and customer needs to fuel foresight, not just insight
 * Drive innovation of products and services to deliver on evolving customer
   needs
 * Ensure your brand strategy delivers on its promise

PreviousNext

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PLANNING + ACTIVATION

 * Articulate your customer-centric vision to gain alignment
 * Translate your strategies into relevant and actionable plans that resonate
   with your entire organization
 * Break down internal silos and navigate change among stakeholders
 * Empower employees and increase their engagement in your customer-centric
   vision
 * Optimize your customer experience program to guide business strategy

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HOW WE DO IT

Our competencies are many. We weave them together with fresh thinking to tackle
whatever challenge you bring.

 * STRATEGY + CONSULTATION
 * RESEARCH + INSIGHTS
 * DATA + ANALYTICS
 * INNOVATION + ACTIVATION
 * DESIGN + SOCIALIZATION



 * Case Study
   
   Redesigning the E-Commerce Experience
   
   Learn More

 * Case Study
   
   From Integration to Curation: Taking the Pulse of America
   
   Learn More

 * Case Study
   
   From Boardroom Strategy to Frontline Activation
   
   Learn More

 * 1
 * 2
 * 3

PreviousNext
View all Case Studies


THINKING

 * Webinar: Practical Habits for Fostering a More Customer-Centric Culture
   
   In this session, learn what “customer-committed companies” are doing
   differently as they live out their purpose, and find meaningful ways you can
   influence your organization to do the same.

 * Boomers vs. Millennials: Unpacking the Generational Variance Affecting Retail
   
   Times are tough for the service industry. Explore new survey data that sheds
   light on the differences among Millennials and Boomers in this environment.

 * Activation Look Book
   
   What and how we communicate matters – that’s why it is increasingly important
   to maximize the value of your insights with a communication strategy.

 * Why the Chief Customer Officer Will Overtake the CMO
   
   Consumers longing for connection are continuing to demand more from their
   favorite brands--and traditional marketing KPIs might be failing to capture
   the metrics that matter most.


EVENTS

ONLINE - August 23, 2022IA Webinar: Confronting the Past to Improve Customer
Experience on Ancestry.com

Join Kendra Shapiro of Ancestry, and Laura Setter of Gongos, as they talk about
thoughtful research strategies to create a more inclusive and equitable family
history research product for their customers.

Learn More

THE VEX CURVE™

OVER 150 BRANDS HAVE ONE.
YOU SHOULD TOO.

Visit Site

We make customer centricity happen.From customer understanding to strategy and
implementation, we stand at the ready. Contact us now.
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150 W. Second Street Suite 300
Royal Oak, MI 48067
+1 (248) 239.2300
+1 (800) 899.9590 (in US calls)
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