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RONIT ROY

PRODUCT MANAGER AT OGURY

 * Summary
 * Experience
 * Work
 * Campaigns
 * Video
 * Quote
 * Skills
 * Education
 * Get in touch
 * Contact form

   Summary
   Experience
   Work
   Campaigns
   Video
   Quote
   Skills
   Education
   Get in touch
   Contact form
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SUMMARY



FINDING SOLUTIONS TO REAL LIFE PROBLEMS WHICH LEAD TO CHANGE IS A CHALLENGE THAT
I WAKE UP TO EVERYDAY BUT BEING A PROBLEM SOLVER IS JUST ONE STEP TO KNOW ABOUT
THE PROCESSES THAT CAN LEAD TO A SOLUTION WHICH COMES FROM LEARNING AND
EXPERIENCE. I’M A COMPUTER ENGINEER BY TRAINING BUT BEYOND THAT I AM A HUMANIST.
I STAND FOR IDEAS THAT CAN CHANGE THE OUTLOOK OF HUMAN BEINGS, ENHANCE THEIR
HAPPINESS AND GIVE THEM A HEALTHIER LIFE.




EXPERIENCE

 

INTERACTIVE AVENUES

ASSISTANT ACCOUNT MANAGER - MARCH 2016 - SEPTEMBER 2017

Working at one of India's leading social media center "Samvaad" at Coca-Cola
India. I have been working on brands like Coca-Cola, Coke Zero, Sprite, Coke
Studio, Limca, ThumsUp and Minute Maid to award winning campaigns like Coke
Wishes, ThumsUp Pro Wrestling, ThumsUp Pro Kabaddi.

I have also closely worked with the Public Affairs and Comms team at Coca-Cola
India to bring their sustainability projects to light namely Support My School,
ThumsUp VEER and Anandana Foundation. Support My School Telethon 2015 is also an
award winning integrated marketing campaign.

Being at Samvaad research and data driven marketing is a primary goal. I have
conducted research projects on consumer behaviour and I am well versed with
leading industry tools like SYSOMOS, NETBASE, SYSOMOS GAZE, SPRINKLR, EXPION,
TABLEAU.

INTERACTIVE AVENUES

ACCOUNTS EXECUTIVE SOCIAL MEDIA - MAY 2015- MARCH 2016

Working at one of India's leading social media center "Samvaad" at Coca-Cola
India. I have been working on brands like Coca-Cola, Coke Zero, Sprite, Coke
Studio, Limca, ThumsUp and Minute Maid to award winning campaigns like Coke
Wishes, ThumsUp Pro Wrestling, ThumsUp Pro Kabaddi.

I have also closely worked with the Public Affairs and Comms team at Coca-Cola
India to bring their sustainability projects to light namely Support My School,
ThumsUp VEER and Anandana Foundation. Support My School Telethon 2015 is also an
award winning integrated marketing campaign.

Being at Samvaad research and data driven marketing is a primary goal. I have
conducted research projects on consumer behaviour and I am well versed with
leading industry tools like SYSOMOS, NETBASE, SYSOMOS GAZE, SPRINKLR, EXPION,
TABLEAU.

MAKE A DIFFERENCE

NATIONAL EVENTS AND MARKETING STRATEGIST MAR 2014 - MAR 2015

MAD reaches out to children at risk in orphanages and street shelters and
implements projects that provide these children with the skills that guarantee
employment, role models they can relate to and exposure that helps them dream
big.


Currently, close to 2000 Make A Difference volunteers work with about 5000
children in the Indian cities of Ahmedabad, Bengaluru, Bhopal, Chandigarh,
Chennai, Cochin, Coimbatore, Dehradun, Delhi, Guntur, Gwalior, Hyderabad,
Kolkata, Lucknow, Mangalore, Mumbai, Mysore, Nagpur, Pune, Thiruvananthapuram,
Vellore, Vijayawada and Visakhapatnam.
 

As the National Events and Marketing Strategist,I work as an idea-generator
that'll help city teams to attract the like minded and potential volunteers to
the organisation and also raise funds. I with my team also design campaigns and
events for corporate engagement.

STERIA GROUP

SUMMER INTERN MAY 2014 - JUN 2014

I worked to develop a module on Quality Check and Assurance in Agile Development
Methodology for Software development as the company is now attaining an agile
approach towards its development process.


I understood the need and documentation guidelines for Functional Specification
Document and Technical Specification Document for a software.

MAKE A DIFFERENCE

PUBLIC RELATIONS FELLOW JUN 2013 - MAY 2014

Make a Difference empowers children living in orphanages and street shelters to
discover their true strengths and unleash their full potential. We are a
movement of young people taking ownership of the institutionalized children in
our community.

 

As a PR fellow I worked towards the increasing the outreach of MAD in Chennai by
organizing events in Chennai and pan-India and building media relations for the
years to come. I closely worked with Human Resource team to co-create
recruitment campaigns and volunteer engagement plans both online and on-ground.

 

During the fellowship the team organised Back-a-thon an event where participants
significantly walk backwards to push illiteracy back on September,8 2013 World
Literacy Day. Chennai had the highest participation with 400 participants
walking the change. We also organised a MAD week to celebrate MAD's birthday
which was spread across seven days.

BRANDKAHANI.COM

FREELANCE WRITER DEC 2013 - JAN 2014

Developed content for the company over topics related to entrepreneurship ,
branding , start-ups and management.

THE COOKIE

DIGITAL STRATEGIST -INTERN MAR 2015- PRESENT

Brand development, web site traffic growth, website UI and advertising revenue.
Developed brand strategy and statistics systems. E-commerce consultation.

Customized creative Facebook and Twitter campaigns with content driven
marketing.



WORK

TAKE A LOOK.

BACK-A-THON

A BACK-A-THON, UNLIKE THE MORE POPULAR MARATHON, IS AN EVENT IN WHICH
PARTICIPANTS WALK BACKWARD IN A UNIFORM FASHION. MORE OF A SOCIAL GATHERING THAN
A SPORTING EVENT, THE BACKWARD WALK SIGNIFIES AN INTENT TO PUSH BACK
DETERIORATING SOCIAL VALUES; WHICH IN THIS CASE IS THE GROWING LEVEL OF
ILLITERACY PLAGUING THE COUNTRY. AS PER LATEST GOVERNMENT STATISTICS, FOR EVERY
THREE CHILDREN IN A SHELTER HOME WHO MANAGE TO FINISH THEIR 12TH GRADE, THERE
ARE 97 WHO DROP OUT.

PUSHING CHILD ILLITERACY BACKWARDS, LITERALLY, YOUTH VOLUNTEERS OF NON-PROFIT
CHILD EMPOWERMENT ORGANISATION MAKE A DIFFERENCE (MAD) WILL FLAG OFF A
‘BACK-A-THON’ ACROSS 20 INDIAN CITIES ON SEPTEMBER 8TH TO MARK THE OCCASION OF
WORLD LITERACY DAY.



MAD WEEK

MAD WEEK STARTED OFF ON THE CONCEPT OF RANDOM ACTS OF KINDNESS AND EVENTUALLY
DEVELOPED INTO A WEEK LONG ACTIVITY THAT IS CONDUCTED EVERY YEAR IN THE FIRST
WEEK OF NOVEMBER.

 

NOVEMBER 7TH MARKS MAKE A DIFFERENCE'S BIRTHDAY.



ZORBA'S HEALTH SALE

ZORBA- A RENAISSANCE STUDIO IS BASED OUT OF CHENNAI THAT PROVIDES WORLD CLASS
SOLUTION TO YOUR HEALTH PROBLEMS THROUGH YOGA AND EXERCISES. IT IS ONE OF ITS
KIND AND CLAIMS OF HEALING 42 AILMENTS WITH ITS EXCLUSIVE PROGRAMS DESIGNED FOR
THE CLIENTS.

 

I AM WORKING WITH ZORBA'S BUSINESS DEVELOPMENT TEAM TO INCREASE THEIR ONLINE
PRESENCE AND OUTREACH IN THE MARKET. CURRENTLY I HAVE WORKED ON THE PROGRAM
DESIGN AND EXECUTION PLAN OF CHENNAI'S FIRST EVER MEGA HEALTH SALE BY ZORBA FROM
APRIL 15TH- 30TH, 2015





CAMPAIGN CONCEPTUALIZATION AND DESIGN




VIDEO CONCEPTUALISATION

CLICK TO WATCH THE VIDEO

CLICK TO WATCH THE VIDEO

I worked towards conducting this event twice, for the first time I handled the
pan- india media relations and which led to 100 print and 16 Media conversions
in 23 cities with a participation of 2000+ participants. In Chennai I worked
with a team of 15 volunteers for the on-ground execution of the event and
successfully completed the event with maximum number of participants (400) in
the entire country.

CLICK TO WATCH THE VIDEO

Happiness is contagious is the caption under which 2100 volunteers over 23
cities are celebrating what they call, the MAD week. November 1st '14 being the
8th birthday of Make A Difference is celebrated for seven days where the MAD
Volunteers are seen all over, spreading happiness in every way possible. Over
the past 8 years, MAD has impacted the lives of thousands of children through
the English Project, Library Project and the Placements Project. MAD, today, is
a platform that empowers youth to become change leaders who make positive social
impact and create self sustaining communities. A series of events are planned
for the entire week, which will be executed as per schedule. After all,
happiness is magnified only when it is shared. Happiness is
absolutely contagious!

 

I worked towards conceptualizing the events and activities and media relations
for Chennai as a PR fellow and consecutively in 2014 worked with fellows of 23
cities to support them with event idea generation, plan of action and execution
remotely from Chennai.

INDIA'S FIRST ZERO TOUCH VENDING MACHINE

CLICK TO WATCH THE VIDEO

Coca-Cola's first digital vending machine in India with India's largest online
payment app, PayTM. It has been featured in numerous national publications and
TV news, generating traffic of 15,000 consumers to Wendy's and Carls Jr. stores
in Gurgaon.



WHAT I BELIEVE IN

WE'RE HERE TO MAKE A POSITIVE DENT IN THIS UNIVERSE.



SKILLS



SOCIAL MEDIA MARKETING



BUSINESS DEVELOPMENT



IDEA GENERATION



CREATIVE WRITING AND CONTENT DEVELOPMENT



EVENT MANAGEMENT AND MARKETING



STRATEGIC COMMUNICATIONS



SEARCH ENGINE OPTIMISATION



REMARKETING




EDUCATION



SRM UNIVERSITY

COMPUTER ENGINEERING, BACHELOR OF TECHNOLOGY (B.TECH.) 2011 - 2015

SRM University is one of the top 10 ranking universities in India with 33,044
students and 2358 faculty across all the campus, offering a wide range of
undergraduate, postgraduate and doctoral programs in Engineering, Management,
Medicine and Health sciences, and Science and Humanities.

Activities: Literary Society, Computer Society of India, TechClub

ST. STEPHEN'S SCHOOL,AJMER

12TH 2009 - 2011

Activities: Debating, Arts, Football, Cricket



LET'S CHAT!

OR LET'S MEET FOR A BEER.

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London, The United Kingdom



CONTACT ME!

DON'T THINK! ITS ALWAYS GOOD TO CONNECT.

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