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Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
Submission Tags: web development web design digital marketing content marketing ppc Search All
Submission: On December 16 via manual from IN — Scanned from US
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</form>POST https://viacon.io/proposal
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<button disabled="" type="submit" class="waves-effect waves-light subscribe-form-moreBtn btn-proposal-submit p-3" onclick="this.form.submit(); this.disabled=true; this.innerText='Processing...';"> Reach Out to Me <img
src="https://d2jshqyxoh2162.cloudfront.net/vendor/viacon_io_new/image/readMoreIcon.svg" alt="" title="">
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</form>Text Content
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* Why Does Every Company Need Content Marketing?
WHY DOES EVERY COMPANY NEED CONTENT MARKETING?
22 April 2019
6 min read | 560 views
TABLE OF CONTENT
* The Importance of Content Marketing
* Key Benefits of Content Marketing
* Types of Content Marketing
* How To Develop A Content Marketing Strategy?
* Measuring The Success Of Content Marketing
* Common Challenges In Content Marketing
* Case Studies Of Successful Content Marketing
* Future Trends In Content Marketing
* Conclusion
Since its introduction in 1996, content marketing has transformed how brands
engage with their audience. Contrary to traditional advertising, which
interrupts potential customers with lots of promotions, content marketing
focuses on offering value and knowledge. This helps the reader learn more about
the product they are considering buying and make the right decision.
Content marketing usually involves creating and sharing relevant and consistent
content that has a clearly defined audience. As content marketers, our goal is
to promote your product or service while building a deep relationship with your
consumers.
THE IMPORTANCE OF CONTENT MARKETING
Due to the rise of online search, social media, and SEO, consumers are gradually
becoming smarter and more proactive prior to purchasing anything.
Content marketing taps into this shift and focuses on creating meaningful
conversion that resonates with your brand values to your customers.
This helps your brand to be trusted, remembered, and loved by your target
audience – which is really important when it comes to customer retention. Let’s
learn more about what a content marketing strategy can do for your business.
1: ESTABLISHING TRUST AND AUTHORITY
Effective content marketing allows your business to establish itself as a
thought leader in the industry. Sharing meaningful, insightful, and relevant
information that solves your audiences' pain points can also build a sense of
authority among your customers.
This trust is important for long-term success, as consumers are more likely to
buy from brands, they consider to be knowledgeable, honest, and reliable.
2: BUILDING BRAND AWARENESS
One of the core abilities of content marketing is its ability to improve your
brand’s visibility. At Viacon, we usually do this by -
* Writing consistent content that speaks directly to your target audience.
* Using a conversational and informative tone.
* Updating content regularly so that your business stays at the top of your
customers’ minds.
This way, more people will begin engaging with your content, become familiar
with your brand and culture, and turn from passive viewers into permanent
customers.
3: IMPROVING CUSTOMER ENGAGEMENT
When working on a project, we always ensure that our content marketing strategy
goes beyond the notion of delivering information. Besides that, we also focus on
creating and encouraging meaningful conversations – directly with our client’s
target audience.
Whether it’s replying to blog comments or making discussions on social media –
our content opens the door to proper consumer engagement. This fosters a sense
of community around your brand and improves customer loyalty even more.
KEY BENEFITS OF CONTENT MARKETING
Content marketing is all about drawing more visitors to your service website –
where they can buy something or interact with you. And it does so through -
* SEO-optimized blog posts.
* Creating backlinks from reputable websites.
* Social shares.
One of the standout benefits of content marketing is that this traffic often
consists of qualified leads actively seeking the information you offer. So, if
what you are saying is convincing enough, these leads are bound to nurture into
permanent clients.
Apart from this, content marketing can also you -
1: TO IMPROVE YOUR SERP RANKING
Search engine websites, such as Google, reward websites that publish relevant
content regularly. In this case, the benefits of content marketing are two-fold
-
* Your website ranks higher and becomes more visible to your potential
customers
* The site’s organic traffic gets increased, and you get more leads
2: TO BOOST CONVERSION RATES
Content marketing not only drives traffic to your website but also helps nurture
leads throughout the buyer’s journey. By providing educational content at every
stage – whether it’s during the awareness phase or decision-making – you can
guide your prospects to conversion successfully.
Whether it’s through blog posts, eBooks, or case studies, the benefits of
content marketing include turning casual readers into paying customers.
3: COST-EFFECTIVENESS
Traditional advertising methods, such as TV commercials and print ads, can be
expensive and often lack long-term impact. Content marketing, on the other hand,
offers a cost-effective way to consistently reach your audience.
Once created, content continues to generate traffic, leads, and conversions long
after the initial investment, making it a more sustainable strategy for
companies of all sizes.
TYPES OF CONTENT MARKETING
Blogs are obviously one of the most popular forms of content marketing, and for
obvious reasons too. They're highly engaging, can convey any complex message
easily, & are generally preferred by most readers. However, there are some other
types of content that can help you get more web traffic and turn a large chunk
of it into your permanent customers.
Here is what you need to know about them -
1: INFOGRAPHICS
Infographics allow businesses to present complex processes or data in an easily
digestible format. Being visually appealing and highly shareable, they can also
be a medium for you to educate your audience while boosting engagement.
2: SOCIAL MEDIA CONTENT
Social media platforms are important for distributing content and engaging with
your consumers in real-time. Short-form content, such as stories, posts, and
tweets, can spark conversations and promote interaction with your audience –
which can improve your brand’s presence even more.
3: PODCASTS
Podcasts, on the other hand, provide a platform for in-depth discussions on
topics related to your brand or industry. They are an excellent way for a
business to share insights, interview thought leaders, and engage their audience
in a more conversational format.
HOW TO DEVELOP A CONTENT MARKETING STRATEGY?
Knowing your audience and their online behavior is the foundation of any content
marketing strategy. While you are working on it, it’s also best to understand
their -
* Pain points
* Preferences
* Interests
This way, you can create content to guide them better through the marketing
funnel and ensure that it resonates with whatever assistance they are looking
for.
Apart from this, you will also have to -
1: SET A CLEAR GOAL
Every marketing strategy should have at least one goal. It could be related to
generating leads, driving conversations, or increasing brand awareness.
Remember, setting measurable goals and objectives will allow you to track the
effectiveness of your efforts and adjust your plan properly.
2: CREATING A CONTENT CALENDAR
Consistency is key to content marketing. Singing in the same tune, developing a
proper content calendar can help you publish regularly and allow you to plan
ahead to maintain a steady flow of content to keep your audience engaged for a
long time.
3: CHOOSE THE RIGHT TYPE OF CONTENT
Not all content is created equally. So, similarly, they won’t have the same
effect if you use them everywhere. For example, if you want to up your content
strategy – it'd be best if you updated a blog post on one day, an infographic
the next day, and video content the day after.
MEASURING THE SUCCESS OF CONTENT MARKETING
One of the most effective ways to measure the success of content marketing is to
keep an eye on the KPIs. These can include – engagement rates, website traffic,
conversion rates, and so on.
In addition to this, you should also -
1: USE TOOLS FOR TRACKING YOUR PERFORMANCE
Tools like SEMrush, Google Analytics, and HubSpot can help you track how well or
wrongly your content marketing strategy is progressing. Monitoring these metrics
can help you fine-tune your efforts and optimize your content effectively.
2: ANALYZING AUDIENCE ENGAGEMENT
Publishing content is simply not enough. Besides that, you also have to
understand how your audience is interacting with it. Here is what you need to
assess to do that -
* Likes
* Comments
* Shares
* Time spent on each of your posts
COMMON CHALLENGES IN CONTENT MARKETING
Content marketing, similar to any other form of advertising, is difficult of its
own accord. But if you know what you should expect from each step you are
taking, it will shape up to be a success in the end. So, let’s discuss the
challenges first.
1: MAINTAINING CONSISTENCY AND QUALITY
Consistently producing high-quality content can be challenging, especially for
small teams. However, maintaining a regular publishing schedule and ensuring
your content delivers value are key to long-term success.
2: ADAPTING TO CHANGING TRENDS
The digital landscape is always evolving. Staying up to date with the latest
trends and technologies is essential to keep your content relevant and
engaging.
3: OVERCOMING CONTENT SATURATION
The internet is currently flooded with content. So, standing out amongst the
rest can be tough. To overcome saturation, focus on creating unique, original
content that offers fresh perspectives and real value to your audience.
CASE STUDIES OF SUCCESSFUL CONTENT MARKETING
We have created hundreds of content marketing strategies throughout our tenure
from 2017 to now. While not all of them have been successful enough, we have
certainly learned from them. Here are two case studies on projects where we
achieved what we set out to do and learned a lot during the process. Let’s have
a look.
1: WISHROCK RELAXATION
Wishrock is a premium massage chair brand who were just starting out in the
market when they came to us for some assistance. While the brand was offering
excellent-quality products, it was quite difficult for them to gain more
visibility as their website had no content.
So, we created a comprehensive strategy for them where our team had to -
* Optimize the website for high-intent keywords.
* Secure authoritative backlinks.
* Improving on-page SEO for better navigation and user engagement.
The result was quite phenomenal. We increased their conversion rate by 35%,
thanks to having more than 100 top-ranking keywords. Also, the number of repeat
orders also increased by 20%.
2: MUIR WAY
Muir Way, on the other hand, had decent web traffic on their website. However,
they were unable to create a good impression on their social media accounts.
So, as their products are more visually appealing, our team decided to work on
their Instagram page first. We also made sure that our email marketing campaigns
are targeted to both people who are interested in them and those who bought from
them.
Thanks to our customized strategy, we could reduce the issue of cart abandonment
by 18% while increasing Muir Way’s repeat purchases by 20%.
FUTURE TRENDS IN CONTENT MARKETING
Content marketing in 2024 isn’t what it was in 2010. Back then, it was all about
writing more and more content on a website, hoping that Google ranks it higher
than your competitors.
Slowly, it has become more and more variable, thanks to the introduction of
social media, video content, and infographics. So, what does the future hold for
us?
Let’s find out.
1: AI AND AUTOMATION
AI and automation are gradually yet permanently changing and shaping up the
content marketing industry. From automated content creation to AI-powered
customer insights, these technologies will help us create more efficient and
personalized marketing strategies.
2: THE RISE OF PERSONALIZED AND INTERACTIVE CONTENT
Interactive content, such as polls, quizzes, and interactive videos, has gained
a massive amount of popularity recently. Personalization, especially driven by
data insights, will continue to grow and allow businesses to tailor content to
individual preferences.
3: PREDICTIONS FOR THE NEXT FIVE YEARS
In the next five years, we can expect content marketing to become even more
immersive, with the rise of virtual and augmented reality content. Businesses
will need to embrace these innovations to stay competitive and continue engaging
their audiences.
CONCLUSION
Content marketing offers unparalleled benefits for businesses – whether it’s a
small organization or an MNC. By building brand awareness, establishing
authority, and engaging customers, companies can leverage content to drive
growth.
As more companies adopt content marketing, those who invest in strategic,
high-quality content will stand out from the competition.
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ABOUT AUTHOR
ARITRA
Aritra Sarkar is a professional content writer who loves learning, exploring,
and writing on tech, digital marketing, social media, SEO, marketing etc. He is
well known for his expertise in the content marketing industry.
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