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 1. Software


ONE OF OUR FAVORITE PRODUCTIVITY SUITES OF 2023 JUST GOT A BUNCH OF NEW AI TOOLS
— BUT THEY COME WITH A STEEP PRICE TAG

News
By Ross Kelly
Contributions from
Bobby Hellard
published April 9, 2024

Updates to Google Workspace are designed to reduce pressure around taking notes
and let workers be more engaged during meetings and calls

 * 
 * 
 * 


(Image credit: Future/Google)


Google Workspace users are set to get their hands on a raft of new AI-powered
features aimed at further improving productivity and security.



The highly-popular workplace collaboration software has become a mainstay at
organizations globally, and is arguably the most cost-efficient and intuitive
platform available for enterprise users, based on ITPro’s review from 2023.



Google first loaded Workspace with AI features in August last year with the
integration of its now-defunct Duet AI model, which has since been renamed under
the Gemini banner.

Hailed as a potential game changer by the company at the time, Duet integration
offered all the staple AI-powered features touted over the last year, such as
automated call transcriptions and meeting summaries complete with highlighted
‘action points’.

LATEST VIDEOS FROM itproITPro



With the latest changes, AI features will be integrated deeper across the
Workspace portfolio, spanning Meet, Docs, Gmail, and Chat.



This includes a new ‘take notes for me’ feature for Meet - currently available
in preview - which Google said will enable users to “drop the pen and lean into
the conversation instead of taking notes”.

Similarly, the ‘translate for me’ feature, set to arrive in June, will
automatically detect and translate captions in Meet. This new function will
offer support for up to 69 languages.


GET THE ITPRO. DAILY NEWSLETTER

Receive our latest news, industry updates, featured resources and more. Sign up
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for 2024.

Contact me with news and offers from other Future brandsReceive email from us on
behalf of our trusted partners or sponsors
By submitting your information you agree to the Terms & Conditions and Privacy
Policy and are aged 16 or over.

Later in 2024, an influx of AI features for Google Chat is also planned. This,
the company said, will provide automatic translation of messages and on-demand
conversation summaries from the application.

Pricing for these new features will likely be key to the appeal among larger
enterprises. Google said these will be made available as an add-on for $10 per
user, per month. 

This does represent a significant bump in price given it’s an add-on option,
however, meaning smaller firms using Workspace might struggle to see tangible
value. The firm said these can be added to “most Workspace plans”.


MORE AI SECURITY FEATURES ARE COMING TO GOOGLE WORKSPACE

A raft of new security and data protection-focused AI features are also set for
Workspace, Google revealed. This will also come in the form of an add-on for
Workspace which leverages AI to support IT teams to “automatically classify and
protect sensitive files” in Google Drive.

This new capability uses “privacy-preserving AI models” trained using internal
data to protect both new and existing files.

New Gmail features are also expected, including the extension of DLP controls
and classification labels in the email service. This feature is currently in
beta, the company added.

Finally, tools to protect against quantum computer-based attacks will also be
added to Gmail. Google said this will offer “experimental support for
post-quantum cryptography” in client-side encryption.


DO THE NEW GOOGLE WORKSPACE FEATURES OFFER ANYTHING TRULY DIFFERENT?

Bobby Hellard
Review Editor

Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and
ChannelPro since 2018. 

The emergence of generative AI more than 18 months ago prompted a flurry of
activity in the productivity software space, and Google is now firmly locked in
a battle of attrition with Microsoft and Slack to differentiate Workspace and
its AI features.

On the surface, this appears to be an exciting period for users, who regardless
of which provider they go with will be guaranteed powerful new tools to drive
productivity and reduce the strain of daily work.

But the reality is that it’s all much the same. All of the aforementioned
providers offer roughly the same features, such as meeting summarization,
automated call transcription tools, and workflow optimization assistance.

RELATED WHITEPAPER



(Image credit: IBM)

Discover the top five secrets to mastering cloud for business

If Google is to truly differentiate itself from Microsoft 365 and Slack, it
might need more than just the occasional shiny new features to tempt users to up
sticks and leave their long-term provider.

Cost, too, will be another impediment. With Google’s new Gemini-powered
Workspace features coming in the form of a pricey add-on, many smaller
enterprises might be locked out from a financial perspective.

AI certainly is shaking up the productivity software space, but providers need
to tread carefully and avoid scaring prospective business customers away with
cumbersome costs.

Ross Kelly
Social Links Navigation
News and Analysis Editor

Ross Kelly is ITPro's News & Analysis Editor, responsible for leading the
brand's news output and in-depth reporting on the latest stories from across the
business technology landscape. Ross was previously a Staff Writer, during which
time he developed a keen interest in cyber security, business leadership, and
emerging technologies.

He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in
Journalism, and joined ITPro in 2022 after four years working in technology
conference research.

For news pitches, you can contact Ross at ross.kelly@futurenet.com, or on
Twitter and LinkedIn.

With contributions from
 * Bobby Hellard

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