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Home • News


HERE'S HOW THIS COMPANY IS CENTERING PEOPLE OF COLOR AMID ALL THE DEI PUSHBACK

2045 Studio is a membership network that aims to address some of the growing
diversity and inclusion concerns posed by people of color in their careers and
help them advance.


Photo Courtesy of 2045 Studio.
By Melissa Noel · Updated December 20, 2023


The United States is projected to become a majority-minority country in the year
2045, according to U.S. Census Bureau data. And while some have hailed the
nation’s growing diversity as positive, others have vilified racial change as a
threat to the country.

As a contentious national debate over diversity programs in higher education and
corporate America continues, there’s a new hub for professionals of color called
2045 Studio that prioritizes diversity, inclusion, community and overall a sense
of belonging.

Named for the year that people of color are set to become America’s majority,
this membership network aims to address some of the growing diversity and
inclusion concerns posed by people of color in their careers and help them
advance.



“All these companies who came out and said all the right things following the
murder of George Floyd. Now is a chance to see who’s really about the work and
who was never about the work,” Founder and CEO Porter Braswell tells ESSENCE.

Over the last decade, Braswell has helped corporations recruit and hire diverse
talent. Now, he says, it is time to help them retain it.



“To be about this work, you have to ensure that your future leadership is going
to be reflective of the changing demographics of this country…you have to start
ensuring that your employees of color, your Black employees feel seen, heard,
and valued. Those are the three ingredients that you have to ensure because if
they don’t feel one of those things, that’s when they start to think about where
else they can go,” says Braswell.

Article continues after video.


2045 officially opened its doors this past September and provides members with
access to support, executive coaching and funding resources. The company has a
unique structure designed to cater to its members’ diverse needs and career
stages. A professional seeking membership can request it as an individual to be
a general community member or be sponsored by an employer, making them part of
the 2045 Leaders Cohort.



Members can access a 10,000-square-foot space in New York City’s Flatiron
district, a digital app, and social and networking events held several times a
week. Those who are a part of the leader’s cohort also have access to one-on-one
executive coaching. Some of 2045’s corporate partners include Ford Motor Co.,
advertising agency McCann, MSD Capital, Pfizer Inc., and Sagard asset managers,
resulting in member sponsorships and robust programming.

Courtesy Of 2045 Studio

Braswell states that there are many reasons why people leave their companies and
look for new opportunities and why diversity initiatives and programs fail
within organizations, so there is no single solution. However, he believes
companies can demonstrate tangible investments to employees of color to make a
difference.

“We are not the single solution for any of it. We are one of the solutions that
need to exist. And we encourage and hope that other solutions are going to be
built out around us,” he says.

Braswell advises others to remember the value of community and the importance of
speaking to the nuances and needs of different communities.

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“Always remember you can be at any stage in your career, and you can build
community; we are an easy way to build community, and you can build community
through 2045. We’re doing that for a specific demographic and a certain tier of
individuals who’ve reached a certain rung within corporate America. But it
doesn’t mean you can’t build a community outside of that and speak to the
community where you are,” he says.

“That’s how you make change. That’s how you can make impact.”



For Us, By Them? Black Equity in Hollywood Roundtable
Poppy Hanks Kyle Bowser Caroline Joyner

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TOPICS:  2045 Studio DEI



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WATCH: BLACK WOMEN IN HOLLYWOOD RED CARPET RECAP

READ MORE LESS
By Essence · Updated March 8, 2024


Take a look at the celebrities who graced the red carpet at the Black Women In
Hollywood awards show.

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TOPICS:  amber riley Andra Day BWIH2024 Danielle Brooks Erika Alexander gia
peppers Halle Bailey Kathryn Busby lance gross Leslie Jones MC Lyte method man
Nkechi Okoro Carroll Tina Perry



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