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Text Content

OUR WHY
OUR WAY
OUR WORK
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Better Brands for a Better Human Condition

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OUR WHY
OUR WAY
OUR WORK

INDUSTRIES

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SERVICES

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Strategy
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LET'S CONNECT


OUR WHY


OUR WAY


OUR WORK


ARTICLES


CAREERS


CONTACT


Better Brands for a Better Human Condition
OUR WHYOUR WAYOUR WORK
ARTICLESCAREERS
LETS CONNECT



HEALTHCARE MARKETING AGENCY


27-YEAR HEALTH HISTORY

DBA is a full service healthcare marketing agency based in Detroit, Dallas, & LA
Our first account was the massive unifying of Henry Ford Health System in
Detroit, in 1992. From academic health systems at the University of Michigan to
the Siteman Cancer Center to Cincinnati Children's Hospital, we’ve developed
branding and advertising campaigns for dozens of national leaders in every
specialty. After 27 years, one thing we learned is...


HEALTHCARE
MARKETING
IS A WORTHY CAUSE


THE BOTTOM LINE IS MEASURED IN LIVES

Our approach to healthcare marketing is patient-centered and collaborative, much
like the health systems we serve. By bringing together all the disciplines, we
can help the right patient find their way to the appropriate treatments.
Effectively administered, patient communication can transform healthcare itself
and save lives.

UNIVERSITY OF MICHIGAN HEALTH


MICHIGAN ANSWERS

View Case Study
Henry Ford Health System


GAME ON CANCER

View Case Study
Father First


MILLIONS OF DADS JOIN AN INITIATIVE IN FLORIDA

View Case Study
Valley Children's Hospital


MAGICAL PEDIATRIC EXPERIENCE

View Case Study
Henry Ford Health System


PATIENT REFERRALS DOUBLED

View Case Study
UC Health


THE SCIENCE OF BRANDING

View Case Study


FACING DISRUPTION IN HEALTHCARE MARKETING

Patients want the same experience in their healthcare that they get at an
exclusive hotel or restaurant. They want the same access and digital
connectivity they get from Apple or Amazon.


RANKED AS A "TOP 10" HEALTHCARE MARKETING AGENCY WE KEEP OUR CLIENTS ON THE
LEADING EDGE OF DISRUPTION IN THE FOLLOWING DISCIPLINES:


PATIENT EXPERIENCE

The patient is in charge of more hospital decisions than ever before –
especially following the Coronavirus epidemic. We partner with health systems to
guide patients in their search for care as well as providing for the growing
demand of a safe and touchless TeleHealth visit with digital referrals and
hospitality that will surprise and delight.

PATIENT EXPERIENCE +


RETAILIZATION

Our cross-functional expertise in retail marketing has been successfully used to
implement leadership initiatives within the healthcare marketing industry. Our
award-winning mobile apps and patient engagement programs bring value through
"one-click" access and same-day appointments.

"ONE-CLICK" ACCESS? +


DIGITAL
ANALYTICS

Beyond Marketing Automation, Patient Experience Platforms (PXP) have become the
new buzzword. We work as consultants to bring your IT and marketing departments
together to tie systems together. This allows us to create targeted media for
right patient at the right time – from digital TV, social media, web, email and
your call-center – into your physical facility.

DBA DIGITAL +



LET'S 
WORK

Do you have a branding, advertising communications or digital marketing need?
Please tell us about it, and a consultant will respond within minutes to set up
a no-obligation conversation.
PHONE NUMBER
248.601.5222
Invite us to an RFPPotential project for DBAMore information about DBAApplying
for a jobPresent idea/opportunityOther

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