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Website Optimization Canada
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778-822-4626

Email
Website Optimization Canada
Main Menu
 * Website Optimization
 * Web Development Menu Toggle
   * Social Media SEO
   * Chatbot Development
   * Google My Business
   * Lead Generation
   * Core Web Vitals
   * Landing Pages
   * Backlinks
   * SEO Friendly Web Design
   * Video Optimization
   * Digital Marketing
   * About SEO Canada
 * SEO Best Practices Menu Toggle
   * Website Optimization And SEO
   * Keyword Research In Canada
   * What Is Blackhat SEO
   * WordPress Image Sizes
   * Mobile Friendly Web Design
   * Why Content Is King
   * Website Migration Canada
   * Tips For SEO In Vancouver
 * FAQ
 * Contact

778-822-4626

Email
Website Optimization Canada
 * Website Optimization
 * Web Development Menu Toggle
   * Social Media SEO
   * Chatbot Development
   * Google My Business
   * Lead Generation
   * Core Web Vitals
   * Landing Pages
   * Backlinks
   * SEO Friendly Web Design
   * Video Optimization
   * Digital Marketing
   * About SEO Canada
 * SEO Best Practices Menu Toggle
   * Website Optimization And SEO
   * Keyword Research In Canada
   * What Is Blackhat SEO
   * WordPress Image Sizes
   * Mobile Friendly Web Design
   * Why Content Is King
   * Website Migration Canada
   * Tips For SEO In Vancouver
 * FAQ
 * Contact

778-822-4626

Email
Website Optimization Canada
Main Menu
 * Website Optimization
 * Web Development Menu Toggle
   * Social Media SEO
   * Chatbot Development
   * Google My Business
   * Lead Generation
   * Core Web Vitals
   * Landing Pages
   * Backlinks
   * SEO Friendly Web Design
   * Video Optimization
   * Digital Marketing
   * About SEO Canada
 * SEO Best Practices Menu Toggle
   * Website Optimization And SEO
   * Keyword Research In Canada
   * What Is Blackhat SEO
   * WordPress Image Sizes
   * Mobile Friendly Web Design
   * Why Content Is King
   * Website Migration Canada
   * Tips For SEO In Vancouver
 * FAQ
 * Contact


FREQUENTLY ASKED QUESTIONS ABOUT SEO

So, you are considering SEO or are doing it currently, but have some serious
questions about SEO, and how it works. Go through all of questions and answers
and by the end of the post, you’d probably have answers to your queries.

SEO is important because it can bring more traffic, leads, customers, and
revenue to your business. Technical SEO strategies can deliver a huge return on
investment. Here are the answers to some of the most frequently asked questions.


HOW MUCH DOES SEO COST?

A good SEO professional will never come cheap. SEO is an investment in YOUR
business. If you’re hunting for a discount, you’ll likely be very disappointed.

SEO can vary greatly in price depending on who is offering the service.
Companies who offer Website Optimization at very low prices usually tend to cut
corners, use ‘black-hat’ techniques, or use improper SEO strategies, resulting
in penalties, decreases in traffic for unsuspecting business owners.

In Canada, the cost of SEO monthly retainers can range anywhere from $400, (per
site per month), and up, but this can vary as to the size and scope of the
optimizations needed.

Make no mistake: purchasing technical SEO from Fiverr is like purchasing a
Lamborghini from a dollar store: you’re likely to get a counterfeit item rather
than the real thing.


HOW LONG WILL IT TAKE TO GET RANKINGS?

The answer isn’t so simple, because the question itself is misguided (no
offense). The question is born from an understanding of SEO that was once the
reality but no longer is. It typically takes 2-6 months to begin seeing new
rankings. One thing is for sure! If you don’t start now, it will take longer…
What are you waiting for?

Search engine optimization is a marathon, not a sprint. It takes constant
maintenance over the long-run to see results. The first few months are dedicated
to making updates to your site and waiting for the search engine spiders to
crawl and index the changes.


SHOULD I CONTINUE SEO ONCE I'VE GOTTEN GOOD RANKINGS?

Getting good search engine rankings is only half the battle. Since the search
engines are constantly evolving and updating their algorithms, your rankings can
fluctuate from one day to the next. It takes constant research, updates, and
testing to keep your URL ranking in the top positions. Discontinuing SEO after
you’ve achieved rankings will result in a loss of rankings fairly quickly.


SHOULD I BUY BACKLINKS?

If you aren’t properly informed about link building, you can easily end up
hurting your online presence, or worse, get penalized by Google by buying
backlinks for SEO the wrong way. Purchasing links from spammy websites or ‘bad
neighborhood’ sites can actually hurt your rankings rather than help.

Search engines are constantly looking out for links like these. Google’s
‘Penguin’ series of algorithm updates is geared primarily towards penalizing
sites who obtain links unnaturally through link exchange schemes and purchasing
links or have links from spam sites. Recovery from a link penalty is not an easy
one and can result in significant traffic losses.


CAN YOU GUARANTEE MY RANKINGS WITH SEO??

Ethical SEO Agencies cannot guarantee something they can’t control. Beware of
any company that claims they can. If you encounter this claim, don’t even bother
being polite. Hang up the phone, or flag the email as spam. The promise may not
be for 24 hours, but it will be for a timeframe that’s equally unrealistic. Run
quickly in the other direction!

There is no way to know 100% how a site will rank because of the search engine’s
constantly evolving nature, and to guarantee rankings is considered unethical.


HOW DOES SEO WORK?

SEO works by aligning your website with what search engines and the end users
are looking for and how they look for it. Google and other search engines use
website crawlers to explore the web. As part of your SEO strategy, ensure that
these crawlers can access your content properly.

From Google: “Search algorithms look at many factors and signals, including the
words of your query, relevance and usability of pages, expertise of sources, and
your location and settings. The weight applied to each factor varies depending
on the nature of your query”.

Some of these ranking factors are under your control. So you should optimize
your content to ensure Google’s algorithm views your content more favorably.


AI AND SEO

As someone who values accuracy, AI is bad because I find myself having to
double-check everything that it writes. Whenever I ask an AI to generate content
about something that I’m knowledgeable about, it spits out a lengthy,
nicely-written paragraph of facts mixed with complete nonsense. Sometimes, the
nonsense is buried deep in the text.

Lack Of Creativity
The absence of creativity in automated web design is one of its main flaws. AI
algorithms might not be able to create truly original and new designs because
they can only operate within a set of established rules and parameters.

Very Little Customization
There may be less customization possibilities available with automated web
design. AI algorithms are capable of producing designs based on certain inputs
and data, but they might not be able to produce designs that are tailored to the
individual demands and tastes of every client.

Conclusion
Even if automated web design has some benefits, it cannot fully replace
professional site designers. Working with experienced web designers who can
offer the creativity, SEO knowledge, and customization that AI algorithms cannot
match is the best option for producing truly distinctive and effective site
designs.

Another risk is the misconception that AI can replace a design professional.
Right now, generative AI is a tool like any other. Designers can add to their
skillset by using this tool effectively. However, there will always be some who
believe that the tool can do the job by itself. This is not only a disservice to
designers, but a big misstep for organizations looking to implement AI solutions
with little human ethics and oversight.


HOW OFTEN DO SEARCH ENGINES UPDATE THEIR ALGORITHMS?

Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500
updates are made each year. Since the search engines are constantly evolving and
changing, it is very important to stay on top of the changes, make constant
updates on your end, and only use strategies that are ethical and sustainable.


WHY IS SEO IMPORTANT?

There are billions of searches on Google every day. And 45.1% of desktop users
click on an organic result, according to Semrush’s State of Search report. By
comparison, only 1.8% of desktop users click a paid result. Even though ads are
usually at the top of the page.

And when SEO is done right, the results can add up fast. Amazon got 546.3
million visits from Google users in the U.S. in November 2023. It would cost the
company around $336.9 million to get that much traffic via Google Ads.

Unlike paid traffic, these organic visitors come in whether or not Amazon is
actively running ads. To be clear: SEO is an ongoing process that takes work. In
short, SEO ensures your brand is visible when potential customers search on
Google or other search engines.


 * Website Optimization Canada
 * SEO Best Practices
 * Web Development
 * SEO Lead Generation
 * Tips For SEO In Vancouver
 * FAQ
 * Contact Me

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