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🔖 You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order 👉 Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS 🔖 You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC+ MEMBERSHIP For product marketing leaders BECOME AN EXEC+ MEMBER YOUR EXEC+ TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHAT’S INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES PRESENTATIONS EBOOKS GUIDES PODCASTS REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us PRODUCT MARKETING SALARY AND LANDSCAPE SURVEY PRODUCT MARKETING SALARY REPORT STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PMM-GPT PMM IQ TEST PMM LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMMC - Level 1 PMM CERTIFIED: CORE On-demand LIVE & ONLINE Part-time or full-time LIVE & IN-PERSON Pick your city B2C PMM CERTIFIED CUSTOMER MARKETING CERTIFIED PRODUCT-LED GROWTH CERTIFIED VIEW ALL CORE PMM CERTIFIED: ADVANCED Establish your influence and strategic value PMMC II - Level 2 PMM CERTIFIED: ADVANCED On-demand MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED PRICING CERTIFIED GO-TO-MARKET CERTIFIED ALL PMM MASTERS PMM CERTIFIED: LEADERSHIP The ultimate roadmap for PMM leaders PMMC III - Level 3 PMM CERTIFIED: LEADERSHIP On-demand PMM LEADERSHIP ACCELERATOR Live & online ALL PMM COURSES PMM TRAINING Individual & org-wide options ENTERPRISE & CUSTOM TRAINING SCHOLAR PROGRAM CERTIFICATION JOURNEY WHY PMMS ❤️ PMMC Events VIRTUAL EVENTS & MEETUPS Connecting our global community AI FOR MARKETERS SUMMIT | VIRTUAL | APRIL 18 Knowledge worth knowing PMM TALKS Knowledge worth knowing PMM MEETUPS City chapters PMM NOW Exclusive live streams IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | DENVER | APRIL 10 & 11 PMM SUMMIT | AMSTERDAM | MAY 16 & 17 PMM SUMMIT | ATLANTA | JUNE 05 & 06 PMM SUMMIT | SEATTLE | JUNE 12 & 13 SUMMIT CALENDAR 2024 QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community NETWORK Connect and collaborate SLACK COMMUNITY MEET THE AMBASSADORS MEETUPS PMA LINKEDIN LEARN Level up your career BECOME AN AMBASSADOR COMMUNITY NEWSLETTER PRODUCT MARKETING AWARDS 2023 | WINNERS PMA CUSTOMER ADVISORY BOARD What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs Your gateway to world-class product marketing resources. Access product marketing experts, insights, community, networking, courses, and more. For free. Sign up Explore all memberships Signed up to the newsletter? Then you're already an Insider member, log in here. ✔ PMA Academy ✔ Templates & frameworks ✔ Product Marketing GPT ✔ PMM competency framework ✔ Ungated access to all reports ✔ Exclusive articles ✔ Hours of real-world case studies ✔ Earn rewards while you learn ✔ Virtual and in-person meetups What's an Insider membership? 45,000+ product marketers all over the world trust PMA to be the go-to resource for their learning and development. Benefit from our community-led resources through the Insider plan, for free! Access cutting-edge insights from renowned PMM experts (at Etsy, Microsoft, Google, TikTok, and more), courses to help you upskill, battle-tested templates & frameworks, as well as a network of peers to bounce ideas off and help overcome your challenges. Become a PMA Insider member for endless insights, connections, and real-life PMM success stories... and we'll bet our bottom dollar that you'll be wanting more. Become an Insider “The PMA community is an incredible resource for anyone navigating the product marketing field! It provides guideposts that map out how to excel and how to troubleshoot challenges. The multi-level content is tailored to everyone in this functional area, from new PMMs to product marketing leadership. If you're not plugged into the PMA slack community, events, or articles, you are missing out on a fountain of knowledge and inspiration.” - Samantha Rideout, Product Marketing Lead at Cohere Health Become an Insider What's included in an Insider membership? 📑 Templates & Frameworks. Save time with battle-tested and ready-to-use templates. 🤖 Product Marketing GPT. Solve challenges with the cumulative knowledge of our community. 📺 Read-world case studies. Hours of insights from leaders at Uber, Oracle, Adobe, Atlassian, and more. 📚 PMA Academy. Coming soon. Free bite-sized courses for small doses of daily learning. 🤑 Earn rewards. Learn, help us spread the word, and earn points and discounts on the way. Become an Insider -------------------------------------------------------------------------------- WHAT DO YOU GET? (Versus what you could get if you go all-in with a Pro plan.) Outsider Insider Pro Public articles ✓ ✓ ✓ Public events & webinars ✓ ✓ ✓ Templates & frameworks ✘ 4 100+ (Updated bi-weekly) OnDemand videos ✘ 25+ 500+ hours (every event, ever.) Exclusive articles ✘ 9 100+ (Updated weekly) Ungated reports ✘ ✓ ✓ PMA Academy ✘ ✓ ✓ PMM GPT ✘ ✓ ✓ Mentor program ✘ ✘ ✓ Peer councils ✘ ✘ ✓ Learning paths & toolkits ✘ ✘ ✓ Members-only community & events ✘ ✘ ✓ 10% off all courses ✘ ✘ ✓ Free virtual events & workshops ✘ ✘ ✓ 40% off in-person events ✘ ✘ ✓ -------------------------------------------------------------------------------- LOTS OF LOVE, FROM LOTS OF PMMS. ❤️ > "PMA is the answer for everything product marketing. Come to learn, be > inspired, contribute, and discover practical ways to uplevel your product > marketing efforts." -Bryan Elanko, Product Marketing Manager at CloudBees > “The Product Marketing Alliance community has been such a great resource at > different times in my career. When I was leading a PMM team and needed to find > qualified applicants, I posted a job and received many responses. When I had a > question/advice, I could ask the community. The PMA connected me with PMMs in > my area and we had a great time meeting up. In my job search, I took advantage > of the job listings. In the past few weeks, I've been working on my > certifications through my PMA pro membership” -Becca Mayers, Vice President of Product Marketing at Alida There’s plenty more where that came from too… Check out our memberships reviews page to find out what our PMA-ers think. Become an Insider member LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of PMM presentations and mentors, our membership plans are packed with awesome product marketing resources. Sign up Learn more GET PRODUCT MARKETING CERTIFIED. PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. Get certified GET PMM LEADERSHIP CERTIFIED. Built with some of the world's best-known brands, including LinkedIn, Hotjar and Shopify, this course has one goal in mind... To empower generations of PMM leaders. Forge your own path, supercharge your career, become a leader. Get Certified Product Marketing Alliance — Insider membership Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Let’s elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service * Help Centre RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis English * Русский * Português * Nederlands * Italiano * 日本語 * Español * 中文 (简体) * Français * Deutsch * Português Brasileiro Puja Shah "I took the 2-days in-person Product Marketing Core Certification course in Toronto. It covered a broad range of topics such as product positioning, go-to-market strategies, customer segmentation, pricing, and competitive analysis. One also learns about how to measure the success of a product marketing campaign and use data to make informed decisions. The course is neatly designed to break down complex subjects into simple, digestible concepts. I really enjoyed this learning experience, interacting with fellow product marketers from the industry and the instructor brought great energy to the group." See more reviews