www.heinzmarketing.com
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URL:
https://www.heinzmarketing.com/2022/11/3-things-learned-updating-newsletter/?utm_campaign=newsl-November-2022&utm_medium=email&...
Submission: On December 01 via api from US — Scanned from DE
Submission: On December 01 via api from US — Scanned from DE
Form analysis 6 forms found in the DOM
GET https://www.heinzmarketing.com/
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<div class="mktoHtmlText mktoHasWidth" style="width: 300px;"><span style="font-family: arial, helvetica, sans-serif; font-size: 9px; color: #ffffff;">*We will handle your contact details in line with our <span
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</form>GET https://www.heinzmarketing.com
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__bizdiag="-1339748632" __biza="WJ__"></form>Text Content
Toggle navigation * Heinz Marketing * What We Do * Target Market * Buyer’s Journey & Sales Cycle * Content & Messaging * Martech & Sales Tools * Performance & Scorecards * Campaigns & Programs * Industry Insight Research * Who We Are * Philosophy & Values * Team Bios * Careers * Awards * Contact Us * Resources * Tools * Events * Books * Guides * Matt Speaking * Partners * Sales Pipeline Radio * Results * By The Numbers * Testimonials * Case Studies * Blog * Contact Us * * * * * 3 THINGS LEARNED ABOUT EMAIL MARKETING FROM BUILDING A NEWSLETTER TEMPLATE Posted: November 15, 2022 By Winfield Salyards By Win Salyards, Senior Marketing Consultant at Heinz Marketing I am not a web developer, email marketing specialist, or software engineer. I am a marketer with a tiny bit of knowledge of HTML and CSS, Marketo, and design. This past January, I was tasked with updating our newsletter template. Here are three things I have learned from that process: IT’S SO EASY TO IMPROVE YOUR HTML/CSS SKILLS So many free resources can help teach you how to code or give you a few lines to paste to fix an issue. There is no excuse for you not to try your hand at something like this. Expanding your skills or gaining that little extra knowledge to help you communicate effectively with an engineering team has never been easier. OUTLOOK SUCKS, AND I ALSO LOVE OUTLOOK Revamping our newsletter template has made me aware of how painfully frustrating Outlook can be. It feels so clunky sometimes. Never presenting an email correctly because of compatibility problems (get with the program Microsoft) or making my banner images weird (ugh!) But I still love Outlook, especially since many of the issues I had while developing our newsletter came from newer accessibility features added to Outlook. EMAIL COMPATIBILITY IS A PAIN Each email “client” has its quirk with how it displays parts of emails. Compatibility was by far what I spent the most time on, and it also taught me just how vital a good email testing tool could be. There’s only so much you can accomplish by sending yourself Marketo or HubSpot tests. If you are sending regular batch email campaigns and don’t currently have a testing tool like Email on Acid, start looking for one today. Your life will be so much easier. Email has been around for a long time, and marketers will always find novel ways to overcomplicate things. So, if you’re starting to build your email marketing skills, take your time and don’t get too frustrated at the process. Happy sending. RELATED POST * 10 Email Marketing Don’ts to Avoid * 10 common email marketing mistakes that kill your response rates * “Why aren’t my channel partners selling more?!” * 10 Things You May Not Know About Marketo SIGN UP FOR OUR NEWSLETTER Receive the latest B2B news, trends and helpful how-to’s delivered to your inbox every month. * *We will handle your contact details in line with our Privacy Policy. Sign Me Up SEARCH THE BLOG Search the Blog Select Category Account-Based Marketing AI App of the week B2B Reads Brand Guidelines Buying Committee Map Buying Committee Members Buying Journey and Sales Process Campaigns and Programs Change Management Content Audit Content Strategy CRM Sytems Customer Buying Journey Data Requirements Decision Making Process Defined Unique Selling Proposition (USP) Demand Generation Editorial Calendar Employee Engagement How I work Ideal Customer Definition Ideal Customer Profile Influencer Marketing Intent data Internal Functions and Roles Job Descriptions List of Tools Management Marketing Analytics Marketing and Partner Channels Marketing Automation Marketing Channel Benchmarks Marketing Plans Messaging Framework Named Account Definition On Demand Event Org Workflow Other Personas Pipeline Development Positioning and Content Positioning Statement Predictable Pipeline Product-led Growth Productivity Reporting Examples Sales and Marketing Org Chart Sales Enablement Playbook Sales Pipeline Radio Sales Plays Sales Process & Documentation Sales Stages & Definitions Scorecards and Review Cadences Strategy Target Audience Definition Tech stack workflow Thought Leadership Tools and Technology Tradeshows & Events Uncategorised Upcoming THE STATE OF B2B LEAD MANAGEMENT STATE OF MARKETING MATURITY 2021 STATE OF CONVERSATIONAL MARKETING PLAYBOOK: SALES AND MARKETING ALIGNMENT × DOWNLOAD DOCUMENT * © Heinz Marketing 2022 * Privacy Policy * What We Do * Who We Are * Resources * Results * Blog × JOIN 90,000+ B2B PROFESSIONALS Get sales & marketing best practices delivered monthly * *We will handle your contact details in line with our Privacy Policy. Sign Me Up * 10 * * * * * * * * *