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WHAT IF?


LET’S MAKE IT HAPPEN.

So you need stuff to happen. Get that sales chart moving north-east. Figure out
why nobody has heard of your new ‘this-will-change-the-world’ service. Maybe
just understand how to get your insanely great little company to stand out in
the big bad digital world. You want it to be great, and you want to work with
people who are as passionate as you are. And you want it to happen now. Let’s
talk…we love solving problems, brainstorming strategies, and creating powerful
new ideas to make things happen.


LATEST & GREATEST



When the owners of the ECHL’s newest franchise in Trois-Rivières, Quebec
approached us to help create a new identity for the team, we jumped at the
opportunity. With the success of our Newfoundland Growlers brand launch still
fresh in our memories, we got right back in the groove, eager to tell a new
story. The name for the team was first determined – harkening back back to a
local pro team from the 50s & 60s, the ‘Lions’ would make their return.

It was essential for the new identity to be fresh – we wanted something that
brought new energy to the classic name while celebrating the fierce hometown
pride in the region. It was a challenging task that required quite a bit of
design exploration, but in time something special began to take shape. We landed
on a stylized fluer-de-lys (a symbol long associated with French culture)
fashioned into the face of lion. The dual appearance of the logo gave the team a
truly unique and ownable identity, while exuding a cool demeanor – the lion’s
expression radiates something fierce looming beneath… ‘beware’!


SOME OF OUR WORK



Canada’s 150th birthday came up more than once while we were brainstorming for
our very first Marine Atlantic campaign. It got us to thinking about the Great
Explorers and their epic adventures. It dawned on us that, though the nature of
sea travel has changed, its allure has not. We imagined what it would be like to
place an old-world Explorer in a modern-day setting. And it looks a little
something like this.



Canada’s 150th birthday came up more than once while we were brainstorming for
our very first Marine Atlantic campaign. It got us to thinking about the Great
Explorers and their epic adventures. It dawned on us that, though the nature of
sea travel has changed, its allure has not. We imagined what it would be like to
place an old-world Explorer in a modern-day setting. And it looks a little
something like this.





We were busy creating a visual identity for our new ECHL hockey team in St.
John’s when we came cross the above photo of Private Hazen Frazier of the Royal
Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI.
We saw the photo as the visual embodiment of our most cherished cultural traits
— strength, courage and steadfast resilience — and it immediately became our
inspiration. On May 22, the Newfoundland Growlers were officially launched.



We were busy creating a visual identity for our new ECHL hockey team in St.
John’s when we came cross the above photo of Private Hazen Frazier of the Royal
Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI.
We saw the photo as the visual embodiment of our most cherished cultural traits
— strength, courage and steadfast resilience — and it immediately became our
inspiration. On May 22, the Newfoundland Growlers were officially launched.



We were busy creating a visual identity for our new ECHL hockey team in St.
John’s when we came cross the above photo of Private Hazen Frazier of the Royal
Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI.
We saw the photo as the visual embodiment of our most cherished cultural traits
— strength, courage and steadfast resilience — and it immediately became our
inspiration. On May 22, the Newfoundland Growlers were officially launched.



We were busy creating a visual identity for our new ECHL hockey team in St.
John’s when we came cross the above photo of Private Hazen Frazier of the Royal
Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI.
We saw the photo as the visual embodiment of our most cherished cultural traits
— strength, courage and steadfast resilience — and it immediately became our
inspiration. On May 22, the Newfoundland Growlers were officially launched.



We were busy creating a visual identity for our new ECHL hockey team in St.
John’s when we came cross the above photo of Private Hazen Frazier of the Royal
Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI.
We saw the photo as the visual embodiment of our most cherished cultural traits
— strength, courage and steadfast resilience — and it immediately became our
inspiration. On May 22, the Newfoundland Growlers were officially launched.





When GJ Cahill first approached us about launching a new corporate brand- we
knew it was going be something special. The company’s owner, Fred Cahill, was
looking for a brand that would take the business his father built into the next
chapter of it’s successful existence. And that’s exactly what we did by updating
their logo, elevating their identity, and building a brand worthy of the
industry leader.



When GJ Cahill first approached us about launching a new corporate brand- we
knew it was going be something special. The company’s owner, Fred Cahill, was
looking for a brand that would take the business his father built into the next
chapter of it’s successful existence. And that’s exactly what we did by updating
their logo, elevating their identity, and building a brand worthy of the
industry leader.



When GJ Cahill first approached us about launching a new corporate brand- we
knew it was going be something special. The company’s owner, Fred Cahill, was
looking for a brand that would take the business his father built into the next
chapter of it’s successful existence. And that’s exactly what we did by updating
their logo, elevating their identity, and building a brand worthy of the
industry leader.





The Paint Shop is an iconic home decorating store with 26 successful locations
across Newfoundland. Over the years, the brand had become tired and dated. It no
longer reflected the dynamic, trendy home decorating center. To compete with the
big box stores, the brand needed a fresh new start and we were up for the
challenge.



The Paint Shop is an iconic home decorating store with 26 successful locations
across Newfoundland. Over the years, the brand had become tired and dated. It no
longer reflected the dynamic, trendy home decorating center. To compete with the
big box stores, the brand needed a fresh new start and we were up for the
challenge.



The Paint Shop is an iconic home decorating store with 26 successful locations
across Newfoundland. Over the years, the brand had become tired and dated. It no
longer reflected the dynamic, trendy home decorating center. To compete with the
big box stores, the brand needed a fresh new start and we were up for the
challenge.





Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out
asking fans to write and record an original anthem for a chance to win $15,000
and the opportunity to perform their track live on stage during the legendary
George Street Festival. We picked our top ten and then let the fans decide on a
winner by voting online. 40,000 votes later – we had a winner.



Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out
asking fans to write and record an original anthem for a chance to win $15,000
and the opportunity to perform their track live on stage during the legendary
George Street Festival. We picked our top ten and then let the fans decide on a
winner by voting online. 40,000 votes later – we had a winner.



Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out
asking fans to write and record an original anthem for a chance to win $15,000
and the opportunity to perform their track live on stage during the legendary
George Street Festival. We picked our top ten and then let the fans decide on a
winner by voting online. 40,000 votes later – we had a winner.





Getting in on the ground floor of a new craft brewery is always a frothy
creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name
at the time) asked us to work with them on launching their new brewery and their
first brew – we had to jump on board.



Getting in on the ground floor of a new craft brewery is always a frothy
creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name
at the time) asked us to work with them on launching their new brewery and their
first brew – we had to jump on board.





Headquartered in Toronto, Anaconda Mining is the only active gold mine operating
in Newfoundland and Labrador. As the company started to gain local attention,
the management team asked us to help build their brand story. Tailored for key
stakeholders in this province, the story has helped Anaconda gain equity among
the investor community. The same way they discover gold, we built their brand
and vision ‘from the ground up’.



Headquartered in Toronto, Anaconda Mining is the only active gold mine operating
in Newfoundland and Labrador. As the company started to gain local attention,
the management team asked us to help build their brand story. Tailored for key
stakeholders in this province, the story has helped Anaconda gain equity among
the investor community. The same way they discover gold, we built their brand
and vision ‘from the ground up’.



Headquartered in Toronto, Anaconda Mining is the only active gold mine operating
in Newfoundland and Labrador. As the company started to gain local attention,
the management team asked us to help build their brand story. Tailored for key
stakeholders in this province, the story has helped Anaconda gain equity among
the investor community. The same way they discover gold, we built their brand
and vision ‘from the ground up’.





 

We have worked with the experienced team at RMM, a leader in personal injury
law, over the last 15 years to build an iconic brand with an iconic tagline –
‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve
a campaign that started with one simple insight: make lawyers more approachable…
which of course they are!



We have worked with the experienced team at RMM, a leader in personal injury
law, over the last 15 years to build an iconic brand with an iconic tagline –
‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve
a campaign that started with one simple insight: make lawyers more approachable…
which of course they are!



We have worked with the experienced team at RMM, a leader in personal injury
law, over the last 15 years to build an iconic brand with an iconic tagline –
‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve
a campaign that started with one simple insight: make lawyers more approachable…
which of course they are!





Steak lovers are very passionate about a great cut of meat. Our research
confirmed this and revealed that when it came to grilling at home, a triple ‘A’
cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling
steaks. We tapped into this insight and created a summer campaign using social
media and radio.



Steak lovers are very passionate about a great cut of meat. Our research
confirmed this and revealed that when it came to grilling at home, a triple ‘A’
cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling
steaks. We tapped into this insight and created a summer campaign using social
media and radio.






A FEW OF OUR CLIENTS























OUR CAPABILITIES

A sound strategy starts with achievable objectives. Our team will challenge
traditional thinking, dig for insights, and simplify complex challenges to
positively impact your business. We’ll help you see the world through the eyes
of your customers, because it’s our job to change their behaviour to help you
meet your marketing goals.

Creativity is a powerful tool. It allows us to break down barriers, communicate
with consumers, and change behaviours. We produce work that is simple, but
smart. Our authentic, memorable, and fresh ideas tap into core human emotions to
inspire desire. We imagine, design, and execute these ideas to build businesses
and generate brand loyalty.

Why do people go to your website? How do they find you? How will they interact
with you? What do we want them do? Our process begins with a lot of questions.
From there, it’s our job to work with you to build a simple user experience (UX)
that is seamless from device to device.

Social media isn’t just about increasing ‘engagement’. It’s about building a
human conversation around meaningful content. It’s powered by insightful data
and driven by results. Starting with the development of a sound strategy, our
team will create beautiful, dynamic, and engaging content to steer the
conversation around your business.

Search is much more than just clicks and keywords. Intent and insight is what
makes it meaningful. As a Google Partner agency, we dig deep to develop powerful
strategies that will capture and influence the intent of your target audience.
Once in market, we use data from Google AdWords and Analytics to uncover key
insights that will strengthen your results.

If creativity is the engine that drives the message, then media is the road on
which the message runs. It’s built using a balanced plan that leverages the
right channels at the right time. We maintain close relationships with suppliers
across all channels to ensure you’re getting quality and value while effectivity
reaching your audience.


STRATEGY

A sound strategy starts with achievable objectives. Our team will challenge
traditional thinking, dig for insights, and simplify complex challenges to
positively impact your business. We’ll help you see the world through the eyes
of your customers, because it’s our job to change their behaviour to help you
meet your marketing goals.


CREATIVE

Creativity is a powerful tool. It allows us to break down barriers, communicate
with consumers, and change behaviours. We produce work that is simple, but
smart. Our authentic, memorable, and fresh ideas tap into core human emotions to
inspire desire. We imagine, design, and execute these ideas to build businesses
and generate brand loyalty.



WEB DESIGN & DEVELOPMENT

Why do people go to your website? How do they find you? How will they interact
with you? What do we want them do? Our process begins with a lot of questions.
From there, it’s our job to work with you to build a simple user experience (UX)
that is seamless from device to device.


SOCIAL MEDIA

Social media isn’t just about increasing ‘engagement’. It’s about building a
human conversation around meaningful content. It’s powered by insightful data
and driven by results. Starting with the development of a sound strategy, our
team will create beautiful, dynamic, and engaging content to steer the
conversation around your business.



SEARCH MARKETING

Search is much more than just clicks and keywords. Intent and insight is what
makes it meaningful. As a Google Partner agency, we dig deep to develop powerful
strategies that will capture and influence the intent of your target audience.
Once in market, we use data from Google AdWords and Analytics to uncover key
insights that will strengthen your results.


PAID MEDIA

If creativity is the engine that drives the message, then media is the road on
which the message runs. It’s built using a balanced plan that leverages the
right channels at the right time. We maintain close relationships with suppliers
across all channels to ensure you’re getting quality and value while effectivity
reaching your audience.


OUR TEAM




ADAM PUDDICOMBE

VP, Digital Strategy
Ext. 224






RUBY CAROLAN

Brand Planning Lead
Ext. 240





STEVE PENNEY

Creative Director
Ext. 230





VALERIE DONNAN

Director of Client Operations
Ext. 225





SCOTT SHANNAHAN

Systems & Production Lead





MEAGAN CAMPBELL

Creative Content Lead
Ext. 226





HERSH SRIVASTAVA

Digital Lead
Ext. 221




ANNA BULLOCK

Art Director
Ext. 235





GREG MERNER

Sr. Art Director
Ext. 233




SAMANTHA ALLEN

Client Success Manager
Ext. 222





JOE TANNER

Creative Content Manager
Ext. 247





BRITTANY BARRY

Digital Project Manager





CRAIG MOULTON

Creative Writer

Ext. 241





KATIE BUTT

Copywriter





EMMA PATTERSON

Digital Designer




SEAN CADIGAN

Chief Financial Officer
Ext. 237





SHARANYA KINI

Accountant
Ext. 221





ED ROCHE

CEO/Executive Creative Director & Founder
Ext. 228






ROPER

Director of Greetings



Get in touch with us:
The Idea Factory
7 Plank Road, Suite 200
St. John’s, NL A1E 1H3

(709) 726-1449

gatekeeper@ifactory.ca