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Log in Membership

Membership

MEMBERSHIP PLANS

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WHAT IS INCLUDED?

All you need to succeed

TEMPLATES & FRAMEWORKS

ONDEMAND VIDEOS

EXCLUSIVE CONTENT

MENTORSHIP PROGRAM

TAKE A PEEK INSIDE

See what the fuss is about

FREEMIUM MEMBERSHIP

MEMBERSHIP RELEASE NOTES

PRODUCT ROADMAP FRAMEWORK [FREEBIE]

JOBS-TO-BE-DONE CANVAS [FREEBIE]

3 TEMPLATES FOR PLG STRATEGY

Resources

CONTENT HUB

PLG growth hacks

ARTICLES

EBOOKS

PRODUCT-LED ALLIANCE HUBS

PRODUCT OPS PORTAL

CPO SPACE

PRODUCT POCKETS

PRODUCT-LED ALLIANCE TV

PODCASTS

Perk up your ears for some #PLG

FOR THE LOVE OF PRODUCT 💙

PRODUCT OPS PODCAST

RESEARCH & REPORTS

Leading PLG insights

UNLOCK THE POWER OF DATA DEMOCRACY

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STATE OF PRODUCT OPERATIONS 2023

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STATE OF AIPM REPORT 2023

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STATE OF PRODUCT-LED GROWTH SURVEY

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BUILDING ANALYTICS INTO YOUR ROADMAP

FUEL SUCCESS WITH CORE PLG PRINCIPLES

VIEW ALL REPORTS

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PRODUCT-LED SUMMIT | AUSTIN

February 13 & 14

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March 20 & 21

CHIEF PRODUCT OFFICER SUMMIT | NEW YORK

March 20

PRODUCT-LED SUMMIT | NEW YORK

March 20 & 21

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2024 tour

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CPO SUMMIT, JUNE 2023 | ON DEMAND

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CPO SUMMIT VOL. 4

PRODUCT-LED SUMMIT, AMSTERDAM

PRODUCT-LED FESTIVAL VOL. 5

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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
Measurement AI & Machine Learning Product Leadership Achieving Scale




FUEL YOUR GROWTH
WITH A PRODUCT-LED
APPROACH.

We’re the world’s fastest-growing community for product pros, growth gurus,
founders, and thought leaders. You’re in the right place to master your PLG
strategy.

GET CERTIFIED MEMBERSHIP


FROM STARTUPS TO THE WORLD’S BIGGEST BRANDS, WE’RE BRINGING TOGETHER PASSIONATE
PRODUCT PROFESSIONALS.


The latest talking points.

AI & Machine Learning


YOU CAN NOW CREATE YOUR OWN CUSTOM CHATGPTBOT. HERE’S WHAT THAT MEANS FOR
PRODUCT MANAGERS

Read more
Members-only
Product-led growth Customer onboarding Metrics & measurement AI & machine
learning Product leadership Achieving scale
Members-only
Membership content


PURPOSEFUL PRODUCT LEADERSHIP: BUILDING DIVERSE TEAMS AND UNLOCKING INNOVATION

I believe that my experiences should drive the conversation with a customer or a
leader. I also don't show up without a prototype, and the reason is if I have a
prototype in front of you as a customer and I'm doing an interview, I've already
changed you....

 * Rebecca Madro

12 min read
Members-only
AI & Machine Learning


WHAT GOOGLE'S NEWEST AI MODEL, GEMINI, MEANS FOR PRODUCT MANAGERS

Google asserts that Gemini has left state-of-the-art AI models, including
ChatGPT's GPT-4, trailing in its wake. Outperforming in 30 out of 32 benchmark
tests, spanning reasoning and image understanding, it's a leap into the future
of AI....

 * Rebecca Madro

3 min read
Members-only
Product Development


THE BENEFITS OF DATA DEMOCRACY

At the core of data democracy lies the promise of informed decision-making. By
granting relevant stakeholders access to actionable data, organizations empower
their employees to make well-informed choices....

 * Rebecca Madro

4 min read
Members-only
Product Development


NAVIGATING FINTECH COMPLIANCE IN PRODUCT DEVELOPMENT

Fintech product development is closely linked to compliance that differs from
region to region and even within one country (e.g., different states in the
USA). It is simply not possible to launch a product that is not compliant with
all required regulations....

 * Samir Azizov

4 min read
Members-only
Product Development


RUNNING A/B TESTS: HOW TO SELECT YOUR AUDIENCE

Running an A/B test is crucial for most product managers dealing with digital
products that have a reasonable-sized audience. It is essential to research
users and measure the changes we are making to our product as our views on the
product may be biased....

 * Mikhail Pinsky

5 min read
Members-only
Case Study


"THE OPPORTUNITY TO SPEAK AT THE PLA EVENT LAST YEAR HAS GIVEN ME A STEPPING
STONE TO MY GOALS" - WILL CHAN

I have found the discussions in the PM Mentoring area of Slack to be useful, as
it has given me information that I can use to shape my own product management
coaching and mentoring offering....

 * Rebecca Madro

2 min read
SEE ALL POSTS
Propel your growth.

POPs Portal
Inspo and insights
on this evolving
function.
DIVE IN
Podcasts
Product-led pioneers.
Discussing what
matters.
TUNE IN
Broadcasts
Regular doses of
PLG innovation,
all year long.
REGISTER
Newsletter
All the latest PLG
hacks, directly to your
inbox.
SUBSCRIBE
Our reports
Get the lowdown on how product data has evolved; from where it is now, to what
the future holds. We’ve unpacked key areas surrounding product data, providing
insights and statistics on key data sources, the power of product analytics, the
metrics that matter, and much more.
DIVE INTO PRODUCT DATA

Propel your career with a PLA membership plan.
Learn from the world’s leading product managers, access an ever-growing bank of
templates, content, and presentations, and reach your career potential with the
quintessential kit for leveling up your product-led efforts today.
UNLOCK INVALUABLE CONTENT
Get product-led certified.
Product-Led Growth Certified: Core is your one-stop shop to gain the crucial,
comprehensive, and essential knowledge you need on PLG fundamentals. This
encyclopedic certification journeys through everything you need to navigate this
shifting model and build, launch, and scale successful products.
GET CERTIFIED
Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 8000 like-minded Product-Led professionals across the globe to
exchange ideas, meet in person, ask questions and find new exciting job
opportunities.
JOIN YOUR PEERS
Upcoming product-led events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
Virtual festivals Virtual courses
March 13 & 14, 2024


AUSTIN

Keep up-to-date with the latest innovations in PLG at Product-Led Summit.
Find out more
March 14, 2024


NEW YORK

Connecting product leaders to share common challenges and discover innovative
solutions.
Find out more
March 20 & 21, 2024


NEW YORK

Share challenges & discover innovative solutions at Product Operations Summit.
Find out more
March 20 & 21, 2024


NEW YORK

Drive the expansion and adoption at Product-Led Summit.
Find out more
May 8 & 9, 2024


AMSTERDAM

Drive the expansion and adoption at Product-Led Summit.
Find out more
May 22 & 23, 2024


LAS VEGAS

Drive the expansion and adoption at Product-Led Summit.
Find out more
September 4 & 5, 2024


SAN FRANCISCO

Drive the expansion and adoption at Product-Led Summit.
Find out more
September 4 & 5, 2024


SAN FRANCISCO

Elevate your product leadership.
Find out more

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
SEE MORE EVENTS
Lots of ♥, from lots of leaders.
They’ve found their tribe, now it’s your turn.
Jaikishan Daryanani
Product Manager

“I can’t say enough about how great PLA has been when it comes to networking
with some brightest minds in the product space and their insights. PLA has
always been spot-on in illustrating cutting-edge content through their Slack
community or festivals. It’s been a delight to be part of the ever-growing space
of knowledge and wisdom.”
Naimeesha Murthy
Founder

“PLA is a very resourceful and authentic community. They make it easy for you to
connect with and learn from the brightest minds in the industry from around the
world. Their topics are always very relevant and applicable in a work setting,
and I’m looking forward to hosting, participating, and attending more events
through 2021.”
Alexandra Lung
Head of Product

“PLA is a great community with content relevant to all product professionals.
The events are very insightful and showcase spot-on topics that can be applied
right away. It’s been a pleasure to be part of PLA for the last year!”
Osnat Benari
VP, Product & Programming

“PLA content is best in class with many relevant topics related to product
management and their breadth of content is super helpful. I find myself in
constant learning mode thanks to them. I also love to share highlights and
events with my team and thankful for the multiple networking opportunities.”
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Product-Led Alliance was founded in December 2019 with a vision of providing an
independent learning platform for product pioneers, growth gurus, and
go-to-market experts from around the world.
We’re committed to sharing Product-Led growth success stories, experiences &
challenges.

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Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics &
Measurement AI & Machine Learning Product Leadership Achieving Scale







Alba Hornero
"I've taken the Product Operations Certified Course by Chris Butler and I really
found it useful and worthy. He is very knowledgeable and covers all necessary
topics in the course. I would have loved even more practical examples yet he
does give a few during the course. I would recommend it for anyone thinking
about moving their career towards Product Ops, and for any Product Operations
people."

See more reviews