www.adweek.com
Open in
urlscan Pro
108.138.7.15
Public Scan
Submitted URL: https://click1.email.adweek.com/djdcknzzhmkfhprhfrhlrfjwlkfzrnswzpbzmcgsgcstsc_gmtcmntkymdclyynltmww.html
Effective URL: https://www.adweek.com/webinars/elevate-your-content-marketing-measurement/?sti=aw_blast2w
Submission: On August 05 via api from US — Scanned from DE
Effective URL: https://www.adweek.com/webinars/elevate-your-content-marketing-measurement/?sti=aw_blast2w
Submission: On August 05 via api from US — Scanned from DE
Form analysis 1 forms found in the DOM
<form class=" m-0 pt-2">
<div class="flex flex-col gap-4 mb-0">
<div><label for="email-input" class="block text-sm font-medium mb-0">Email</label><input type="email" id="email-input" name="email" class="py-2 px-3 block w-full border border-gray-200 rounded-0 text-sm
focus:border-blue-500 focus:ring-blue-500
disabled:opacity-50 disabled:pointer-events-none" placeholder="you@adweek.com">
<p class="text-danger text-sm m-0" data-field-name="email"></p>
</div><button type="button" class="
position-relative border border-aw-webinar bg-aw-webinar text-white rounded-0
">Use Password</button><button type="button" disabled="" class="
bg-white border border-aw-primary hover:border-black hover:text-black hover:bg-slate-100
focus:text-black focus:bg-slate-100
rounded-0
d-flex justify-content-center align-items-center
" style="min-height: 50px;"><span class="d-inline-block mx-1">Send Magic Link</span><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-magic d-inline-block mx-1" viewBox="0 0 16 16">
<path
d="M9.5 2.672a.5.5 0 1 0 1 0V.843a.5.5 0 0 0-1 0zm4.5.035A.5.5 0 0 0 13.293 2L12 3.293a.5.5 0 1 0 .707.707zM7.293 4A.5.5 0 1 0 8 3.293L6.707 2A.5.5 0 0 0 6 2.707zm-.621 2.5a.5.5 0 1 0 0-1H4.843a.5.5 0 1 0 0 1zm8.485 0a.5.5 0 1 0 0-1h-1.829a.5.5 0 0 0 0 1zM13.293 10A.5.5 0 1 0 14 9.293L12.707 8a.5.5 0 1 0-.707.707zM9.5 11.157a.5.5 0 0 0 1 0V9.328a.5.5 0 0 0-1 0zm1.854-5.097a.5.5 0 0 0 0-.706l-.708-.708a.5.5 0 0 0-.707 0L8.646 5.94a.5.5 0 0 0 0 .707l.708.708a.5.5 0 0 0 .707 0l1.293-1.293Zm-3 3a.5.5 0 0 0 0-.706l-.708-.708a.5.5 0 0 0-.707 0L.646 13.94a.5.5 0 0 0 0 .707l.708.708a.5.5 0 0 0 .707 0z">
</path>
</svg></button><a href="#">Forgot Password?</a>
</div>
</form>Text Content
Home * 10AgenciesOpen submenu * 9Brand MarketingOpen submenu * 9CommerceOpen submenu * 9Convergent TVOpen submenu * 8CreativityOpen submenu * 8Inside the BrandOpen submenu * 8MediaOpen submenu * 9Performance MarketingOpen submenu * 9ProgrammaticOpen submenu * 9Social MarketingOpen submenu * * 9Video & PodcastsOpen submenu * 5Events, Webinars, AwardsOpen submenu * 4Thought LeadershipOpen submenu * 5Learning & Professional DevelopmentOpen submenu * 8SubscribeOpen submenu * 6About UsOpen submenu * 4Advertise with UsOpen submenu * * Sign In * Subscribe * ELEVATE YOUR CONTENT MARKETING MEASUREMENT Wed, Aug 21, 2024 1:00 PM ET Digital measurement has evolved. Traditional attribution metric methods (such as last touch or cookie-dependent) are now considered limited. For content marketers to drive meaningful conversions, they need to rely less on simple viewability metrics and begin to implement advanced strategies that capture the full spectrum of consumer interaction. Discover how to go above and beyond basic metrics to understand true engagement and consideration from Greg Friend, Nativo’s VP of content, insights and strategy. You’ll find out: * The future of digital measurement, including new approaches you can implement today to provide a more holistic view of consumer behavior * How to shift from viewability to attention and why deeper engagement metrics are essential for accurate measurement * The shortcomings of last touch attribution and cookie-dependent models, and which alternative measurement approaches work best See all upcoming ADWEEK webinars. SPONSORED BY SPEAKERS GREG FRIEND VP, Content, Insights & Strategy, Nativo GREG FRIEND VP, Content, Insights & Strategy, Nativo Greg oversees Nativo’s content, strategy and insights practices, working with well-known brands in healthcare, CPG, travel, finance, B2B, tech and more. Prior to joining Nativo in 2022, he was VP of insights and innovation at Ampersand. Share this webinar Share this webinar REGISTER Already an Adweek Member? Sign In. REGISTER By registering, you agree to receive emails and other communications from Adweek and its partners about products, services and events that they feel may be of interest to you. You may withdraw consent at any time. Adweek is the leading source of news and insight serving the brand marketing ecosystem. * * * * * * ABOUT * About Us * Contact Us * Media Kit * Editorial Calendar * Event Calendar * Sponsor Content * ADWEEK Careers * Industry Job Openings SUBSCRIPTIONS * Subscription Options * FAQs * Newsletters * Customer Service EVENTS * Awards * ADWEEK Events * Webinars * On-Demand Webinars * Trophies / Awards / Seals * On-Demand Event Videos PUBLICATIONS * ADWEEK Blog Network * ADWEEK Podcast Network * RSS * Back Issues * Reprints / E-Prints ©2024 Adweek - All Rights Reserved. * Do not sell my personal information * Terms of Use * Privacy Policy SIGN IN Already an Adweek member? Register faster by signing in and enabling autofill. Email Use PasswordSend Magic LinkForgot Password? ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. TARGETING/ADVERTISING COOKIES Targeting/Advertising Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. VIDEO COOKIES Video Cookies These cookies are set by a range of video services that we have added to the site to enable you to view video content. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools. STORE AND/OR ACCESS INFORMATION ON A DEVICE Store and/or access information on a device Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. List of IAB Vendors | View Full Legal Text Opens in a new Tab PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND PRODUCT DEVELOPMENT Personalised ads and content, ad and content measurement, audience insights and product development * SELECT PERSONALISED ADS Switch Label Personalised ads can be shown to you based on a profile about you. Object to Legitimate Interests Remove Objection * CREATE A PERSONALISED ADS PROFILE Switch Label A profile can be built about you and your interests to show you personalised ads that are relevant to you. Object to Legitimate Interests Remove Objection * SELECT PERSONALISED CONTENT Switch Label Personalised content can be shown to you based on a profile about you. Object to Legitimate Interests Remove Objection * MEASURE AD PERFORMANCE Switch Label The performance and effectiveness of ads that you see or interact with can be measured. Object to Legitimate Interests Remove Objection * MEASURE CONTENT PERFORMANCE Switch Label The performance and effectiveness of content that you see or interact with can be measured. Object to Legitimate Interests Remove Objection * SELECT BASIC ADS Switch Label Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type. Object to Legitimate Interests Remove Objection * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS Switch Label Market research can be used to learn more about the audiences who visit sites/apps and view ads. Object to Legitimate Interests Remove Objection * DEVELOP AND IMPROVE PRODUCTS Switch Label Your data can be used to improve existing systems and software, and to develop new products Object to Legitimate Interests Remove Objection * CREATE A PERSONALISED CONTENT PROFILE Switch Label A profile can be built about you and your interests to show you personalised content that is relevant to you. Object to Legitimate Interests Remove Objection List of IAB Vendors | View Full Legal Text Opens in a new Tab USE PRECISE GEOLOCATION DATA Use precise geolocation data Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters. List of IAB Vendors | View Full Legal Text Opens in a new Tab ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION Actively scan device characteristics for identification Your device can be identified based on a scan of your device's unique combination of characteristics. List of IAB Vendors | View Full Legal Text Opens in a new Tab ENSURE SECURITY, PREVENT FRAUD, AND DEBUG Always Active Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely. List of IAB Vendors | View Full Legal Text Opens in a new Tab TECHNICALLY DELIVER ADS OR CONTENT Always Active Your device can receive and send information that allows you to see and interact with ads and content. List of IAB Vendors | View Full Legal Text Opens in a new Tab MATCH AND COMBINE OFFLINE DATA SOURCES Always Active Data from offline data sources can be combined with your online activity in support of one or more purposes List of IAB Vendors | View Full Legal Text Opens in a new Tab LINK DIFFERENT DEVICES Always Active Different devices can be determined as belonging to you or your household in support of one or more of purposes. List of IAB Vendors | View Full Legal Text Opens in a new Tab RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION Always Active Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type. List of IAB Vendors | View Full Legal Text Opens in a new Tab OTHER/UNKNOWN Other/Unknown These are cookies that we are in the process of classifying, together with the providers of individual cookies. BACK BUTTON PERFORMANCE COOKIES Vendor Search Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Confirm My Choices WE CARE ABOUT YOUR PRIVACY We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors) I Accept Reject All Show Purposes