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GREAT MARKETING STARTS WITH GREAT DATA.


CLEANSE, ENRICH AND CONTINUOUSLY MANAGE YOUR MARKETING DATA TO DELIVER
ACTIONABLE INSIGHTS AND ACCELERATE REVENUE GENERATION.

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WHAT IS D&B OPTIMIZER FOR MARKETING?

D&B Optimizer for Marketing is a secure cloud-based platform that optimizes your
data, helps you profile your best opportunities, and target the audiences you
want to reach. Loaded with advanced analytics and easy integration into your
marketing systems,
D&B Optimizer:

 * Unlocks the value in the data you have
 * Enhances the new data you collect every day
 * Drives more effective segmentation and targeting to accelerate growth for
   your business

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HOW DOES IT WORK?


ANALYZE AND ASSESS YOUR DATA

Our data analysis provides a powerful set of capabilities that uncover the
health and profiles in your existing database. Profile analytics help you
identify the best market opportunities based off of your own sales data.


CLEANSE AND IMPROVE ACCURACY

Our data optimization capabilities address any data quality issues by finding
and removing inaccurate or duplicate data. It works to ensure you have an
accurate set of records and the ability to connect with your targets through
email, phone, or physical address.


TARGET THE RIGHT PROSPECTS

Best-in-class demand generation strategies start with a clear understanding of
your market opportunity and your current market penetration. D&B Optimizer
allows you to define a data profile of your proven test prospects, source new,
high-quality contacts from our database, and identify digital segments to align
your online and offline activities.


ENRICH INBOUND LEADS AT THE POINT OF CAPTURE

Connectors for Eloqua and Marketo populates data on job functions and contact
details, adds industry segmentation, and provides sizing in revenue and employee
count. It also normalizes fields by checking for errors and the inconsistent use
of job titles.


ENHANCE DATA WITH ACCOUNT AND CONTACT INTELLIGENCE

Hundreds of millions of records and the Dun & Bradstreet
D-U-N-S® identifier add account intelligence including key firmographics,
account linkages, installed technology and other key attributes to your data.


IMPROVE SEGMENTATION AND REACH

D&B Optimizer provides add-on data options, allowing you to augment your data
sets with specialized information such as technology install data. It also
identifies your potential digital reach by matching your contact data to cookies
and mobile device IDs.


D&B Optimizer for Marketing
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