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JET

A next-gen, creative studio.

[ 01 ] INTRO

Intro

Past

Future

Jet is the brand of product designer Grant Joseph. Since 2009, Grant has
designed over 100 digital products and has received various design awards
including Awwwards Honors and multiple nominations including Framer Site of the
Year.




[ 02 ] COMMUNITY

Providing creative assets and services for forward-thinking humans.

@jetsupply

Jet





[ 03 ]


PROCESS

Jet operates based on three core experience principles: attract, engage, and
relive. Each principle is vital for creating a successful digital product. Let's
explore each one in detail.






1/3 ATTRACT

To attract users, the visual brand—encompassing language and value
proposition—must establish an emotional connection with the ideal customer
profile (ICP).




2/3 ENGAGE

After establishing an emotional connection, the experience must engage the user
by delivering the promised value, creating moments of delight as they receive
it.






3/3 RELIVE

The product experience must exceed the promised value, fostering an environment
where users want to relive those moments repeatedly, leading to product loyalty
and high usage rates.



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