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WE ARE
TRUTH INITIATIVE

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission


LIGHTS, CAMERA, TOBACCO?

How rising smoking and vaping imagery in top entertainment influences
e-cigarette use and fuels nicotine addiction among young audiences.

Read more


TRUTH INITIATIVE NAMES ANNA SPRIGGS CHIEF OPERATING OFFICER

Truth Initiative is pleased to announce the appointment of Anna Spriggs as its
Chief Operating Officer.

Read more


2023 MONITORING THE FUTURE SURVEY SHOWS ENCOURAGING DECLINES IN YOUTH
E-CIGARETTE USE AND INCREASED RISK PERCEPTION AMONG HIGH SCHOOLERS

The findings shared in the 2023 Monitoring the Future Survey (MTF) are
encouraging, highlighting notable decreases in e-cigarette use among high school
students.

Read More


TRUTH INITIATIVE URGES SWIFT ACTION TO PREVENT DELAY IN REMOVING MENTHOL AND
CIGAR FLAVORS, CITING SERIOUS HEALTH IMPLICATIONS

We cannot afford to wait any longer for the menthol and flavored cigar rules to
be enacted.

Read More


TRUTH INITIATIVE AND EVERFI COLLABORATE TO LAUNCH UPDATED PRESCRIPTION DRUG
SAFETY CURRICULUM FOR MIDDLE AND HIGH SCHOOL STUDENTS AMID GROWING YOUTH
OVERDOSE CRISIS

Read more


WE ARE
TRUTH INITIATIVE

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission


LIGHTS, CAMERA, TOBACCO?

How rising smoking and vaping imagery in top entertainment influences
e-cigarette use and fuels nicotine addiction among young audiences.

Read more



Explore
what we do



WE SEEK, SPEAK AND SPREAD THE TRUTH ABOUT SMOKING, VAPING, AND NICOTINE



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YOUTH ENGAGEMENT

We inspire and train future leaders to counter tobacco's influence


YOUTH VAPING & SMOKING
PREVENTION & EDUCATION

We deliver the facts so young people can make informed decisions.


QUIT SMOKING TOOLS

We help people quit through scalable, cost-efficient interventions.


PARTNERSHIPS

We work with corporations, organizations and individuals who share our
commitment.




OUR LATEST RESEARCH AND RESOURCES




News Article
What is Zyn and what are oral nicotine pouches?
May 23 2023
Flavors
News Article
How the tobacco industry markets vaping nicotine as stress relief
Nov 7 2023
E-cigarettes / Vaping
News Article
Vaping prevention and quit resources: top tips for parents and educators
Jan 25 2024
Tools
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Report
“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new
non-menthol cigarettes in California and Massachusetts
Dec 14 2023
Menthol
News Article
What is Zyn and what are oral nicotine pouches?
May 23 2023
Flavors
News Article
How the tobacco industry markets vaping nicotine as stress relief
Nov 7 2023
E-cigarettes / Vaping
News Article
Vaping prevention and quit resources: top tips for parents and educators
Jan 25 2024
Tools
Fact Sheet
E-cigarettes: Facts, stats and regulations
Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Report
“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new
non-menthol cigarettes in California and Massachusetts
Dec 14 2023
Menthol
News Article
What is Zyn and what are oral nicotine pouches?
May 23 2023
Flavors
News Article
How the tobacco industry markets vaping nicotine as stress relief
Nov 7 2023
E-cigarettes / Vaping
News Article
Vaping prevention and quit resources: top tips for parents and educators
Jan 25 2024
Tools
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Press Release


WHITE HOUSE DELAY IN ISSUING FINAL MENTHOL AND FLAVORED CIGAR RULES REPRESENTS
HUGE LOSS FOR PUBLIC HEALTH, SOCIAL JUSTICE

04.01.2024
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