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Submission: On January 11 via api from US — Scanned from DE
Submission: On January 11 via api from US — Scanned from DE
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We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By continuing to use the website, you consent to our use of cookies. × /sites/all/themes/penton_subtheme_wardsauto/images/logos/footer.png Google Tag Manager Skip navigation Informa Wards Auto is part of the Informa Tech Division of Informa PLC * Informa PLC * About us * Investor relations * Talent This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. Discover: * Wards Intelligence * TU-Auto * Events * Newsletters * Videos * More Menu Log In or Register * Industry News * Vehicles * Dealers * 10 Best Engines & Propulsion Systems * 10 Best Interiors & UX * 10 Best Interiors * 10 Best UX * Videos * Webinars * About Us * Newsletters * Wards Intelligence * Privacy Statement * Terms of Service * Cookie Policy * Search * Log In * Register * NEWSLETTER SIGN-UP Recent Recent Stellantis Moves to Manage Battery Material Supply Jan 09, 2023 Autoline Daily 2023: Top Industry News for Jan. 9 Jan 09, 2023 -------------------------------------------------------------------------------- Faurecia Redefines itself as Forvia at CES Jan 09, 2023 Mercedes-Benz to Launch U.S. Charging Network Jan 06, 2023 Autoline Daily 2023: Top Industry News for Jan. 6 Jan 06, 2023 Featured More Juice? Electrics Lead Way for Second Consecutive Year Sep 27, 2022 BEVs Take Half the Spots on 2022 Wards 10 Best Interiors & UX List May 10, 2022 Hydrogen Finally Getting Its Day Nov 11, 2022 Nissan Dominates Most-Seen Auto Ads of 2022 Jan 06, 2023 Paul A. Eisenstein VW brand CEO Schäfer at ID.7 premiere in Las Vegas. Vehicles VW BRINGING MORE EVS TO U.S. The ID.7 is one of 10 new electric models Volkswagen plans to launch globally by 2026, with a goal to deliver suitable products for in every segment. Paul A. Eisenstein | Jan 11, 2023 Save Volkswagen so far has brought only one of its six new battery-electric vehicles to the North American market, but that’s about to change according to the brand’s CEO Thomas Schäfer. And the German automaker will expand the number of BEVs it produces in the U.S. as well. Several iterations of the ID.4 SUV now are available in the States and will be followed later this year by the bigger ID.7 which made its debut – in partially camouflaged form – at CES 2023 in Las Vegas last week. “With the new ID.7, we are extending our electric model range into the upper segments. The sedan will offer top-class technology and quality,” Thomas Schäfer, CEO of Volkswagen Passenger Cars says in a statement. “The ID.7 is one of 10 new electric models that we are planning to launch (globally) by 2026. Our goal? To deliver suitable products for our customers in every single segment.” Following the CES 2023 introduction, Schäfer gives Wards further insight into VW’s plans for the U.S. market. The ID.7 will be the first of several new BEVs coming to the U.S., and will serve as the all-electric replacement for the Passat sedan. It will reach American showrooms next year, following the launch of an extended-wheelbase version of the ID.Buzz microbus (below). Until recently, the automaker expected to offer relatively few BEVs in the U.S. due to the relatively slow consumer acceptance of the technology. But that strategy is being revised, Schäfer says. “The U.S. has actually gone over the tipping point, and what we see in the forecasts and also (in) consumer preference is that electric mobility has really become mainstream,” Schäfer says. “There's no turning back and, you know, we have a great opportunity to make a more significant stance on the American market (with BEVs), rather than with internal-combustion engines.” Plans call for the VW brand to have four of its 10 BEVs on sale in the U.S. by mid-decade, with still more to follow by 2030. But that number could grow, Schäfer adds, noting the automaker will hold a major strategy session in February to rethink its plans. It could see significant changes in the strategy laid out by former VW Group CEO Herbert Diess – a big BEV advocate – before he was forced out last year. What’s clear, says Schäfer, is that the number of BEVs in the VW lineup are certain to grow beyond prior plans and will account for as much as 80% of the brand’s portfolio by decade’s end. “Exact numbers are hard to say because we are trying to focus the model lineup and not have as many variants as in the past,” he explains. Even before Diess departed, VW was rethinking its BEV strategy. For one thing, it pushed back by two years the rollout of the new SSP architecture. That’s a flexible, skateboard-like platform that will underpin most new VW BEVs by 2030. The original plan was to replace the current MEB platform by mid-decade. Instead, a modified version, the MEB+, will live on until at least 2028. But it will bring a number of upgrades, including longer range and faster charging times, Schäfer says. Increasing consumer acceptance is just one of the reasons why VW wants to expand its BEV lineup in the U.S. There’s also the tough new zero-emission vehicle target laid out by the Biden Admin. calling for ZEVs to account for as much as 50% of U.S. sales by 2030, Schäfer notes. Political pressure also will lead to the production of more VW BEVs in the U.S., he adds. Under the Inflation Reduction Act passed last year, a revised incentive program requires BEVs be built in the U.S. in order to qualify for up to $7,500 in tax incentives. VW recently began producing a version of the ID.4 (below) at its assembly plant in Chattanooga, TN. That followed a nearly $1 billion upgrade that will allow a second BEV to be produced alongside the SUV. It’s “too early to say” which model will come next, but Schäfer says an announcement “probably” will follow “by the middle of this year. Currently, we’re going through the cycle plan through 2032 and it’s all being revised. “We’re trying to get all models focused on the U.S., like the ID.4, industrialized (built) in the U.S,” he adds. While it’s still too early to say how, when or where that will happen, Schäfer says it could require VW to set up an additional U.S. plant, though there are other options as well. “The question is what does the group do (including brands like Audi and Porsche),” he explains. “There could be synergies to use one of their factories. But it’s clear the future for us is electric in the U.S. (Chattanooga) was a great first step, and more to follow. We always manufacture where we sell. Chattanooga cannot be the only (U.S. plant).” VW also expects to set up at least one new battery-cell plant North America, Schäfer says, noting that plans for that facility also are expected to be finalized in February. 0 comments Hide comments Comment * Rich Text Editor, edit-comment-body-389081 Editor toolbars BoldKeyboard shortcut Ctrl+B ItalicKeyboard shortcut Ctrl+I Block Quote Press ALT 0 for help ◢Elements path Switch to plain text editor More information about text formats Text format CommentsPlain text COMMENTS * Allowed HTML tags: <em> <strong> <blockquote> <br> <p> PLAIN TEXT * No HTML tags allowed. * Web page addresses and e-mail addresses turn into links automatically. * Lines and paragraphs break automatically. PublishLog in or register to comment Save Leave this field blank Related Harman Unveils Augmented Reality for Head-Up Displays Jan 10, 2023 Honda, Sony Intro First JV Car Under Afeela Brand Jan 06, 2023 Ram 1500 BEV Expected To Hit Market With 500 Miles of Range Jan 05, 2023 Ram 1500 Revolution BEV Concept Jan 05, 2023 * Load More * Next Article * Previous Article * About Us * Wards Intelligence * TU-Auto * Newsletters * Sitemap * CCPA: Do not sell my personal info * Advertise * Privacy Policy * Terms of Service * Content Licensing/Reprints * Cookie Policy Follow us: © 2023 Informa USA, Inc., All rights reserved * Privacy Policy * Cookie Policy * Terms of Use ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789-_~ x