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DRIVE PRODUCT GROWTH WITH MONETIZATION


EARN A BADGE WHEN YOU LEARN HOW TO MEASURE YOUR MONETIZATION STRATEGY IN
AMPLITUDE, AND DEVELOP GOALS AND STRATEGIES FOR IMPROVING THOSE METRICS TO DRIVE
LONG-TERM PRODUCT GROWTH. [TIME: ~1 HR]

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Monetization and revenue generation are key outcomes that most companies focus
on as part of their long-term growth strategy. How to think about monetization
and your strategy for improving it varies based on your products and your
organizational goals. 

In this path, we’ll discuss the importance of monetization for driving long-term
growth and how to think about what monetization looks like for your specific
product. We’ll discuss how to analyze your current baseline monetization metrics
with Amplitude and develop goals and strategies for improvement. 

You will learn the following by the end of this learning path:

 * Understand the Pillars of Product Growth
 * Understand the Importance of Monetization
 * Measure Your Current Level of Monetization
 * Uncover Opportunities for Improving Monetization

You should complete this path if: 

 * You are responsible for setting success metrics for a new feature or
   initiative and identifying new levers to move those metrics
 * You have taken Digital Analytics Foundations and Getting Started with
   Amplitude Analytics courses in Amplitude Academy or a live training session
 * You have experience building and interpreting analyses in Amplitude Analytics

Time commitment: ~55 minutes

You may also be interested in learning about other product growth pillars, like
acquisition and retention. If so, check out Drive Product Growth With
Acquisition and Activation and Drive Product Growth With Retention and
Engagement.

Understanding the Pillars of Product Growth
Learn how acquisition, retention, and monetization are interrelated drivers of
product growth and define core parts of your product that will help you analyze
growth metrics. [On-demand course]

10 min


Show Overview




Drive Product Growth With Monetization
Learn how to measure your monetization strategy in Amplitude, and develop goals
and strategies for improving those metrics to drive long-term product growth.
[On-demand course]

44 min


Show Overview




Drive Product Growth With Monetization - Assessment
Take this assessment to complete the Drive Product Growth With Monetization
learning path.


English (English)

Show Overview


 * © 2023




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