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Submission: On February 13 via api from US — Scanned from DE
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WARC provides the latest evidence, expertise and guidance to make marketers more
effective. Our clients include the world's largest advertising and media
agencies, research companies, universities and advertisers. WARC also publishes
leading journals including Admap and the Journal of Advertising Research. In
addition to its own content, WARC features advertising case studies and best
practices from more than 50 respected industry sources, including: The
Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of
National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study
competitions, including the WARC Awards and the WARC Media Awards. WARC was
founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC
became part of Ascential plc, the global specialist information company. Book a
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WARC
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OUT NOW! The Marketer’s Toolkit 2024. Based on WARC’s proprietary GEISTE
trends research, insights from 1,400+ marketers worldwide and one-to-one
interviews with marketing leaders, the Marketer’s Toolkit 2024 aims to
provide marketers with strategic support for planning and decision-making in
the coming year. Take a look at the five key trends that will disrupt
existing global marketing practices in 2024. Now in its 13th year, the
Marketer’s Toolkit 2024 offers insights to help turn these disruptive areas
into opportunities for growth for you and your business. Take a read and
start preparing for tomorrow, today. https://loom.ly/W9U7IT8 #WARC
#MakeItWARC #MarketersToolkit2024 #GlobalTrends #Marketing
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WARC's Alex Brownsell and Paul Stringer, PhD talk about three key themes from
2024's Future of Media report. Discussing platform power in the era of AI,
the decline of linear TV as an advertising channel, and attention
measurement. Tune in now: https://lnkd.in/erkfgxDr #WARC #MakeItWARC
#WARCtalks #Podcast #Marketing #Effectiveness #Media #AI
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WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk
about Creative Impact NYC. Discussing putting creativity back into
effectiveness, the importance of having a creative culture, and how ideas get
stuck. Tune in now: https://lnkd.in/eubyQraw
#WARC #MakeItWARC #WARCtalks #Podcast #Marketing #effectiveness
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Find out how Mercado Libre, a Latin American online marketplace, alongside
GUT Buenos Aires, ran a data-driven campaign to increase view-through rate,
engagement and grow its social media following. Winning entrants to the WARC
Awards for Effectiveness keep it simple – the judges want to see an honest
approach, clear results and, hopefully, a killer chart. This winner report
highlights those elements, with added insights from some of the judges about
why the campaign stood out. Future entrants, take note: this is how it’s
done! Read the report here: https://loom.ly/zVszfI0 Deadline extended to 12
February 2024 #WARC #MakeItWARC #WARCAwards #WAFE2024 #MarketingAwards
#MarketingEffectiveness
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WARC’s Alex Brownsell speaks to Richard Kirk, Chief Strategy Officer at
#EssenceMediacom, and Ian Murray, co-founder of a new consultancy
#BurstYourBubble. They discuss new research into ‘signalling’ - in other
words, the unspoken qualities that a media channel conveys, and the impact
this can have on advertising effectiveness. Tune in now:
https://lnkd.in/dEW8ZjE4
#WARC #MakeItWARC #WARCtalks #Podcast #Marketing #2024Economy #Media
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We heard you and we know you need a bit more time to submit your work! So we
have given you one more week to enter The WARC Awards 2024. Be sure to submit
your entries before the deadline closes for the chance to win in your region
and be in line for the Global Grand Prix. Download the entry pack today and
submit your entries by 12 February 2024. https://loom.ly/IqK458E #WARC
#MakeItWARC #WARCAwards #WAFE2024 #MarketingAwards #MarketingEffectiveness
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2024 is set to be a bumper year for sports media. The Summer Olympics and
Paralympics arrive in Paris, meaning the first Games in a US-friendly time
zone since Rio 2016. Men’s international soccer tournaments will take place
in Asia, Africa, Europe and Latin America. The T20 Cricket World Cup arrives
in the US for the first time. These competitions (and many more) will provide
valuable opportunities for brands to reach their customers. However, sport’s
new media landscape poses dilemmas for brand advertisers. In this this latest
Global Ad Trends report, we examine how sport fits into today’s media
ecosystem, as well as the opportunities and challenges facing brands. It
features commentary from sports media experts at Publicis, OMD, Snapchat and
TikTok, as well as an exclusive interview with the International Olympic
Committee. Read now: https://loom.ly/u-BbZto #WARC #MakeItWARC
#GlobalAdTrends #SportsMedia #Marketing #Advertising
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"Marketing effectiveness is about truly understanding when we spend on
advertising and marketing, are we able to achieve business growth?" - Mike
Menkes, SVP, Analytic Partners. Listen to WARC's 'Marketing Truth #1:
Effectiveness is as important as efficiency' here - https://loom.ly/mtPJPnY
Be on the look out for our upcoming Marketing Truths. Each month, we’ll have
a new interview, and point you to relevant reports, case studies and articles
on WARC that will help to make the case at your organization for these
Marketing Truths. #MarketingEffectiveness #MakeitWARC
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The countdown to the first Master of Advertising Effectiveness cohort of 2024
is on! Class starts on Monday 12th February and there is still a chance to
attend this six-week e-learning programme focusing on the principles of
advertising effectiveness, if you sign up now 👉 https://lnkd.in/dGBJawik One
you’ve completed the course you’ll be able to define strategies, plans and
briefs without any doubt and ambiguity. You’ll be better equipped to
influence others and sell in strategies, campaigns and budgets 💪 So, what
are you waiting for? 👨🎓 👩🎓 #elearning #advertisingeffectiveness
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Which advertisers won the creative effectiveness jackpot for Super Bowl
LVIII? WARC and System1 are bringing the spirit of Las Vegas and the big game
to the Big Apple on February 13. Join us for an evening of fun, networking
and learning as we count down the public’s favorite Super Bowl ads and
discuss what made them work, which themes brands bet big on and how marketers
and creatives can roll these brand-building insights into their 2024
campaigns. Hear from System1’s Alex Carantza on consumers’ favorite ads,
followed by a panel discussion, moderated by Cathy Taylor, WARC U.S.
Commissioning Editor, that features System1’s Jason Chebib, VML’s Walt Greer
and Campari Group’s Andrea Sengara. RSVP here - https://loom.ly/1l-TJ34
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