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HOW TO BUILD A B2B LOYALTY PROGRAM

Creating a B2B loyalty program isn't just about offering discounts or rewards,
but it's about understanding your clients' needs and delivering value at every
touchpoint. So, tailor your offerings and ensure that the benefits of the
program are both tangible and relevant.

Neha Surana
Last updated : 4 Oct 2023
Consumer & Loyalty


B2B LOYALTY PROGRAMS: YOUR BLUEPRINT FOR BUSINESS SUCCESS

Delve into the world of B2B loyalty programs and discover the transformative
power of the right rewards. This exploration uncovers how thoughtful incentives
can elevate customer engagement and forge enduring business partnerships.

Neha Surana
Last updated : 4 Oct 2023
Consumer & Loyalty


DIGITAL REWARD IDEAS TO DRIVE ENGAGEMENT FOR YOUR DEMAND GENERATION CAMPAIGNS

Looking for ideas to drive engagement for your demand generation campaign? We
share some of our favorite digital rewards that reward your audiences with a
simple call-to-action.

Neha Surana
Last updated : 3 Oct 2023
Digital Gifting


237+ UNIQUE DIGITAL GIFT IDEAS FOR EVERYONE IN YOUR BUSINESS ECOSYSTEM

Spread the holiday cheer with digital gift ideas from Xoxoday to your entire
business ecosystem including coworkers, customers, channel partners, and
vendors.

Neha Surana
Last updated : 28 Apr 2023
Gift Cards


10 SUREFIRE CUSTOMER RETENTION STRATEGIES TO ACE YOUR EFFORTS IN 2024!

How to increase customer retention and satisfaction? Move over discounts and
rebates and try these tactics.

Anisha Shenoy
Last updated : 28 Nov 2023
Consumer & Loyalty


A GUIDE TO THE FUTURE OF INCENTIVES: DIGITAL GIFT CARDS

Digital gift cards are the hottest trend in incentives and rewards. They help
businesses of all sizes improve customer retention and engagement, build brand
loyalty, and increase sales. This guide has everything you need to know about
the best ways to use digital gift cards.

Neha Surana
Last updated : 3 Oct 2023
Gift Cards


HOW VIRTUAL PREPAID CARDS CAN SOLVE INTERNATIONAL RECURRING PAYMENTS ISSUE POST
RBI GUIDELINES

After RBI guidelines, some of the most common recurring payments have been
affected. From Pan to Snapdeal, the future doesn’t involve waiting for the
dreaded authorization “reminder.” Swap these de facto options with virtual
prepaid cards!

Mohit Bansal
Last updated : 27 Feb 2023
Gift Cards


HOW BUSINESSES CAN USE VIRTUAL PREPAID VISA & MASTERCARD TO MAKE GLOBAL PAYMENTS
INSTANTLY

Prepaid virtual cards are an inexpensive, convenient & safe way to fund global
transactions. It allows businesses to manage their cash flow, mitigate the risk
of fraudulent transactions and keep better track of expenses. Learn how virtual
prepaid cards are a promising solution for global payments.

Mohit Bansal
Last updated : 28 Apr 2023
Gift Cards


HOW BUSINESSES CAN USE VIRTUAL PREPAID CARDS TO MANAGE MARKETING & AD SPEND

Businesses today have more opportunities than ever before to use virtual prepaid
cards in ways that extend their marketing and ad budgets. Virtual prepaid cards
offer businesses flexibility, anonymity, and the ability to easily track their
spending.

Mohit Bansal
Last updated : 25 Aug 2023
Gift Cards


YOUR ULTIMATE GUIDE TO VIRTUAL PREPAID REWARD CARDS – INSTANTANEOUS, SECURE &
CONVENIENT GIFTING

Virtual prepaid reward cards are the perfect way to give any gift. They are a
safe, secure, and easy way to support your favorite charitable organization
without the dangers and hassles of giving cash.

Mohit Bansal
Last updated : 28 Apr 2023
Gift Cards


OMNICHANNEL CUSTOMER EXPERIENCE: WHAT IT IS AND WHY YOU NEED IT

A great omnichannel customer experience is no longer a nice-to-have. Instead,
it's a must-to-have because customers are increasingly spoiled for choice. Get
to know what it is and unveil some interesting examples and strategies to make
your customers happy.

Neha Surana
Last updated : 24 Nov 2023
Consumer & Loyalty


EXPERIENTIAL REWARDS & INCENTIVES: A CATALYST FOR STRONGER RELATIONSHIPS

Explore this ultimate guide to unravel the tips and tricks on how to make the
most out of your experiential gifts. Whether you're looking for the best gifts
experience for your employees, colleagues, or partners, we got you covered.

Neha Surana
Last updated : 11 Aug 2023
Experiences


THE HIDDEN POTENTIAL OF PREPAID CARDS FOR REWARDING

Prepaid cards enable recipients to spend money on anything and everything up to
the amount loaded onto the card. Their ease of use, simplicity, and convenience
make them a highly-desired option for rewarding. They are equivalent to cash,
can deliver instant gratification, and can be customized.

Neha Surana
Last updated : 31 Oct 2023
Gift Cards


EMPLOYEE EXPERIENCE AND CUSTOMER EXPERIENCE: THE ASSOCIATION AND HOW TO IMPROVE
THEM WITH REWARDS

Every organization, be it in any industry, benefits from enhancing their EX.
Employee experience and customer experience share a direct association to
revenue. Interacting with happy customers makes things more pleasant and
validates the efforts your employees do for your company every day.

Prasad Dhamdhere
Last updated : 5 Oct 2023
Consumer & Loyalty


HOW TO RUN A SUCCESSFUL WEBINAR WITH REWARDS: A CUSTOMER SUCCESS STORY

Here’s an interesting customer success story that tells you how to run a
successful webinar using rewards.

Tracy Graziani
Last updated : 27 Feb 2023
Events & Webinars


HOW TO DELIVER GREAT CUSTOMER EXPERIENCE TO GROW YOUR BOTTOMLINE?

Read our blog to identify several ways to put your customer service at the top
of the game in your industry and deliver great customer experience.

Prasad Dhamdhere
Last updated : 28 Nov 2023
Consumer & Loyalty


CUSTOMER EXPERIENCE VS CUSTOMER SERVICE: THE REAL DIFFERENCE

Customer service is just one small piece of the puzzle called customer journey,
which drastically impacts the overall customer experience. In that sense, they
aren’t just closely intertwined but share a deeply correlative existence.

Prasad Dhamdhere
Last updated : 9 Aug 2023
Consumer & Loyalty


A COMPLETE GUIDE TO CUSTOMER EXPERIENCE

Customer experience is the holistic impression that a customer has on a brand in
every aspect of a buyer's journey. This impacts the bottom line of a brand,
including revenue.

Prasad Dhamdhere
Last updated : 9 Oct 2023
Consumer & Loyalty


A COMPREHENSIVE GUIDE TO CUSTOMER LOYALTY PROGRAMS

A customer loyalty program is a well-structured marketing strategy that a brand
implements to get customers (associated with the program) to continue to use
their products or services for added benefits in return.

Neha Surana
Last updated : 13 May 2023
Consumer & Loyalty


PHYSICAL VS DIGITAL GIFTS: A THOROUGH COMPETITIVE ANALYSIS AND BEYOND

Digital gift cards are instant. Consumers want instant gratification. Digital
gift cards can be delivered to a recipient instantly via email.

Mohit Bansal
Last updated : 22 Nov 2023
Digital Gifting


ARE YOU STILL USING AMAZON GIFT CARDS? HERE IS WHY IT MIGHT NOT BE A GREAT IDEA

‍Amazon gift cards offer convenience but come with many drawbacks.

Ganesh Ram
Last updated : 12 May 2023
Gift Cards


THE ANATOMY OF AN IDEAL REWARD POINT SYSTEM FOR CUSTOMERS

To gain the loyalty of your customers, you may feel rewarding is your way out.
However, if you start your reward point system with this notion, you are
probably beginning on the wrong note.

Manoj Agarwal
Last updated : 16 May 2023
Consumer & Loyalty


YOUR COMPLETE GUIDE TO MAXIMIZING CONVERSIONS FROM ON-GROUND EVENTS

Plan. Promote. Engage. Nurture. Convert.

Mohit Bansal
Last updated : 23 Nov 2023
Events & Webinars


THE A TO Z OF WEBINAR PLANNING, PROMOTION AND CONVERSIONS

The comprehensive, easily digestible guide that you would always send us love
for.

Mohit Bansal
Last updated : 16 May 2023
Events & Webinars


ALL YOU NEED TO KNOW ABOUT VIRTUAL VISA REWARDS CARD

Virtual VISA rewards cards are an amazingly secure mode of transaction for the
ones swiping, but what makes it a great avenue for the ones sending it? Let’s
learn all about it.

Karishma Bhatnagar
Last updated : 1 Dec 2023
Gift Cards


HOW TO SETUP CUSTOMER INCENTIVE PROGRAMS: A BEGINNER’S GUIDE

Nothing feels more ‘right’ than gaining more and more (and more) customers,
right? Well, a well-planned customer incentive program can help you achieve
precisely that!

Mohit Bansal
Last updated : 11 Aug 2023
Consumer & Loyalty


A GUIDE TO BUILDING A SUCCESSFUL CUSTOMER REWARDS PROGRAM

Customer rewards programs are the point-based loyalty programs to boost sales,
customer engagement, build loyal customers and convert casual buyers into brand
advocates.

Priyanka Desai
Last updated : 15 May 2023
Consumer & Loyalty


MEETING DIGITAL CUSTOMER EXPECTATIONS - WHAT DO CUSTOMERS EXPECT FROM CUSTOMER
SERVICE?

A definite guide to understanding what customers expect from customer service so
that you can better meet and greet the customer service expectations.

Mohit Bansal
Last updated : 31 Aug 2023
Consumer & Loyalty


CONSUMER INCENTIVES: PROGRAMS, BENEFITS, EXAMPLES, AND IDEAS

Consumer Incentives are rewards given out to the ‘customers of a business’ for
brand-building purposes. They include reward points, digital gift cards,
cashback, etc.

Priyanka Desai
Last updated : 23 Mar 2023
Consumer & Loyalty


8 CUSTOMER ENGAGEMENT STRATEGIES THAT ACTUALLY WORK

The best customer engagement strategies foster growth, customer loyalty, and
improve customer experience. Here are the 8 best strategies to drive customer
engagement.

Leeza Manocha
Last updated : 27 Feb 2023
Consumer & Loyalty


PLUM RAAS API (REWARDS & INCENTIVE API)

Need help in planning your next digital rewards strategy? Check out Xoxoday’s
Rewards Program API aka RaaS API and unlock the world of digital rewards.

Kathleen O'Donnell
Last updated : 19 Jun 2023
Gift Cards


CRM = COMPELLING REWARDS MECHANISM?

Rethink your CRM. Correct, preen and optimize it as-you-go to progressively
engineer smarter business outcomes by deep-integrating rewards within your CRM
ecosystems. Not sure how to begin? PLUM makes it delightfully easy.

Manoj Agarwal
Last updated : 27 Feb 2023
Consumer & Loyalty


DRIVE CUSTOMER ADVOCACY WITH REWARDS

It’s a hot buzzword these days - but you might be left wondering what does
customer advocacy mean? You’re not alone if you’re feeling a bit confused, as
customer advocacy actually comes in different forms.

Kathleen O'Donnell
Last updated : 13 May 2023
Consumer & Loyalty


GIFT CARDS VS PREPAID CARDS: WHICH ONE MAKES A BETTER PRESENT?

The difference between a gift card and a prepaid card looks minimal but is miles
apart. Which one makes a better present-- time to decide.

Karishma Bhatnagar
Last updated : 21 Jun 2023
Gift Cards


WHY EMAIL GIFT CARDS ARE THE BEST REWARDS FOR YOUR EMPLOYEES

Email gift cards for employees from Xoxoday Plum come with the freedom of
choice, letting the employees choose their gifts.

Priyanka Desai
Last updated : 27 Apr 2023
Gift Cards


5 DIGITAL GIFTING CAMPAIGNS FOR DRIVING CONVERSIONS AT SCALE

A digital gifting campaign is the perfect way to start your lead nurturing
process. Here are some campaigns to begin with.

Anisha Shenoy
Last updated : 20 Jun 2023
Digital Gifting


WHAT IS CUSTOMER RETENTION AND HOW TO IMPROVE IT?

Do you know retaining a customer is much cheaper than acquiring a new one? What
are you doing as an organization for customer retention and how do you plan to
improve it?

Neha Surana
Last updated : 20 Feb 2023
Consumer & Loyalty


DIGITAL GIFTING IS NOT JUST VOUCHERS

Digital gift vouchers aren't just a piece of paper or a line of code. Here are
some experience gifting ideas that change its perception.

Sudha Maheshwari
Last updated : 12 May 2023
Digital Gifting


10 WAYS TO DRIVE CUSTOMER ENGAGEMENT

Customer engagement is one of the biggest factors that contributes to the
success of your business. This blog will talk of 10 ways to drive customer
engagement.

Rani Joseph
Last updated : 28 Nov 2023
Consumer & Loyalty


GIFT VOUCHERS ARE A STORY: IT'S ALL ABOUT CRAFTING ONE THAT SELLS

Ever thought of quoting advantages of gift vouchers to your friend & came up
short? Gift vouchers are a story and here's how you sell them as a gift to
people.

Syed Maaz
Last updated : 27 Feb 2023
Gift Cards


XOXODAY PARTNERS WITH FOR GOOD CAUSES: THE MOST EMOTIONALLY ENGAGING REWARD
PLATFORM

For Good Causes, the most emotionally engaging reward platform, has joined
forces with Xoxoday-- the people engagement specialist. Here's the tea>>

Ben O'Sullivan
Last updated : 27 Feb 2023
Gift Cards


APPLYING LOSS AVERSION BIAS TO MODIFY CONSUMER AND EMPLOYEE BEHAVIOUR

How can the psychological concept, loss aversion, be applied to human
motivation? Find out loss aversion examples and how it can modify consumer
buying behaviour for marketing and employee behaviour and attitudes for HR.

Rashmi Singanamalli
Last updated : 27 Feb 2023
Consumer & Loyalty


WHY FOCUS ON EXPERIENCE GIFTS AT THE WORKPLACE?

Discover why experience gifts are one of the most efficient ways to reward your
employees.

Rani Joseph
Last updated : 16 May 2023
Experiences


DO YOU APPRECIATE YOUR CUSTOMERS ENOUGH? HAPPY INTERNATIONAL CLIENT'S DAY

Let's find ways to give the appreciation they deserve, on this beautiful day,
Xoxoday shares with you five ways to appreciate your customers., After all, just
a Thank You isn't enough, let's go beyond that.

Issac Thomas
Last updated : 13 May 2023
Consumer & Loyalty


WAYS TO MAKE GOOD GIFT VOUCHERS FOR EMPLOYEES

Gift vouchers for employees in the right way that actually increases employee
engagement. Read more!

Neha Surana
Last updated : 27 Feb 2023
Gift Cards


WHY GIFTING EXPERIENCES TO EMPLOYEES IS A GREAT IDEA

Experience gifting is not just about appreciating the employee but also about
creating a memorable time for him that he will cherish and associate the memory
with his experience in the company.

Suryalaxmi Radhakrishnan
Last updated : 16 May 2023
Experiences


IMPORTANT THINGS TO REMEMBER WHILE RUNNING CONSUMER OFFERS

A good consumer offer always helps bring in some trials and/or purchases for
brands. When done correctly, consumer offers can transform the performance of a
business incredibly.

Neha Surana
Last updated : 17 Feb 2023
Consumer & Loyalty


10 BEST CUSTOMER LOYALTY PROGRAMS IN INDIA

Gone are the days when your customers could simply be retrieved with cheerful
greetings. Here are the top 10 Customer Loyalty Programs in India

Neha Surana
Last updated : 17 Feb 2023
Consumer & Loyalty


9 CUSTOMER ACQUISITION STRATEGIES TO DRIVE HIGH SALES IN 2023

Discover the customer acquisition strategies that are seldom tried

Rani Joseph
Last updated : 23 Feb 2023
Consumer & Loyalty
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