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AI AND YOU How will it change your business?How to make your audience feel
seenAlso in this issue: Reshaping the workplaceChoosing the right device
management software



SPONSORED CONTENT2KIOSK AND DIGITAL SIGNAGE MAGAZINEKDS SUMMIT RETURNSTuesday 21
November 2023, Business Design Centre, LondonThe KDS Summit is back by popular
demand.Attracting decision-makers from around the industry, KDS Summit (formerly
known as Kiosk Summit) puts self-serve technology and digital signage suppliers,
buyers, sellers, organisations and individuals face to face with an audience of
key decision-makers and buyers. Taking place on Tuesday 21 November at the
Business Design Centre, London, the KDS Summit brings together the core sectors
that make up the global kiosk and digital signage industry, including kiosk,
self-service, EPOS, digital signage and wayfinding serving retail, hospitality,
public and corporate buildings, transport, venues and more. We offer exhibitors
and attendees a comprehensive picture of the customer engagement digital
landscape faced by a wide range of verticals and the event will feature a whole
day of informative and engaging seminars delivered by industry experts on the
key themes impacting the kiosk and digital signage market. Network with buyers,
suppliers, integrators, architects and AV professionals across a variety of
industries including tourism, retail outlets and FMCG operations and engage with
an audience of key decision-makers and buyers in search of new partners and
suppliers. sales@kdseurope.com

3KIOSK AND DIGITAL SIGNAGE MAGAZINEWe’re all being taken over by robots (in
fact, how do you know this isn’t one writing this editor’s note?). If the
headlines are to be believed, we’ll all be redundant within ten years. The
global market for AI is predicted to reach $267 billion by 2027 and its
possibilities are endless. Sure, it’s something we cannot afford to ignore but
is it something we should be scared of? Not according to digital signage
provider, Vitec, who can be found optimistic on page 14. Vitec says AI is our
friend, helping with human connections and collaborations, automating the dull
tasks and freeing up the people for creativity and customer experience.
Elsewhere, we hear from the visual thinkers over at Scriberia on how to use
images and to engage the audience. Anyway, I’m not a robot (well I would say
that wouldn’t I?). I am the new editor of KDS Europe and I’m keen to hear your
thoughts on how the industry is changing and the issues you think will affect
you as we all come to terms with this brave new world. If you’d like to
contribute a feature article or news story, please contact me at
editor@kdseurope.com. Our next issue’s editorial deadline for submissions is 21
April. If you think our readership would be interested in reading about your
opinion, industry challenge or thought process, please send it through. Happy
reading! Hazel Davis EditorEDITOR’S NOTEWould you like to contribute to KDS?
Please submit news stories, articles, press releases and industry expert
opinions to Hazel Daviseditor@kdseurope.com.Please include high resolution
(300dpi+ CMYK) images.We publish news and articles that adhere to our editorial
guidelines free of charge. This ensures our content is unbiased and relevant to
our industry.The views expressed in the articles and technical papers are those
of the authors and are not endorsed by the publishers. Publisher: Abacus
CommunicationsEditor: Hazel DavisAdvertising:
sales@kdseurope.comwww.kdseurope.comSurrey Technology Centre, Surrey Research
Park, 40 Occam Road, Guildford, GU2 7YG ISSN 2756-1097The author and publisher,
and its officers and employees, do not accept any liability for any errors that
may have occurred, or for any reliance on their contents.All trademarks and
brand names are respected within our publication. However, the publishers accept
no responsibility for any inadvertent misuse that may occur.This publication is
protected by copyright © 2023 and accordingly must not be reproduced in any
medium. All rights reserved.

4KIOSK AND DIGITAL SIGNAGE MAGAZINEBe part of the KDS Europe family and discover
how you can make the most of your presence in the UK’s leading technical journal
for hardware, software and component manufacturers, integrators and service
providers and deployers of self-service terminals, digital signage and
wayfinding.CLICK HERE to download your copy of KDS Europe’s Media Pack 2023 or
contact sales@kdseurope.com to discuss with our team.KDS EUROPE MEDIA PACK
2023NOW AVAILABLEMAKE THE MOST OF YOUR PRESENCENEWS04 NEWSWhat’s new and
exciting in digital signage?10 AI AND YOUDecreased personalisation or increased
productivity? How will AI affect your business?14 HOW TO MAKE YOUR AUDIENCE FEEL
SEENUsing visuals to tell a story19CHOOSING THE RIGHT DEVICE MANAGEMENT SOFTWARE
SPONSORED CONTENT Choosing the right device management software means making the
most of your hardware investments, says Nadav Avni, Chief Marketing Officer of
Radix Technologies22 RESHAPING THE MODERN WORKPLACETechnology has revolutionised
the way we work. With some insights from Vitec, we look at how to enhance your
employee experience

5KIOSK AND DIGITAL SIGNAGE MAGAZINE5KIOSK AND DIGITAL SIGNAGE MAGAZINEARMAGARD
INSTALLS TRIPLE-SCREEN, OUTDOOR SIGNAGE NEWSPaultons Park, home of Peppa Pig
World, is a top UK theme park with 70 rides and attractions. Based near Romsey
in the UK, the park welcomes more than 1m guests every year.Armagard worked with
Paultons Park to install a custom-made, Samsung triple-screen outdoor digital
information board featuring an analogue clock and star graphics.Paultons wanted
to install an all-new, outdoor digital information board ahead of the 2019 open
season. The addition of outdoor digital signage was part of a continuous
improvement programme, which included the installation of a new 3D logo at the
entrance and new pathways.Paultons wanted a custom digital signage display
system installed outdoors, which had three portrait screens, a clock and an
aesthetically pleasing finish that complemented the landscaped surroundings.The
solution needed to work for both guests and staff, displaying queuing times,
attractions and deals for park guests, while Paultons staff needed an
easy-to-use system for updating on-screen content.Paultons Park initially
consulted with local, traditional signage suppliers asking if they had a
solution. However, not many specialised in outdoor digital signage.Lawrence
Mancey, Assistant Marketing and IT Manager at Paultons Park, contacted Armagard.
Having previously purchased Armagard products through a third party, for use in
the park’s animal enclosures, Paultons were already familiar with Armagard’s
products.Paultons Park initially consulted with local, traditional signage
suppliers asking if they had a solution. However, not many specialised in
outdoor digital signage.In search of a solution, Lawrence Mancey, Assistant
Marketing and IT Manager at Paultons Park, contacted Armagard. Having previously
purchased Armagard products through a third party, for use in the park’s animal
enclosures, Paultons were already familiar with Armagard’s solutions.“We went
with Armagard because the solution was far more cost-effective,” said Mancey,
“and because Armagard already had a pre-existing design that worked with Samsung
OHF model screens, which Armagard’s sales representative recommended we
use.”“Because the solution was a variant of an existing Armagard design, rather
than an entirely new build, the lead time was reduced to around six to eight
weeks, which suited our timescales,” he added.Armagard delivered on Paultons’
requirements, working with a pre-existing, IP56 industry-rated enclosure design
to create a custom-built system with three Samsung, 55in OHF screens.The IP56
industry-standard Samsung screens feature a built-in media player, the MagicInfo
S4. A smart, intuitive content creation and management solution, the MagicInfo
S4 makes content updates quick and easy.During the park’s busy summer season,
when there’s a large footfall, Paultons anticipates that the display will
deliver an increase in on-site sales and an increase in guest
satisfaction.Mancey, said: “Armagard turned this project around in a short space
of time and the finished result is fantastic.”















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