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October 27, 2022

--------------------------------------------------------------------------------


JUMP INTO A SINGLE SOURCE OF TOOLS AND RESOURCES TAILORED TO NEW MICROSOFT
PARTNER PERSONAS

By Microsoft US Partner Team




On March 16, 2022, Microsoft announced the evolution of the Microsoft Partner
Network Program to the Microsoft Cloud Partner Program (MCPP) effective October
3, 2022.  

As part of this transition, Microsoft has evolved their partner personas as well
as the resources available throughout the partner journey. 

Microsoft has simplified key partner journeys to help partners navigate the
Microsoft partner ecosystem of innovative programs, services, and the tools
designed to drive growth and profitability.  


KEY PARTNER BENEFITS INCLUDE:  

 * Partner enablement to support innovation and growth  
 * Expanded capability to create value in-market, connect with customers and win
   new business 
 * Benefits specific to solutions partner designations




MICROSOFT RESOURCES BY PERSONA TYPE 

Microsoft has crafted these personas to better align with partners and the tools
and resources they need making it easier for all partners (including new) to get
to market faster and more efficiently. This is just a small sample of what is
available to each of the persona types.  

Persona 1 (click here to access Persona 1 resources slide)
I’m a partner that provides services and want to learn about Microsoft’s
ecosystem of programs, services, and tools.

 * Partner Essentials: How to succeed as a partner
 * Learn more about the new solutions partner designations that are aligned with
   the Microsoft Cloud
 * Go-To-Market faster and grow your cloud business with efficiency with
   indirect provider partnerships: Cloud Solution Provider program

Persona 2 (click here to access Persona 2 resources slide)
I’m a partner that provides services and want to deepen my capabilities and
achieve faster
growth.

 * How to leverage the Microsoft ecosystem for meaningful growth | Partner
   Success Guide
 * Provide better technical support to your customers
 * Learn how to showcase your solution directly to customers, build customer
   trust, and create strategies for better-together selling

Persona 3 (click here to access Persona 3 resources slide)
I’m a partner that is interested in publishing software solutions and want to
develop, publish, and market my application.

 * Get started on your ISV membership journey
 * Explore the benefits of Microsoft for Startups Founders Hub
 * Gain Training and enablement resources

Persona 4 (click here to access Persona 4 resources slide)
I’m a partner that provides software solutions and want to gain scalability and
agility through enhanced Microsoft support.

 * Benefits of being a Microsoft ISV – Developing Strategic Alliances and
   Partnerships with Tech focus
 * Build for the future. How Azure can help ISVs differentiate their business
 * Boost offer visibility and incentivize sales through marketplace


IN SUMMARY



These one-stop shop resource templates by partner persona enable Microsoft
partners to self-identify and quickly locate resources mapped to key steps in
the partner journey. The benefit being partners are able to grow customer
accounts and scale more efficiently in terms of GTM with Microsoft. 


RELATED POSTS 

 * How to become a Microsoft partner – US Partner Community Blog – Microsoft 
 * How to leverage the Microsoft ecosystem for meaningful growth | Partner
   Success Guide – US Partner Community Blog – Microsoft 
 * Partner Essentials: How to succeed as a partner – US Partner Community Blog –
   Microsoft 
 * Develop or Migrate Your App (microsoft.com) 
 * Benefits of being a Microsoft ISV – Developing Strategic Alliances and
   Partnerships with Tech focus  
 * Build for the future. How Azure can help ISVs differentiate their business 


JOIN THE CONVERSATION

Be a part of this conversation as it emerges – join Microsoft and other US
partners in the US Partner Zone within the Microsoft Partner Community!

Tags: ecosystem, ISV, Microsoft ecosystem, Microsoft Partner Network, Partner
Essentials, Partner Journey, Partner Personas, Partner Resources, partner
success guide, US Partner Essentials


SHARE THIS POST

 
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 * Email
 * Print


FEATURED AUTHORS

 * Nina Harding | CVP Global Partner Solutions | Microsoft US
 * Jim Lee, Vice President | Global Partner Solutions Services | Microsoft US
 * Lani Phillips | VP Channel Sales | Global Partner Solutions | Microsoft US
 * Gustavo Blum | ISV Cross-Industry Recruit Lead | Global Partner Solutions
   |Microsoft US
 * Tony Surma | Director Partner Technology | Global Partner Solutions |
   Microsoft US
 * Heather Deggans | VP GTM | Global Partner Solutions | Microsoft US
 * Erwin Visser | GM GTM | Global Partner Solutions | Microsoft US
 * Diana Ishak | Director GTM | Global Partner Solutions| Microsoft US


FOLLOW US

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