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JANE GOODALL INSTITUTE
See how the Jane Goodall Institute extends the value of DAM from marketing to
scientific research.
SHAWN SWEENEY
JANE GOODALL INSTITUTE
Productions & Creative Services
This interview shares Shawn’s experience with implementing a DAM and using
artificial intelligence (AI) to broaden its use case to facilitate both
marketing efficiency and scientific discovery.
--------------------------------------------------------------------------------
When you think of the Jane Goodall Institute (JGI), it’s hard to not feel
touched by the incredible research and advocacy work the institution has done
over the years. When we got the opportunity to interview Shawn Sweeney,
Associate VP of Communications & Policy at the Jane Goodall Institute, we were
excited to share their story.
JGI initially came to MediaValet with the challenge of preserving Dr. Jane
Goodall’s 60-year legacy and distributing marketing imagery to various global
chapters and stakeholders. However, they quickly came to realize that the
advanced functionality available to them in MediaValet, would allow them to
extend the use of the DAM to areas they hadn’t even dreamt of — scientific
research.
Curious where this took them? This interview shares Shawn’s experience with
implementing a DAM and using artificial intelligence (AI) to broaden its use
case to facilitate both marketing efficiency and scientific discovery.
SO, TO START US OFF, CAN YOU TELL US ABOUT THE JANE GOODALL INSTITUTE?
“JGI is a namesake for Dr. Jane Goodall, famous for her groundbreaking
observations of great apes in Gombe National Park. Jane started the Institute in
1977 to continue that research, as well as advance wildlife conservation. Since
JGI's inception to the present day, the organization has developed a few
separate initiatives.
The first is community-driven conservation. Around the late 80s, Jane realized
that chimpanzees were critically endangered across the range in Africa and
recognized that the poverty human populations living there experience, in part,
was driving those issues. So, Jane knew that in order to save the chimpanzees -
and other wildlife around the world - we needed to invest in and develop a model
of community-driven conservation that also helped create sustainable economies
for those communities. Today, we work with communities to identify what their
needs are, diagnose threats to wildlife and work together with the community
members on solutions.
Another initiative is focused on youth empowerment through our Roots & Shoots
program. The concept is really simple – to empower young people to identify an
problem for people, animals or the environment they share in their community and
implement projects to address it. We're celebrating our 30-year anniversary this
year, and we members active in over 50 countries around the world. I'm actually
an alum of Roots & Shoots myself.
The last part of our work is really Jane’s advocacy for captive wildlife. She
started working on wildlife trafficking and finding homes for orphaned
chimpanzees. We have the largest chimpanzee sanctuary in Africa and Republic of
Congo. She’s also done a lot of advocacy for animals in zoos and labs.
So, JGI really runs the gamut in terms of helping both captive and wild
animals.”
CAN YOU TELL ME A LITTLE BIT ABOUT YOUR JOURNEY WITH JGI?
“I’ve always been obsessed with great apes, and when I was 10 my grandma
introduced me to Alan Brown, who did photography work for the Dian Fossey
Gorilla Fund. My grandma took me to his gallery and a bunch of his talks, and,
when I met him, I told him that I would carry his camera equipment if he would
take me with him on shoots.
I ultimately ended up going to school for animal behavior, where I worked with
capuchin monkeys for all four years of undergrad. I met Jane when she came to
the college to give a lecture. She encouraged me to join the Roots & Shoots
program, which I did, and here I am today!
I started on staff with JGI in 2007 and spent the first six years on staff doing
marketing and communications for Roots & Shoots and coordinating our youth
leadership council and college program. I worked my way up to being National
Director for Youth Outreach & Engagement and then, moved into a broader
marketing position for JGI, which is now focused on communications and policy.”
HOW WERE YOU OPERATING BEFORE IMPLEMENTING MEDIAVALET?
“We weren’t operating in any efficient way whatsoever. We had assets all over
the universe – Dropbox, OneDrive, our servers, local hard drives, external hard
drives – you name it. And nobody really knew what we had, so there were a ton of
duplicates.
We had a lot of challenges that were really highlighted in the last year.
Usually, we’d get new imagery regularly from our projects but, as you can
imagine, getting imagery from the field is tough enough in regular times, let
alone in a pandemic. Not having the ability in the field to retrieve hard drives
has made access to imagery much more difficult.
We also consider ourselves to be a “democratic” organization, and we were trying
to both protect and curate our assets, which really has us walking a knife’s
edge of exposing ourselves to too much risk. So, prior to using MediaValet,
everything was locked down because that was the only way we could protect the
assets.”
WHAT WAS THE SPARK THAT INITIATED YOUR SEARCH INTO DAM?
“There were a few things that kick-started our DAM initiative:
* Reducing manual processes as much as possible,
* Increasing democratic access to the archive, and
* Continuing to onboard with new products in our digital transformation with
Microsoft.
Reducing Manual Process
First, when I was installed in my current position, I became the custodian of
our image archive. We were doing a lot of manual work to distribute our imagery
and, as a lean team, we were never going to be able to serve all our various
stakeholders at the rate or with the efficiency we would like. We needed to find
a way to really minimize those manual tasks and processes.
Secure Access to Archives
Paired with that, we wanted to provide more open, democratic access to our
archive of images, but also implement controls to it. Some people were asking
for more content and others were giving us more content. Just keeping up was
becoming an impossible task.
Microsoft Digital Transformation
Another big spark was our digital transformation with Microsoft to support our
science work. We wanted to continue to ride that wave, and it was important that
any partner we brought on worked directly with Microsoft and could exist in the
same cloud platform as the rest of our work.”
WAS THERE ANYTHING SPECIFIC THAT MADE YOU CHOOSE MEDIAVALET OVER ALTERNATIVE
OPTIONS?
“Our top priority was to achieve democratic access to the system, and to do this
we needed to be able to onboard a lot of users with some level of administrative
capability within the system. We want to empower people to add assets, to edit
metadata, etc. – it’s not something we want to centralize with just one or two
people. For this to happen, we needed to be able to train people to use
MediaValet, as well as have an unlimited number of users that could use the
platform. With this in mind, MediaValet’s unlimited users (including
administrators), user groups, and training structure was critical.
What was also really beautiful about the relationship, was having the
opportunity to interface with David MacLaren (Founder & CEO of MediaValet) and
really align our values. He saw an opportunity with us to create a digital home
for JGI’s archive and helped us to map out the full vision. I can't tell you how
many decades we've been trying to figure this out and it’s great to finally have
the opportunity to do that. It started out as a project to find a spot for our
imagery, but now, I think we've lost count of all the different applications –
especially scientific ones - we can see for MediaValet.”
NOW THAT YOUR VISION IS COMING TO FRUITION, CAN YOU DESCRIBE MORE ABOUT HOW
YOU’LL BE USING MEDIAVALET?
“Our goals with MediaValet are divided into three buckets:
1. Marketing Material Distribution: Storing all assets used for storytelling
purposes - the photos and videos from years of JGI initiatives.
2. Scientific Research Distribution: Using the platform to facilitate our
scientific research and discovery - the 60-years of handwritten notes, field
videos, etc., which help researchers and scientists around the world
understand great apes.
3. Organizing Precious Archival Assets: Creating a digital home for the ongoing
archiving of Jane’s global outreach past and present. A place where we
gather and transcribe Jane’s digital recordings from throughout the year –
making them searchable and shareable.
Beyond organizing what we already have and bringing all of JGI’s legacy data
into the system, we're also getting our teams from the field set up to upload
directly to MediaValet. This is a gamechanger, as much of this this data and
imagery used to be brought back by our staff on external hard drives .”
CAN YOU TELL US MORE ABOUT HOW YOU’LL BE USING MEDIAVALET FOR SCIENTIFIC
RESEARCH?
“We’re working to bring all of Jane’s long-term research onto the platform to
help take advantage of the artificial intelligence tools that MediaValet offers,
as well as to increase accessibility to not only view the assets, but contribute
to the metadata. We’ve always wanted to be able to give more open access to that
research, so students and researchers around the world could benefit from it.
This is now possible using MediaValet.
Our science strategy is really focused on artificial intelligence, so we're
looking for opportunities to speed the pace of conservation and science using
MediaValet’s AI capabilities. Some specific applications include:
* Automatically transcribing handwritten research notes, and
* Using facial recognition to identify specific apes in field footage.”
Transcription of handwritten notes
“We have 60 years (equating to 17 terabytes) of paper records that include
critical observations from the field. Many of these have already been digitized
and imported into MediaValet, where the handwritten notes – in both English and
Swahili – are automatically transcribed and added as searchable metadata. This
makes these notes significantly more accessible and searchable from across the
globe.
Oftentimes, when researchers need to review a specific topic in these notes,
they had to manually search them page by page. Even worse, they would have to
physically go to where the paper records were located, open a filing cabinet,
pull out the paper and read from that. So, now we’re giving easy access to this
data that used to be so inaccessible – getting it into the scientists’ hands
right away.
Facial recognition of apes
JGI has been working on a few different chimpanzee facial recognition projects
for years now. We have terabytes and terabytes of footage and photos, and we're
hoping to train AI models to recognize specific chimps within these assets.
Working with MediaValet, we’ve already had our first successful facial
recognition from footage of a chimpanzee, so we’re optimistic about the work
this could take off our plate. We also hope to eventually train AI models to
detect behavior – for example, termite fishing. This would help streamline
research of specific behaviors, as researchers could jump to specific video
clips quickly.
We're adding thousands of hours (about 36 terabytes) of research footage from
the field in Gombe to MediaValet. This is huge for scientific research, as
researchers are going to be able to go to one single location to call up any
photo, video or piece of research from any day to study them.”
CAN YOU SHARE HOW YOU'RE USING BRANDED PORTALS?
“We love using Branded Portals because they give us a lot of control – we can
turn them off, change the contents or URL, password protect them or restrict
downloads. We use them for specific distribution partners, who we don't want to
bother with registration.
We’re experimenting with a few different ways to use them. For example, we
recently pitched our research in Gombe to a video streaming service. The PDF we
used was really data heavy and included a lot of video content, so we used
Branded Portals to deliver the pitch in an easy and seamless way.
WHAT MAKES YOU MOST EXCITED ABOUT THIS PARTNERSHIP WITH MEDIAVALET?
“Just the potential for growth, honestly. MediaValet has expressed really deep
commitment and interest in our success and there's so many different ways we can
go. We have a lot of challenges that we're finding solutions for with
MediaValet.”
DO YOU HAVE ANY TIPS TO GIVE TO ORGANIZATIONS UNDERGOING A SIMILAR
TRANSFORMATION?
“There's definitely a steep learning curve, so be prepared for that. Change
management and tried and true practices for new user training and adoption is
the name of the game. It’s not a flip the switch and you’re online kind of
thing. There’s a lot of upfront work to do. I’ve really just been trying to pace
this out in a way where it's digestible, so all users can feel really confident
with the system before we just migrate everything over.
Crawl, walk, run is the name of the game - I just can't underscore this enough!
Don’t just flip a switch – otherwise you could find yourself drowning.”
JUST ONE LAST QUESTION FOR FUN - WHAT'S YOUR FAVORITE MOVIE AND WHY?
“Oh man, this is both an easy one and a hard one! I have a collection of
favorite movies that all sort of fall into the same category, but my number one
is Kinky Boots. I actually saw it at an independent theater in 2006 and
immediately fell in love with it. It has two of my favorite actors in it, one of
which plays a drag queen. My favorite movies are usually about more inclusive
thinking and the importance of kindness. That’s a main theme of Kinky Boots in a
lot of ways, but it’s also about innovation – being creative and saving your
family business in a way that you wouldn’t normally think about so. I find it to
be an inspiring movie about creativity, helping broaden people's mindsets and
welcoming more inclusive thinking.”
LET’S HAVE A DAM GOOD TIME
Book a demo with one of our product experts.
Book a Demo
1 (877) 688-2321
990 Homer Street, 5th Floor Vancouver, BC V6B 2W7
info@mediavalet.com
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