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Trending 14.7.2023


SUSTAINABLE CHOICES MADE EASY – INTRODUCING THE PRODUCT SUSTAINABILITY FRAMEWORK

With the soon-to-be-launched Product Sustainability Framework, every single
product available at Finnish Design Shop’s online store will receive a
sustainability rating. In this story, we delve into why the design world is in
dire need of a clear and transparent tool for making sustainable choices.


The Product Sustainability Framework was developed specifically for design
products. The Finnish brand Saana ja Olli manufactures its textiles from
European hemp fabric.

IN THE WORLD OF DESIGN, sustainability and responsibility have become
increasingly prominent topics that gain increasing attention year after year.
However, amidst all the beautiful words and good intentions, the demand for
concrete actions and hard facts has grown louder. This demand comes not only
from conscious consumers but also from professionals working in the design
industry.

To address these requests, Finnish Design Shop embarked on a long and ambitious
journey to develop the Product Sustainability Framework, a comprehensive tool
designed to evaluate the sustainability of every product available in Finnish
Design Shop’s online store. But what prompted the development of this framework
and why is this kind of tool needed in the first place? Let’s ask from the minds
behind the project.


Hanna Mäkelä emphasizes that sustainability has already become an integral part
of material and product choices, particularly within professional circles.

Hanna Mäkelä, Purchasing and Product Manager:
“Our journey with the Product Sustainability Framework began a couple of years
ago as part of our comprehensive sustainability strategy. We recognized the need
for a fresh perspective in our industry, where discussions around sustainability
often fell short. Our aim was clear: to consider every facet of sustainability
and guide suppliers, buyers and consumers towards more sustainable choices.

> “We aim to encourage industry players to assess the sustainability of their
> practices on a broader scale.”

We have designed a sustainability-focused survey for our brands and created a
scale through which each respondent will receive a sustainability rating for
their products. We aim to encourage industry players to assess the
sustainability of their practices on a broader scale, while also highlighting
those pioneering brands that have already integrated sustainability into their
entire operations. The framework caters not only to professionals but also
empowers consumers to make more informed and sustainable choices when browsing
through our online store.

This project has been an immensely captivating and enlightening journey for me.
It has broadened my perspective on sustainability in ways I hadn’t imagined.
Now, as we select new brands and collections, the lens of sustainability has
become an integral part of our daily work.”


The sustainability rating is examined from perspectives such as climate and
environmental impact, circular economy and social responsibility. The Nikari
furniture is crafted from certified wood in Finland.

Recycled materials are now making a strong presence in the collections of major
brands. HAY recently expanded its About A Chair collection by introducing chairs
with recycled plastic seats.

“The Product Sustainability Framework is a unique project in the design industry
as it evaluates sustainability at the product level rather than the company
level,” Aino Hieta says.

Aino Hieta, Sustainability Coordinator:
“With the Product Sustainability Framework, we can provide our customers with
transparent sustainability information in an easily understandable format. Every
product in our online store will receive a sustainability rating, making it easy
to compare the sustainability of different products. Additionally, we provide
more detailed information in the product descriptions about the specific
sustainability criteria the product meets. Customers will soon be able to filter
and sort products based on the sustainability rating.

> “Customers will soon be able to filter and sort products based on the
> sustainability rating.”

The Product Sustainability Framework is a unique project in the design industry
as it evaluates sustainability at the product level rather than the company
level. The biggest challenge of the project has been to build a product-specific
framework that considers companies of all sizes and producing different types of
products. Because the framework is product-specific, it needs to accommodate
upholstered furniture as well as ceramics, for example. Another challenge is
collecting sustainability information from companies – while the topic is
considered extremely important, providing thorough responses to our questions
takes time.

Manufacturers have embraced the framework well, and both small and large brands
have enthusiastically joined in pursuit of a common goal: a more sustainable
design industry. The framework has been built to be inclusive and not favor
specific sizes or types of brands, so all kinds of brands can perform well in
the survey. The questions cover sustainability comprehensively across various
areas, highlighting above all the responsible actions of the company.”


The Product Sustainability Framework will be launched in autumn 2023. Artek’s
Kori lamp features a recycled aluminum shade, and all its metal parts are
recyclable.

One of the newer pioneers in sustainable design is the Belgian brand ecoBirdy,
which produces children’s furniture from recycled plastic.


FACTS: PRODUCT SUSTAINABILITY FRAMEWORK

 * A comprehensive sustainability criteria for design products developed by
   Finnish Design Shop. 
 * Designed in collaboration with Ethica, an expert organization for circular
   business design.
 * The sustainability of products has been assessed through collected data from
   brands, systematically examining various aspects of responsibility, ranging
   from environmental and climate impacts to circular economy practices and
   social responsibility.
 * The project started in 2021, and data collection from brands began in the
   spring of 2023. The sustainability ratings of products will be published on
   Finnish Design Shop’s online store during Helsinki Design Week in fall 2023.
 * The Product Sustainability Framework is part of Finnish Design Shop’s
   sustainability strategy.


SEE ALSO:

• Finnish Design Shop’s sustainability strategy >
• Buyer’s guide for making choices that last >

Text: Nora Uotila Images: Timo Villanen and manufacturers

--------------------------------------------------------------------------------

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