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SPONSORSHIPS
* Global
* Switzerland
* About Sponsorships
OUR GLOBAL SPONSORSHIPS
Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world
better understand who we are and what we believe in, and at the same time
presents exciting business and hospitality opportunities. Our sponsorship
framework is based on a strong strategy – commitment to, and expertise in, a
narrow number of fields. This helps build relationships with our clients,
sponsorship partners, and the wider global community. Our global sponsorship
portfolio includes UBS Arena, Motorsports, Roger Federer, Art Basel series and
additional platforms within sports, performing arts and visual arts.
Filter:
Please select category
* Please select category
* Roger Federer Foundation
* Motorsports
* UBS Arena
* Other Sports
* Performing Arts
* Visual Arts
* ROGER FEDERER FOUNDATION
Roger Federer is not only admired for his achievements on the tennis court,
but also for his philanthropic work and his foundation. UBS shares his
commitment to social impact with the UBS Optimus Foundation.
* Roger Federer Foundation
* UBS Optimus Foundation
MERCEDES-AMG PETRONAS FORMULA ONE TEAM
UBS has been a proud partner of the world champion Mercedes-AMG PETRONAS
Formula One Team since 2011. The partnership reflects the values UBS shares
with the team: a commitment to craft, innovation, talent and teamwork driving
performance and success.
* UBS x Automobile Club de Monaco
* Mercedes-AMG PETRONAS Formula One Team
AUTOMOBILE CLUB DE MONACO
UBS has been an Official Sponsor of the Grand Prix de Monaco and a proud
partner of the Automobile Club de Monaco (ACM) since 2011.
* UBS x Automobile Club de Monaco
* ACM Website
UBS ARENA
A new Arena for a new era. UBS Arena has been designed for artists and
concerts with input from Live Nation and is one of the only arenas in the
world built specifically for hockey. It’s home to the NHL’s New York
Islanders and host to more than 150 music and entertainment events each year.
Visit UBS Arena
NEW YORK ISLANDERS
The only arena in metro new york built for hockey - Home of the New York
Islanders. UBS is presenting partner of the New York Islanders (NHL)
franchise.
Visit UBS Arena
Q36.5 PRO CYCLING TEAM
UBS is the official “Financial Services Sponsor” of Q36.5 Pro Cycling since
2022. With team riders from 13 nations, this cycling team is very diverse and
progressive. The team aims to define the future of cycling. The key aspects
of their mission are people, performance and planet.
Q36.5 Pro Cycling Team
KITZBÜHEL HAHNENKAMM RACES
UBS has partnered up with the Hahnenkamm Ski Races Kitzbühel for the first
time in 2002. Kitzbühel is known for hosting one of the highlights and
arguably most challenging races of the ski season worldwide and attracts
close to 100’000 spectators each year.
Kitzbühel Hahnenkamm Races
BEIJING MUSIC FESTIVAL
BMF is dedicated to promoting traditional Chinese culture and fostering
Chinese creativity. Producing the symphonic renditions of Peking opera as
well as kunqu productions, the festival paves the way for finest Chinese
performing arts to reach the world.
Beijing Music Festival
© ART GALLERY OF NEW SOUTH WALES, PHOTO JENNI CARTER
ART GALLERY NEW SOUTH WALES
As one of Australia's leading art museums, they are there to champion artists
and to serve the widest possible audience as a centre of excellence for
various art related things.
Art Gallery New South Wales
WEST BUND ART & DESIGN
UBS is one of the lead partner of West Bund Art & Design since 2020, one of
the major international art fair in China.
Visit West Bund Art & Design
TAIPEI DANGDAI
Taipei Dangdai, which means “the present moment” in Mandarin, is a new
international art fair presenting a dynamic and current survey of the Asian
contemporary art world, cementing Taipei's status as an art hub.
* Discover more
* Visit Taipei Dangdai
ART BASEL IN BASEL
UBS has been supporting Art Basel since 1994 where leading galleries from
around the world present works from more than 4,000 artists. Countless
exhibits and events provide an exciting art week throughout the region.
Visit Art Basel in Basel
ART BASEL IN HONG KONG
With half of the participating galleries having exhibition spaces in Asia,
the Hong Kong show provides an in-depth overview of the region’s diversity,
presenting innovative works by established and emerging artists.
Visit Art Basel in Hong Kong
ART BASEL IN MIAMI
At the nexus of North America and Latin America, Art Basel in Miami Beach
presents artworks from across the globe by established and emerging stars.
UBS has supported the show since 2002.
Visit Art Basel in Miami Beach
© JOAKIM ZÜGER
CHART ART FAIR
CHART is the leading Nordic art event, with an impact on the future of the
arts community in the Nordics and beyond. UBS is Key Partner.
CHART Art Fair
ART SAN DIEGO
Founded in 2009 as the first and only contemporary art show in San Diego, Art
San Diego is a four-day art event that features more than 500 leading
contemporary artists.
Visit Art San Diego
FONDATION BEYELER
UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series
providing the public with an opportunity to witness contemporary artists in
conversation and to gain insight into their creative practice.
* Visit Fondation Beyeler
* Discover our Artist Talks here
* ROGER FEDERER FOUNDATION
Roger Federer is not only admired for his achievements on the tennis court,
but also for his philanthropic work and his foundation. UBS shares his
commitment to social impact with the UBS Optimus Foundation.
* Roger Federer Foundation
* UBS Optimus Foundation
* MERCEDES-AMG PETRONAS FORMULA ONE TEAM
UBS has been a proud partner of the world champion Mercedes-AMG PETRONAS
Formula One Team since 2011. The partnership reflects the values UBS shares
with the team: a commitment to craft, innovation, talent and teamwork driving
performance and success.
* UBS x Automobile Club de Monaco
* ACM Website
AUTOMOBILE CLUB DE MONACO
UBS has been an Official Sponsor of the Grand Prix de Monaco and a proud
partner of the Automobile Club de Monaco (ACM) since 2011.
* UBS x Automobile Club de Monaco
* ACM Website
* UBS ARENA
A new Arena for a new era. UBS Arena has been designed for artists and
concerts with input from Live Nation and is one of the only arenas in the
world built specifically for hockey. It’s home to the NHL’s New York
Islanders and host to more than 150 music and entertainment events each year.
Visit UBS Arena
NEW YORK ISLANDERS
The only arena in metro new york built for hockey - Home of the New York
Islanders. UBS is presenting partner of the New York Islanders (NHL)
franchise.
Visit UBS Arena
* Q36.5 PRO CYCLING TEAM
UBS is the official “Financial Services Sponsor” of Q36.5 Pro Cycling since
2022. With team riders from 13 nations, this cycling team is very diverse and
progressive. The team aims to define the future of cycling. The key aspects
of their mission are people, performance and planet.
Q36.5 Pro Cycling Team
KITZBÜHEL HAHNENKAMM RACES
UBS has partnered up with the Hahnenkamm Ski Races Kitzbühel for the first
time in 2002. Kitzbühel is known for hosting one of the highlights and
arguably most challenging races of the ski season worldwide and attracts
close to 100’000 spectators each year.
Kitzbühel Hahnenkamm Races
* BEIJING MUSIC FESTIVAL
BMF is dedicated to promoting traditional Chinese culture and fostering
Chinese creativity. Producing the symphonic renditions of Peking opera as
well as kunqu productions, the festival paves the way for finest Chinese
performing arts to reach the world.
Beijing Music Festival
* © ART GALLERY OF NEW SOUTH WALES, PHOTO JENNI CARTER
ART GALLERY NEW SOUTH WALES
As one of Australia's leading art museums, they are there to champion artists
and to serve the widest possible audience as a centre of excellence for
various art related things.
Art Gallery New South Wales
WEST BUND ART & DESIGN
UBS is one of the lead partner of West Bund Art & Design since 2020, one of
the major international art fair in China.
Visit West Bund Art & Design
TAIPEI DANGDAI
Taipei Dangdai, which means “the present moment” in Mandarin, is a new
international art fair presenting a dynamic and current survey of the Asian
contemporary art world, cementing Taipei's status as an art hub.
* Discover more
* Visit Taipei Dangdai
ART BASEL IN BASEL
UBS has been supporting Art Basel since 1994 where leading galleries from
around the world present works from more than 4,000 artists. Countless
exhibits and events provide an exciting art week throughout the region.
Visit Art Basel in Basel
ART BASEL IN HONG KONG
With half of the participating galleries having exhibition spaces in Asia,
the Hong Kong show provides an in-depth overview of the region’s diversity,
presenting innovative works by established and emerging artists.
Visit Art Basel in Hong Kong
ART BASEL IN MIAMI
At the nexus of North America and Latin America, Art Basel in Miami Beach
presents artworks from across the globe by established and emerging stars.
UBS has supported the show since 2002.
Visit Art Basel in Miami Beach
© JOAKIM ZÜGER
CHART ART FAIR
CHART is the leading Nordic art event, with an impact on the future of the
arts community in the Nordics and beyond. UBS is Key Partner.
CHART Art Fair
ART SAN DIEGO
Founded in 2009 as the first and only contemporary art show in San Diego, Art
San Diego is a four-day art event that features more than 500 leading
contemporary artists.
Visit Art San Diego
FONDATION BEYELER
UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series
providing the public with an opportunity to witness contemporary artists in
conversation and to gain insight into their creative practice.
* Visit Fondation Beyeler
* Discover our Artist Talks here
OUR SPONSORSHIPS IN SWITZERLAND
Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world
better understand who we are and what we believe in, and at the same time
presents exciting business and hospitality opportunities. Our sponsorship
framework is based on a strong strategy – commitment to, and expertise in, a
narrow number of fields. This helps build relationships with our clients,
sponsorship partners, and the wider global community. Our global portfolio
complements our sponsorship portfolio in Switzerland, which includes football,
athletics, performing arts, visual arts and top events.
Filter:
Please select category
* Please select category
* Football
* Athletics
* Other Sports
* Visual Arts
* Performing Arts
* SWISS FOOTBALL ASSOCIATION
UBS will be the main partner of the Swiss Football Association (SFA) until at
least June 2028 and is building on the 30-year partnership between the SFA
and Credit Suisse. This national collaboration includes all junior and
A-national teams in men and women’s football, the Beach Soccer National Team,
the eFootball National Team and includes young talent development in
Switzerland.
School and club football tournaments throughout Switzerland enable children
to play football and have fun.
Swiss Football Association
WELTKLASSE ZÜRICH
Weltklasse Zürich lives up to its name: The worldwide best athletes and top
stars in national track and field compete at the legendary Letzigrund stadium
and offer the audience a breath-taking show. As the traditional location of
the Diamond League finals, the most important meeting series for track and
field, the event has one of the best reputations worldwide and greatly
enthuses fans from Switzerland and around the world every year. The next
finals will take place in Zurich in 2025.
Weltklasse Zürich
ATHLETISSIMA LAUSANNE
The “Athletissima” competition at Olympique de la Pontaise stadium in
Lausanne is a world-class track and field event that thrills top athletes
just as much as it does the enthusiastic audience. As part of the Diamond
League, the meeting is one of the most important events on the track and
field calendar across the globe and is a highlight that no fan wants to miss.
Athletissima Lausanne
GALÀ DEI CASTELLI
Galà dei Castelli and her Ticino charm enchant fans and athletes alike. The
event at Stadio Comunale in Bellinzona draws top stars from Switzerland and
the entire world, who each year provide a track and field celebration. The
view of Bellinzona’s castles enthroned above the stadium makes the
achievements on the track even more impressive.
Galà dei Castelli
UBS KIDS CUP
Running, jumping, throwing – the largest youth sport project in Switzerland
includes all natural forms of exercise and has more than 170,000 participants
per year. Children and adolescents aged 7 to 15 years compete in the 60-meter
sprint, long jump and ball throw at the UBS Kids Cup. During the local
preliminaries and cantonal finals, the best performers qualify for the grand
Finalissima at the legendary Letzigrund stadium where they can feel like
great track and field stars for an entire day. We have been the name sponsor
and supporter of this event since 2011.
UBS Kids Cup
SWISS SPORT AID FOUNDATION
Not only do we support today’s elite but tomorrow’s performers as well. We
promote sports in Switzerland by our partnership with the Swiss Sport Aid
Foundation. As one of the most important Swiss sports institutions, the Swiss
Sport Aid Foundation has been supporting more than 1,000 athletes every year
since 1970 with sponsorships, grants and awards, and because of its
engagement is the origin of countless Swiss medals and top performances at
large international events.
Swiss Sport Aid Foundation
OMEGA EUROPEAN MASTERS
The Omega European Masters is the only tournament of the DP World Tour that
takes place in Switzerland and is the oldest tournament on the continent. At
this tournament, some of the best golf professionals worldwide compete
against each other at the fantastically beautiful “Seve Ballesteros” course
at the Crans-sur-Sierre Golf Club.
Omega European Masters
WHITE TURF
International horse races normally take place on the first three weekends of
February with the impressive Upper Engadin mountains in the background. The
spectacular skikjoring races are a spectator magnet where daring riders on
skis are pulled over the icy St. Moritz Lake by thoroughbred horses. The
overall winner of the UBS skikjoring trophy is determined on the third and
last Sunday that races are held, and the winner is given an award as the
“Queen” or “King of the Engadins.”
White Turf
SPENGLER CUP
In Switzerland, the time between Christmas and New Year's Day has been
reserved for ice hockey for many decades. As the oldest tournament in the
world, the Spengler Cup Davos is guaranteed to provide a unique event that
inspires fans, families and players in equal measure.
Spengler Cup
© CHI DE GENÈVE
CONCOURS HIPPIQUE INTERNATIONAL DE GENÈVE (CHI GENF)
"The CHI Geneva is one of the most prestigious riding sport events in the
world and takes place every December in Geneva. In addition to the CHIO
Aachen (GER), the CSIO Calgary (CAN) and the Dutch Masters in
’s-Hertogenbosch (NL), the CHI Geneva is part of the Rolex Grand Slam of Show
Jumping. We have been supporting the CHI Geneva since 2008 and are the main
sponsor of the event."
Concours Hippique International de Genève (CHI Genf)
ART BASEL IN BASEL
UBS has been supporting Art Basel since 1994 where leading galleries from
around the world present works from more than 4,000 artists. Countless
exhibits and events provide an exciting art week throughout the region.
Visit Art Basel in Basel
© KUNSTHAUS ZÜRICH
KUNSTHAUS ZÜRICH
This partnership is especially visible by UBS’s presence as the main sponsor
of the art center’s main annual exhibit. UBS also exclusively supports the
annual “open house.” The building extension by star architect David
Chipperfield promoted the Kunsthaus Zürich to the largest art museum in
Switzerland.
Kunsthaus Zürich
KUNSTMUSEUM BASEL
The Kunstmuseum Basel is one of the oldest and renowned fine art museums in
Switzerland. The focus of the Kunstmuseum Basel is paintings and drawings by
Upper Rhine artists from 1400 to 1600 and art from the 19th to 21st
centuries.
Kunstmuseum Basel
FONDATION BEYELER
UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series
providing the public with an opportunity to witness contemporary artists in
conversation and to gain insight into their creative practice.
* Visit Fondation Beyeler
* Discover our Artist Talks here
© KUNSTMUSEUM BERN
KUNSTMUSEUM BERN
The Kunstmuseum Bern is the oldest art museum in Switzerland with a permanent
collection and has works spanning nine centuries, including a wide variety of
masterpieces from nationally and internationally known artists. We have been
a partner of the Kunstmuseum Bern since 1996 and support one exhibit per year
as its main sponsor.
Kunstmuseum Bern
AARGAUER KUNSTHAUS
The Aargauer Kunsthaus is one of the most profiled institutions in the Swiss
museum landscape. With more than 19,000 works, the Aargauer Kunsthaus is home
to one of the most comprehensive public collections of Swiss art originating
from the 18th century right to the present day. UBS has been the main sponsor
of the Aargauer Kunsthaus since 1995 and supports one exhibit annually.
Aargauer Kunsthaus
FONDATION DE L’HERMITAGE
The Fondation de l'Hermitage is headquartered in a magnificent building from
the 19th century and overlooking Lausanne. Contemporary works are regularly
exhibited here along with the foundation’s own collection. The Fondation de
l’Hermitage is home to the art collections of a large number of collectors
and private foundations.
Fondation de l’Hermitage
© ARTGENÈVE 2019, PHOTO ANNIK WETTER
ARTGENÈVE
artgenève's unique brand of art salon offers contemporary art to a strong
regional market of buyers, with an aim to establish and grow an artistic
platform in the French part of Switzerland.
Visit artgenève
LOCARNO FILM FESTIVAL
As the main partner of the Locarno Film Festival, we have been sharing our
passion for cinema every summer since 1981. High-quality movies are shown in
the heart of the city, out in the open air and in front of a thousand black
and yellow seats. On the last day of the festival, the Piazza Grande
audience's favorite movie is awarded the Prix du Public UBS.
Locarno Film Festival
© FERDA DEMIR, GETTY IMAGES
ZURICH FILM FESTIVAL
The ZFF is the second-largest film festival in German-speaking countries with
around 130,000 festival-goers per year and thousands of movie and media
creators from around the world. The ZFF presents the most anticipated movies
of the year and interesting discoveries during the 11 days of the festival in
the fall. As the main partner, UBS is currently supporting the “International
Feature” competition, three Gala premiers and the “ZFF for children” section.
Zurich Film Festival
OPERNHAUS ZÜRICH
The Opernhaus Zürich (Zurich Opera House) has been enthusing audiences for
more than 100 years and has international recognition as one of the most
successful music theaters. Every year around 300 opera productions, ballet
performances, concerts and recitals take place with high-profile casts. As a
long-time partner, UBS exclusively supports Ballett Zürich as well as the
annual opening celebration “open” and is also a sponsor of three opera
premiers.
Opernhaus Zürich
LUCERNE FESTIVAL
Lucerne Festival is one of the leading international festivals in the area of
classical music. The festival takes place in the summer from mid-August to
mid-September and provides a wide variety of activities with around 100
concerts and accompanying events. UBS has been the main sponsor since 1993
and as part of its engagement, it supports the concerts of the Vienna
Philharmonic and Lakeside Symphony – the popular public viewing on the big
screen as part of the opening concert.
Lucerne Festival
LAC LUGANO ARTE E CULTURA
The cultural center LAC Lugano Arte e Cultura is dedicated to visual and
performing arts as well as music. UBS is the main partner of the center and
supports its comprehensive LAC edu educational program.
LAC Lugano Arte e Cultura
STAPFERHAUS LENZBURG
The Stapferhaus in Lenzburg is a special kind of cultural center. Its goal is
to address the great issues of our time with self-contained exhibits that are
a multi-sensory experience. It opens up new areas of experience and thought
to a constantly growing audience in a lively, critical and interactive way.
Stapferhaus Lenzburg
* SWISS FOOTBALL ASSOCIATION
UBS will be the main partner of the Swiss Football Association (SFA) until at
least June 2028 and is building on the 30-year partnership between the SFA
and Credit Suisse. This national collaboration includes all junior and
A-national teams in men and women’s football, the Beach Soccer National Team,
the eFootball National Team and includes young talent development in
Switzerland.
School and club football tournaments throughout Switzerland enable children
to play football and have fun.
Swiss Football Association
* WELTKLASSE ZÜRICH
Weltklasse Zürich lives up to its name: The worldwide best athletes and top
stars in national track and field compete at the legendary Letzigrund stadium
and offer the audience a breath-taking show. As the traditional location of
the Diamond League finals, the most important meeting series for track and
field, the event has one of the best reputations worldwide and greatly
enthuses fans from Switzerland and around the world every year. The next
finals will take place in Zurich in 2025.
Weltklasse Zürich
ATHLETISSIMA LAUSANNE
The “Athletissima” competition at Olympique de la Pontaise stadium in
Lausanne is a world-class track and field event that thrills top athletes
just as much as it does the enthusiastic audience. As part of the Diamond
League, the meeting is one of the most important events on the track and
field calendar across the globe and is a highlight that no fan wants to miss.
Athletissima Lausanne
GALÀ DEI CASTELLI
Galà dei Castelli and her Ticino charm enchant fans and athletes alike. The
event at Stadio Comunale in Bellinzona draws top stars from Switzerland and
the entire world, who each year provide a track and field celebration. The
view of Bellinzona’s castles enthroned above the stadium makes the
achievements on the track even more impressive.
Galà dei Castelli
UBS KIDS CUP
Running, jumping, throwing – the largest youth sport project in Switzerland
includes all natural forms of exercise and has more than 170,000 participants
per year. Children and adolescents aged 7 to 15 years compete in the 60-meter
sprint, long jump and ball throw at the UBS Kids Cup. During the local
preliminaries and cantonal finals, the best performers qualify for the grand
Finalissima at the legendary Letzigrund stadium where they can feel like
great track and field stars for an entire day. We have been the name sponsor
and supporter of this event since 2011.
UBS Kids Cup
SWISS SPORT AID FOUNDATION
Not only do we support today’s elite but tomorrow’s performers as well. We
promote sports in Switzerland by our partnership with the Swiss Sport Aid
Foundation. As one of the most important Swiss sports institutions, the Swiss
Sport Aid Foundation has been supporting more than 1,000 athletes every year
since 1970 with sponsorships, grants and awards, and because of its
engagement is the origin of countless Swiss medals and top performances at
large international events.
Swiss Sport Aid Foundation
* OMEGA EUROPEAN MASTERS
The Omega European Masters is the only tournament of the DP World Tour that
takes place in Switzerland and is the oldest tournament on the continent. At
this tournament, some of the best golf professionals worldwide compete
against each other at the fantastically beautiful “Seve Ballesteros” course
at the Crans-sur-Sierre Golf Club.
Omega European Masters
WHITE TURF
International horse races normally take place on the first three weekends of
February with the impressive Upper Engadin mountains in the background. The
spectacular skikjoring races are a spectator magnet where daring riders on
skis are pulled over the icy St. Moritz Lake by thoroughbred horses. The
overall winner of the UBS skikjoring trophy is determined on the third and
last Sunday that races are held, and the winner is given an award as the
“Queen” or “King of the Engadins.”
White Turf
SPENGLER CUP
In Switzerland, the time between Christmas and New Year's Day has been
reserved for ice hockey for many decades. As the oldest tournament in the
world, the Spengler Cup Davos is guaranteed to provide a unique event that
inspires fans, families and players in equal measure.
Spengler Cup
© CHI DE GENÈVE
CONCOURS HIPPIQUE INTERNATIONAL DE GENÈVE (CHI GENF)
"The CHI Geneva is one of the most prestigious riding sport events in the
world and takes place every December in Geneva. In addition to the CHIO
Aachen (GER), the CSIO Calgary (CAN) and the Dutch Masters in
’s-Hertogenbosch (NL), the CHI Geneva is part of the Rolex Grand Slam of Show
Jumping. We have been supporting the CHI Geneva since 2008 and are the main
sponsor of the event."
Concours Hippique International de Genève (CHI Genf)
* ART BASEL IN BASEL
UBS has been supporting Art Basel since 1994 where leading galleries from
around the world present works from more than 4,000 artists. Countless
exhibits and events provide an exciting art week throughout the region.
Visit Art Basel in Basel
© KUNSTHAUS ZÜRICH
KUNSTHAUS ZÜRICH
This partnership is especially visible by UBS’s presence as the main sponsor
of the art center’s main annual exhibit. UBS also exclusively supports the
annual “open house.” The building extension by star architect David
Chipperfield promoted the Kunsthaus Zürich to the largest art museum in
Switzerland.
Kunsthaus Zürich
KUNSTMUSEUM BASEL
The Kunstmuseum Basel is one of the oldest and renowned fine art museums in
Switzerland. The focus of the Kunstmuseum Basel is paintings and drawings by
Upper Rhine artists from 1400 to 1600 and art from the 19th to 21st
centuries.
Kunstmuseum Basel
FONDATION BEYELER
UBS partners with Fondation Beyeler to host Artist Talks, a dynamic series
providing the public with an opportunity to witness contemporary artists in
conversation and to gain insight into their creative practice.
* Visit Fondation Beyeler
* Discover our Artist Talks here
© KUNSTMUSEUM BERN
KUNSTMUSEUM BERN
The Kunstmuseum Bern is the oldest art museum in Switzerland with a permanent
collection and has works spanning nine centuries, including a wide variety of
masterpieces from nationally and internationally known artists. We have been
a partner of the Kunstmuseum Bern since 1996 and support one exhibit per year
as its main sponsor.
Kunstmuseum Bern
AARGAUER KUNSTHAUS
The Aargauer Kunsthaus is one of the most profiled institutions in the Swiss
museum landscape. With more than 19,000 works, the Aargauer Kunsthaus is home
to one of the most comprehensive public collections of Swiss art originating
from the 18th century right to the present day. UBS has been the main sponsor
of the Aargauer Kunsthaus since 1995 and supports one exhibit annually.
Aargauer Kunsthaus
FONDATION DE L’HERMITAGE
The Fondation de l'Hermitage is headquartered in a magnificent building from
the 19th century and overlooking Lausanne. Contemporary works are regularly
exhibited here along with the foundation’s own collection. The Fondation de
l’Hermitage is home to the art collections of a large number of collectors
and private foundations.
Fondation de l’Hermitage
© ARTGENÈVE 2019, PHOTO ANNIK WETTER
ARTGENÈVE
artgenève's unique brand of art salon offers contemporary art to a strong
regional market of buyers, with an aim to establish and grow an artistic
platform in the French part of Switzerland.
Visit artgenève
* LOCARNO FILM FESTIVAL
As the main partner of the Locarno Film Festival, we have been sharing our
passion for cinema every summer since 1981. High-quality movies are shown in
the heart of the city, out in the open air and in front of a thousand black
and yellow seats. On the last day of the festival, the Piazza Grande
audience's favorite movie is awarded the Prix du Public UBS.
Locarno Film Festival
© FERDA DEMIR, GETTY IMAGES
ZURICH FILM FESTIVAL
The ZFF is the second-largest film festival in German-speaking countries with
around 130,000 festival-goers per year and thousands of movie and media
creators from around the world. The ZFF presents the most anticipated movies
of the year and interesting discoveries during the 11 days of the festival in
the fall. As the main partner, UBS is currently supporting the “International
Feature” competition, three Gala premiers and the “ZFF for children” section.
Zurich Film Festival
OPERNHAUS ZÜRICH
The Opernhaus Zürich (Zurich Opera House) has been enthusing audiences for
more than 100 years and has international recognition as one of the most
successful music theaters. Every year around 300 opera productions, ballet
performances, concerts and recitals take place with high-profile casts. As a
long-time partner, UBS exclusively supports Ballett Zürich as well as the
annual opening celebration “open” and is also a sponsor of three opera
premiers.
Opernhaus Zürich
LUCERNE FESTIVAL
Lucerne Festival is one of the leading international festivals in the area of
classical music. The festival takes place in the summer from mid-August to
mid-September and provides a wide variety of activities with around 100
concerts and accompanying events. UBS has been the main sponsor since 1993
and as part of its engagement, it supports the concerts of the Vienna
Philharmonic and Lakeside Symphony – the popular public viewing on the big
screen as part of the opening concert.
Lucerne Festival
LAC LUGANO ARTE E CULTURA
The cultural center LAC Lugano Arte e Cultura is dedicated to visual and
performing arts as well as music. UBS is the main partner of the center and
supports its comprehensive LAC edu educational program.
LAC Lugano Arte e Cultura
STAPFERHAUS LENZBURG
The Stapferhaus in Lenzburg is a special kind of cultural center. Its goal is
to address the great issues of our time with self-contained exhibits that are
a multi-sensory experience. It opens up new areas of experience and thought
to a constantly growing audience in a lively, critical and interactive way.
Stapferhaus Lenzburg
ABOUT SPONSORSHIP
Sponsorship is a long-standing tradition at UBS. Our portfolio helps the world
better understand who we are and what we believe in, and at the same time
presents exciting business and hospitality opportunities.
Our global sponsorship framework is based on a strong strategy – commitment to,
and expertise in, a narrow number of fields. This helps build relationships with
our clients, sponsorship partners, and the wider global community.
OUR SELECTION CRITERIA
As key marketing tools, our sponsorship activities rely on fundamental guiding
principles to ensure success. These define what we do or do not sponsor.
QUALITY
The sponsorship partner should have unique local or regional reach, and should
be best in class.
DURATION
By definition, sponsorship is a mid- to long-term commitment. The sponsorship
offer should be based on a duration of several years.
APPROPRIATENESS
Sponsorship has an impact on our brand. Therefore, the offer needs to be a good
fit for UBS and possess outstanding local reputation or prestige.
INDIVIDUAL SPONSORSHIPS
Our sponsoring strategy does not generally include support for individuals such
as athletes, artists, or personalities. Exceptions can be made, however,
provided these individuals can be integrated into our existing platforms as
ambassadors.
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