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 1. Home
 2. Knowledge & Insights
 3. Advice
 4. How to stop bias affecting your decision making

Advice:


HOW TO STOP BIAS AFFECTING YOUR DECISION MAKING

Written by Tanya McCalmon CMgr MCMI Monday 11 September 2023
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It’s widely believed that our gut instinct is the most reliable authority. But
we can’t ignore the power of bias, always lurking under the surface. Here are
five ways to bust that bias and enhance your decision-making


In the last month, you’ve probably had to come up with a solution to a problem
without the time to consider different angles or perspectives. 

Being able to think on your feet is often seen as a desirable skill.
Organisations all over the world reward those who can make decisions quickly.
“Go with your instinct” is a common fallback when we find ourselves time-scarce
and needing to make decisions. In today’s fast-paced work environments, it’s a
scenario that’s all too familiar. 

But, a problem with high-speed thinking is that it isn’t really suited to new
situations. Fatigue, pressure and familiarity can sway our judgement, making us
rely on past experience rather than objective analysis. 

Though we like to think of ourselves as logical and rational individuals making
independent choices, this is not the case. Most of the time, our brains work to
prioritise efficiency of thought over rational thinking.

> By having a deeper understanding of our thinking processes, you become better
> equipped to recognise biases in your decision-making

As managers, the pressure to meet targets and deliver results can leave us with
even less time to think. While “going with your gut” can be useful in everyday
situations and emergencies, this fast thinking makes us prone to cognitive bias
(when our brains see, remember or understand things in ways that aren’t
completely accurate), and can cause less than desirable outcomes in business.

But by having a deeper understanding of our thinking processes and understanding
the influence of cognitive biases, you become better equipped to recognise the
potential for biases in your decision-making and implement strategies to
mitigate their impact.



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