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MLB PRIVACY POLICY
The Privacy Policy has been updated as of August 14, 2023. For details on
exercising rights under the California Consumer Privacy Act, as amended by the
California Privacy Right Act; the Virginia Consumer Data Protection Act; or the
Colorado Privacy Act, click here.
PLEASE READ THIS PRIVACY POLICY (THIS “PRIVACY POLICY”) CAREFULLY BEFORE USING
THIS WEBSITE, APPLICATION OR ANY OTHER MLB ADVANCED MEDIA, L.P. PRODUCT OR
SERVICE.
MLB Advanced Media, L.P. ("MLB") is the organization that produces and publishes
the Official Website of Major League Baseball, which encompasses MLB.com, the
Official Websites of the thirty (30) Major League Baseball clubs (collectively
"MLB Clubs" and each an "MLB Club"), the Official Websites of certain other
MLB-related properties (collectively, this "Website"), downloadable mobile
applications (e.g., MLB, Ballpark) available from any other company, entity or
person’s (any other company, entity or person referred to in this policy as
“Other Company or collectively “Other Companies”) application storefronts
("Application(s)"), mobile games available from Other Companies’ application
storefronts (e.g., Beat the Streak, R.B.I. Baseball) ("Mobile Games"), games and
other applications available from Other Companies’ social media locations and
gaming websites (e.g., MLB Ballpark Empire) ("Social Games" and together with
Mobile Games, "Games"). For customers within the European Union and European
Economic Area ("EEA"), MLB is the data controller of your personal data, which
we also refer to as personal information. To contact us, please see the contact
details at the end of this Privacy Policy. This Privacy Policy is applicable to
this Website, Applications, Games and all products and services provided and/or
distributed (whether via this Website or elsewhere) by MLB which link to this
Privacy Policy, all of which will be referred to herein collectively as the "MLB
Properties" and individually as an "MLB Property." Where used in this Privacy
Policy, "MLB Entities" means MLB, the Office of the Commissioner of Baseball,
the MLB Clubs, Major League Baseball Properties, Inc., The MLB Network, LLC, and
Tickets.com, LLC. This Privacy Policy describes what information we collect via
the MLB Properties, how we may use that information, when and to whom it may be
disclosed, and the choices we offer for you to manage the personal information
we collect related to your use of the MLB Properties. This Privacy Policy does
not apply to the collection of information from you by MLB Clubs offline (e.g.,
when you provide information over the phone or on a paper form). Certain MLB
Club offline privacy practices may be available for review within ballparks or
at the ballpark information page located on the MLB Club websites. This Privacy
Policy does not apply to information about the MLB Entities’ employees,
contractors, agents, and job applicants in their capacity as such. The MLB
Properties may link to services or properties operated by Other Companies (e.g.,
the official photo store of Major League Baseball) which are not subject to this
Privacy Policy. You should familiarize yourself with the privacy practices of
any Other Company whose services or properties you utilize and direct any
concerns regarding any such Other Company property to the administrator of the
applicable property.
1. Personal Information We Collect
2. How, and for What Purpose, We Use and Disclose Your Personal Information
3. Other Information Collected
4. Other Circumstances When Your Data May Be Disclosed
5. Transferring Your Personal Information Across Borders
6. Managing Your Personal Information
7. California, Virginia, and Colorado Privacy Rights; Notice to Illinois
Residents
8. Other Information; Contact Us
--------------------------------------------------------------------------------
1. PERSONAL INFORMATION WE COLLECT
We Collect Personal Information You Choose To Provide. You may visit and enjoy
many elements of the MLB Properties without disclosing any personal information
about yourself. However, if you choose to make use of select, special or
enhanced elements of the MLB Properties, you may need to disclose with us
certain personal information so those elements may function properly. When you
use certain enhanced elements within the MLB Properties (e.g., create a profile,
register for a promotion, make a purchase or publish a comment), the personal
information we collect may include, but is not limited to:
* Full name,
* Email address,
* Password,
* Street address,
* Telephone number(s),
* Birth date,
* Payment data,
* IP addresses,
* Location data,
* Contacts (as stored in your wireless device),
* Demographic data,
* Device data,
* Usage data,
* Voice recordings,
* Audiovisual recordings,
* Information about your interests and preferences,
* Data specifically requested in relation to an activity or an event (e.g.,
emergency contact information),
* Data provided by Other Companies if you choose to connect your use of our
services through the Other Company’s service,
* Personal information of a child if and only if a parent or guardian provides
the child’s personal information; and
* Sensitive personal information.
If we collect your information, in most instances, the applicable page(s) or
location(s) within the MLB Property will include statements regarding what
information is required and functionality for you to submit required or
requested information.
2. HOW, AND FOR WHAT PURPOSE, WE USE AND DISCLOSE YOUR PERSONAL INFORMATION
If you submit personal information to us, or to any Other Company acting on our
behalf (a "Service Provider"), via the MLB Properties, we may use and disclose
your information as set forth in this Privacy Policy, as disclosed when you
first submit your information or as otherwise permissible under applicable law.
We will not sell, lease, publish, disclose or share your personal information
with or to anyone else, except as set forth in this Privacy Policy. We may use
and disclose your personal information as described in Section 1 above and:
* To provide you with information you have requested, or with products,
services or content you have purchased, used or otherwise engaged with (e.g.,
a sweepstakes, rewards program, subscription to goods or services, etc.) and
to communicate with you (including via postal mail) about the same;
* To communicate with you about the league or MLB Club(s) applicable to your
interactions with the MLB Properties and about products, services, sponsors,
partners or affiliates related to a purchase you have made or rules or terms
to which you have agreed, to the extent the sending of such communication is
permissible under applicable law;
* With one or more MLB Clubs or other MLB Entities, to the extent you've
submitted information or accessed functionality or content that relates
specifically to such MLB Club(s) or other MLB Entities (e.g., you've asked to
receive the email newsletter of an MLB Club or you've made an MLB
Club-specific purchase), so we and they may learn more about fans like you,
add you to the MLB Club's postal mail list, and provide better services to
you;
* To send you periodic surveys to help improve the MLB Properties or your Major
League Baseball experience;
* In connection with loyalty, membership or rewards programs operated or
accessible from the MLB Properties;
* When the personally identifying components of your information are removed,
we may use and disclose such anonymized information for internal purposes
amongst MLB Entities (e.g., to learn about the age distribution of our
users);
* In accordance with any other permission you provide at the time you submit
such information to us; and
* To provide your personal information to other MLB Entities where necessary
for the purposes set out in this Privacy Policy.
For customers in the EEA, we are required to give you information about the
legal basis on which we process your personal information. In some cases, such
as where you have purchased a service, the processing of your personal
information will be necessary in order to perform a contract with you. In many
other cases, the processing will be necessary for the purpose of legitimate
interests we are pursuing, namely the facilitation of the purposes for which
your personal information is processed as set out above.
3. OTHER INFORMATION COLLECTED
Technical Information. When you use the MLB Properties, we use software tools,
including but not limited to cookies (small amounts of data which include a
unique string of characters sent to your browser or application from a website's
computers and stored on your computer's or device's hard drive), web beacons
(technology used to track activity, also known as pixel tags) and similar
technologies, to collect a variety of information, for example the IP address of
the computer or device used to access an MLB Property, the type of Internet
browser or operating system used to access an MLB Property, the date and
duration of a Website visit or the IP address used to access the Website. We use
such technical information for internal purposes, for example to study and
improve the response times of our Website. We may associate such technical
information with personal information you provide to us as described in Section
1 above, in which case we will treat such associated information as personal
information. Please be advised that associating technical information with
personal information may be required for us, and our Service Providers, to
recognize you and your communications with us, for example to retain your
newsletter preferences or enable your use of a "shopping cart." Customers within
the EEA will be asked for consent prior to the setting of cookies.
Location Data. When you use an MLB Property via a wireless device we may solicit
your permission to collect your location data. Some features within our
Applications (e.g., live Major League Baseball game video or location-based
offers) may only function upon confirmation of your location, and therefore such
features will not be available if you choose not to provide your location data
to us. The specificity of the location data collected may depend on a number of
factors, including the device you are using (e.g., laptop, smartphone, tablet)
and how you are connected to the Internet (e.g., via cable broadband connection,
Wi-Fi). If you enable location services for our Applications, we may collect
location data (e.g., zip code) periodically as you use or leave open our
Applications. We use such location information for internal purposes and to
improve your MLB Property experience, for example to understand where our users
are most successfully accessing the MLB Properties. We may associate such
location information with personal information you provide to us as described in
Section 1 above, in which case we will treat such associated information as
personal information. Depending on the platform you use to access our
Applications (e.g., Apple's iOS, Google's Android) you may be able to control
whether location data is collected from within "Settings" or other controls on
your wireless device or the Applications.
Our Access to Your Contacts. When you use our Games, we may solicit your
permission to access your contacts list (e.g., address book) so you can be
matched with individuals from your contacts list who participate in our Games
and you can invite your friends to play. We will not store the information in
your contacts list except to manage your Game invitations.
Other Companies’ Cookies and Web Beacons; Network Advertisers; Targeted
Advertising. We allow and use select Service Providers and/or Other Companies
that may act as third parties as defined under applicable data privacy laws,
such as those who deliver advertisements, content, or social networking or which
provide other services associated with the MLB Properties, to collect data
and/or serve ads when you visit MLB Properties. We may also make available
certain data you have given to us (e.g., IP address) or that we have collected
through publicly available means to third parties engaged in targeting
advertisements on the MLB Properties including for use in accordance with such
third party's privacy policy. Network advertisers may use information (not
including your name, address, email address or telephone number) about your
visits to MLB Properties in order to provide advertisements about goods and
services of interest to you. This may happen through permission given to such
third parties to set cookies, web beacons or similar technologies in certain
locations within the MLB Properties, including but not limited to certain of our
emails. Third party companies that manage and deliver advertisements to websites
and applications such as ours are commonly referred to as "network advertisers."
A permitted network advertiser may use cookies, web beacons or similar
technologies to collect information about your interaction with the MLB
Properties in order to tailor certain advertisements and content delivered
within the MLB Properties and on other websites within such network advertiser's
ad network. These companies may also use non-cookie technologies to recognize
your computer or device and/or to collect and record information about your web
surfing activity including your activities on or off MLB Properties. Please keep
in mind that your web browser may not permit you to block the use of these
non-cookie technologies, and those browser settings that block cookies may have
no effect on such techniques. You may learn more about network advertising
industry practices and opt out of targeted behavioral advertising from many
major third party network advertisers and to know your choices about not having
this information used by these companies via the information and tools available
here and hereat http://www.aboutads.info/choices/ and
http://www.networkadvertising.org/choices/.
To facilitate the activity described above and below, we use a Service Providers
to convert your email address into a unique code (hashed email address or
telephone number), which is then provided to the advertiser, Other Companies,
including Other Companies that may act as third parties as defined under
applicable data privacy laws, and/or Service Providers as set forth in this
Privacy Policy.
Other Advertising. We disclose certain data to Social Networks (as defined
below) such as Twitter, Facebook, LinkedIn and Snapchat to allow us to target
existing users and customers with highly relevant advertising campaigns. We will
not share your name, address, email address or telephone number for the purposes
of such campaigns. Instead, a unique code (hashed email address) is disclosed to
the applicable Social Network in order for that identifier to be matched against
existing users of the relevant Social Network and to identify potentially
relevant audiences for targeted advertising. We use services such as LinkedIn
Matched Audiences and Facebook Custom Audiences for these purposes. If you do
not wish to receive advertisements in this way, please follow the links in the
paragraph above.
In addition to advertisements for our own goods and services, we may also
facilitate Other Companies, including Other Companies that may act as third
parties as defined under applicable data privacy laws, to advertise their own
and/or Other Companies’ goods and services including by targeting those
advertisements to those that might be most interested in them. These
advertisements may be shown within our Games. This is done using information
which does not include your name, address, email address or telephone number and
we will not share or sell any of your personal information to third party
advertisers other than as set forth in this Privacy Policy. In order to provide
advertisements relevant to you, your IP address will be used, as well as your
operating system and device type. Information about your particular device will
be used to show you advertisements which work properly on that device.
Social Networking. When using the MLB Properties or when using certain Other
Companies’ social networking services (e.g., Facebook, Twitter, Google +) (each
a “Social Network”), you may have the option to connect your MLB Property
information and activity with your Social Network information and activity. If
you authorize such a connection, you permit us to disclose, share and/or publish
information about your MLB Property activity with that Social Network and its
users, and to access certain of your Social Network information, as disclosed to
you at the time you consent to the connection. Information we may share with a
Social Network may include, but is not limited to, technical information about
your MLB Property activity, your MLB Property comments or the videos you watch
on MLB Properties. Information we may access about you, with your consent, from
a Social Network may include, but is not limited to, your basic Social Network
information, your location data, your list of contacts, friends or followers and
certain information about your activities on the Social Network. If you permit a
connection between a Social Network and an MLB Property, we (and that Social
Network) may be able to identify you and to associate information received
pursuant to the connection with information we already have about you. We
recommend that you familiarize yourself with the Privacy Policy and privacy
control options of any Social Network with which you choose to disclose
information or connect to an MLB Property.
Device ID. When you use certain MLB Properties, we or our Service Provider may
collect your unique Device ID. We may use such information for internal purposes
and to provide you a better MLB Property experience, for example to troubleshoot
Application problems you may experience or provide you rewards or offers in
connection with your Game activity. We may associate Device ID with personal
information you provide to us as described in Section 1 above, in which case we
will treat such associated information as personal information. You may learn
more about our Service Provider for Mobile Games and opt out of any anonymous
Device ID collection via the privacy settings available within your mobile
device.
AR Data. If you authorize Apple’s TrueDepth Camera in connection with your use
of the MLB Properties, we will capture information regarding that use and we may
use and disclose such information as set forth in this Privacy Policy, as
disclosed when you first authorize use of Apple’s TrueDepth Camera or as
otherwise permissible under applicable law. Information from Apple’s TrueDepth
camera is used in real time—we do not store this information on our servers or
disclose it to Other Companies.
Video and Audiovisual Recordings. While you are present at facilities, games or
events operated or controlled by MLB, an MLB Club, or an MLB Entity, there may
be video recording, including but not limited to for telecast, security,
marketing, promotional or other purposes. The terms and conditions applicable to
your access to the applicable facility, game or event may include terms
regarding the capture and use of video or audiovisual recordings and you should
familiarize yourself with those terms. Furthermore, at certain games or events
operated by MLB, an MLB Club or any MLB Entity, consent may be separately sought
for the capture and use of video or audiovisual content for purposes set forth
in that consent. This video or audiovisual content may be utilized by MLB, an
MLB Club or an MLB Entity pursuant to this Privacy Policy to produce, exhibit,
advertise or otherwise use your image, voice or likeness in any and all media
now or existing in future as part of the MLB Entities’ commercial, advertising
and marketing activities. It may also be used to provide security services, to
train personnel regarding security practices and in connection with legal action
or regulatory investigation. You may also elect to provide us with Submitted
Content (as defined in the Terms of Use), and consent to their use for
marketing, promotional or other purposes, and otherwise pursuant to this Privacy
Policy, on certain applicable MLB Properties and/or via applicable Social
Networks.
Biometric Information. If you elect to participate in certain programs offered
by the MLB Entities (e.g., Go Ahead Entry), the MLB Entities and/or their
Service Provider(s) may perform a scan or collect imagery of your physical
characteristics to create a unique identifier associated with you based on
biometric identifiers. The terms and conditions applicable to such programs
(e.g., Go Ahead Entry) may include terms regarding the capture and use of this
biometric information, and you should familiarize yourself with those terms if
you elect to utilize and engage with any such programs.
4. OTHER CIRCUMSTANCES WHEN YOUR DATA MAY BE DISCLOSED
* Aggregated and Anonymous Information. We may disclose aggregated, anonymous
information to any Other Company. This information is not linked to personal
information that can identify you or another individual person. Amongst other
reasons, this information may be disclosed for analytics advertising
purposes. As with many websites, we use Google Analytics to understand how
you and other visitors engage with MLB Properties. If you don't want
Analytics to be used in your browser, you can install the Google Analytics
browser add-on (herehttps://tools.google.com/dlpage/gaoptout). You can learn
more about Google Analytics and privacy hereat
https://support.google.com/analytics/answer/6004245?hl=en.
* When you use the MLB Properties, we may disclose information that we may
collect from you, such as your email (in hashed form), IP address or
information about your browser or operating system, with our partner/service
provider, LiveRamp Inc and its group companies (“LiveRamp”). LiveRamp may use
MLB’s first party cookie on your browser to match your disclosed information
to LiveRamp’s information in order to provide MLB with a pseudonymous
identifier MLB uses in certain real time bidding digital advertising
transactions. These Other Companies may in turn link further demographic or
interest-based information to your browser. You can learn more and opt out of
this use here: https://liveramp.com/opt_out/https://liveramp.com/opt_out/.
* Business Transfers. As time passes, MLB Advanced Media, L.P. may disclose
personal information with any person or party to whom we may transfer any of
our rights or obligations under any agreement, or in connection with a sale,
merger or consolidation of our business or other transfer of our assets,
whether voluntarily or by operation of law, or to any person who is otherwise
deemed to be our successor or transferee.
* Disclosure for Legal Purposes. We may be required to disclose your personal
and non-personal information pursuant to judicial or governmental subpoenas,
warrants or orders. If we are required to do so, we will, of course, obey the
law. In addition, notwithstanding any term to the contrary in this Privacy
Policy, we reserve the right to use, disclose or share your personal and
non-personal information in order to investigate, prevent or take action
regarding illegal activities, suspected fraud, situations involving potential
threats to the safety of any person, violations of MLB Terms of Use or as
required by law.
5. TRANSFERRING YOUR PERSONAL INFORMATION ACROSS BORDERS
For customers in the EEA we are obliged to provide certain information relating
to the transfer of your personal information outside the EEA. Where you have
purchased a service, it may often be necessary to transfer your personal
information in order to perform a contract with you. In addition, we may in some
circumstances rely on your express consent. If you submit personal information
to us, or to a Service Provider, via the MLB Properties, you will be voluntarily
transferring this personal information to the United States, a jurisdiction
which does not provide the same framework as the EEA for the protection of
personal information. The same will be the case in relation to your personal
information which is collected when you use MLB Properties as specified above.
6. MANAGING YOUR PERSONAL INFORMATION
You may choose and control what information you provide about yourself and
certain information which is automatically collected via the MLB Properties. If
you do not wish to provide certain information necessary for enhanced
functionality or content on the MLB Properties, please do not use such
functionality or content. Remember that when you disclose information publicly
online, it may be indexable by search engines or recorded by others, and any
search engine index or record of your information may persist after you delete
the information at the original source.
ACCOUNTS THROUGH MLB WEBSITE
If you have registered for an account through our Website, you may review and
revise certain of your account information by clicking herevisiting
https://www.mlb.com/login to log in, and then navigating the left-hand menu
options. You may modify your subscriptions to our various promotional email
communications and newsletters by accessing the "Email Subscriptions" section
within your Website account.
COOKIES
If you do not want information collected through the use of cookies, there is a
simple procedure in most browsers that allows a user to accept or reject most
cookies. Certain cookies that are set when you access certain video products via
the MLB Properties, called local shared objects or Flash cookies, may not be
managed using the settings in your web browser. Information on managing,
accepting and rejecting these cookies is available from Adobe on the Adobe
WebsiteAdobe Website available at https://www.adobe.com/privacy/opt-out.html. If
you set your browser or Adobe Flash options not to accept cookies or local
shared objects, you may not be able to take advantage of certain features of the
MLB Properties.
PERSONAL INFORMATION PROVIDED DURING WEBSITE REGISTRATION
If you want to review or revise the personal information you provided during
Website registration or in connection with certain Website purchases, or change
the promotional email communications or newsletters you receive from us, you may
click herevisit https://www.mlb.com/login to log in, and then click on the
applicable left-hand menu option(s). If you want to review or revise other
personal information you have provided to us, or to close your account(s) and
have us delete the applicable account personal information (except what is
needed for record-keeping purposes) call Customer Service at 866-800-1275.
CUSTOMERS IN THE EEA
For customers in the EEA, you have the right to see a copy of the personal
information that we hold about you, and you may ask us to make any necessary
changes to ensure that this information is accurate and kept up to date. To
exercise these privacy rights, please click herevisit
https://privacyportal.onetrust.com/webform/53a301ae-6882-46f9-af93-24f64f792aee/e335fc4a-1f05-405e-af22-0782e613c64b.
In addition, subject to limitations as provided for by applicable data
protection legislation you have the right to request the erasure of your
personal information or the restriction of its processing, or the transfer of
your personal information to another data controller. Please contact us as
specified below if you wish to do so.
HOW LONG MLB RETAINS YOUR PERSONAL INFORMATION
We retain your personal information for as long as reasonably necessary and
proportionate to achieve the purposes and uses set out in this Privacy Policy,
as authorized by law, and to meet legal, taxation, accounting, risk management
or business requirements. Different retention periods apply to different types
of records and data and, where information is used for more than one purpose, we
will retain it until the purpose with the latest period expires. The criteria
used to determine our retention periods include: (i) the length of time we have
an ongoing relationship with you and provide products, services or content to
you; (ii) whether there is a legal obligation that applies to us; and (iii)
whether we determine we need to retain the information due to our legal
position, including, but not limited to relevant statutes of limitations,
litigation, or regulatory investigations.
These retention periods may be extended where circumstances so require or until
a particular query, investigation or dispute is fully resolved.
7. YOUR CALIFORNIA, VIRGINIA AND COLORADO PRIVACY RIGHTS; NOTICE TO ILLINOIS
RESIDENTS
If you are a resident of California, you have certain rights pursuant to the
California Consumer Privacy Act (“CCPA”), as amended by the California Privacy
Rights Act of 2020 (“CPRA”), and the Shine the Light law. Except where
specifically noted below, both the CCPA and the CPRA are collectively referred
to as the CCPA in this Privacy Policy. Those rights are detailed in this Section
7. To exercise the rights detailed in this Section 7, please click here or call
us at 866-800-1275.
If you are a resident of Virginia, you have certain rights pursuant to the
Virginia Consumer Data Protection Act. Those rights are detailed in this Section
7. To exercise the rights detailed in this Section 7, please click here or call
us at 866-800-1275.
If you are a resident of Colorado, you have certain rights pursuant to the
Colorado Privacy Act. Those rights are detailed in this Section 7. To exercise
the rights detailed in this Section 7, please click here or call us at
866-800-1275.
Your privacy rights include (i) the right to know about your personal
information that MLB collected, disclosed, sold or shared; (ii) the right to
delete your personal information; (iii) the right to correct inaccuracies in
your personal information; (iv) the right to opt-out of sale or sharing of your
personal information; (v) the right to opt-out of targeted advertising; (vi) the
right to data portability; (vii) the right to non-discrimination; and (viii) the
right to appeal a refusal to act on your data rights request.
A. RIGHT TO KNOW ABOUT PERSONAL INFORMATION COLLECTED, DISCLOSED, SOLD OR SHARED
You have the right to request that MLB disclose the following information to you
about our collection and use of your personal information in connection with the
MLB Properties over the last 12 months:
* The categories of personal information we collect about you.
* The categories of sources for the personal information we collect about you.
* Our business or commercial purpose for collecting or selling that personal
information.
* The categories of third parties with whom we share that personal information
for cross-context behavioral advertising.
* The specific pieces of personal information collected about you.
* If we sold or disclosed your personal information for a business purpose, (i)
a list of the categories of personal information we have sold in the prior 12
months and (ii) a list of the categories of personal information we have
disclosed in the prior 12 months.
* If we have not sold or disclosed your personal information in the preceding
12 months, we will disclose that upon request.
You also have the right to request that MLB disclose the following information
to you about our collection and use of your sensitive personal information in
connection with the MLB Properties over the last 12 months:
* The categories of sensitive personal information we collect about you.
* The categories of sources for the sensitive personal information we collect
about you.
For California residents, our responses to right to know requests will cover the
personal information we have collected and maintain about the consumer on or
after January 1, 2022, or for a shorter period if an exemption applies or if
requested by the consumer.
B. RIGHT TO REQUEST DELETION OF PERSONAL INFORMATION
You also have the right to request that MLB delete any of your personal
information that we collected via the MLB Properties and retained. We will not
delete your information if we need it to protect the security, integrity or
functionality of our operations and systems, to comply with legal obligations,
to provide you with a good or service you requested, or for certain other
reasons.
C. RIGHT TO REQUEST CORRECTION OF PERSONAL INFORMATION
You have the right to request that MLB correct inaccuracies in your personal
information that we collect and maintain about you. If MLB receives a verifiable
consumer request to correct inaccurate personal information, we will use
commercially reasonable efforts to correct the inaccurate personal information
as directed by you. We will not be able to update your information if we need it
to protect the security or functionality of our operations, to comply with legal
obligations, or for certain other reasons.
D. PROCESS MLB WILL USE TO VERIFY REQUEST TO DISCLOSE, CORRECT, OR DELETE
PERSONAL INFORMATION OF A CALIFORNIA, VIRGINIA OR COLORADO RESIDENT
A request to disclose, correct or delete your personal information must provide
sufficient information that allows us to reasonably verify you are the person
about whom we collected personal information and that you are a resident of
California, Virginia or Colorado, as applicable. Your request must describe your
request with sufficient detail that allows us to properly understand, evaluate,
and respond to it. We will only use personal information provided in a
verifiable consumer request to verify the requestor’s identity or authority to
make the request. We ordinarily process requests within 45 days of its receipt.
In some cases, we may extend this period to 90 calendar days. If we require more
than 45 days, we will inform you or your authorized agent in writing of the
reason we did so and the extension period.
E. RIGHT TO OPT-OUT OF THE SALE OR SHARING OF PERSONAL INFORMATION
You have the right to direct us at any time to not sell your personal
information or share your personal information for cross-context behavioral
advertising. You may submit an opt-out request by clicking here, by clicking on
the “Do Not Sell or Share My Personal Information” link on our homepage, or by
dialing 866-800-1275.
F. RIGHT TO OPT-OUT OF TARGETED ADVERTISING
You have the right to direct us not to process your personal information for
targeted advertising. You may submit an opt-out request by clicking here, by
clicking on the “Do Not Sell or Share My Personal Information” link on our
homepage, or by dialing 866-800-1275.
G. YOUR RIGHT TO DATA PORTABILITY
You have the right to have a copy of personal information that MLB collected and
maintains about you transferred to you or to another authorized party.
H. YOUR RIGHT TO NON-DISCRIMINATION FOR THE EXERCISE OF YOUR PRIVACY RIGHTS
We will not deny services, charge different prices, offer a different quality of
service or otherwise discriminate against you for exercising your California,
Virginia or Colorado privacy rights, as applicable. Nothing in this section
prohibits MLB from charging you a different price or rate, or from providing a
different level or quality of goods or services to you, if that difference is
reasonably related to the value provided to you by the use of your data. With
your consent, MLB may choose to offer you financial incentives directly related
to the value of your personal information for the collection, sale, or deletion
of your personal information.
I. INFORMATION REGARDING AUTHORIZED AGENTS
You may designate an authorized agent to make a request on your behalf. If you
choose to do so, MLB may require you to (1) provide the authorized agent written
permission to do so and (2) verify your own identity and residency directly. MLB
may deny a request from an agent that does not submit proof that they have been
authorized by the consumer to act on their behalf.
J. RIGHT TO APPEAL
If you are a Colorado or a Virginia resident, and MLB denies your request to
exercise any of the data rights described above, you have the right to appeal
our decision within a reasonable period of time after your receipt of our
decision.
You may appeal our decision by sending an email to dataprivacy@mlb.com. We will
respond to an appeal within 60 days of receipt for residents of Virginia, and
within 45 days of receipt for residents of Colorado. We may extend the response
period by 60 additional days for residents of Colorado where reasonably
necessary and, if we extend the response period, we will inform you of the
extension within 45 days after our receipt of your appeal. Our response to your
appeal will inform you of decisions and actions in response to your appeal,
including an explanation of the reasons for the decisions.
If you have concerns about the results of your appeal, you have the right to
contact your state attorney general. If your appeal is denied and you are a
Virginia resident, you may contact the Virginia Attorney General to submit a
complaint at:
https://www.oag.state.va.us/consumer-protection/index.php/file-a-complainthttps://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint.
K. PERSONAL INFORMATION WE COLLECT, DISCLOSE, SELL, OR SHARE OF PERSONAL
INFORMATION
MLB has disclosed, sold or shared personal information to parties for a business
or commercial purpose in the past 12 months. MLB does not knowingly sell or
share the personal information of minors under 16 years of age without
affirmative authorization.
These are the general categories of consumer personal information that MLB
Entities have collected in the last 12 months, the sources from which that
information was collected, the business purpose for which the information was
collected, and the categories of parties with whom MLB Entities disclose, sell,
or share personal information.
Category of Personal Information Collected Source(s) from which that Personal
Information may be collected Business Purpose Categories of Service Providers
and/or Other Companies to whom MLB Entities disclose this Personal Information
Categories of Third Parties to whom MLB Entities sell or share this Personal
Information Full name
* MLB Properties (including but not limited to websites, apps, games, customer
service)
* Ticketing partners (e.g., Tickets.com, Ticketmaster)
* E-commerce partners (e.g., MLBShop.com, Auctions, Fanatics)
* Social Media
* Partners and licensees
* Order fulfillment
* Subscription management
* Personalization
* Promotions
Partners and licensees
Data processing and analytics vendors
Fulfillment vendors
Payment processors
Service Providers such as website hosting, security and/or customer service
vendors None Email address
* MLB Properties
* Ticketing partners
* E-commerce partners
* Social Media
* Partners and licensees
* Order fulfillment
* Subscription management
* Security and access control
* Provision of services purchased or requested
Partners and licensees
Data processing and analytics vendors
Fulfillment vendors
Payment processors
Service Providers such as website hosting, security and/or customer service
vendors None Password
* MLB Properties
* Ticketing partners
* Security and access control
* Provision of services purchased or requested
Service Providers providing security and access control services None Street
Address
* MLB Properties
* Ticketing partners
* E-commerce partners
* Social Media
* Partners and licensees
* Order fulfillment
* Subscription management
Partners and licensees
Data processing and analytics vendors
Fulfillment vendors
Payment processors
Service Providers such as website hosting, security and/or customer service
vendors None Telephone number
* MLB Properties
* Ticketing partners
* E-commerce partners
* Partners and licensees
* Order fulfillment
* Subscription management
* Provide requested information
* Promotion
Data processing and analytics vendors
Fulfillment vendors
Service Providers such as website hosting, security and/or customer service
vendors None Birth date / age
* MLB Properties
* Ticketing partners
* E-commerce partner
* Social Media
* Partners and licensees
* Security and access control
* Provision of services purchased or requested
* Legal compliance
Partners and licensees
Data processing and analytics vendors
Fulfillment vendors
Service Providers such as website hosting, security and/or customer service
vendors None Payment data
* MLB Properties
* Ticketing partners
* E-commerce partner
* Order fulfillment
* Subscription management
Payment processors None Hashed emails and/or phone numbers
* MLB Properties
* Ticketing partners
* E-commerce partners
* Social Media
* Partners and licensees
* Provide requested services
* Deliver advertising
Data processing and analytics vendors
Advertising vendors Advertising vendors
Hashed biometric information
* Biometric authentication services vendor
* Provide requested services
Service Providers such as website hosting, security and/or customer service
vendors None IP address / Device ID
* MLB Properties
* Ticketing partners
* E-commerce partner
* Social Media
* Advertising vendors (e.g., Google)
* Provide requested services
* Deliver advertising
Data processing and analytics vendors
Advertising vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers Location data
* MLB Properties
* Ticketing partners
* E-commerce partners
* Social Media
* Advertising vendors
* Providing services (e.g., MLB.TV) that are location dependent
* Delivering personalized experiences
* Providing improved experiences and products
* Promotions and advertising
Data processing and analytics vendors
Advertising vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers Demographic data
* MLB Properties
* Ticketing partners
* Social Media
* Third party data and analytics vendors
* Providing tailored services, experiences and products
* Improving services, experiences and products
Data processing and analytics vendors
Advertising vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers Contact list
* MLB Properties (e.g., apps)
* Ticketing partners
* Providing requested services
Service Providers such as website hosting, security and/or customer service
vendors Cookie data
* MLB Properties
* Ticketing partners
* E-commerce partner
* Social Media
* Delivering optimized services, experiences and products
* Advertising
Advertising vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers Usage data
* MLB Properties
* Ticketing partners
* E-commerce partner
* Social Media
* Delivering optimized services, experiences and products
* Advertising
Data processing and analytics vendors
Advertising vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers Data specific to an event, activity, or product (e.g., fan clubs,
fantasy camps, 5k runs)
* MLB Properties
* Ticketing partners
* Order fulfillment
* Event operations
* Providing requested services
The entities producing the event or activity, if other than an MLB Entity
Service Providers such as website hosting, security and/or customer service
vendors None Preferences
* MLB Properties
* Ticketing partners
* Partners and licensees
* Providing services, products or subscriptions
* Tailoring products and services in accordance with preferences
Data processing and analytics vendors
Service Providers such as website hosting, security and/or customer service
vendors Advertising vendors
Advertisers
Audio and/or audio-visual recordings
* MLB Properties
* Social Media
* Partners and licensees
* Providing requested services
* To produce, exhibit, advertise or otherwise use your image, voice or likeness
in any and all media now or existing in future as part of the MLB Entities’
commercial, advertising and marketing activities; and
* in the case of images or footage captured on CCTV cameras to ensure the
safety of the venues hosting MLB games and/or events and of individuals
attending MLB games and/or events.
Partners and licensees
Service Providers such as website hosting, security and/or customer service
vendors None
These are the categories of sensitive consumer personal information that MLB
Entities has collected in the last 12 months, the sources from which that
information was collected, the business purpose for which the information was
collected, and the categories of third parties with whom MLB Entities disclose,
sell, or share sensitive personal information.
MLB does not use sensitive personal information to infer characteristics about
you for purposes other than those permitted by applicable law, including the
CCPA and its regulations. MLB typically limits its use and disclosure of
sensitive personal information to the following purposes: (1) to perform
services, such as to provide benefits to consumers; (2) to resist deceptive,
fraudulent, or illegal actions; (3) to ensure the physical safety of our
personnel, customers, visitors, and others; and (4) to provide short-term,
transient and non-personalized advertising.
Category of Sensitive Personal Information Collected Source(s) from which that
Sensitive Personal Information may be collected Business Purpose Categories of
Other Companies to whom MLB Entities disclose, this Sensitive Personal
Information Categories of Third Parties to whom MLB Entities sell or share this
Sensitive Personal Information MLB.com account credentials
* MLB Properties
* Ticketing partners
* E-commerce partners
* Partners and licensees
* Providing requested services
* Order fulfillment
* Subscription management
* Security and access control
* Provision of services purchased or requested
Service Providers providing security and access control services None Racial or
ethnic origin
* MLB Properties
* Ticketing partners
* E-commerce partners
* Providing requested services
* Ensuring the diversity of community programs
Camp, clinic, and event production vendors
Charitable partners (e.g., grantees of MLB or Club foundations)
Service Providers such as website hosting, security and/or customer service
vendors None Precise geolocation information
* MLB Properties
* Ticketing partners
* E-commerce partners
* Social Media
* Advertising vendors
* Providing services (e.g., MLB.TV) that are location dependent
* Delivering personalized experiences
* Providing improved experiences and products
Data processing and analytics vendors
Service Providers providing location verification and related services None
Health information
* MLB Properties
* Ticketing partners
* E-Commerce partners
* Providing requested services
Camp, clinic, and event production vendors
Service Providers such as website hosting, security and/or customer service
vendors None Biometric Information
* Biometric authentication services vendor
* Providing requested services
Service providers, such as the biometric authentication services vendor None
L. CALIFORNIA PRIVACY RIGHTS REPORT OF METRICS
Below reflects the number of requests from individuals related to the California
Consumer Privacy Act received and processed by MLB and the Clubs during the
period of time noted below. These numbers will be updated at least annually
(with the date of such update, and prior update, noted below):
Requests to Know Personal Information Received: 240
Complied with (in whole or in part): 156
Denied: 84 Requests to Delete Personal Information Received: 302
Complied with (in whole or in part): 210
Denied: 92 Requests to Correct Personal Information Received: N/A
Complied with (in whole or in part): N/A
Denied: N/A Requests to Opt Out of Sale or Sharing of Personal Information
Received: 29,380
Complied with (in whole or in part): 29,380
Denied: 0 Requests to Limit Use and Disclosure of Sensitive Personal Information
Received: N/A
Complied with (in whole or in part): N/A
Denied: N/AThe median number of days within which MLB substantively responded to
requests to know, delete, and opt-out of sale is: 0.61 daysMost recent update:
July 12, 2022
Prior update: January 1, 2022
M. SHINE THE LIGHT LAW
If you are a resident of California, pursuant to California Civil Code Section
1798.83, you may request information regarding our disclosure of your personal
information to a third party for that party's direct marketing purposes. Any
such disclosure made to a third party by us would be otherwise in accordance
with the terms of this Privacy Policy. To make such a request please click here
or write to us at: MLB Advanced Media, L.P., Privacy Administrator, 1271 Avenue
of the Americas, New York, New York 10020.
N. DO NOT TRACK REQUESTS
“Do Not Track” signals are options on your browser that inform website operators
that you would not like to have your online activity tracked. Currently, there
is no industry standard regarding any appropriate action that websites should
take when they receive “Do Not Track” signals. As there is no industry standard,
please note that we do not alter our Website’s data and information collection
and use practices when we receive a “Do Not Track” signal from your browser.
O. LOYALTY PROGRAM DISCLOSURES
If you are a resident of California or Colorado and you participate in a
loyalty, rewards, premium feature, discount, or club card program established by
an MLB Entity for the purpose of providing discounts, rewards, or other value to
you in connection with your participation (each, if any, a “Loyalty Program”),
we may disclose and/or share your personal information as set forth in this
Privacy Policy and/or pursuant to any separate consent you may provide in
connection with your participation in the Loyalty Program. You may cease your
participation in any Loyalty Program at any time by following the instructions
provided in connection with the Loyalty Program or by contacting 866-800-1275.
P. NOTICE TO ILLINOIS RESIDENTS
If you are a resident of Illinois and you elect to participate in any program or
offering requiring you to provide biometric information to any MLB Entity or its
Service Provider(s), MLB will permanently destroy such biometric information,
and any information directly derived from such biometric information, when the
initial purpose for collecting or obtaining such information has been satisfied
or within three (3) years following your last interaction with us, whichever
occurs first.
8. OTHER INFORMATION; CONTACT US
* No Spyware or Adware. We do not install any Spyware or Adware in connection
with the MLB Properties, or distribute any commercial message, or authorize
any third party to distribute any commercial message, by means of Spyware or
Adware. "Spyware" or "Adware" is any software which has been downloaded to or
installed on an Internet user's computer or device, without the user's actual
consent, and facilitates the distribution of any commercial message to the
user. If you feel you may have Spyware from another company installed on your
machine, there are various anti-Spyware/Adware software applications
available on the Internet to identify if this has occurred.
* Our Security Practices. The account information associated with the MLB
Properties is password protected for your privacy and security. You choose
your password for the MLB Properties so the strength of that password is
determined by you. We recommend that you choose a unique password and not
share your password with anyone else. In certain areas, we use
industry-standard SSL encryption to protect data transmissions.
* Links. The MLB Properties contain links to other websites and products
produced by MLB and to websites and products operated by unrelated Other
Companies. In addition, if you click on an advertisement within the MLB
Properties, you may be directed to a web page within the MLB Properties or to
a third party website or product. We are not responsible for the privacy
practices of third party websites or products, and we encourage you to read
the privacy policies of every website and product that collects personally
identifiable information from you. This Privacy Policy applies only to the
MLB Properties, unless you are notified otherwise upon accessing any third
party website or product, in which case the terms and conditions set forth in
such notification will apply.
* Your Nevada Privacy Rights. If you are a resident of Nevada, in accordance
with Nevada Revised Statutes Chapter 603A, you may request that we do not
sell certain of your personally identifiable information (your "Covered
Information" as defined in NRS Chapter 603A) by sending a request to
dataprivacy@mlb.com.
* Special Rules For Children. Because of federal law, we are not permitted to
knowingly collect any personal information from a child under the age of
thirteen without the consent of that child's parent or guardian. The
statements in this Privacy Policy about our collection and use of personal
information also apply to our treatment of personal information from children
under the age of thirteen. Some elements of the MLB Properties (e.g., shop,
ticketing, and auctions) require the submission of a payment card number
along with personal information in connection with a purchase; other elements
of the MLB Properties (e.g., fantasy baseball) require the submission of
personal information to access or use the MLB Properties. Except in certain
cases where limited contact information may be collected and not retained,
these elements of the MLB Properties are not available to children under the
age of thirteen. If a child who we know to be under the age of thirteen and
for whom we have not received parental consent attempts to utilize a service
on the MLB Properties which is not available to children, he/she will not be
able to access it and may receive a message which relays that he/she is not
eligible for such feature. For children located in jurisdictions within the
EU or EEA, where this Privacy Policy refers to consent, this will require the
consent of a parent or legal guardian in relation to any person under the age
specified by the law applicable to the location of the child in question.
* Contact Us Regarding Privacy. If you have questions or concerns about this
Privacy Policy, you can contact us at:
MLB Advanced Media, L.P.
Privacy Administrator
1271 Avenue of the Americas
New York, NY 10020
Phone: (646) 495-4091
Fax: (212) 485-8111
Email: dataprivacy@mlb.com
* Notification of Changes. If we make an important change to this Privacy
Policy, we will post a notification and link within the MLB Properties so
that you may review the updated Privacy Policy.
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