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CX transformation: the metrics that matterBlackdot2021-08-18T00:17:12+00:00


APAC WEBINAR


CX TRANSFORMATION:
THE METRICS THAT MATTER


THURSDAY 9TH SEPTEMBER 2021
1PM – 1:45PM AEST
11AM – 11:45AM SGT







REGISTER




Transformation promises a world of benefits – for customers, employees and the
organisation more broadly. So, it’s not surprising to see a projected spend of
7.8 trillion US dollars by 2024 in initiatives such as; technology and data
upgrades, business process improvements and operating model redesign.

Despite good intentions, many leaders reach the 6-12 month stage of their
journey and are left scratching their heads – unable to articulate the impact
made to date. Whilst project governance may not seem like a glamourous task, it
is by far one of the most critical components of your transformation. Tracking
the right metrics at the right time will allow you to determine whether you’re
reaching key milestones, enable early course correction, and ensure your efforts
stick in the long-term.

However, the question remains – how can you measure the impact of your
transformation? And if you haven’t yet embarked on this journey, but are
considering it – how can you set your organisation up for success?

In this 45 minute session, we’ll be teaming up with Charles Waterfield
(Director, Commercial Excellence and Innovation at AstraZeneca) to explore:

 * The lead and lag indicators you must measure across customer and commercial,
   employee experience, and project delivery and adoption
 * Best-practice tips on creating a pragmatic and refreshable business case –
   with clear accountabilities and custodianship
 * How to embed key transformation metrics into the new operational BAU, post
   implementation




PRESENTERS




BEN FREDERIKSEN

MANAGING DIRECTOR, APAC
BLACKDOT




CHARLES WATERFIELD

DIRECTOR, COMMERCIAL
EXCELLENCE AND INNOVATION
ASTRAZENECA




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