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IMPORTANT: Look for your child’s Medicaid or CHIP renewal in the mail, complete
it and mail it back immediately. They may be covered even if you’re not! Go to
Medicaid.gov/renewals to find contact information for your state Medicaid
office.
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Menu
* Find Coverage for Your Family
* Back-to-School
* Coverage Benefits
* Find a Dentist
* Frequently Asked Questions
* Campaign Information
* Outreach & Enrollment Grants
* Partners
* Participation Rates
* Outreach Tool Library
* Webinars & Videos
* Outreach Videos
* Webinars
* Animated Digital Videos
* Public Service Announcements (PSAs)
* Campaign Notes eNewsletter
* Subscribe
* Initiatives
* Maternal Health
* Mental Health
* Peace of Mind
* Vaccinations
* Missed Care
* Oral Health
* Back-to-School Initiative
* Inclusive Outreach
* Rural Communities
* Youth Sports
* Annual Renewals and Unwinding
Search
*
* Get Email Updates
* En Español
* 1-877-KIDS-NOW (1-877-543-7669)
MAINMENU
Show — MainMenu Hide — MainMenu
* Find Coverage for Your Family
* Find Coverage for Your Family
* Back-to-School
* Coverage Benefits
* Find a Dentist
* Frequently Asked Questions
* Campaign Information
* Campaign Information
* Outreach & Enrollment Grants
* Outreach & Enrollment Grants
* 2023 HEALTHY KIDS American Indian and Alaska Native Outreach and
Enrollment Cooperative Agreements
* 2022 HEALTHY KIDS Outreach and Enrollment Cooperative Agreements
* 2020 HEALTHY KIDS American Indian and Alaska Native Outreach and
Enrollment Cooperative Agreements
* 2019 HEALTHY KIDS Outreach and Enrollment Cooperative Agreements
* 2017 American Indian Alaska Native Cooperative Agreements
* 2016 Cycle IV Cooperative Agreements
* 2014 American Indian Alaska Native Grants
* 2013 Cycle III Grants
* 2011 Cycle II Grants
* 2010 Tribal Outreach Grants
* 2009 Cycle I Grants
* Partners
* Participation Rates
* Outreach Tool Library
* Webinars & Videos
* Webinars & Videos
* Outreach Videos
* Webinars
* Animated Digital Videos
* Public Service Announcements (PSAs)
* Campaign Notes eNewsletter
* Campaign Notes eNewsletter
* Subscribe
* Initiatives
* Initiatives
* Maternal Health
* Mental Health
* Peace of Mind
* Vaccinations
* Missed Care
* Oral Health
* Back-to-School Initiative
* Inclusive Outreach
* Rural Communities
* Youth Sports
* Annual Renewals and Unwinding
Search
*
* Get Email Updates
* En Español
* 1-877-KIDS-NOW
(1-877-543-7669)
BREADCRUMB
1. Home
2. Initiatives
3. Back-to-School Initiative
* Initiatives
* Maternal Health
* Mental Health
* Peace of Mind
* Vaccinations
* Missed Care
* Oral Health
* Back-to-School Initiative
* Inclusive Outreach
* Rural Communities
* Youth Sports
* Annual Renewals and Unwinding
BACK-TO-SCHOOL & SCHOOL-BASED OUTREACH
During the school year, there are a variety of ways to let parents and
caregivers know that their children and teens may be eligible for free or
low-cost health insurance through Medicaid and the Children's Health Insurance
Program (CHIP). With health insurance, they can get the immunizations,
check-ups, eye exams, dental visits and other care they may need to fully
participate in classroom, after-school and summer activities. Schools are great
partners to help reach and enroll families with children who are eligible for
Medicaid and CHIP.
When doing outreach for the 2022 Back-to-School season it is also important to
emphasize the need for families to update their address with their state
Medicaid office. CMS created an Unwinding homepage with tools and resources. On
this page, you can find the Communications Toolkit and Communications Toolkit
Graphics to help partners reach out to Medicaid and CHIP enrollees so that they
are prepared for upcoming renewals, along with several other Unwinding
resources. The Campaign has also created a 2022 Back-to-School Toolkit and 2022
Back-to-School Toolkit Graphics to highlight Unwinding messaging.
BACK-TO-SCHOOL & SCHOOL-BASED OUTREACH MATERIALS
The Campaign has outreach tools and materials to support school-based outreach
efforts. Below are outreach materials specifically tailored for Back-to-School
and other school-based outreach. You can learn about how others have used these
and other campaign materials in our eNewsletters, webinars, and videos.
Campaign materials—including tools for other initiatives—can be found in
the Outreach Tool Library.
Back-to-School Toolkit
Use this go-to resource to cultivate relationships with school staff and to
partner with schools on activities to get kids covered and keep them covered.
Image
2023 Back-to-School Toolkit
School-Based Outreach and Enrollment Toolkit
Tips & Ideas
These tips and ideas can help in planning out school-based outreach activities.
10 Things Schools Can Do (Young Boy)
10 Things Schools Can Do (Teens)
Palmcards
Download or request this palmcard—available in different languages—to help with
your Back-to-School outreach initiative. Read our Customization Guide for
details and instructions on how the palmcard can be customized for your
organization!
"School Bus" Palmcard (CMS Product Number 11667)
* Palmcard: "School Bus" in English
* Palmcard: "School Bus" in Spanish
* Palmcard: "School Bus" in Amharic
* Palmcard: "School Bus" in Arabic
* Palmcard: "School Bus" in Armenian
* Palmcard: "School Bus" in Burmese
* Palmcard: "School Bus" in Chinese
* Palmcard: "School Bus" in Farsi
* Palmcard: "School Bus" in French
* Palmcard: "School Bus" in German
* Palmcard: "School Bus" in Greek
* Palmcard: "School Bus" in Haitian Creole
* Palmcard: "School Bus" in Hmong
* Palmcard: "School Bus" in Italian
* Palmcard: "School Bus" in Khmer
* Palmcard: "School Bus" in Korean
* Palmcard: "School Bus" in Lingala
* Palmcard: "School Bus" in Marshallese
* Palmcard: "School Bus" in Polish
* Palmcard: "School Bus" in Portuguese
* Palmcard: "School Bus" in Russian
* Palmcard: "School Bus" in Somali
* Palmcard: "School Bus" in Tagalog
* Palmcard: "School Bus" in Vietnamese
Posters
Download or request this poster—available in different languages—to help with
your Back-to-School outreach initiative. Read our Customization Guide for
details and instructions on how the poster can be customized for your
organization!
"School Bus" Poster (CMS Product Number 11668)
* Poster: "School Bus" in English
* Poster: "School Bus" in Spanish
* Poster: "School Bus" in Amharic
* Poster: "School Bus" in Arabic
* Poster: "School Bus" in Armenian
* Poster: "School Bus" in Burmese
* Poster: "School Bus" in Chinese
* Poster: "School Bus" in Farsi
* Poster: "School Bus" in French
* Poster: "School Bus" in German
* Poster: "School Bus" in Greek
* Poster: "School Bus" in Haitian Creole
* Poster: "School Bus" in Hmong
* Poster: "School Bus" in Italian
* Poster: "School Bus" in Khmer
* Poster: "School Bus" in Korean
* Poster: "School Bus" in Lingala
* Poster: "School Bus" in Marshallese
* Poster: "School Bus" in Polish
* Poster: "School Bus" in Portuguese
* Poster: "School Bus" in Russian
* Poster: "School Bus" in Somali
* Poster: "School Bus" in Tagalog
* Poster: "School Bus" in Vietnamese
Digital Videos
These short videos have been created to remind parents and caregivers about key
benefits available through Medicaid and CHIP! Use these videos on social media,
post on websites, digital signage and more!
Please Note: These particular digital videos below have unlimited talent rights
and can be used in outreach indefinitely, but only as produced by CMS.
"School-Based Outreach":15 Seconds
* Digital Video: "School-Based Outreach" in English
* Digital Video Storyboard: "School-Based Outreach" in English
* Digital Video Script: "School-Based Outreach" in English
* Digital Video: "School-Based Outreach" in Spanish
* Digital Video Storyboard: "School-Based Outreach" in Spanish
* Digital Video Script: "School-Based Outreach" in Spanish
Webinars
* Gearing Up to Learn with Medicaid and CHIP (7/24/24)
Social Media Messages
Use these messages in your Facebook posts, Tweets, or other messaging forums to
help us spread the word! Be sure to check out our Step-By-Step Guide to Social
Sharing Guide for tips on how to post our graphics on your social media
accounts.
* Sample Back-to-School Social Media Posts in English and Spanish
Facebook Images
These specially-designed images are the best size to use on Facebook. Download
and share them on your account to help us spread the word!
Image
* Facebook Image: "Back-to-School" in English
* Facebook Image: "Back-to-School" in Spanish
Image
* Facebook Image: “Ready to Learn” in English
* Facebook Image: “Ready to Learn” in Spanish
Image
* Facebook Image: “New School Year - Backpack” in English
* Facebook Image: “New School Year - Backpack” in Spanish
Image
* Facebook Image: “New School Year - Laptop” in English
* Facebook Image: “New School Year - Laptop” in Spanish
* Facebook Image: "Winning Smiles" in English
* Facebook Image: "Winning Smiles" in Spanish
Image
* Facebook Image: “Happy Students” in English
* Facebook Image: “Happy Students” in Spanish
Image
* Facebook Image: "Teen Approved" in English
* Facebook Image: "Teen Approved" in Spanish
Image
* Facebook Image: "High School" in English
* Facebook Image: "High School" in Spanish
Image
* Facebook Image: "Mailing Address" in English
* Facebook Image: "Mailing Address" in Spanish
Image
* Facebook Image: "Renewal Letters" in English
* Facebook Image: "Renewal Letters" in Spanish
Twitter Images
These specially-designed images are the best size to use on Twitter. Download
and tweet these to your followers on your account to help us spread the word.
Image
* Twitter Image: "Back-to-School" in English
* Twitter Image: "Back-to-School" in Spanish
Image
* Twitter Image: “Ready to Learn” in English
* Twitter Image: “Ready to Learn” in Spanish
Image
* Twitter Image: “New School Year - Backpack” in English
* Twitter Image: “New School Year - Backpack” in Spanish
Image
* Twitter Image: “New School Year - Laptop” in English
* Twitter Image: “New School Year - Laptop” in Spanish
* Twitter Image: "Winning Smiles" in English
* Twitter Image: "Winning Smiles" in Spanish
Image
* Twitter Image: “Happy Students” in English
* Twitter Image: “Happy Students” in Spanish
Image
* Twitter Image: "Teen Approved" in English
* Twitter Image: "Teen Approved" in Spanish
Image
* Twitter Image: "High School" in English
* Twitter Image: "High School" in Spanish
Image
* Twitter Image: "Mailing Address" in English
* Twitter Image: "Mailing Address" in Spanish
Image
* Twitter Image: "Renewal Letters" in English
* Twitter Image: "Renewal Letters" in Spanish
Web Banners & Buttons
Use web banners and buttons to link online traffic to HealthCare.gov where
visitors can find more information about their states' programs. Each .zip
folder includes three standard web banner and button sizes, as well as posting
instructions. Place these banners and buttons on your website!
* Web Banners: "Family of Four" English
* Web Banners: "Family of Four" Spanish
* Web Buttons: "Family of Four" English
* Web Buttons: "Family of Four" Spanish
Infographics
Share this infographic to show the connection between health and academic
performance.
* Infographic: "Healthy Kids are Better Students" in English
* Infographic: "Healthy Kids are Better Students" in Spanish
Newsletter & Article Templates
Use these templates to create your own newsletter or articles in existing
newsletters.
"Back-to-School" Newsletter Template
* Newsletter Template: "Back-to-School" in English
* Newsletter Template: "Back-to-School" in Spanish
"Back-to-School" Ready-Made Article
* Ready-Made Article: "Back-to-School" in English
* Ready-Made Article: "Back-to-School" in Spanish
Public Service Announcement (PSA) Scripts
You can use these radio public service announcements (PSAs) to further your
outreach efforts and help spread the word about Medicaid and CHIP. Be sure to
read our 10 Tips for Putting Public Service Announcements to Work to help
increase the effectiveness of your campaigns!
* Radio PSA Script: "Back-to-School" in English
* Radio PSA Script: "Back-to-School" in Spanish
Email Signature Image
Add this images as your email signature to spread the word about Medicaid and
CHIP around the Back-to-School season. We’ve created a Guide to walk through
the steps.
Image
* Email Signature Image "Classroom" in English
* Email Signature Image "Classroom" in Spanish
Back to Top
* Related Websites
RELATED SITES
Medicaid.gov HHS.gov Data.Medicaid.gov CMS.gov
* Helpful Links
HELPFUL LINKS
Accessibility Archive Disclaimers Privacy Policy Site Feedback Web Policies
and Important Links Privacy Settings
CENTERS FOR MEDICARE & MEDICAID SERVICES
7500 Security Boulevard Baltimore, MD 21244
1-877-KIDS-NOW (1-877-543-7669)