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How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger
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Back to Success Stories


NEWSTEAD BELMONT HILLS GOLF RESORT AND SPA GROWS DIRECT BOOKINGS WITH SOJERN’S
MULTICHANNEL MARKETING STRATEGY


Results


MORE DIRECT BOOKINGS

with longer lead times, resulting in better forecasting


26% HIGHER VALUE

bookings from Sojern bookings than average


DOUBLED OCCUPANCY

in typically low and shoulder seasons

Package Used
Pay on the Stay

Channels
Display
Metasearch
Search Engine Marketing
Social

Industry
Hotel

Newstead Belmont Hills Golf Resort and Spa in Bermuda partnered with Sojern on a
comprehensive, multichannel marketing strategy that grew their direct bookings
and regained share from OTAs.


I’VE DEFINITELY SEEN INCREASED BOOKINGS. IN FACT, JANUARY THROUGH MARCH IS
USUALLY A QUIET PERIOD FOR US, BUT THIS YEAR, LEISURE BOOKINGS ARE DOUBLE WHAT
WE NORMALLY SEE, AND THIS IS DUE TO SOJERN. AS A SMALL HOTEL, I REALLY VALUE THE
RELATIONSHIP WE'VE BUILT WITH THE SOJERN TEAM. YOU CAN TELL WHEN SOMEONE IS
GENUINE AND WILLING TO WORK WITH YOU, AND I FEEL THAT WITH SOJERN.

Kamila Bean
Director of Rooms


GOAL

One of Bermuda’s premier luxury resorts, Newstead Belmont Hills Golf Resort and
Spa wanted to gain exposure with digital marketing by decreasing their
dependency on OTAs and increasing their direct bookings.


SOLUTION

In late 2022, the Newstead Belmont Hills Golf Resort and Spa team partnered with
Sojern because of our reputation for driving direct bookings for hotels and our
close working relationship with their local tourism board. They use Sojern’s Pay
on the Stay offering, where Sojern runs advertising on the property’s behalf
across digital channels. Best of all, Newstead Belmont Hills only pays a
commission on completed stays. Across Search Engine Marketing (SEM), Facebook,
Instagram, programmatic display, and metasearch, Sojern ensures that Newstead
Belmont Hills’ name is prominent as potential guests search for their trip to
Bermuda. When it’s time to book, Sojern keeps their name top of mind to inspire
travelers to visit their website where they can book directly. Some hoteliers
try to ‘diversify’ by running their marketing channels with different partners.
However, they are likely paying multiple times for a single booking. One of the
biggest advantages to Sojern running all digital marketing channels, is that
Newstead Belmont Hills only ever pays once for a single booking—regardless of
how many times Sojern reached them, and on which channels.

Download PDF




READ SIMILAR STORIES

When you think of thought leaders, think Sojern. It’s no secret that the travel
industry looks to us when it comes to identifying the latest trends and
insights.

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TICINO HOTELS GROUP

Ticino Hotels Increases Direct Bookings by 30% with Sojern

Read Their Story
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ANDAZ SAN DIEGO

Andaz San Diego achieves a 33:1 ROI and travel marketing expertise with Sojern

Read Their Story
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CONSTANCE HOTELS & RESORTS

Constance Hotels & Resorts maximises performance and efficiency with Sojern

Read Their Story


HOW DID WE DO?

Were you able to find what you were looking for? Do you have feedback for the
Sojern team? Let us know!


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traffic news by storing data about your current location.
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