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 1. Thomson Reuters Tax & Accounting software and research solutions
 2. Solutions for Accounting Firms | Thomson Reuters Tax & Accounting
 3. Accounting consulting: How to become an accounting consultant

Article


ACCOUNTING CONSULTING: HOW TO BECOME AN ACCOUNTING CONSULTANT (AND WHY)



--------------------------------------------------------------------------------

1.What is accounting consulting?
 1.  1.What is accounting consulting?
 2.  2. What do accounting consultants do?
 3.  3. How do I become an accounting consultant?
 4.  4. Can I become an accounting consultant and work from home?
 5.  5. What's the difference between accounting and consulting?
 6.  6. What’s the difference between advisory services and consulting?
 7.  7. How do I know if CPA consulting is right for me?
 8.  8. Is there demand for accounting consulting services?
 9.  9. What types of consultants are in demand?
 10. 10. How much should I charge as a consultant?
 11. 11. How do I get started as an accounting consultant?

Being an accountant can mean far more than preparing tax returns, compiling
financial statements, handling technical compliance work or providing
back-office accounting services. It's becoming increasing popular for many CPAs
to offer their services in an accounting consultant capacity, which is a bridge
to becoming the holistic trusted advisor consumers are looking for in today’s
economic climate.


WHAT IS ACCOUNTING CONSULTING?

Let's examine the definition of accounting consulting and describe exactly what
accounting consultants do, how to become an accounting consultant, why you
should consider making the switch, and much more. 

Accounting consulting may include a wide variety of engagements that help your
clients improve their financial position, enhance their internal processes and
procedures, and streamline their accounting protocols. Accounting consulting
jobs may involve:

 * Helping your business clients maintain efficient and accurate accounting
   practices
 * Providing your expertise to help clients understand the meaning behind their
   financial data and how those numbers affect their business
 * Examining your clients’ profitability
 * Developing or implementing consistent accounting practices for your clients 
    

Learn how to start an accounting advisory business in our white paper.

Chapter Two


WHAT DO ACCOUNTING CONSULTANTS DO?

An accounting consultant can serve as both teacher and guide for a business,
especially when the business could benefit from accounting services or
improvements to their own accounting processes and procedures.

Accounting consulting can vary from client to client, project to project, firm
to firm, or consultant to consultant. However, there are some staples of
accounting consulting that seem to be widely adopted. Some of the most common
services that accounting consultants offer include:

 * Financial forecasting
 * Financial health evaluation and recommendations
 * Year-end financial statement preparation
 * Financial statement analysis, interpretation and evaluation
 * Advising on regulatory compliance issues
 * Profitability analysis
 * Accounts payable analysis, including cash flow, workflow, and savings
   investigations
 * Accounting service needs identification
 * Accounting process evaluation and system implementation

No two accounting consulting job descriptions are the same. When you ask
what accounting consultants do, there are many different answers, depending on
the different needs their clients have, the areas of specialization they focus
on, their geographic region, and many other factors.

> It's just so much more predictable to know which clients you're working with
> on a consulting basis. We see that as the future of the whole firm. Consulting
> will be 90% of our business. And being able to help the people on the front
> end, it just makes such a huge difference to us.

Wayne Shelton, CPA

President & Shareholder, Shelton & Associates, CPA, LLC


Chapter Three


HOW DO I BECOME AN ACCOUNTING CONSULTANT?

If you’re wondering how to transition into accounting consulting, you’re in good
company. It’s fairly common for CPAs to become part-time or full-time
consultants just prior to retirement, while others enjoy the benefits of greater
flexibility and control over their schedules earlier in their careers. Another
option is to consult on the side, or in between permanent jobs.

No matter the timing of your transition to accounting consulting, you will need
to plan your new business in advance. There may be additional training or
education to help you specialize in a particular type of consulting, but there
are also other considerations that require some forethought.

When starting your accounting consulting business, consider these tips:

 * Determine what type of accounting consulting work you want to do
 * Make a list of your specialized skills and areas of expertise; highlight
   those that you are passionate about
 * Identify any educational or technical skill gaps that you should or want to
   fill to broaden your knowledge base
 * Evaluate your soft skills, as you will be working closely with clients and
   their staff in your consulting role
 * Determine whether you are organized enough to run your own business as a
   consultant
 * Map out your goals – what do you want to accomplish with your accounting
   consulting business?
 * Take some classes or get additional certifications, if prudent to do so
 * Look through your LinkedIn connections and reach out to a few top contacts to
   ask them how they feel about consulting services and if they would be
   interested in working with you
 * Join trade and industry associations that align with your target market and
   areas of specialization and expertise

> With the implementation of Practice Forward within our firm, we've been able
> to look at avenues — marketing avenues, staff development avenues, and also
> community participation avenues — that we may not have had before because of
> cash flow, time or staffing constraints. We were working on too many projects
> or trying to accomplish too much in too little of a timeframe. Now we're able
> to participate in AICPA task force and planning committees, state society
> events, and other community events to really enhance the culture of our firm.

Brent Forbush, CPA

Partner, Forbush & Associates


To become an accounting consultant, you also need to consider who you want to
work with. Do you want to work with your existing accounting clients, or attract
new clientele? If you’re selling your consulting services through an accounting
firm or management firm, you may not have to look very far for consulting
clients. If you’re putting up a new independent contractor shingle, you will
need to market and sell yourself to various companies and individuals in order
to bring in the new consulting engagements.

Learn how to start an accounting advisory business in our white paper.

Chapter Four


CAN I BECOME AN ACCOUNTING CONSULTANT AND WORK FROM HOME?

 

Yes, you can work from home as an accounting consultant. In fact, accounting
jobs have been some of the most popular remote roles available for the past few
years. To become a consultant from home, consider these tips:

 * Make sure you have the proper software, hardware and tools in place to work
   efficiently and securely
 * Create a dedicated office space that allows privacy, yet client access as
   needed
 * Talk to your insurance broker about additional coverage you may need for your
   workspace
 * Ensure that you have security protocols set up to protect your clients’ data
 * Determine your schedule and set up specific, consistent work hours to avoid
   burnout
 * Set up a separate phone number for your business (consider which would be
   better, a VOIP or second mobile phone)
 * Get a VPN to access your sensitive client data when on the road or at
   clients’ offices

Read our white paper, How accountants work from home successfully, to discover
specific steps you can take now, along with insights into how you can
effectively manage your business remotely.



Chapter Five


WHAT'S THE DIFFERENCE BETWEEN ACCOUNTING AND CONSULTING?

Traditionally, the nature of accountancy means that you collect historical
information and data and report on it. When working as an accounting consultant,
you can take your expertise a step further.

When you provide accounting consulting services, you do more than make sure the
numbers add up. You provide additional analysis or insight beyond the compliance
transaction, usually by being hired to provide solutions to a particular problem
(though some consulting can look like advisory services and be more open-ended
and wide-ranging). As a CPA consultant, you analyze the numbers and trends and
provide thoughtful, detailed insight to improve your client's business going
forward. If you succeed in forging a path to your client's growth, you also
create a solid footing to continue working with them long-term as a business
partner and advisor.

There's another practical difference between serving as a traditional accountant
and becoming an accounting consultant; namely, it's how you get paid.
Conventionally, accountants bill for time spent, whereas a consultant usually
provides up-front pricing for specific consulting engagements, above and beyond
the hourly billing for compliance and technical services.

Chapter Six


WHAT’S THE DIFFERENCE BETWEEN ADVISORY SERVICES AND CONSULTING?

Many CPAs feel that advisory and consulting are the same thing. While there are
similarities, the primary difference between advisory services and accounting
consulting is the length and purpose of the engagement.

A consulting gig is typically temporary, designed to help your client with a
specific problem or situation, such as determining which entity type is the best
for their new venture. You would consult on that, offering an analysis from an
accounting and tax perspective, based on the business, the client’s goals and
objectives, and specific needs. Once the client has chosen an entity structure,
your consulting job is done. That doesn’t mean that you won’t have additional
consulting opportunities with that same client in the future; it just means that
you handle them one at a time as they arise.

> Practice Forward allows me to really serve my clients through an advisory lens
> versus a transactional lens," said Crick, based in Tampa, FL. “I'm not just a
> tax preparer for them. I'm not just a bookkeeper for them. They respect what I
> do and respect my knowledge that I can share with them through this advisory
> package methodology."

Daniel Crick, CPA

PLLC


From an advisory perspective, your clients may engage you for year-round advice
and insights into all areas of their businesses. You work with them directly and
routinely to enhance their decision-making and help their businesses grow. You
teach them and guide them to make smarter decisions, identify new opportunities,
make shrewder transactions, potentially expand into new markets, improve
internal processes, manage staff, and improve their position in the market
against competitors – all from one engagement, one pricing package, and one
ongoing relationship. This type of advisory relationship differentiates you from
other consultants.

Discover how to grow your accounting practice and become a next generation firm
through high value advisory services with Practice Forward.

Chapter Seven


HOW DO I KNOW IF CPA CONSULTING IS RIGHT FOR ME?

Becoming an accounting consultant takes a special set of skills beyond your
technical accounting expertise. Technical skills aren’t necessarily the divide
between a great consultant and a mediocre one. Passion, drive for excellence,
leadership, communication skills, and organizational skills – in addition to
your knowledge – play a big role in how successful you will be as an accounting
consultant.

Consider these questions when trying to determine if you want to become an
accounting consultant:

 * Do you have the right attitude?
 * Do you have the soft skills needed to work closely with your clients and
   their staff?
 * Do you like solving problems and implementing solutions?
 * Do you have management and operational know-how?
 * Do you have the specialized knowledge to be an expert in the industry you’ve
   chosen to focus on?
 * Do you have insights into the day-to-day operations of the businesses you are
   targeting?
 * Do you know how to network, market and sell your consulting services?

Can you adapt quickly to changing environments and business systems when working
with multiple businesses at the same time?

Not everyone is cut out to become an accounting consultant. It’s okay if you
don’t think that consulting is right for you. There are other ways to advance
your career in accounting.

Chapter Eight


IS THERE DEMAND FOR ACCOUNTING CONSULTING SERVICES?

According to entrepreneur.com, accounting consultants are the number one most
sought-after types of consultants. Why? Because every business has accounting
and financial needs.

Opportunities for accounting consultants are at an all-time high. According to
the U.S. Department of Labor's Bureau of Labor Statistics, the unemployment rate
for accountants and auditors was 1.4% in the fourth quarter of 2019.

Of course, the COVID-19 pandemic may affect the profession to a degree, but over
the past decade, accountants and auditors have maintained higher employment
rates than many other professional positions.

We may be on the brink of an economic decline. Economic disruption can magnify
the crucial aspects of your advisory-centric relationships. It can also put a
spotlight on how you’re managing your firm. As the economy suffers, and
businesses fight to stay in business due to social distancing and quarantines,
more and more business owners will expect assistance. Financial forecasting and
budgeting will be critical for continuity. As clients seek more answers and more
guidance, the demand for accounting consultants increases as well.

In addition, prior to the global pandemic, client expectations were already
shifting. The future CPA is one who provides consulting services through an
advisory lens – offering more than compliance work and serving as a more
holistic business partner. 

Chapter Nine


WHAT TYPES OF CONSULTANTS ARE IN DEMAND?

Shifting demographics, changes in consumer behavior, a dynamic tax and
regulatory environment, technology, and a multitude of other factors are having
a profound impact on the future of accounting. That impact means an
unprecedented rate of change. Which types of consultants are in biggest demand
will likely change from year to year, as the profession continues to evolve to
meet consumer needs.

Accounting consultants have some pretty diverse skills. But there are several
specialties that are particularly in demand in today’s day and age. According to
the Journal of Accountancy, these are the most in-demand skills for accounting
consultants:

 * Audit, risk, Sarbanes-Oxley (SOX)
 * IFRS compliance
 * Policy and technical GAAP accounting
 * FASB ASC Topic 606, Revenue Recognition
 * ASC Topic 842, Leases, and new rules for lease accounting
 * Enterprise resource planning, general ledger, and business information
   systems support (pre- and post-implementation)
 * General ledger consolidation
 * Proficiency in specific software

Additionally, forensic accounting, internal audits and accounting system
evaluation are among the more in-demand skills.

Whether you have specialized skills or are proficient in several areas, there is
a niche where you can provide great value based on your experience, skills and
interests. If the accounting consulting topics in highest demand aren’t your
best skills, you may want to start other advisory services in your firm.

Chapter Ten


HOW MUCH SHOULD I CHARGE AS A CONSULTANT?

There are many factors involved in determining what you should charge as a
consultant. Some things to keep in mind include:

 * What type of work will you be doing?
 * Where will you be working?
 * Will you have a daily commute?
 * Do you need to set up an office environment?
 * Will you purchase specialty software or other tools to do your job?
 * How long will be working on each engagement?
 * Would you rather have fixed fees for consulting jobs or charge by the hour
   plus out of pocket expenses?

If you are wondering if there is a ballpark number for an accounting consultant
hourly rate or fixed fee, keep in mind that – in addition to the above questions
that will factor into the pricing structure – rates also vary by geographic
region. 

> The most significant change that Practice Forward offered was the way I think
> about my practice: How I approach new client meetings; How I approach the
> pricing; Really thinking outside of the box and delivering more value. It's
> really forced me to sit down and decide: What's the solution for this client?
> What does that mean in dollars and cents? And what is a good ROI to price this
> at? I've kind of approached every new meeting that way.

John Sanchez, CPA

Partner, John A. Sanchez & Company



ACCOUNTING CONSULTANT SALARY

An ongoing survey by Indeed shows that the average salary for accounting
consultants in the United States is $78,960 per year (as of April 2020).

CPA consultant salary geographic comparisons

The survey also compared annual accounting consultant salaries by geographic and
metro regions. For example, a CPA consultant’s average salary in New York City
is $106,000 per year, while in Bethesda, MD, the annual salary averages $74,000.


ACCOUNTING CONSULTANT HOURLY RATES

Hourly rates for accounting consultants range from $27.39 (Tampa, FL) to $44.39
(Washington, D.C.).

Generally speaking, your clients will expect a fixed fee for consulting
services. Not only that, but if you stick to hourly billing, you will need to
take on and maintain more clients to increase your profits. With a fixed
consulting fee, you charge for your value, above and beyond your time. Your
clients pay you for your expertise, knowledge and guidance, and you will likely
reap the rewards of that relationship in terms of more business from them and
their referrals as well.

Chapter Eleven


HOW DO I GET STARTED AS AN ACCOUNTING CONSULTANT?

Getting started can be as simple as merely getting your name out there to your
existing clients and referral sources or as complicated as starting a business
from the ground up. It all depends on where you are in your career, what
resources you have available to you (for example, the backing of an accounting
firm or a loyal client base), how drastic the shift to consulting is for you in
your present employment situation, and how what kind of accounting consulting
you want to do.

Read our white paper, How to start an accounting advisory business, to learn
more about how to become an accounting consultant.

There are many reasons why a company might hire you as their accounting
consultant. As noted, those reasons may not necessarily stem directly from your
technical expertise. How you present yourself to the market may determine what
types of consulting gigs you get. For example, you may be hired to:

 * Fix a particular problem related to accounting systems, finances, budgeting
   or profitability
 * Improve the workflow for accounting and bookkeeping staff
 * Serve as the catalyst for change within an organization
 * Fill in temporarily for high level finance staff, such as a CFO or Controller


PROVIDE UNBIASED, THIRD-PARTY PERSPECTIVE  

One thing is certain: starting a consulting business takes gumption, conviction,
confidence and drive. It may also help if you have the software, programs, tools
and other resources you need to manage your business and help your clients
succeed. 

> It's not going to happen overnight. It's probably going to take us two years
> to convert most of everything that we want to do to this [consulting and
> advising] model. But I can see us working half as much and making the same
> kind of money. That is very achievable.

Wayne Shelton, CPA

President & Shareholder, Shelton & Associates, CPA, LLC


Consider a strategic vendor relationship that will help you manage workflow and
client relationships with integrated solutions in addition to providing the
guidance and support you need to push your firm’s transition into the future of
accounting.

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