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 1. Privacy Center
 2. Our Privacy Notice

 * Our Privacy
   Notice
 * Supplementary Privacy Terms
 * Exercise your
   Rights




OUR PRIVACY NOTICE ?

Majid Al Futtaim Holding LLC is a limited liability company incorporated in the
Emirate of Dubai, United Arab Emirates. Majid Al Futtaim Holding LLC operates
through various Affiliates including but not limited to Majid Al Futtaim Retail
LLC, Majid Al Futtaim Entertainment LLC, Majid Al Futtaim Lifestyle LLC, MAF
Precision Media Marketing LLC, Xsight Future Solutions LLC, and Majid Al Futtaim
Properties LLC (the “Group”, “we”, “us”, “our”). 

This Master Privacy Notice (the “Notice”) describes how we collect, process, use
and disclose your personal data as a “data controller”, when you contact us, use
our services or interact with our platforms including websites and mobile apps
(together "Platforms"). As a “data controller” we determine how we collect and
use the personal data that we obtain from you. “Personal data” means any
information that relates to an identified or identifiable individual. 

In addition to this Notice, supplemental privacy terms or provisions
(“Supplemental Privacy Terms”) may apply to a particular service that we provide
to you or to a particular Platform or to a particular country of operations.
Please make sure you read any Supplemental Privacy Terms carefully as they will
supersede any terms of this Notice in respect of the service or Platform or
country to which they relate.


1- WHAT THIS NOTICE COVERS?

We are committed to adopting the highest standards of protection when it comes
to how we collect, use and safeguard your personal data, and have accordingly
developed this Notice, which: 

 1.  sets out the types of personal data we collect from you; 
 2.  explains how and why we collect and use your personal data; 
 3.  explains when and why we may share personal data within the Group and with
     other organisations; 
 4.  explains how we protect the personal data we collect; and
 5.  explains the rights and choices you can make, under certain circumstances,
     to us about your personal data. This Notice applies if you use our services
     (referred to in this Notice as "our Services"). 
     Using our services means:
 6.  buying / ordering services or products from any of our Affiliates over the
     phone, in store, or online; 
 7.  using any of our Platforms, including but not limited to websites ("our
     Websites"), such as our main website (https://www.majidalfuttaim.com/en )
     or our Affiliates' websites or the Happiness Lab website, public Wi-Fi
     networks in any of our locations, or any of our mobile applications ("our
     Mobile Apps"), such as the Mall of the Emirates App; 
 8.  being a member of any of our loyalty schemes (e.g. SHARE, MyClub); 
 9.  taking part in our promotions & competitions and registering to receive our
     newsletters and offers; and 
 10. engaging in any surveys or sharing content with us on the Platforms and/or
     social media. 

This Notice also applies if you contact us, whether online or through our call
centres, or we contact you about our Services.


2- PERSONAL DATA WE COLLECT

When you register for any of our Services, browse our Websites, use our Mobile
Apps or connect to our Wi-Fi networks that we provide in our locations, you may
be asked to provide certain personal data. When you receive any of our Services,
use our Platforms or otherwise interact with us, we may also automatically
collect certain personal data with or without your consent pursuant to
applicable laws and regulations. The personal data that we collect will depend
on the Service that you are using. We may collect the following information from
you:

When you register to our Services:

 1. your personal details, such as your postal and billing addresses, email
    address(es), phone number(s), date of birth, gender, your car number plate,
    passport or ID number, credit cards
 2. your account login details, such as your username and the password
    (encrypted) that you have chosen;

 3. and

 4. your interests, preferences, income, and other profiling information.

When you shop with us in-store or visit our showrooms:

 1. your personal details, such as including your postal and billing addresses,
    email address(es), phone number(s), date of birth;
 2. your financial information (for example, credit card details, bank account);
    and
 3. information relating to a purchase of our products or services.

When you shop with us online, browse our Websites, use our Mobile Apps, or
connect to our Wi-Fi networks:

 1. information about your actual or potential online purchases (for example:
    what, when, where you ordered / bought and how you paid);
 2. information about your online browsing behaviour on our Websites, Mobile
    Apps and public networks and information about when you click on one of our
    adverts (including those shown on other organisations’ websites);
 3. information about devices you have used to access our Services (including
    the make, model and operating system, IP address, browser type and mobile
    device identifiers); and information about your precise geolocation.

When you use any of our loyalty program(s)

 1. your personal and demographic details as part of the joining process,
    including your first and last name, nationality, date of birth and of family
    members that you provide;
 2. transaction information, including the in-store and online purchases you
    earn points for and how you use your points, coupons, and vouchers within
    the Group or with our partners; and
 3. the different experiences and promotions you interact with.

When you contact us or we contact you, or you take part in promotions,
competitions, surveys or questionnaires about our Services:

 1. personal data you provide about yourself or that we may ask from you from
    time to time;
 2. details of emails and other digital communications we send to you including
    information about the emails you open and links in them that you click on;
    and
 3. your feedback and contributions, including through any voice interactions
    with our Platforms, call centre recordings, video content, customer surveys
    and questionnaires.

When you use our Services:

We may collect demographic information and details about your preferences when
you use our Services and/or products in order to be able to better tailor these
Services and/or products to particular groups of individuals.

This information may include your nationality, age, gender and interests. We may
collect this information when you purchase the Services/products or through the
use of video imaging. Where required by applicable law, we will only use such
data in an anonymised and aggregated format. For further information about
aggregate data, see section 11.

Other sources of personal data

We may also obtain your personal data from other sources, such as specialist
companies that supply information, online media channels, our partners and
public registers. We may collect the following types of personal data about you
from other sources: contact details, credit history, purchases, interests,
preferences, or other types of procured or publicly available information. This
other personal data helps us to:

(a) review and improve the accuracy of the data we hold; and

(b) improve and measure the effectiveness of our operations, marketing
communications, including advertising.

We may be required by law to collect personal data about you or as a consequence
of any contractual relationship we have with you, or where you have given your
consent (if we expressly ask for consent to process your personal data for a
specific purpose).

If you choose not to provide your personal data to be used in accordance with
this Notice, you will still be able to visit our Platforms, but you may not be
able to access certain options, products or services, and in some cases, we may
not be able to fulfil a service you request.


3- WHY AND HOW WE USE YOUR PERSONAL DATA

We may use or process your personal data for the following purposes:

To make our Services available to you

We use your personal data to provide the Services you have requested, including:

 1. processing your orders and refunds;
 2. to process and respond to any enquiries you have about our Services;
 3. to confirm your payment, any purchases or other information linked to your
    use of our Services;
 4. for billing and payment processing;
 5. managing the accounts, you hold with us; and
 6. to provide you access to multiple Platforms and Services across the Group
    using the same account and login registration information.

This is so we can provide the services to you in line with our contractual
obligations to you.


To personalise your experience

We may use your personal data to personalise the marketing messages we send to
you and to make them

more relevant and interesting. We may use your personal data for this purpose in
the following ways:

 1. using your online browsing behaviour as well as your in-store and online
    purchases to help us better understand you as a customer and provide you
    with personalised offers and services;
 2. providing you with relevant marketing communications (including by email,
    post, telephone, SMS, or online advertising such as by way of push
    notifications), relating to products and services we offer, and

 3. those of our suppliers and partners. As part of this, online advertising may
    be displayed on our Websites and on other organisations’ websites and online
    media channels. We may also measure the effectiveness of our marketing
    communications and those of our suppliers and partners;

 4. for market research and statistical and survey purposes; and
 5. to help us to better understand you and provide you with Services and
    marketing communications that are relevant to your interests, we combine
    personal data we collect when you make purchases in-store with personal data
    collected from our Websites, Mobile Apps, together with your browsing or
    other behaviours, and other sources from our Group and third-party partners.

To contact and interact with you 
We may use your personal data when we communicate with you to:

 1. contact you about our Services, for example by phone, email or post or by
    responding to social media posts that you have directed at us;
 2. manage promotions and competitions you take part in, including those we run
    with our suppliers and partners; and
 3. invite you to take part in and manage customer surveys, questionnaires and
    other market research activities carried out by us and by other
    organisations on our behalf.

To manage and improve our day-to-day operations

We analyse information about how you use our Services to:

 1. manage and improve our Platforms and Services;
 2. help to develop and improve our product range, services, stores, information
    technology systems, know-how and the way we communicate with you;
 3. detect and prevent fraud or other crime; and
 4. we may anonymise or aggregate data, which are used to support our services
    to you


4- SHARING YOUR PERSONAL DATA

We may share your personal data with third parties under the following
circumstances:

Our Affiliates

We may share the personal data collected by any of our Affiliates with our other
Affiliates for the purposes listed above.

Retail Partners

We may share your personal data with other companies that sell products through
our Services ("Retail Partners"). We work closely with a number of trusted
partners with whom we need to share information to

help provide our services. For example, when you shop online or in-store we will
give the relevant Retail

Partner your name, contact details, and address so that they can deliver your
items.

Service Providers

We work with carefully selected Service Providers that carry out certain
functions on our behalf. These include,

for example, companies that help us with technology services, storing and
combining data, processing payments and delivering orders. We only share
personal data that enables our Service Providers to provide their services.

Some of the Service Providers we work with operate online media channels, and
they place relevant online advertising for our products and services, as well as
those of our suppliers and our Retail Partners, on those online media channels
on our behalf. For example, you may see an advert for our products and services
when you use a particular social media site.

Marketing, Security & Analytics Partners

We may share your personal data with third party marketing, security and
analytics service providers to help us market, secure and understand the use of
the Services and our Platforms.

Other

We may share personal data with other organisations in the following
circumstances:

 1. if any applicable law or a public authority says we must share the personal
    data;
 2. if we need to share personal data in order to establish, exercise or defend
    our legal rights (this includes providing personal data to others for the
    purposes of preventing fraud and reducing credit risk);
 3. to an organisation to which we sell or transfer (or enter into negotiations
    to sell or transfer) any of our businesses or any of our rights or
    obligations under any agreement we may have with you. If the transfer or
    sale goes ahead, the organisation receiving your personal data may continue
    to use your personal data on the basis of this Notice unless and until they
    agree other terms with you;
 4. to any other successors in title to our business; or
 5. to anyone to whom we transfer or may transfer our rights and duties under
    our agreement with you.


5- TRANSFER OF YOUR PERSONAL DATA TO OTHER COUNTRIES

Your personal data may be transferred to, stored, and processed in a country
that is different from your country of residence or our country of
incorporation. In any case we have put in place appropriate safeguards in
accordance with applicable legal requirements to ensure that your data is
adequately protected. These safeguards include ensuring that all such entities
keep personal data confidential and secure and only use it for the purposes that
we have specified and communicated to you. We also conduct due diligence on our
partners and ensure that they employ adequate data protection safeguards.

In the event your personal data is transferred to a foreign jurisdiction, it may
be subject to the laws of that jurisdiction and we may be required to disclose
it to the courts, law enforcement or governmental authorities in those
jurisdictions but we will only do so where required by applicable laws.


6- HOW WE PROTECT YOUR PERSONAL DATA

We are committed to protecting the information you provide to us. We maintain
physical, technical, and organisational safeguards to secure your personal data
from unauthorised access, improper use or disclosure, unauthorized modification
or unlawful destruction or accidental loss. We limit access to your personal
data to those employees, agents, contractors and other third parties who have a
responsibility towards your personal data and only on a need-to-know basis. They
will only process your personal data on our instructions, and they are subject
to a duty of confidentiality. Other safeguards that we will use to safeguard
your personal data include:

 1. applying physical, electronic and procedural safeguards in connection with
    the collection, storage and disclosure of personal data
 2. protecting the security of your personal data during transmission by using
    encryption protocols and software
 3. using computer safeguards such as firewalls, antivirus and other security
    technologies to keep the personal data secure; and
 4. regularly monitoring our systems for possible vulnerabilities and attacks
    and carrying out penetration testing to identify ways to further strengthen
    our security.

While we will do our best to ensure the security and protection of your personal
data, the security of your personal data will depend in part on the security of
the computer and/or mobile that you use to communicate with us, and the security
measures you use to protect your user ID and passwords. To ensure that your
personal data is kept safe at all times, please take appropriate measures to
protect your user ID and passwords, and any other information that is necessary
to use our Platforms.


7- SOCIAL MEDIA

We operate channels, pages and accounts on some social media sites to inform,
assist and engage with customers. We monitor and record comments and posts made
on these channels about us so that we can improve our services.

The Group is not responsible for any information posted on those sites other
than information we have posted ourselves. We do not endorse the social media
sites themselves or any information posted on them by third parties.


8- RETENTION

We keep records for as long as required to a) manage purchases, bookings,
memberships and provide any other relevant products or services anticipated by
this Notice, including keeping you up-to-date with our marketing and managing
the platform; b) personalise the products, services and communications with you;
c) comply with applicable record retention legal requirements. When deciding how
long to keep your personal data after our relationship with you has ended, we
take into account our legal obligations and regulators' expectations.

If you wish to request that we no longer use your information to provide you
services, you may contact us in accordance with Section 13

However, we will retain and use your registration information as necessary to
comply with our legal obligations, resolve disputes, and enforce our agreements.


9- MARKETING COMMUNICATIONS

All marketing communications we send to you will provide you with a way to
withdraw your consent to future marketing. If you no longer wish to receive
promotional materials you may opt-out from receiving these communications or
change your account settings, this will remove you from marketing lists.

Please note that if you unsubscribe from marketing communications you will still
receive operational and service messages from us regarding the services or
products you bought from us and responses to enquiries made to us, We may hold
your details on a suppression list so we don't send you marketing communications
in the future.


10- COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies, such as tags and pixels ("Cookies"), to
personalise and improve your customer experience as you use our Websites and
Mobile Apps and to provide you with relevant online advertising. Cookies are
small data files that allow a website or Mobile App to collect and store a range
of data on your desktop computer, laptop or mobile device.

Cookies help us to provide important features and functionality on our Websites
and Mobile Apps, and we use them to improve our customers' experience. For
example, we use Cookies to do the following:

 1. Improve the way our Websites and Mobile Apps work 
    
    Cookies allow us to improve the way our Websites and Mobile Apps work so
    that we can personalise your experience and allow you to use many of their
    useful features. For example, we use Cookies so we can remember your
    preferences and the contents of your shopping basket when you return to our
    Websites and Mobile Apps.

 2. Improve the performance of our Websites and Mobile Apps
    
    Cookies can help us to understand how our Websites and Mobile Apps are being
    used, for example, by telling us if you get an error messages as you browse.
    These Cookies collect data that is mostly aggregated and anonymous.

 3. Deliver relevant online advertising

 4. We use Cookies to help us deliver online advertising that we believe is most
    relevant to you on our Websites and other organisations' websites.
    
    Cookies used for this purpose are often placed on our Websites by other
    organisations, and always with our permission. These Cookies may collect
    information about your online behaviour, such as your IP address, the
    website you arrived from and information about your purchase history or the
    content of your shopping basket. This means that you may see our adverts on
    our Websites and on other organisations' websites. You may also see adverts
    for other organisations on our Websites.
    
    To help us to deliver online advertising that is relevant to you, we may
    also combine data we collect through Cookies in the browser of your desktop
    computer or other devices with other data that we have collected (e.g.
    Loyalty program).

 5. Measuring the effectiveness of our marketing communications, including
    online advertising

 6. Cookies can tell us if you have seen a specific advert, and how long it has
    been since you have seen it. This information allows us to measure the
    effectiveness of our online advertising campaigns and control the number of
    times you are shown an advert.
    
    We also use Cookies to measure the effectiveness of our marketing
    communications, for example by telling us if you have opened a marketing
    email that we have sent you.

 7. Your choices when it comes to Cookies 
    
    You can use your browser settings to accept or reject new Cookies and to
    delete existing Cookies. You can also set your browser to notify you each
    time new Cookies are placed on your computer or other device.
    
    If you choose to disable some or all Cookies, you may not be able to make
    full use of our platforms. For example, you may not be able to add items to
    your shopping basket, proceed to checkout, or use some of our products and
    services that require you to sign in.


11- AGGREGATE DATA, DATA ANALYTICS AND SOCIAL MEDIA FUNCTIONALITY

We may aggregate personal data (as set out in this section 11) and remove any
identifying elements in order to analyse patterns and improve our marketing and
promotional efforts, to improve our Services, to analyse Platform use, to
improve our content and product offerings, and to customise our Platforms'
content, layout, products and services, and we may appoint third parties to do
this on our behalf, as set out above.

We gather certain usage information like the number and frequency of visitors to
our Platforms. This information may include which webpage you just came from,
which webpage you next go to, what browser you are using, your device and your
IP address. We only use such data in the aggregate. This collective data helps
us to determine how much our customers use parts of our Platforms, and do
research on our users' demographics, interests, and behaviour to better
understand and serve you.

If you use buttons on our Platforms linked to social media or similar sites (for
example "Like" and/or "Share" buttons), content from our Platforms may be sent
back to that other website or service and, depending on your privacy settings,
may be privately or publicly visible (for example to friends, followers, or
generally to anyone who has access to your profile page).

We may also use demographic information and details about your preferences that
we collect when you use our Services and/or our products, in aggregate form, to
help us determine which customers use certain services and products, and to
allow us to tailor these services/products and our marketing to specific user
demographics and interests.

We may share aggregate and anonymised information with our Affiliates, business
partners and third parties to improve our Services and our marketing practices.


12- ACCESS YOUR DATA AND OTHER REQUESTS

Under certain circumstances and under certain applicable data protection laws,
you may have the right to:

 1. request access to your personal data, which enables you to receive a copy of
    the personal data we hold about you
 2. rectify the information we hold about you, which enables you to have any
    incomplete or inaccurate information we hold about you corrected
 3. erase your personal data, which enables you to ask us to delete or remove
    your personal data where there is no good reason for us continuing to
    process it
 4. restrict our use of your personal data, which enables you to ask us to
    suspend the processing of personal data about you, for example, if you want
    us to establish its accuracy or the reason for processing it
 5. object to our use of your personal data under certain circumstances,
    including where it is based on automated processing. You may also object
    where we are processing your personal data for direct marketing purposes
 6. withdraw at any time any consents you have provided for our use of your
    personal data for a particular purpose (where we have asked you for consent
    to use your information for that particular purpose as required in
    accordance with applicable laws); or
 7. receive your personal data in a usable electronic format and transmit it to
    a third party (also known as data portability).

 8. To view your rights and make the above requests, please visit our Privacy
    Webform. While we will exercise reasonable endeavors to meet your request
    (where practicable) and comply with any applicable laws, it may not always
    be possible to do so.
    
    You may also lodge a complaint with your local data protection authority,
    where applicable. If you are concerned that any of the information, we hold
    about you is incorrect, or out of date, please write to us in accordance
    with Section 13 to report your concerns and we will take appropriate steps
    to amend our records.
    
    Please note that we may require additional information from you to respond
    to your requests or to confirm your identity.


13- HOW TO CONTACT US

If you have any questions about this Notice or if you become aware of any
mishandling or breach of your personal data while using our Services, please
visit our Privacy Webform and select ‘Contact Privacy Office’ to submit your
inquiry. write to the Majid Al Futtaim Holding Privacy Office, P.O. Box 91100,
Dubai, United Arab Emirates. We will endeavor to respond to your concerns as
soon as possible.


14- NOTIFICATION OF CHANGES TO THIS NOTICE

We may update this Privacy Notice from time to time and will endeavour to
communicate changes to registered users. All changes will become effective when
posted unless indicated otherwise. If we are going to use your personal data in
a manner different from that stated at the time of collection, we will notify
you. Please review this Privacy Notice and all Supplementary Privacy Terms
periodically for changes.


15- LINKS AND THIRD-PARTY PRIVACY POLICIES

Our Platforms may contain links to other websites or platforms operated by
third-party organisations that have their own privacy policies. Please make sure
you read the terms and conditions and privacy policies of the thirdparty
organisation carefully before providing any personal data on a website or
platform as we do not accept any responsibility or liability for websites or
platforms of other organisations.


16- CHILDREN

Our platforms are not directed towards children. If you are providing personal
data of children, you are providing us your affirmative parental consent as the
legal parent or guardian to collect, use and process the information of the
child, consistent with this Notice.