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We’re pleased to announce that Sailthru is now Marigold Engage by Sailthru.
Learn more here.
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 * Product
   
   * CHANNELS WE POWER
     
     * Product Overview
     * Email
     * SMS
     * Marigold Grow
       
     * Mobile
     * Web
     * Integrations
   
   * SOLUTIONS + SERVICES
     
     * Retail Solutions
     * Media Solutions
     * Marigold Engage Services
   
   * DIFFERENTIATORS
     
     * AI + Machine Learning
     * Lifecycle Optimization
     * Data + Reporting
     * Integration Partners
     * Technology
 * Customers
 * Events
 * Resources


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WELCOME TO
MARIGOLD ENGAGE BY SAILTHRU

Schedule a Demo Explore Marigold
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WE PARTNER WITH THE BEST.


View Customer Stories


MAKING EVERY MESSAGE
A LITTLE MORE PERSONAL.

Data is power, and our customer profiles are the most robust in the industry.
Capture key insights on consumers such as interests, email and omnichannel
behavior, purchase tendencies and more. Then easily personalize messaging for
every single customer — no matter the channel.

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Proven Results


LONG-TERM REVENUE STARTS WITH RELATIONSHIPS.

See Customer Success
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> “Sailthru’s client-first approach is second to none. My Customer Success
> Manager truly looks out for the company’s best interest, offering a variety of
> tools to drive conversions and revenue.”

Sarah Dorsey, Director of Email Marketing & CRM

Increase in clickthrough rate and revenue

10x

Increase in average order value

44%

Powerful Personalization


FULFILL THE PROMISE OF 1:1 NO MATTER YOUR TEAM SIZE.

Learn More


> “When we were exploring global ESPs, there were over 400 requirements we had
> to consider. Sometimes it can feel like you're searching for a unicorn ESP
> that has it all, but no platform is going to be 100% perfect. For us, the
> Sailthru product hits all the different points that we needed for our use
> cases, which was key in our decision.”

Sabrina Daryanani, Head of CRM Communications

Marketer Friendly


DO MORE — PERHAPS EVEN MORE THAN YOU THOUGHT POSSIBLE — WITH LESS.

See Marigold Engage by Sailthru In Action
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> "Sailthru has proven to be a true partner in that they understand our business
> goals, opportunities and challenges, and enable us to personalize our
> cross-channel marketing communications seamlessly and efficiently."

Lindsay McGovern Senior Director, CRM and Lifecycle


WE’RE A PART OF YOUR TEAM.

Schedule a Demo


A COMMITMENT TO PARTNERSHIP

Our commitment to partnership goes beyond platform navigation and
troubleshooting. We make it our business to help you develop long term marketing
strategies that grow with you.

Explore Marigold Engage by Sailthru Services

MUST LOVE MARKETING

We keep you up to date on marketing trends, best practices, industry shifts and
beyond. We bring together experts from retail and media to compile proven
strategies and tactics you can put into action with Marigold Engage.

Visit our resources

> “Marigold has been a revelation. The capabilities are unmatched 一 we’re
> fulfilling what we had never thought was actually possible.”

Robbie Williams
Head of Customer Data Strategy

EXPLORE HOW MARIGOLD ENGAGE CAN LEVEL UP YOUR RELATIONSHIP MARKETING EFFORTS.

Schedule a Demo

Why Marigold Engage by Sailthru?


HAVE A QUESTION?

Ask us anything


WHY DO I NEED PERSONALIZATION?



For one thing, your customers have come to expect personalization, whatever that
means to them. Personalization isn’t a one-size-fits-all approach and as modern
consumers are inundated with marketing messages, relevant, personalized
communications are far more likely to catch their attention. Luckily,
personalization is just as beneficial for you. The Boston Consulting Group
predicted that companies fully invested in personalization will outsell their
competitors by 30%. Every year, Marigold Engage by Sailthru audits, analyzes and
quantifies the personalized marketing capabilities of 250 retailers, alongside a
consumer sentiment survey. Year after year, we find that people prefer shopping
with the brands — and engaging with the publishers —that offer the strongest
personalized experiences.




EVERYONE SAYS THEY HAVE BEST-IN-CLASS CUSTOMER SERVICE. WHAT MAKES YOU SO
SPECIAL?



Partnership is core to our business model. When onboarding to Marigold Engage by
Sailthru, every customer is assigned a dedicated Customer Success Manager to
help kickstart short-term and long-term success with the platform. These people
are not extensions of the Sales team tasked with upselling you. Instead, they’re
more extensions of your team, trained on industry business models and trends in
order to provide customers with the best strategic guidance. We have an in-house
Deliverability team to not only help Marigold Engage by Sailthru maintain one of
the top sender reputations in the business, but also ensure your company hits
the inbox. For your strategy, we conduct Strategic Business Reviews,
benchmarking analysis, insights workshops and anything else you need. That’s
just the short list.




WHY IS MARIGOLD ENGAGE BY SAILTHRU A BETTER CHOICE FOR MY COMPANY VS. LEGACY
MARKETING CLOUDS?



Marigold Engage by Sailthru enables advanced personalization within its core
email platform, with out-of-the-box features designed to create real connections
with your customers and subscribers. Legacy marketing clouds are not built with
personalization as an integral part of their platform, and approximate
personalization through acquisitions which need to be bolted on and often come
with additional services fees. With many roadblocks requiring customer service
requests and developmental resources for small changes and updates, legacy
marketing clouds are often difficult to use as well. The Marigold Engage by
Sailthru platform was designed for ease of use. You can personalize email
campaigns with a single click or build automations yourself on day one, whether
or not you know how to code. However, simplicity should not be mistaken for a
lack of sophistication. Continuous innovation is at the heart of Marigold Engage
by Sailthru, with new native tools and feature enhancements being released
throughout the year, following deep dives into what our customers want in the
core platform. In comparison, legacy marketing clouds often resort to flashy
acquisition-based additions to their clouds, which tend to require additional
services and license fees. Marigold Engage by Sailthru's obsession with customer
success yields thoughtful and efficient implementations, high-touch strategic
guidance and impactful program analysis to identify opportunities to push your
business forward.




STAY IN THE KNOW.

Relationship Marketing


HOW RELATIONSHIP MARKETING CAN POWER YOU FROM NEW CUSTOMER DISCOVERY TO CREATING
LOYAL BRAND ADVOCATES

From small businesses to enterprises, relationship marketing can help create
meaningful connections with customers that lead to increased loyalty and more
revenue.

Relationship Marketing


RELATIONSHIP MARKETING EBOOK

With the recent drive towards consumer privacy over the last decade, things are
changing for marketers. As the world evolves, so does the need for improved
marketing strategies.

Marketing


GLOBAL CONSUMER TRENDS INDEX 2024

The Latest Global Consumer Attitudes and Trends in Personalization, Privacy,
Messaging, Advertising, and Brand Loyalty.

PRODUCT

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DETAILS

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CUSTOMERS

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© 2024 Marigold Engage by Sailthru All Rights Reserved

11 Lea Ave, Nashville, TN 37210

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 * Modern Slavery Statement

MARIGOLD ENGAGE BY SAILTHRU: WHERE RELATIONSHIPS TAKE ROOT.

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