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MAKE IT AS AN INDEPENDENT

Helping musicians maximize their potential by using online marketing tools,
insights and strategies to increase music exposure and attract life-long fans.

About
Music Marketing Blog




MUSIC MARKETING FOR INDEPENDENT ARTISTS


WITH SO MUCH COMPETITION FOR ATTENTION OUT THERE, IT’S HARDER FOR MUSICIANS TO
STAND OUT OF THE CLUTTER. THE AIM OF THIS SITE IS TO GUIDE YOU THROUGH THE MUSIC
MARKETING AND BUSINESS SPACE TO IMPROVE YOUR CHANCES OF MAKING A LIVING OFF
MUSIC AND CONTINUE MAKING A POSITIVE IMPACT IN PEOPLE’S LIVES.

Jul 25
Love0


8 REASONS WHY EVERY INDEPENDENT ARTIST SHOULD PROMOTE OLDER SONGS

By D4 Nguyen Music Marketing, Music Promotion No Comments


The generally accepted norm in the music industry is that you never promote your
older songs once new music has been released. I understand that artists don’t
want to live in the past and revisit older music. It’s more exciting to promote
what’s new and current.

Many artists, especially more established ones who have been in the industry
before social media and algorithms were even a thing, are hesitant to promote
older songs. Not only do they feel it’s a bad look, but they think fans only
want to hear new material.



In this blog, I’ll will share my 8 reasons why we should challenge this old way
of thinking. Read More


Jun 01
Love0


HOW MANY FANS DO MUSICIANS NEED TO BE SUCCESSFUL ON PATREON?

By D4 Nguyen Patreon No Comments


This blog was originally published on Hypebot.

This is a question musicians may be wondering about when considering launching a
Patreon campaign as an additional income source.

What is the minimum number of fans or social media followers I need to have a
chance of earning success on Patreon?

Since there are no discovery features on Patreon, it’s entirely up to you to
funnel your fans to become paying patrons for your membership business.



As someone who has been working with artists and managing their Patreon accounts
for 6 years now, this was a question I wondered about myself but never found an
answer.

So in 2020, I did some research to come up with my own theory. I revisited these
numbers in late 2023 while I was updating my Patreon For Musicians eBook to see
if anything has changed since. Read More


May 05
Love3


13 BEST JOBS FOR EMERGING INDEPENDENT ARTISTS TO FUND MUSIC CAREER

By D4 Nguyen Music Business No Comments


Many developing artists dream of turning their music hobby into a full-time
professional career. The problem is that this transition is challenging. Not
only do you have to make generate enough income to take the leap, you need to be
able to keep it going for the long haul in an ever-changing, competitive
industry. Until you get to that point, you’ll need to fund your music
aspirations with other sources of income.

This doesn’t only apply to new artists. It’s not uncommon for professional
musicians to bounce back and forth between doing music full-time and taking up
another job to supplement income. Or, even returning to a full-time day job and
doing music on the side. It shows how volatile music can be for independents and
why you can’t always depend on income directly from music itself, unfortunately.



As an emerging independent artist, you might be wondering what are your best job
options to earn money to fund your music career. In this blog, I will cover 13
jobs you may want to consider while you develop as an artist. Read More


Feb 08
Love2


HOW TO CREATE SHORT-FORM VIDEOS TO GAIN NEW FANS AS A MUSICIAN

By D4 Nguyen Music Marketing, Music Promotion, Video 2 Comments


Over the years, I’ve noticed that emerging artists’ number one problem is
marketing their music to gain new fans and grow a loyal fanbase. It’s the most
common question that I see in my inbox.

In our current climate, the key to getting yourself in front of potential fans
cost-effectively is through short-form video content. Typically, musicians
associate this type of short-form content with the dance, lip-sync and crazy
challenge videos found on TikTok. The good news is that it doesn’t have to be
any of that. This trend of short-form videos can actually be quite simple and
more in line with what’s natural for musicians, which is “live” performance.

Short-form live performance videos have grown in popularity in the past couple
of years and have shown to be effective for marketing new music and even helping
some artists go viral.



In this blog, I cover all the basics you need to know about how to go about
creating short-form videos as a musician to promote your music on social media.
Read More


1 2 3 … 24 Next »

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This is an affiliate link for a service I personally use and recommend for
independent artists. Read my full disclosure to learn more.

SQUARESPACE DISCOUNT


Use my affiliate link with code D4MUSIC10 to save 10% off your first
subscription of a website or domain. Read my full disclosure for more details.



Got questions about marketing your music? Contact Me

ABOUT D4 MUSIC MARKETING

D4 Music Marketing is an online resource that focuses on music marketing, artist
development and business education to empower aspiring and emerging artists who
want to make a living off music as an independent.

The aim of this blog is to help guide DIY musicians in a highly competitive
industry with strategies and tactics to effectively promote music and attract
life-long fans. By emphasizing the importance a strong foundation, you will be
better equipped to navigate and adapt to the ever-changing music landscape with
a clearer direction towards independent success.

MY LATEST BLOGS

 * 8 Reasons Why Every Independent Artist Should Promote Older Songs
 * How Many Fans Do Musicians Need to Be Successful on Patreon?
 * 13 Best Jobs For Emerging Independent Artists To Fund Music Career
 * How to Create Short-Form Videos to Gain New Fans As A Musician
 * 9 Lessons Today’s Musicians Can Learn from the DIY Independent Music Ethos of
   the 1990s

© 2024 D4 Music Marketing. David "D4" Nguyen. All Rights Reserved. Terms of Use
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