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Nasdaq Customer Video
Nasdaq Customer Video
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NASDAQ

Nasdaq Books a Winning Trade in Application Performance Management

* Watch video 03:01

KEY BENEFITS

Visibility into complex application ecosystem

--------------------------------------------------------------------------------

Significantly accelerated time-to-resolution

--------------------------------------------------------------------------------

Exemplary support for DevOps model

CHALLENGES: SLOW, CUMBERSOME LOG ANALYTICS, HOME-BUILT TOOLS

It’s a name that’s heard every day as one of the key indicators of economic
activity: The “Nasdaq” is either up or down, tracking the fortunes of growing
enterprises and the investors who fund them and hope to prosper with them.
Nasdaq is the single largest U.S. stock exchange by volume. That’s how most
people know it. But there’s a lot more to Nasdaq than the exchange whose numbers
are reported on the nightly business report.

Nasdaq’s Corporate Solutions Technology group manages a sizable portfolio of
applications used by companies on and off its exchange, as well as its private
markets technology and its corporate web properties.

> “It was simple to deploy. It took minutes, literally. On our first
> proof-of-concept, we saw results within an hour.”
>
> Eric Poon
> Director of Operations Analytics @Nasdaq

Such a multitude of software created over time, plus new innovations Nasdaq is
continuously introducing, results in a diverse and complex ecosystem of
technologies and infrastructure. Understanding the application environment
holistically is a challenge, and pinpointing issues impacting performance and
availability can be difficult given the level of interconnectivity and breadth
of the platforms.

Traditionally, Nasdaq has monitored and managed its applications using a variety
of somewhat disparate monitoring, alerting and log aggregation tools. This broad
ecosystem creates inefficiencies in tracing a problem to their root cause.

“It’s the classic challenge of having to piece together monitoring and logging
data across separate systems, tools, and layers in the architecture, and even if
the data is there, in many cases it is difficult to directly connect the chain
of events and cause and effect,” says Heather Abbott, Senior Vice President of
Corporate Solutions Technology. “It can be hard, if not impossible, to put the
puzzle together. There’s frustration, especially at the management level, since
we are held accountable for application stability, performance, and the ability
to get to root causes and resolution quickly.”

Doing the analysis could take lots of person-hours, sidetracking development and
operations team members from more important projects, according to Eric Poon,
Director of Operations Analytics. “AppDynamics enables an innovative approach to
how we monitor a modern application stack. Using AppDynamics allows us to
harvest the valuable business data that only application metrics could provide,”
says Poon.

ABOUT NASDAQ

Nasdaq software technology powers over 70 marketplaces, regulators, central
securities depositories, and clearing houses in over 50 countries. Companies
listed on the exchange and those who aren’t, including private companies, use
Nasdaq’s suite of solutions for investor relations, public relations, and
corporate governance, as well as its specialized tools and platforms. From every
perspective, Nasdaq is a software-driven business.

SOLUTION: POWERFUL OUT-OF-THE-BOX FUNCTIONALITY DELIVERS RESULTS IN LESS THAN AN
HOUR

When Nasdaq decided to go outside for an application performance
management (APM) solution, it was looking for something that offered high value
right out of the box. The team scrutinized how the solution was architected to
gather data, and what kind of usability and traceability it offered right out of
the box.

“It can be gathering all this great data, but if it can’t trace transactions
(that may be failing) through the system to the potential issue, then it’s
probably not going to be too heavily used,” Abbott says. “At least not widely
across all our constituents from engineering to operations, QA business
stakeholders, and management.”

> “It really stood very well within a DevOps model, in this day and age where
> there is a lot of complexity within a given application architecture. The flow
> map that came out of the box just really sold the product...”
>
> Eric Poon Director of Operations Analytics
> Nasdaq

After looking at several of the leading APM solutions, AppDynamics quickly rose
to the top. The AppDynamics Application Intelligence Platform immediately
demonstrated its ability to deliver value right out of the box.

“It worked as it was advertised and it worked very easily,” Poon says. “It was
simple to deploy. It took minutes, literally. On our first proof-of-concept, we
saw results within an hour.”

Comparing it to the other tools in the market, Poon says, “It really stood very
well within a DevOps model, in this day and age where there is a lot of
complexity within a given application architecture. The flow map that came out
of the box just really sold the product during the POC. By seeing how an
application interacts with the different components inside or outside of the
environment helps our new application development, and it helps in working with
legacy code that a developer may not be the original designer for.”

Today, the AppDynamics platform gives Nasdaq visibility across its highly
complex and extended application environment, both locally in its data centers
and in the cloud, predominantly for Java and .NET applications.

Nasdaq uses the platform to see and understand application health, to quickly
trace transactions and diagnose issues, and to provide performance insights in
pre-production scenarios.

BENEFITS: SPEED, VISIBILITY, AND A COMPELLING ROADMAP

Visibility and rapid time to resolution are the primary benefits AppDynamics
brings to Nasdaq, along with the potential to access a whole new level of
actionable data.

Teams have been freed from the onerous task of scouring logs to pinpoint issues,
and time to resolution has been dramatically slashed — from hours or days, down
to minutes. The platform quickly points to the offending issues, whether in the
code, with remote services, or a database.

Abbott cites “the ability to trace a transaction visually and intuitively
through the interface” as a major benefit that AppDynamics delivers. That
visibility was especially valuable when Nasdaq was migrating a platform from its
internal infrastructure to Amazon.

“We used AppDynamics extensively to understand how the platform was functioning
on Amazon,” Abbott said. “Measuring its performance and understanding how the
system was behaving on a completely new infrastructure platform.”

The team and users at Nasdaq speak highly of the AppDynamics platform. Poon
reports that the developers who were involved in the proof-of-concept said,
“flat out, it’s one of the best tools we’ve deployed here to maximize our
application performance.” Abbott says, “It’s a tool that offers seamless
traceability and a view that bridge both the APM and the Business product usage
effectively.”

Going forward, Nasdaq sees strong alignment between the direction AppDynamics is
going and the direction Nasdaq wants its technology to go.

“We continue to work with innovative companies such as AppDynamics to support
the Business and leverage Devops, Poon Says.

> “It’s a tool that offers seamless traceability and a view that bridge both the
> APM and the Business product usage effectively.”
>
> Heather Abbott
> Senior Vice President of Corporate Solutions Technology

“WE USED APPDYNAMICS EXTENSIVELY TO UNDERSTAND HOW THE PLATFORM WAS FUNCTIONING
ON AMAZON.”

Heather Abbott, Senior Vice President of Corporate Solutions Technology, Nasdaq

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