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HomeNewsTunisia: iCompass uses AI to help companies speak their customer’s
language
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TUNISIA: ICOMPASS USES AI TO HELP COMPANIES SPEAK THEIR CUSTOMER’S LANGUAGE



By AfricanManager
17/11/2021
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Tunisian startup iCompass is using artificial intelligence to help companies
across Africa and the Middle East communicate with their customers in their own
languages.

Founded in 2019 by Ahmed Nouisser and Hatem Haddad, iCompass specializes in
natural language processing (NLP) products using the latest deep learning and
reinforcement learning technologies to develop speech transcription services,
automatic voice generation, and chatbot and voicebot products.

The startup broke linguistic and dialectal barriers through its latest NLP R&D,
chief communications officer Suzy Mahjoub told Disrupt Africa, providing a
deeper machine understanding of standard languages and underrepresented dialects
in Africa and the Middle East.

“The market we looked at is the Middle East and Africa where we realized that
companies communicate with their clients in standard languages such as Modern
Standard Arabic, French, or English but not in their native languages or
dialects; which creates a gap in their customer experience, the quality of
services rendered, and access to relevant and accurate information,” she said.

“In an audience centric world, where the heart is the compass, this linguistic
gap translates into a customer experience where brands may not meet their
audiences where they are. iCompass identified an opportunity to help companies
speak to people’s hearts in their native languages, since it is easier to teach
a machine to speak many languages than to teach all people to speak one
language.”

iCompass works with customers across the fintech, telecom and insurance spaces
in Tunisia, Mali, Nigeria, Kenya, Senegal and Ivory Coast, and is expanding to
other parts of Africa and the Middle East in the next few months. Earlier this
year it was named among the 20 winners of the Migration Entrepreneurship Prize
run by Seedstars and the Peace and Human Rights Division of the Swiss Federal
Department of Foreign Affairs (FDFA), and it is preparing to raise a Series A
round next year.

Mahjoub explained the startup’s financial model, and said it is experiencing
strong revenue growth given uptake of its solutions.

“We use a subscription model based on a flat-rate pricing with 500 per cent
annual growth in the number of contracts since July 2019, and 100 per cent
retention rate. In fact, we are reaching our breakeven point in 2022 for an
estimated turnover of US$1 million,” she said.




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