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What is Digital Signage?

Digital signage, also called dynamic signage, narrowcasting, captive audience
TV, Media Signage and Digital Out Of Home is a specialized form of medium in
which video or multimedia content is displayed in public places for
informational or advertising purposes. A digital sign usually consists of a
computer or playback device connected to a large, bright digital screen such as
an LCD or plasma display.

What is a Kiosk?

Another type of technology is called a Kiosk or Self Service ATM. Kiosk takes
advantage of today’s technological age. Large chain stores and retailers can
offer services through self-service kiosks. For example, drug stores frequently
offer self-service photo developing kiosks.
This kiosk has become immensely popular in many areas of the world. Kiosk video
rentals, kiosk Internet stations, and even kiosk ATMs in rural areas are
becoming increasingly popular. A shopper can use his or her credit card or cash
at these kiosks, which are often open twenty-four hours a day, seven days a
week. This type of kiosk can be somewhat costly to set up in the beginning, but
as the kiosk is used frequently, it eventually pays for itself.

Who uses the technology?

Digital signage is used in department stores, schools, libraries, office
buildings, medical facilities, airports, train and bus stations, banks, auto
dealerships and other public venues. If the display is connected to a computer,
the data on the screen can be updated in real time by means of an Internet or
proprietary network connection. Data transmission and storage are streamlined by
compression to minimize file size. The system can employ multiple screens if an
extra-large display is desired.

Is it worth it?

There are several advantages to the use of digital signs instead of paper signs.
Digital signs can be updated at will by remote control while paper signs require
individual replacement and physical travel to sign sites by personnel. Because
digital signs require no paper or paint, they are more environmentally friendly
than traditional signs. Digital signs can be animated and can deliver sound as
well as visual content.
 

So what is SaaS all about?

In a SaaS model, which stands for Software As A Service, you subscribe to
licenses every month. This means that if for example you have 20 screens
installed , you will pay $n x 20 where n = the monthly subscribed price. The
SaaS model has many key advantages including a lower cost of ownership and
provides the flexibility for the subscriber to  migrate from one SaaS provider
to another.


So what hardware do I need?

You need to get a regular LCD screen (like the one you get at Costco) and mount
it on the wall using a wall mounting bracket. You will also need a regular
personal computer running the operating system recommend by your SaaS provider.
The PC will run the software which plays back the Signage presentations. You
will connect the PC to the monitor using any standard cable that both PCs and
LCD screens support these days which include VGA, DVI or HDMI.
Anything else?

Nope, that’s about it. Digital Signage and Kiosks are new emerging technologies
and many opportunities exist as the industry is maturing. So whether you are
looking to inform your own customers with entertaining and informative screens
or if you wish to begin reselling digital signage using an advertising business
model, digital signage and Kiosks are growing fast and you should take advantage
of it, jumping on the bandwagon while you still can.

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