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New Report: 2024 State of Creative Effectiveness

New Report: 2024 State of Creative Effectiveness

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THE AGILE MARKET RESEARCH PLATFORM THAT MAKES YOU SMARTER
TESTING

Jump start your next ad or innovation idea by learning from your past research.
Then research early & often, nurturing those ideas with actionable consumer
insights to accelerate consumer understanding to drive growth.

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AGILE RESEARCH SYSTEM - ADVERTISING

PROVEN TO DEVELOP MORE EFFECTIVE ADVERTISING

Not just a better pre-test. A better consumer-centric ad development system. A
connected suite of solutions, validated to in market outcomes, to help you
nurture ideas and stay on track from ideas through storylines and on to final
ads.

LEARN MORE ABOUT ADVERTISING



AGILE RESEARCH SYSTEM - INNOVATION

INNOVATE QUICKLY & CONFIDENTLY TO DRIVE GROWTH

With Zappi's agile research platform you can iterate your innovations and
improve your stimuli based on rich consumer feedback — quickly & affordability —
and you can check in with consumers as often as you like. We cover the whole
innovation development journey with solutions from early to late stage.

Learn more about innovation


AGILE LEARNING LOOP

FAST, AFFORDABLE & BETTER

We help brands rewire their traditional ad & innovation development processes
with insights early, often & connected to create a learning loop. The result?

 * You get smarter over time

 * Insights teams have more impact

 * Brands launch better ads & products



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NO.1 AGILE RESEARCH PLATFORM

A powerful market research platform that provides fast, easy & actionable
insights. Add insights early & often to optimize every idea to make your
advertising & innovation more effective. Drives marketing agility by providing
objective, actionable data & insights.

CREATE WITH CONFIDENCE

Smart research design built in partnership with leading brands gives you
strategic direction for launch and insights into incremental growth.



OPTIMIZE FOR SUCCESS

Rich diagnostics give you clear guidance on what to optimize and why. Our speed
& value lets you be agile & iterate, leading to more successful campaigns &
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GET SMARTER OVER-TIME

Innovative platform that builds knowledge over time and gives you a head start
for your next innovation or campaign



HIGHEST QUALIY RESPONSES

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SUPER FLEXIBLE

Combine tried & tested methods tailored with your business' knowledge. Flexible
audiences, custom questions, slicing & dicing of your data on the fly.



CO-CREATED WITH LEADING BRANDS

Our research & data science experts work with leading brands to co-create
solutions. To deliver research that is effective in the real world.



> Since partnering with Zappi, our creative effectiveness has improved by almost
> a third across all our advertising. This equates to PepsiCo gaining hundreds
> of millions in value!


Stephan GansSVP Chief Consumer Insights & Analytics Officer. PepsiCo.





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ADMIRATION FEATURE: LIQUID DEATH’S “OZZY OSBOURNE WARNS KIDS NOT TO SNORT LIQUID
DEATH”

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Insights

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See All Inspiration

> Zappi is very agile, responsive and flexible. The Zappi team is up for any
> challenge we throw their way. They listened to us and helped us develop a
> groundbreaking norm bespoke to our audiences that enables us to have a focused
> strategy.


Mariline Alsuar-DeanSexual Wellbeing Consumer Insights Lead at Reckitt





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