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MAILJET BLOG
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FEATURED POSTS
Email best practices
11 min
EMAIL MARKETING TRENDS FOR 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With
looming threats of a global recession, brands everywhere are bracing themselves
for a year of uncertainty and, in some cases, a certain degree of scrappiness in
their marketing efforts...
Read more
Marketing
13 min
MARKETING CALENDAR 2023: DATES YOU SHOULDN’T MISS THIS YEAR
We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time
for you to start scribbling down your New Year’s Resolutions to make sure we
start the year with a bang. If you’ve found your way here, we’re guessing that’s
because creating a winning...
Read more
Marketing
7 min
MARKETING IN A RECESSION: INSIGHTS FROM “EMAIL IN AN EVOLVING ECONOMY”
If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a
little worried about what’s going to happen to the global economy in 2023. We
get it... Whether you’re concerned about working with a tighter budget, keeping
a small business afloat, or...
Read more
Email best practices
13 min
HOW TO CREATE THE PERFECT NEWSLETTER DESIGN
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake.
Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to
create something special. But when it comes to newsletters, you don’t need to
start from scratch when...
Read more
Marketing
13 min
MARKETING CALENDAR 2023: DATES YOU SHOULDN’T MISS THIS YEAR
We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time
for you to start scribbling down your New Year’s Resolutions to make sure we
start the year with a bang. If you’ve found your way here, we’re guessing that’s
because creating a winning...
Read more
Marketing
7 min
MARKETING IN A RECESSION: INSIGHTS FROM “EMAIL IN AN EVOLVING ECONOMY”
If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a
little worried about what’s going to happen to the global economy in 2023. We
get it... Whether you’re concerned about working with a tighter budget, keeping
a small business afloat, or...
Read more
Email best practices
13 min
HOW TO CREATE THE PERFECT NEWSLETTER DESIGN
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake.
Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to
create something special. But when it comes to newsletters, you don’t need to
start from scratch when...
Read more
Email best practices
11 min
EMAIL MARKETING TRENDS FOR 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With
looming threats of a global recession, brands everywhere are bracing themselves
for a year of uncertainty and, in some cases, a certain degree of scrappiness in
their marketing efforts...
Read more
Marketing
13 min
MARKETING CALENDAR 2023: DATES YOU SHOULDN’T MISS THIS YEAR
We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time
for you to start scribbling down your New Year’s Resolutions to make sure we
start the year with a bang. If you’ve found your way here, we’re guessing that’s
because creating a winning...
Read more
Marketing
7 min
MARKETING IN A RECESSION: INSIGHTS FROM “EMAIL IN AN EVOLVING ECONOMY”
If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a
little worried about what’s going to happen to the global economy in 2023. We
get it... Whether you’re concerned about working with a tighter budget, keeping
a small business afloat, or...
Read more
Email best practices
13 min
HOW TO CREATE THE PERFECT NEWSLETTER DESIGN
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake.
Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to
create something special. But when it comes to newsletters, you don’t need to
start from scratch when...
Read more
Email best practices
11 min
EMAIL MARKETING TRENDS FOR 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With
looming threats of a global recession, brands everywhere are bracing themselves
for a year of uncertainty and, in some cases, a certain degree of scrappiness in
their marketing efforts...
Read more
Resources
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Email best practices
12 min
7 CHRISTMAS NEWSLETTER IDEAS AND TEMPLATES FOR YOUR FESTIVE CAMPAIGN
Christmas is just around the corner, which means email senders will have to pull
on the festive socks (or stockings?) and start thinking about the Christmas
newsletter. If this is your first stab at a Christmas email newsletter, it might
seem a little overwhelming. You’re...
Read more
Company
9 min
EMAIL ACADEMY: HOLIDAY EMAIL CAMPAIGNS THAT DRIVE RESULTS
The craziness that is the holiday email storm has started to sweep through
everyone’s inbox. And while your Halloween email campaign might already be trick
or treating customers’ inboxes, that still leaves Black Friday, Cyber Monday,
Small Business Saturday...
Read more
Product
7 min
INTRODUCING SINCH MAILJET’S NEW AI COPY GENERATOR
As email senders, we’ve all been in this position before – staring down at a
blank screen just willing words to appear as if by magic. It’s so intensely
frustrating: The more we encourage our brains to do the task, the more these
words seem to abandon us. The...
Read more
Deliverability
13 min
WHAT IS DMARC AND HOW DOES IT WORK
Mailbox providers have gotten pretty good at spotting – and eliminating –
dangerous, unwanted emails. But some spam still gets through. These messages
have the potential to do damage to both individuals and companies. That’s why
email authentication has...
Read more
MARKETING
See all Marketing posts
See all
Marketing
15 min
EMAIL AND SMS: NAVIGATING CUSTOMER COMMUNICATIONS IN AN OMNICHANNEL UNIVERSE
With an estimated 4.6 billion smartphone users worldwide and a marketing
campaign open rate of 97%, it’s easy to see why SMS is proving a popular
addition to email. Combining the power, reach, and engagement of both
channels...
Read more
Marketing
8 min
HOW TO PROMOTE BLACK FRIDAY: WHAT HOLIDAY SHOPPERS REALLY WANT
‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds,
and TV screens are filling up with marketing messages as brands look to
capitalize on the busiest time of the year for many retailers. So, are you
giving those shoppers what they want and...
Read more
Marketing
12 min
RELATIONSHIP MARKETING: THE PATH TO STABLE REVENUE GROWTH
You’ve probably heard the saying: “It’s easier to keep a customer than to get a
new one.” And while it may sound obvious, many companies still aren’t using
relationship marketing strategies to build customer loyalty.
Read more
Marketing
12 min
HOW OMNICHANNEL MARKETING CAN ENHANCE YOUR DIGITAL STRATEGY
Let's do a quick activity. Try to remember all the times you've used the
internet today. Every Google search, every email you've sent and received, every
time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re
guessing it's a lot. And most...
Read more
EMAIL BEST PRACTICES
See all Email posts
See all
Email best practices
12 min
7 CHRISTMAS NEWSLETTER IDEAS AND TEMPLATES FOR YOUR FESTIVE CAMPAIGN
Christmas is just around the corner, which means email senders will have to pull
on the festive socks (or stockings?) and start thinking about the Christmas
newsletter. If this is your first stab at a Christmas email newsletter, it might
seem a little overwhelming. You’re...
Read more
Email best practices
16 min
25 RESPONSIVE EMAIL TEMPLATES FOR YOUR HOLIDAY CAMPAIGNS
The end of the year is an exciting and stressful time for marketers. Exciting
because there’s so much to look forward to during the holidays, like giving and
receiving presents and embracing our creative side while designing stunning
holiday email templates. But, at the...
Read more
Email best practices
13 min
BLACK FRIDAY EMAIL MARKETING: THE COMPLETE GUIDE
Some things keep coming back faster than you expect them to. As soon as the
summer heat starts to fade, stores magically become filled with Halloween and
holiday decorations…and suddenly, you’re thinking to yourself, “oh, right, it’s
that time of the year...
Read more
Email best practices
10 min
THANKSGIVING EMAIL: FIVE TIPS TO MAKE YOUR CUSTOMERS FEEL APPRECIATED
If you’re like us, you probably started fantasizing about that delicious
Thanksgiving spread as soon as you started working on your holiday email
marketing campaigns. Knowing how soon Thanksgiving will be here makes it easy to
forget about email when you lose...
Read more
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